• 제목/요약/키워드: Behavior Research

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The Effect of Sexual Knowledge, Sexual Behavior and Self-efficacy on their Reproductive Health Promoting Behaviors in Female College Students (여대생의 성지식, 성행동, 자기효능감이 생식건강증진행위에 미치는 영향)

  • Kim, Bo-gyung;Sung, Mi-Hae
    • Journal of East-West Nursing Research
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    • v.23 no.1
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    • pp.18-25
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    • 2017
  • Purpose: The purpose of this study was to identify factors which effect to female college student' reproductive health promoting behavior in female college students. Methods: The design of this study was correlational study and subjects were 127 female college students from two colleges in B metropolitan city. The data collection was carried out from June 1, 2016 to June 30, 2016. Data were collected using questionaires of characteristics of the subjects, sexual knowledge, sexual behavior, and self-efficacy(KGSE). Results: The subjects' reproductive health promoting behavior differed according to the grade, major, smoking, and experience of weight loss of more than 10 kg within the last 3 months. The subjects' reproductive health promoting behavior had positive correlations with sexual knowledge (r=.39, p<.001) and self-efficacy (r=.34, p<.001), and negative correlation with sexual behavior (r=-.23, p=.011). Sexual knowledge and sexual behavior were influencing factors on reproductive health promoting behavior accounting for 23.0%. Conclusion: This study showed that sexual knowledge and sexual behavior were factors affecting female college students' reproductive health promoting behavior and the most influential factor was sexual knowledge.

The Qualitative Study for Construction of Internet Shopping Behavior Model of Apparel (의류 상품의 인터넷 쇼핑 행동 모형 구성을 위한 질적 연구)

  • Kim Seon-Sook;Rhee Eun-Young
    • Journal of the Korean Society of Clothing and Textiles
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    • v.29 no.9_10 s.146
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    • pp.1285-1294
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    • 2005
  • This study was fulfilled in the purpose of proposing construction strategies of Internet shopping-mall through the analysis of consumer moving line in Internet shopping-mall. This study was executed in two stages: theoretical study, qualitative study. In the theoretical study, hypothetical Internet shopping behavior model were constructed. Five internet shopping behavior types of apparel : purchase, searching purchase, prepurchase deliberation, information accumulation, opinion leadership and recreation were constructed. Next, consumer decision process were extracted from previous studies and a hypothetical internet shopping behavior model was constructed on the base of consumer decision process and Internet shopping behavior types. And then, through the qualitative study, Internet shopping behavior types were identified and hypothetical model was confirmed after adjustment. For qualitative study, 30 subjects were sampled by focus sampling and investigated by in-depth interview and observation. Seven internet shopping behavior types of apparel were found by the qualitative study: cautious purchase by price comparison, searching purchase, special low price purchase, impulse purchase, prepurchase deliberation, information accumulation and recreation-oriented. On the base of these behavior types, Internet shopping behavior model was adjusted and completed. Finally, according to the results of this study, Internet shopping construction methods that made customer's loyalty high and marketing strategy of Internet shopping-mall were proposed.

Contemporary Issues on the Creativity Studies of Organizational Behavior (창의성중심 조직행동연구의 현황과 과제 -개인수준의 창의성을 중심으로-)

  • Sohn, Tae-Won
    • Knowledge Management Research
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    • v.6 no.2
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    • pp.123-148
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    • 2005
  • This study aims to extend the research areas of the organization behavior(OB) fields. The paper assumes that the main thrust of "Productivity through people" in the traditional OB has to be replaced by the "Creativity through people" paradigm. OB research issues and topics have not been expended or explored during the past 40 years, but been criticized such as a saturated field and even more "moribund or fallow" areas. Recently, new theoretical and research trends are identified in the area of creativity studies and in OB in general. Conceptual debates and different thoughts on the creativity studies (including creative behaviors) are reviewed selectively. Also, some theoretical issues and research implications are discussed and suggested.

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Offline Shopping During the COVID-19 Pandemic: Between Need and Fear

  • USMAN, Hardius;PROJO, Nucke Widowati Kusumo;CHAIRY, Chairy
    • Fourth Industrial Review
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    • v.2 no.2
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    • pp.25-37
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    • 2022
  • Purpose - The purposes of this research are: (1) Building and testing a research model that integrates Theory of Reasoned Action (TRA) with fear, perceived risk, and health protocols; (2) Examining the impact of compliance with health protocols on consumer behavior when offline shopping. Research design, data, and methodology - The data collection uses the self-administered survey method, and the questionnaire is distributed online. A total of 504 Indonesian population aged 18 years old or more participate in this research. Data are analyzed using factor analysis, multiple regression, and multiple regression with interaction. Result - This study reveals several findings: (1) Attitude and subjective norm have a significant effect on offline shopping behavior; (2) fear has a direct and indirect effect on offline shopping behavior; (3) the effect of perceived risk on the intensity of offline shopping is determined by compliance with health protocols. Conclusion - This paper discusses the direct influence of attitudes and subjective norms on behavior. This research also integrates fear, perceived risk, and health protocol factors in TRA, which may not have been done much, especially in the COVID-19 pandemic context.

The Effect of the Obesity Prevention Education Providing Feedback to the Knowledge and Behavior of Young People (피드백을 활용한 비만예방 교육이 청소년의 지식과 행위에 미치는 효과)

  • Kim Il-Won;Choi Mi-Kyung;Han Sang-Sook
    • Korean Journal of Health Education and Promotion
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    • v.23 no.2
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    • pp.47-61
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    • 2006
  • Object: This research has been conducted in order to conduct obesity prevention education providing feedback which is currently taught to the second grade students of middle school, understanding how this method of education affects the knowledge and of behavior towards obesity prevention, and that could be actually applied to classrooms. Method: A questionnaire was supplemented questionnaire whose content validity and reliability was verified in the preliminary research was used. The reliability of the research tool was Cronbach' ${\alpha}=0.70$ for obesity knowledge tool, and Cronbach' ${\alpha}=0.84$ for obesity prevention behavior tool. Result: 1) It turned out that feedback was significantly effective in improving the knowledge. 2) It turned out that the education method providing feedback was effective in improving the behavior. Conclusion: From the results of this research, it can be said that the obesity prevention education providing feedback was the most effective method in improving the obesity knowledge and prevention behavior of middle school students. Therefore, it is advisable that the obesity prevention education methods providing feedback should be developed and applied continuously.

Typology of the Scope of Generalization in User Behavior Study (이용자 행태 연구방법론상의 일반화 영역 유형에 관한 연구)

  • Kim Yang-Woo
    • Journal of the Korean Society for Library and Information Science
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    • v.40 no.2
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    • pp.435-455
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    • 2006
  • While numerous studies have empirically investigated user behavior in LIS research community, less research has attempted to examine such studies in methodological perspective. Reflecting this, relevant studies have suggested the need to develop methodological framework for such studies. This study conducted content analyses of user behavior studies recently published in JASIST and analyzed factors which affect the external validity of result of such researches. The findings revealed various types and cases related to the generalization of the study results. Based on these, a methodological framework for user behavior studies were suggested.

Clinical Information Protection Behavior in a Medical Institution : Based on Health Psychology Theories (의료기관 종사자의 진료정보 보호행위분석: 건강심리이론관점을 중심으로)

  • Son, Mi-Jung;Yoon, Tai-Young;Lee, Sang-Chul
    • Journal of Korean Society for Quality Management
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    • v.42 no.2
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    • pp.153-163
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    • 2014
  • Purpose: This research aims to find out clinical information protection behavior within a medical institution in mandatory circumstance based on health psychology theories Methods: This research has developed the survey based on the variables from ealth psychology theories; and conducted the survey during the whole month in April 2013. In the end, 256 samples have been used for this research's analysis. Results: First of all, Empirical results has proved that perceived benefits, self-efficacy, and cues to action have an positive influence on clinical information protection behavior. Perceived barriers has an negative influence. Finally, it has proven from the research that perceived severity and perceived susceptibility do not have an impact on clinical inf ormation protection behavior Conclusion: These findings provide an enriched understanding about medical institution workers information protection behavior on patient's clinical information.

Dynamic analysis of a cylindrical boom based on Miura origami

  • Cai, Jianguo;Zhou, Ya;Wang, Xinyu;Xu, Yixiang;Feng, Jian
    • Steel and Composite Structures
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    • v.28 no.5
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    • pp.607-615
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    • 2018
  • The dynamic behavior of the deployment and folding process of a foldable boom based on the Miura origami pattern is investigated in this paper. Firstly, mechanical behavior of a single storey during the motion is studied numerically. Then the deployment and folding of a multi-storey boom is discussed. Moreover, the influence of the geometry parameters and the number of Miura-ori elements n on the dynamic behavior of the boom is also studied. Finally, the influence of the imperfection on the dynamic behavior is investigated. The results show that the angles between the diagonal folds and horizontal folds will have great effect on the strains during the motion. A bistable configuration can be obtained by choosing proper fold angles for a given multi-storey boom. The influence of the imperfection on the folding behavior of the foldable mast is significant.

The Redemption Behavior of Loyalty Points and Customer Lifetime Value (로열티 포인트 사용행동과 고객생애가치(Customer Lifetime Value) 분석)

  • Park, Dae-Yun;Yoo, Shijin
    • Journal of the Korean Operations Research and Management Science Society
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    • v.39 no.3
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    • pp.63-82
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    • 2014
  • The main objective of this research is to investigate whether the RFM (recency-frequency-monetary value) information of a customer's redemption behavior of loyalty points can improve the prediction of future value of the customer. The conventional measurement of customer value has been primarily based on purchase transactions behavior although a customer's future behavior can be also influenced by other interactions between the customer and the firm such as redemption of rewards in a loyalty program. We theorize why a customer's redemption behavior can influence her future purchases and thereby the customer's total value based on operant learning theory, goal gradient hypothesis, and lock-in effect. Using a dataset from a major book store in Korea spanning three years between 2008 and 2010, we analyze both purchase transactions and redemption records of over 10,000 customers. The results show that the redemption-based RFM information does improve the prediction accuracy of the customer's future purchases. Based on this result, we also propose an improved estimate of customer lifetime value (CLV) by combining purchase transactions and loyalty points redemption data. Managerial implications will be also discussed for firms managing loyalty programs to maximize the total value customers.

A Study on the Relationship between the Fashion Leadership and the Characteristics of the Shopping-related Behavior (유행선도력과 쇼핑관련특성과의 관계 연구 -쇼핑동기, 지속적 정보탐색, 충동구매와 관련하여-)

  • 김선화;이영선
    • Journal of the Korean Society of Clothing and Textiles
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    • v.25 no.1
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    • pp.162-172
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    • 2001
  • Fashion is the social process concerned with the spread of a new product from its source to consumer. Fashion leadership may be associated the shopping-related behaviors, such as shopping motives, on-going information search, impulse buying behavior. In order to study the relationship between the fashion leadership and the shopping-related characteristics, Three research problems were set up for the study as follows: Research problem 1: To investigate the fashion leadership. Research problem 2: To analyze the relationship between the fashion leadership and the characteristics of shopping-related behavior. Research problem 3: To analyze the relationship between the fashion leadership and other fashion-related behaviors. After statistical analysis using the SPSSWIN, the following results was found. Fashion leadership approximates the normal distribution curve, and its structure consists of one dimension. Using the factor analysis, the two kinds of shopping motive was confirmed hedonic motive and cognitive motive. Fashion leadership was related to the hedonic shopping motive. Also there were positive associations between the fashion leadership on-going information search behavior, and the impulse buying behavior. And there was significant association between the fashion leadership and expense for clothes and spending time for shopping.

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