• Journal of the Korea Convergence Society
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• v.9 no.7
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• pp.285-291
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• 2018

The purpose of this research lies in analyzing the corelation between the eco-friendly management activities of a cosmetic company and customers' decision making in terms of purchase. In this research, 355 copies of questionaire from general customers were analyzed using the statistic package program of SPSS v.18.0. Based on the research analysis, the attributes of eco-friendly management activities can be categorized into three factors such as 'energy saving', 'contribution to communities', and 'environment-oriented services' and have the statistically meaningful positive influence on the three factors of customers' decision making; 'purchasing intention', 'assessment of purchase', and 'repurchase'. This research shows that the eco-friendly management activities of a cosmetic company is an important factor for its successful marketing strategy. This research has a significance in that it has studied the eco-friendly management activities of a cosmetic company through stereotyping. We can expect successful marketing effect if a cosmetic company uses eco-friendly products, information, and services in its eco-friendly marketing.

• Journal of the Korea Convergence Society
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• v.8 no.3
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• pp.283-294
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• 2017

This study developed and proposed a cosmetics education program for middle school students for the free semester policy. The program was conducted for 20 sessions, two hours per week, based on theories and practice, and the teaching-leaning plan was made in the order of introduction, development, and summary. Through the program, students will have an opportunity to recognize the problems of misusing cosmetics and importance of the skin. Also, the program was developed in a way that encourages students to actively participate in the education so that it can lead to career development in the social and technical aspects. This study can provide basic data for students to acquire knowledge and practical education related to skincare and cosmetics use in the future.

• Journal of Industrial Convergence
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• v.18 no.3
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• pp.27-34
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• 2020

For modern people living in the era of the 4th Industrial Revolution, appearance management and consumption behavior are very important factors not only in personal values but also in human relationships. It is used as an important means of competitiveness with skin beauty and fashion. It is used as an important means. Therefore, we compared and analyzed professionally from the aesthetic point of view about the makeup of the eyebrows, eyes, eye line, cheeks, lip make-up, and skin tone of Woohee, who appeared in the movie and Miss Korea in 1989. As a result of the study, other aspects were analyzed in the common denominator of a somewhat exaggerated makeup technique. Accordingly, through this study, it is possible to explore multiple angles for developing novel makeup patterns and items, and at the same time, it will help to establish a foundation for makeup beauty education. In addition, this study intends to contribute to the practical development with competitiveness by building a more aggressive marketing strategy in the makeup market.

• Journal of the Korea Fashion and Costume Design Association
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• v.17 no.3
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• pp.135-148
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• 2015

The purpose of this study was to research into TV makeup types focusing on Korean aesthetics with recognizing importance of Korean thought amid what the global interest pays attention to South Korea thanks to the recent influence of Hanryu(Korean wave). The following are summary and result of this study. The non-dual beauty is an integrative concept of including ambivalence on the categorical difference in sex, culture and class by transcending the extreme binary division. As this is what reflected the open thought of pursuing balance of yin and yang in Korean people, it is being shown in the form of transcendence and far-outness through TV entertainment programs. Transcendence coexisted with maintaining relative relationship beyond separation in sex. Far-outness was pursuing free sensitivity immanent in the non-separated thought of transcending the past, the present and future. This trend is being indicated similarly to a change in its paradigm from separation to convergence these days. Accordingly, even makeup was showing similarity to the recent trend with being paid attention to the makeup of focusing on identity in sex and to the makeup of being coexisted the past, the present and future with the aspect of being mixed space time. The Korean aesthetics has been feeble in its influence compared to the Oriental image of focusing on China and Japan in the meantime. Hence, this study can be said to have significance in a sense of being the first consideration that compared TV makeup types of focusing on Korean aesthetics and suggested its developmental direction.

• Journal of Digital Convergence
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• v.10 no.11
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• pp.651-658
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• 2012

As Idol Star has increased, and it has become an all-round entertainer. Male Idol Star have received a great response from public, leading the entertainer. The Beauty images of Idol Star not only reflect ideals, but also are an example of image making. In special, I tried to explain that beauty image of male idol star who was casted "We get Married" was made not only reflect ideals, but also leading the social trends by entertainment industry. Most of male idol star was done natural make-up, but Lee Jun was done with smoky make-up. The hair-style demonstrated a glamorous feeling through an artificial looking style, dyed with various color(Tab. 3 & 5).

• Journal of Digital Convergence
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• v.18 no.8
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• pp.479-484
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• 2020

In the social atmosphere where the importance of appearance is increasing day by day, efforts and desires of modern people are becoming more active and diversified, and the beauty beauty industry is gradually becoming more specialized and specialized due to these effects. Hair damage is inevitable due to the excessive permanent wave or hair coloring of modern people. However, as the hair is damaged, the cuticle peels off and falls off, and the tensile force decreases and the satisfaction after hair styling or perm decreases relatively. Therefore, it is necessary to manage damaged hair, but since artificial synthetic products occupy most of hair treatment agents on the market, it is necessary to develop a hair treatment product containing antioxidants useful for the human body. In this study, the effect of maple leaf extract on the mechanical change of colored hair was analyzed to investigate the potential of maple leaf extract as a hair treatment agent to improve damaged hair and improve hair health. It is considered that this study will be used as basic data for the development of hair beauty products using natural products in the future.

• Journal of Digital Convergence
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• v.13 no.1
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• pp.525-533
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• 2015

This study presents a favoured pattern of makeup and psychology according to it by recognition type, through an examination of recognition for it in order to understand interest and awareness regarding it among female college students. The makeup is emotionally effective for confidence and positive thought, and is considered to be a category of social manner. The subjects can be grouped according to difference in recognition of makeup: contemplation, reception, observation and correspondence group. Although there is slight difference in the interest of four types of makeup depending on recognition difference, the behavior of makeup plays a large part in establishing personal relationships. The pattern of makeup favours natural style which places an emphasis on skin tone. The female college students in their 20s, who are at the center of current beauty trend market, were asked to conduct questionnaire of makeup, so interest and awareness of makeup behavior can be understand. If these findings are actively used in the beauty trend, various and effective beauty cultures are considered to be created.

• Journal of Digital Convergence
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• v.17 no.3
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• pp.449-454
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• 2019

This study was designed to present the direction of Korean K-beauty by examining awareness, selection attributes, and satisfaction of the Chinese on Korean brand mask packs, which currently rank among the top 10 mask packs in China's beauty market. As a result, the perception of Korean Wave, especially entertainment / music preference, has a positive (+) effect on Korean mask pack choice attributes. Also, it was found that the influence of the Korean Wave greatly affected both satisfaction and repurchase intention. The increase of Chinese women's consumption and the appearance of the society due to the advancement of the society also affects the appearance. However, the safety and efficacy of the product has yet to be established. If the improvement of these technologies and the countermeasures of domestic cosmetics companies are provided, Korea's K-Beauty industry will be more active in the domestic and overseas markets.

• Journal of Digital Convergence
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• v.19 no.8
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• pp.345-350
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• 2021

In the explosive development of the beauty industry, skin care workers are negatively affected by their health and work attitudes due to excessive work intensity or excessive working hours, so there is an urgent need to study the working environment and job psychology. To this end, hypotheses were established and the main effects on skin care workers' job efficacy and job satisfaction in connection with manual technique were analyzed. As a result of the study, in the effect of the skin care manual technique on the skin care professional's sense of job efficacy, the scrutiny method had a significant effect, and in the effect on job satisfaction, the flexible method, the gait method, and the vibration method had a significant effect. In the skin care room, research and development of in-depth manual technique according to the purpose and scope of application of the customer is necessary for the skin care professional's job efficacy and job satisfaction as well as customer satisfaction. It is expected that it will be used as a basic data.

• The Journal of the Convergence on Culture Technology
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• v.7 no.2
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• pp.69-76
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• 2021

This study was analyzed in a phenomenological way to identify the depth of the experience from the perspective of students who participated in field trips and to understand in-depth the practical knowledge and meaning of the process. The subjects of the study were nine people with experience in field training for beauty college students, and they were in-depth stories from October to December 2020. The collected data were analyzed by Colaizzi method. The results of this study showed four essential topic vowels: "Expectation on Field Practice," "Necessity of Practical Education," "Difficulties Experienced in Field Practice," and "The Endurance of Field Practice." Based on the results of this study, the importance of being designed more systematically to enhance the effectiveness of learning experiences so that the effectiveness of learning experiences can be improved with confidence to cope with field practice.