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http://dx.doi.org/10.14400/JDC.2019.17.3.449

Chinese consumers' awareness of Korean mask packs  

Kwon, Hye-Jin (Dep. of Chemical Engineering, Soongsil University)
Publication Information
Journal of Digital Convergence / v.17, no.3, 2019 , pp. 449-454 More about this Journal
Abstract
This study was designed to present the direction of Korean K-beauty by examining awareness, selection attributes, and satisfaction of the Chinese on Korean brand mask packs, which currently rank among the top 10 mask packs in China's beauty market. As a result, the perception of Korean Wave, especially entertainment / music preference, has a positive (+) effect on Korean mask pack choice attributes. Also, it was found that the influence of the Korean Wave greatly affected both satisfaction and repurchase intention. The increase of Chinese women's consumption and the appearance of the society due to the advancement of the society also affects the appearance. However, the safety and efficacy of the product has yet to be established. If the improvement of these technologies and the countermeasures of domestic cosmetics companies are provided, Korea's K-Beauty industry will be more active in the domestic and overseas markets.
Keywords
Korean brand mask pack; Awareness of the chinese; Selection attributes; Cosmetics industry; K-beauty;
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