• Title/Summary/Keyword: Beauty academy

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The Impacts of Store Attributes and Customer Characteristic on Customer Loyalty to Beauty Shops (점포속성과 고객특성 적합성이 미용실 점포충성도에 미치는 영향)

  • Ha, Gab-Jin;Kim, Young-Woo
    • Management & Information Systems Review
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    • v.21
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    • pp.189-208
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    • 2007
  • This study was designed to find what impacts store attributes and personal characteristics have had on customer loyalty to beauty shops. Participants were 283 men and women who had experienced services in beauty shops and selected from the Metropolitan area, Busan, Gyeongbuk area, Gyeongnam area, Chungcheong area, and other area. In conclusion, technical factor and lifestyle have had the greatest impact on customer loyalty to beauty shops. In beauty market faced with keen competition, the way to meet customers' needs is to run a distinguished beauty shop with distinct beauty techniques in consideration of individual lifestyle. This will help raise customer loyalty to beauty shops. This study has the important implication that personal characteristics as well as store attributes has been proved to be essential for increasing customer loyalty to beauty shops. I hope that future studies will continue to examine different marketing factors by different beauty shops, with additional analysis on the details, contributing to make a marketing strategy available for beauty shop owners.

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A Study on The Influence of Relational Benefits on Brand Image and Trust of Trainees in Make-up Beauty Academy (메이크업 전문 뷰티아카데미 교육생들의 관계효익이 뷰티아카데미 브랜드 이미지와 신뢰에 미치는 영향)

  • Kim, Hee-Su;Han, Soo-Jin
    • Journal of Digital Convergence
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    • v.18 no.5
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    • pp.221-232
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    • 2020
  • This study analyzed the effect of relational benefits that students of Makeup Beauty Academy perceive about Beauty Academy on brand image, trust and recommendation intention. The survey was conducted on students from five Beauty Academies in Seoul, Incheon and Gyeonggi Province. The analysis was done using SmartPLS 2.0, which enables simultaneous measurement of causal relationships, mutual influence and structural models among potential variables. According to the analysis, social benefits, economic benefits, and customization benefits, excluding psychological benefits, have a significant impact on the brand image. Psychological and economic benefits were found to have no significant impact on trust. Both brand image and trust were found to have a significant impact on the recommendation intention. Based on the results of the analysis, the implications necessary for the formation of customer relationships between the makeup-specialized Beauty Academy and the students were presented.

A ROENTGENOCEPHALOMETRIC STUDY FOR THE EVALUATION OF THE FACIAL ESTHETICS IN THE KOREAN ADULT FEMALES (성인 여자에 있어서의 안모심미성에 관한 방사선학적 연구)

  • Park Mi Yea;Lee Sang Rae
    • Journal of Korean Academy of Oral and Maxillofacial Radiology
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    • v.14 no.1
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    • pp.39-50
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    • 1984
  • The aim of this study was to evaluate the dentofacial relationship of the Korean adult females who had excellent profile using roentgenocephalometry. The subjects were 35 females from 19 to 24 years of age selected among the professional models, beauty contest winners and performing stars. And, as the control group, 37 females from 18 to 23 years of age with normal occlusion and acceptable profile were selected. In both groups, each variable was measured and evaluated statistically introducing 24 reference points, 22 reference lines and 17 reference angles respectively. Conclusions from this study were as follows; 1. There was no significant difference between the two groups. But SNA and convexity angle which had indicated the maxillary protrusion were lesser in the professional models, beauty contest winners and performing stars than in ~he control group. 2. In the professional models, beauty contest winners and performing stars, the maxillary and mandibular incisors were more upright than in the control group. 3. The protrusion of the upper and lower lip was lesser in the professional models, beauty contest winners and performing stars than in the control group. 4. Professional models, beauty contest winners and performing stars revealed more straight profile than the control group and were similar to that of the Caucasian. 5. Generally, it was the tendency that the straight profile was accepted as esthetics.

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The Effect of the Quality of Education Service on the Performance of Education Service through Relationship Commitment in Franchise Beauty Academy: Moderating Effect of Trust Level (프랜차이즈 뷰티 아카데미의 교육서비스 품질이 관계 몰입을 통한 교육 서비스 성과에 미치는 영향 연구: 신뢰 수준의 조절효과)

  • Kim, Chang-Bong;Kim, Hee-Su
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.16 no.3
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    • pp.193-211
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    • 2021
  • Recently, interest in Korean Wave craze and K-beauty, led by K-pop, is increasing. In addition, the popularity and influence of the domestic beauty service industry has increased, and the economic and cultural ripple effects have been continuously expanding. The need to professional manpower training in response to the demand for manpower due to the growing development of domestic beauty services is emphasized, and the number of trainees who are actual consumers of beauty academy is increasing. Therefore, the purpose of our study is to examine the importance of quality factors of educational services to achieve educational purposes in the educational services provided by the Beauty Academy and the relationship between relationship commitment and educational service performance. Furthermore, it is to draw the importance of administrative support services, educational programs as well as educational service provision activities. However, the research for professional manpower training according to the provision of beauty services is insufficient compared to the development speed of the beauty industry. Therefore, at the present time when beauty service education is emphasized, our study will examine the relationship between relationship commitment and educational service performance based on the quality of education service by the students of domestic beauty academy. The measurement variables set for our study are program, instructor quality, tuition, external service, service fairness, relationship commitment, trust level, and educational service performance. The variables were analyzed and derived through the survey, and the following contents were derived from the empirical analysis. First, the quality of education service provided by the beauty academy, such as program, external service, service fairness, relationship commitment and trust level, had a significant effect on relationship commitment. Educational services provided by the institute, such as the systematicity and diversity of educational programs, enabled students to have a uniform relationship commitment. The quality of education service itself is to learn the expertise necessary for providing beauty service from the standpoint of the students and play an organic role in the relationship with the institute. Second, the moderating effect of trust level between academies and students was significant in the quality of education service and the relationship commitment. This means that students will feel higher level of service quality through the practical trust relationship of the students about the educational services provided by the institute. Based on the results of the empirical analysis, the implications of our study are to find ways to improve the students' ability and satisfaction represented by the results of educational services. This is because the quality of education services provided by the institute called Beauty Academy will have a great impact on the career choice of educational facilities and students. The characteristics of consistency, convenience, and knowledge orientation of education itself should be considered comprehensively, and a strong market position should be established through image formation through external service factors, which are external environments of academies.Furthermore, in terms of presenting differentiated strategies with competitors, the educational service quality factors play a significant role in the commitment to the relationship with the students, so the role of relationship marketing will be important for the psychological stability experienced by the students by grasping the demand accompanying the behavior of the students in advance.

The Influence of Beauty Academies' Relationship Marketing on Quality of Educational Services and Learners' Relationship Commitment (미용학원의 관계마케팅이 교육서비스 품질 및 학습자 관계몰입에 미치는 영향)

  • Jae-Reen Kim;Jae-Nam Lee
    • Journal of the Korean Applied Science and Technology
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    • v.40 no.4
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    • pp.616-630
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    • 2023
  • This study attempted to investigate the influence of relationship marketing on the quality of educational services and learners' relationship commitment, and the goals are to provide basic data needed to develop business management strategies and promote the growth of beauty education industry. For this, a questionnaire survey was performed against the students from beauty academies in Yeongnam region, and a total of 503 copies were used for final analysis. The study results found the followings: First, there were differences by each factor among relationship marketing, quality of educational services and learners' relationship commitment. Second, relationship marketing revealed a statistically significant effect on the quality of educational services. Third, relationship marketing showed a significant influence on learners' relationship commitment. Fourth, the quality of educational services showed a significant effect on learners' relationship commitment. It is anticipated that the study results would be available as basic data needed for beauty academies to develop business management strategies and promote the growth of beauty academy industry.

A Study on the Preference and Trend Analysis of Barber and Hairdresser Acquisition of National Technology Certificate (이, 미용사 국가기술 자격증 취득 선호도 및 동향 분석에 관한 연구)

  • Oh, Jeong-Sun;lee, Sook-ja;Park, Jang-Soon
    • Journal of Digital Convergence
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    • v.20 no.4
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    • pp.637-643
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    • 2022
  • Beauty in the modern society is a professional occupation in which art and science are fusion-integrated, and in order to enter as a beautician, obtaining a national technical certificate is a routine customs clearance procedure. As it is time to present objective data on the national technology license and employment fields preferred by prospective beauticians, it is a time to analyze the perceptions and trends of the national technical license of the beautician preferred by beauty academy students who design success in the future beauty industry. Did. As a result of the analysis, the preferred national skill certificate and the desired employment field showed a very high correlation, and the personality and interests of the male, younger, unmarried, and student groups were selected as the priority, while the 30s or older, married or divorced, self-employed, and office workers, Housewives had a much higher rate of employment prospects. Through this study, it is possible to seek the essential tendency and development direction of beauty talents, and it is thought that it will set a desirable direction for R&D for education of national technical qualifications in the future and greatly contribute to the activation of the beauty academy market.

Factors Influencing Intention of Vietnamese to Use Korean Medical Tourism (베트남인의 한국 의료관광 이용의도에 영향을 미치는 요인)

  • Yom, Young-Hee;Kim, Myoung Ae
    • Journal of Korean Academy of Nursing Administration
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    • v.22 no.4
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    • pp.332-343
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    • 2016
  • Purpose: The purpose of this study was to identify factors related to Vietnamese customers who use Korean medical and tourism services. The study was based on the Anderson Models Methods: Participants were 173 Vietnamese who were living in Ho Chi Minh and Hanoi in Vietnam. Data were analyzed using descriptive statistics, ${\chi}^2$, t-test and Multiple Logistic Regression. Results: Research necessary factors had the most significant effect among the preceding factors, possible factors and necessary factors. Human service and outstanding natural beauty of necessary factors had significant influence on customer intention to use. According to the result of the stepwise logistic regression analysis, the most important item in medical services was human service OR=1.89 (p=.014), and for tour services, outstanding natural beauty OR=4.30 (p=.033). The explained variance for customer intention to use was 91.9%. Conclusion: These results suggest the need to improve the human service and outstanding natural beauty to retain customers' intention to use.

The Convergence Study on the Factors Influencing Quality of Education Service on the Satisfaction and Performance of the Course at the Beauty Academy (미용학원의 교육 서비스 품질이 수강 만족도와 교육성과에 미치는 영향요인에 관한 융합연구)

  • Yang, Chae-Yun;Jeon, Youn-Sug
    • Journal of the Korea Convergence Society
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    • v.11 no.9
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    • pp.261-266
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    • 2020
  • The purpose of the Convergence study is to analyze the impact of students' satisfaction and educational performance through research on overall educational service quality factors for beauty academies. The subjects of the study were conducted from March 29 to April 12, 2020 for those in their 10s and 40s attending beauty academies in Seoul, Gyeonggi-do and Incheon, and 377 surveys were analyzed and used for research. Multiple regression analysis was performed using the SPSSWIN 21.0 program for research purposes. As a result of the study, the higher the level of empathy, reliability, responsiveness, type, and certainty of educational service quality, the higher the satisfaction level of the class. The higher the satisfaction level, the higher the educational performance. Based on these research results, measures to improve the quality of education services that can enhance the satisfaction and educational performance of beauty academies should be improved by diversifying educational methods and contents and enhancing the quality of education and service expertise. The expertise of education should be strengthened to improve competitiveness. Therefore, follow-up research is needed to develop various programs to enhance future course satisfaction and educational performance and to develop education methods to enhance the quality of beauty education services.