Journal of the Korea Convergence Society (한국융합학회논문지)

Korea Convergence Society (한국융합학회)
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The Convergence Study on the Factors Influencing Quality of Education Service on the Satisfaction and Performance of the Course at the Beauty Academy

미용학원의 교육 서비스 품질이 수강 만족도와 교육성과에 미치는 영향요인에 관한 융합연구

  • 양채윤 (성결대학교 교육대학원) ;
  • 전연숙 (성결대학교 뷰티디자인학과)
  • Received : 2020.05.25
  • Accepted : 2020.09.20
  • Published : 2020.09.28
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Abstract

The purpose of the Convergence study is to analyze the impact of students' satisfaction and educational performance through research on overall educational service quality factors for beauty academies. The subjects of the study were conducted from March 29 to April 12, 2020 for those in their 10s and 40s attending beauty academies in Seoul, Gyeonggi-do and Incheon, and 377 surveys were analyzed and used for research. Multiple regression analysis was performed using the SPSSWIN 21.0 program for research purposes. As a result of the study, the higher the level of empathy, reliability, responsiveness, type, and certainty of educational service quality, the higher the satisfaction level of the class. The higher the satisfaction level, the higher the educational performance. Based on these research results, measures to improve the quality of education services that can enhance the satisfaction and educational performance of beauty academies should be improved by diversifying educational methods and contents and enhancing the quality of education and service expertise. The expertise of education should be strengthened to improve competitiveness. Therefore, follow-up research is needed to develop various programs to enhance future course satisfaction and educational performance and to develop education methods to enhance the quality of beauty education services.

본 연구의 목적은 미용학원을 대상으로 전반적인 교육 서비스 품질 요인에 대한 연구를 통하여 수강생들의 수강 만족도와 교육성과에 어떠한 영향을 미치는가를 분석하는 융합연구이다. 연구 대상은 서울, 경기, 인천 지역 미용학원에서 수강중인 10~40대를 대상으로 2020년 3월 29일부터 4월 12일까지 설문을 진행하여 377부의 설문을 분석하여 연구에 활용하였다. 자료분석은 연구 목적에 맞추어 SPSSWIN 21.0 프로그램을 이용하여 다중 회귀분석을 실시하였다. 연구결과 교육 서비스 품질의 공감성과 신뢰성, 대응성, 유형성, 확신성이 높을수록 수강만족도가 높았다. 수강만족도가 높을수록 교육성과가 높았다. 이러한 연구결과를 토대로 미용학원의 수강만족도와 교육성과를 높일 수 있는 교육서비스 품질향상 방안은 교육방법과 교육내용을 다양화하고 교육품질과 서비스의 전문성을 높여 교육의 질과 만족도를 향상하여야 한다. 교육의 전문성을 강화하여 경쟁력 향상을 하여야 한다. 따라서 향후 수강만족도와 교육성과를 높이기 위한 다양한 프로그램개발과 미용교육 서비스 품질을 높이기 위한 교육 방법을 개발하는 후속 연구가 필요하다.

Keywords

References

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