• 한국디자인학회:학술대회논문집
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• 한국디자인학회 2002년도 봄 학술발표회 논문집
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• pp.250-251
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• 2002

• 한국실내디자인학회:학술대회논문집
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• 한국실내디자인학회 2007년도 추계학술발표대회 논문집
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• pp.187-190
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• 2007

Many consumers today are increasingly buying products with brand-image, additional value. Also brands are important factor in the franchise business. According as a standard of living is improved due to the development of economy and community, our country is increasing interests in hair styles with desiring of beauty. Therefore, domestic beauty industry has been improved by the introduction of the franchise with specialization, different management system and the marketing strategy. Through a case of hair salon's franchise, a purpose of this paper is elements which form the brand-image in space investigate how it have been applied and letting fundamental data of beauty care thread space planning.

• 한국실내디자인학회논문집
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• 제22호
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• pp.16-22
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• 2000

The purpose of this study is to analyze characteristics of set-booth in beauty salon as well as to suggest the basic design data for franchise beauty salon. The method of this research was based on field observation of the franchise beauty salon in Seoul. The results of this research are as follows. 1) In set-booth type analysis, set-mirror wall type and set-mirror partition type are mainly used, but set-mirror table type is not showed in this research. 2) In terms of scale, wall type and partition type are classified as large scale, wall type and partition type are used as meduim scale. In shop front analysis, the result is shown in two things. If it is type, they used partition type and if it is close type, they used wall type. 3) Set-mirror is consisted of mirror and drawer and it is classified by 4 types with combination method. In a result, most of them used separated mirror type because they want to emphasize the separation between set booth and its layout. 4) Lighting method has 4 types; corniced type, bracket type, pendant type and downlight type. Among them, downlight is showed as the most-used.

• International Journal of Costume and Fashion
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• 제3권
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• pp.121-139
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• 2003

A purpose of this study is to measure degree of solidarity and conflict of the beauty salon franchisees according to an influence strategy of franchiser and grasp characteristics revealed from managing a franchise system. This will also contribute to improving results of franchise systems and considering a direction for development. This study examined existing studies relevant with conflict and solidarity and analysed relativity between relevant variables and grasped the flow of studies and then set hypotheses in order to present a device for decreasing conflict within a franchise system of beauty shops and for increasing a solidarity and subsequently analysed samples and tested data. The data for this study are researched by sending questionnaires to beauty salons which participated in one of franchise systems and they are analyzed by various methods in a statistics. After studying some relevant theories, this study used the definition of the franchise system in beauty salons as an entity of a political-economy paradigm. A franchiser desires to influence member shops with an influence-strategy. Therefore member shops which perceived it go through a conflict and then such a process is revealed as making significant influence on solidarity. Beauty salon franchise exists by reciprocal confidence and transaction. If an opportunism gain in influence owing to an conflict intensification, there would be no steady formation of relationship. Therefore the head office should develop a member-shop-management-system by more scientific and more technical methods and prevent, in advance, member stores from seeking for negative opportunism.

• 한국융합학회논문지
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• 제13권4호
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• pp.477-485
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• 2022

본 연구는 헤어미용 서비스 종사자의 긍정심리 자본이 직무성과와 직무만족에 미치는 영향의 차이를 파악하여 헤어미용 서비스 교육의 활성화를 도모할 수 있는 기초자료를 제공하고자 수행하였다. 이를 위해 연구는 헤어미용 서비스 종사자의 긍정심리자본이 직무성과와 직무만족에 미치는 영향을 실증적으로 검증하고자 광주·대구·경북지역 헤어미용 서비스에 종사하는 280명을 대상으로 하였다. 연구결과, 헤어미용 서비스 종사자의 긍정심리자본은 직무성과와 직무만족에 영향을 미치며, 긍정심리자본 하위요인 중 희망과 낙관주의는 직무성과와 직무만족 모두에서 영향을 미치는 것으로 나타났다. 따라서 헤어미용 서비스 종사자의 긍정심리자본을 강화하기 위해 직무성과와 직무만족을 증진할 수 있는 융합적인 프로그램 개발과 전략을 마련하여 헤어미용 서비스 분야에 적용해야 할 것이다.

• 복식
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• 제52권8호
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• pp.123-135
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• 2002

The purposes of this study were to observe the influences of Salon culture on fashion, and to understand of 17th-l8th century's costume from a different point of view. The literatures about Salons and costume in 17th-l8th century were considered for this study Salon culture had influenced on women's and men's fashion from 17th 18th century as results. The influences of salon culture on fashion were as follows; At first, it caused radical feminism for women's dress. Women for this period chose their dress to maximize their breast and tight their waist radically to express their beauty. Women were realized as sexual being for the period, then, this caused feminism. The second influence was the Andorgynous of men's dress. Men maximized beautiful decoration, body line on their dress and showed feminine dress style. which caused Andorgynous of men's dress as men and women mutually created new beauty effect. Salon had influences on the birth of new feminine culture and fashion, supplying individual self-control and freedom to women not as aesthetic objects.

• 한국의류학회지
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• 제31권4호
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• pp.574-583
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• 2007

This study aimed to look into the features of the hair beauty service components and the effects of these elements on customer satisfaction and word-of-mouth intention. Subjects were 20's-40's women and survey methods such as frequency analysis, t-test, ANOVA, factor analysis, reliability analysis, and regression analysis were used. Results were as follows: First, hair beauty service were composed of eight factors such as facilities of hair beauty salon, employee's kindness, amusement facilities, light refreshments, guidance to a process of hair style, keeping service for personal belongings, reservation service, and customer management. Second, the effects on customer satisfaction was significantly affected by facilities of hair beauty salon, employee's kindness, guidance to a process of hair style, customer management, keeping service for personal belongings, light refreshments. Third, customer satisfaction with hair beauty service affected the word-of-mouth intention.

• 한국의상디자인학회지
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• 제14권4호
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• pp.17-27
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• 2012

The purpose of this study is to analyze the perceived service quality according to the characteristics of beauty salons and customer demographics. 343 customers were surveyed in the areas of university campuses, central district and residential areas of Cheongju. The questionnaire consisted of the characteristics of beauty salons and customer demographics, and items to evaluate the service quality. Confirmatory factor analysis, t test, ANOVA and descriptive statistical analysis were used to analyze the data. The results were as follows; First, the preference for the number of designer in the beauty salon were differed by sex, age and occupation. Women, college and graduate students preferred the salons with over seven designers. The customers over forty years old used smaller beauty salon. Second, Female perceived higher service quality in all respects such as technique, kindness and convenience of reservation than male did. There were no difference in age groups and occupations. Third, nationally franchised shop which located in downtown with more than 20 designers were highly evaluated in view of service quality.

• 한국응용과학기술학회지
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• 제37권5호
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• pp.1418-1429
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• 2020

본 연구는 라이프스타일 군집유형에 따른 인구학적 특성과 미용실이용 특성 간의 관련성을 알아보기 위해 서울, 인천 및 경기도에 거주하는 10대에서 50대의 남녀를 대상으로 모바일 설문하였다. 수집된 총 522명의 자료를 분석하기 위해 통계처리는 빈도분석, 요인분석, 신뢰도분석, 군집분석, 분산분석 및 교차분석 하였다. 그 결과, 라이프스타일 군집유형은 유행·사교 중시형, 가족중시형 및 가족무관심형으로 분류되었다. 이런 유형들은 인구통계학적 특성들 중 연령, 최종학력과 결혼여부와 높은 관련성을 보였고, 미용실 위치 및 자주 이용하는 미용서비스 같은 미용실이용 특성과도 관련성이 높은 것으로 나타났다. 본 연구의 결과는 미용실 마케팅에 활용될 수 있는 기초자료가 될 것으로 사료된다.

• 한국패션뷰티학회지
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• 제2권2호
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• pp.23-33
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• 2004

As we continue to enjoy economic growth, there is an abundance of disposable income for consumer to spend. Consumers are spending more and more of these income in beauty service. However, relatively little is known about which factors influence consumer' behavior intentions in this area. The purpose of this study is to investigate the relationships between the servicescape and relational benefits on customer value in beauty salon area. The Results are summarized as follows First, as the results of data analysis, among the composition factor of servicescape, spatiality, comfortableness, cleanness and convenience are shown to give positive effect on customer value. Second, among the composition factor of relational benefits, economic honest, functional benefit, private benefit, social benefit and psychological benefit are found to have a positive relationship with customer value.