국내 미용실 프렌차이즈 브랜드화를 위한 공간 특성 연구

A Study of the space characteristics in beauty salon for the franchising

Many consumers today are increasingly buying products with brand-image, additional value. Also brands are important factor in the franchise business. According as a standard of living is improved due to the development of economy and community, our country is increasing interests in hair styles with desiring of beauty. Therefore, domestic beauty industry has been improved by the introduction of the franchise with specialization, different management system and the marketing strategy. Through a case of hair salon's franchise, a purpose of this paper is elements which form the brand-image in space investigate how it have been applied and letting fundamental data of beauty care thread space planning.