Browse > Article
http://dx.doi.org/10.12925/jkocs.2020.37.5.1418

A Study on the Demographic Characteristics of Lifestyle Cluster Types and the Characteristics of the Use of Hair Salons  

Kim, In-Ok (Department of Beauty Care at Songho University)
Jeon, Jong-Chan (Department of Media Design, Hansung University)
Publication Information
Journal of the Korean Applied Science and Technology / v.37, no.5, 2020 , pp. 1418-1429 More about this Journal
Abstract
This study was conducted on men and women in their teens and 50s living in Seoul, Incheon and Gyeonggi-do to find out the relevance between demographic characteristics of lifestyle clusters and the characteristics of beauty salon use. To analyze the data of a total of 522 people collected, statistical processing was performed with analysis of frequency, analysis of factor, analysis of reliability, analysis of cluster, analysis of variance and analysis of cross. As a result, lifestyle group types were classified as fashion and social focus types, family-oriented types, and family-free types. These types were highly related to age, final education, and marital status among demographic characteristics, and were also found to be highly relevant to the characteristics of beauty salon use, such as beauty salon location and frequently used beauty services. The results of this study are thought to be the basic data that can be used for beauty salon marketing.
Keywords
Lifestyle; Lifestyle factors; Lifestyle cluster types; Demographic characteristics; Characteristics for beauty salons;
Citations & Related Records
Times Cited By KSCI : 10  (Citation Analysis)
연도 인용수 순위
1 H. S. Lee, Y. M. Baek, "Whose lifestyle matters predicting video clip watching? : Focusing on the interaction effects between audience lifestyles and demographics on their video clip watching behaviors", Journal of Cyber communication Academic Society, Vol.35, No.3, pp. 115-160, (2018).   DOI
2 D. J. Kim, D. U. Hwang, "A study on relationship between leisure satisfaction and self realization according to type of Life Style. Tourism Research, Vol.27, No.2, pp. 39-60, (2012).
3 S. A. Shim, H. W. Jung, "An analysis of influential factors from continuous use by mobil game users : lifestyle under gender and nationality", Journal of Digital Convergence, Vol.15, No.5, pp. 381-390, (2017).   DOI
4 J. O. Park, "The differences of dietary behaviors, dietary life consumer education related current situations competencies and dietary lifestyles between baby-boom and echo generations", Journal of Nutrition and Health, Vol.51, No.2, pp. 153-167, (2018).   DOI
5 K. H. Park, "The Relationships between Well-Being Lifestyle, Well-Being Attitude, Life Satisfaction, and Demographic Characteristics", Family and Environment Research, Vol.49, No.7, pp. 39-49, (2011).
6 S. W. Lee, "Study on Relationship between Well-being Lifestyle and Benefit to Pursue Sportswear : Focused on Consumers in 20s-30s", Unpublished Master's degree thesis, Sookmyung Women's University, (2007).
7 K. H. Park, "Differences in Diet-Related Attitudes and Demographics by Type of Food-Lifestyle: Focused on Adults in Their 20s and 30s", Family and Environment Research, Vol.53, No.6, pp. 655-665, (2015).   DOI
8 S. Weingartner, J. Rossel, "Changing dimensions of cultural consumption? The space of lifestyles in Switzerland from 1976 to 2013", Poetics, Vol.74, pp. 1-16, (2019).
9 G. David, M. Dina, C. Yubo, D. Sanjiv, D. Chrysanthos, P. Bruce, L. Barak, S. Subrata, S. Mengze, V. Peeter, "The Firm's management of social interactions", Marketing Letters, Vol.16, No.3/4, pp. 415-428, (2005).   DOI
10 G. Huebner, D. Shipworth, I. Hamilton, Z. Chalabi, T. Oreszczyn, "Understanding electricity consumption: a comparative contribution of building factors, socio-demographics, appliances, behaviours and attitudes", Applied Energy, Vol.177, No.1, pp. 692-702, (2016).   DOI
11 S. H. Lia, S. H. You, D. W. Jung, "A Study on the Actual Condition and Service Quality of Men's Consumers' Use of Hairdressing Room", Journal of the Korean Applied Science and Technology, Vol.36, No.1, pp. 90-101, (2019).   DOI
12 K. S. Kim, "A study on women's benefits, interest, and preferences regarding hairstyles according to lifestyles", Unpublished Master's degree thesis, Seokyeong University, (2012).
13 J. Fuller, K. Matzler, "Customer delight and market segmentation: An application of the three-factor theory of customer satisfaction on life style groups", Tourism Management, Vol.29, No.1, pp. 116-126, (2008).   DOI
14 C. H. Lee, E. Ko, H. Tikkanen, M. C. T. Phan, G. Aiello, R. Donvito, S. Raithel, "Marketing mix and customer equity of SPA brands: Cross-cultural perspectives", Journal of Business Research, Vol.67, No.10, pp. 2155-2163. (2014).   DOI
15 N. H. Yang, "Cosmetic beauty consuming behavior according to its Lifestyle of men in South Korea", Unpublished Master's degree thesis, Seokyeong University, (2014).
16 I. K. Yoon, "A study on the relationship of lifestyle pattens to beauty salon selection behavior: focused on the case of Daejeon", Unpublished Master's degree thesis, Hannam University, (2008).
17 D. G. Kim, E. J. Park, "The Effect of Hair Style Consultation Satisfaction on the Forms of Hair Salon", Journal of Korean Beauty Society, Vol.25, No.1, pp. 148-155, (2019).
18 J. Y. Jang, J. H. Ji, "The Influence and Mediating Effects among Relationship Formation Programs, Cooperation Behavior and Customer Continuity Intention", Journal of The Korean Society Design Culture, Vol.25, No.1, pp. 381-392, (2019).   DOI
19 M. J. Kim, Y. J. Yoo, "Consumption behavior of hair shop according to the population statistics property : focusing on women in their 20's and 30's Living in metropolitan area", Journal of the Korean Society of Cosmetology, Vol.13, No.2, pp. 694-704, (2007).
20 J. M. Choi, "The Impact of Veblen Effect and Bandwagon Effect on the Choice Behavior of Hair Salon", Journal of Digital Convergence, Vol.15, No.10, pp. 559-570, (2017).   DOI
21 H. J. Jin, "The Benefits Sought for the Bedding and Consumers' Characteristics: Focus on the Lifestyle and Demographic Characteristics", Journal of the Korean Society for Clothing Industry, Vol.14, No.2, pp. 242-250, (2012).   DOI
22 G. O. Lee, J. W. Park, "Leisure Lifestyle and Culture and Art Consumption : Cases of Art Gallery Visitors", Review of Culture & Economy, Vol.19, No.2, pp. 3-28, (2016).