• 한국의류학회지
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• 제29권9_10호
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• pp.1285-1294
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• 2005

This study was fulfilled in the purpose of proposing construction strategies of Internet shopping-mall through the analysis of consumer moving line in Internet shopping-mall. This study was executed in two stages: theoretical study, qualitative study. In the theoretical study, hypothetical Internet shopping behavior model were constructed. Five internet shopping behavior types of apparel : purchase, searching purchase, prepurchase deliberation, information accumulation, opinion leadership and recreation were constructed. Next, consumer decision process were extracted from previous studies and a hypothetical internet shopping behavior model was constructed on the base of consumer decision process and Internet shopping behavior types. And then, through the qualitative study, Internet shopping behavior types were identified and hypothetical model was confirmed after adjustment. For qualitative study, 30 subjects were sampled by focus sampling and investigated by in-depth interview and observation. Seven internet shopping behavior types of apparel were found by the qualitative study: cautious purchase by price comparison, searching purchase, special low price purchase, impulse purchase, prepurchase deliberation, information accumulation and recreation-oriented. On the base of these behavior types, Internet shopping behavior model was adjusted and completed. Finally, according to the results of this study, Internet shopping construction methods that made customer's loyalty high and marketing strategy of Internet shopping-mall were proposed.

• 제어로봇시스템학회논문지
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• 제13권8호
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• pp.760-768
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• 2007

This paper introduces an emotional behavior decision model based on linear system for intelligent service robots. An emotional model should make different behavior decisions according to the purpose of the robots. We propose an emotional behavior decision model which can change the character of intelligent service robots and make different behavior decisions although the situation and environment remain the same. We defined each emotional element such as reactive dynamics, internal dynamics, emotional dynamics, and behavior dynamics by state dynamic equations. The proposed system model is a linear dynamic system. If you want to add one external stimulus or behavior, you need to add just one dimensional vector to the matrix of external stimulus or behavior dynamics. The case of removing is same. The change of reactive dynamics, internal dynamics, emotional dynamics, and behavior dynamics also follows the same procedure. We implemented a cyber robot and an emotional head robot using 3D character for verifying the performance of the proposed emotional behavior decision model.

• 성인간호학회지
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• 제18권4호
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• pp.553-563
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• 2006

Purpose: This study was conducted, on the basis of the Theory of Planned Behavior to analyze factors influencing on undergraduate students' sexual behavior and to provide basic guidelines for the intervention of promoting sex education in school. Method: The participants of this study consisted of 284 under-graduate students at 3 colleges and 3 universities in Seoul. SPSS 10.0 win program was used and descriptive statistics, t-test, ANOVA, Pearson correlation, multiple regression and logistic regression were used to evaluate the influencing factors on undergraduate students' sexual behavior. Results: The results of this study can be summarized as follows; For undergraduate students, perceived behavioral control, and attitude of sexual behavior could explain 43% of the variance in intention of sexual behavior. However, subjective norm didn't influence sexual behavioral intention. For undergraduate students, perceived behavioral control, sexual behavioral intention were factors influencing sexual behavior, and these factors could explain 43% of the variance in sexual behavior. Conclusion: In conclusion, the interventive sex education that is upright and healthy will be needed to strengthen perceived behavioral control and sexual behavioral intention as influencing factors on sexual behavior in adolescent and young adults.

• 성인간호학회지
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• 제24권2호
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• pp.119-129
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• 2012

Purpose: The purpose of this study was to test hand hygiene behavior model of hospital nurses, based on theory of planned behavior. Methods: Data were collected from 253 nurses from four university hospitals for the period of December 2010 to January 2011. Data were analyzed using of SAS (ver.9.1). Fitness of the study model was identified with SAS PROC CALIS. Results: The overall fitness was $x^2$=57.81 (df=13, $p$ <.001), GFI=.99, AGFI=.99, CFI=.95, NFI=.93. The variance of actual implementation of hand hygiene by predictor variables was 11.0% and the variance of intention to hand hygiene was 53.5%. Variable that had a direct effect on hand hygiene behavior was intention. Perceived behavior control and attitude affected hand hygiene behavior indirectly. Control belief had a direct effect on perceived behavior control and had an indirect effect on intention and behavior. Behavioral belief had a direct effect on attitude and an indirect effect on intention and behavior. Conclusion: The study provides basic information for understanding nurses' hand hygiene behavior. Further testing of the model will indicate which variables can contribute to improved hand hygiene.

• 유통과학연구
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• 제18권10호
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• pp.77-87
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• 2020

Purpose: This study was done to analyze the effect of supervisor-focused impression management behavior of the airline cabin crew on perceived customer empathy. It focused on verifying dual meanings of the crew's emotional expression divided into surface acting and deep acting. Research design, data and methodology: The survey was conducted on cabin crews of two major Korean airlines. The reliability and validity of each variable used in the questionnaire were verified. Then, each hypothesis was analyzed through multiple regression analysis. Results: Firstly, the crew's supervisor-focused impression management behavior had a significant effect only on surface acting of the crew's emotional labor behavior. Among the crew's supervisor-focused IM behaviors, verbal IM behavior had a greater influence on surface acting than non-verbal IM behavior. Secondly, there was no relationship between the crew's supervisor-focused IM behavior and the crew's deep acting. Thirdly, the crew's emotional labor behavior (surface acting & deep acting) had a significant effect on perceived customer empathy. Fourth, the crew's deep acting had a greater influence on perceived customer empathy than surface acting. Conclusions: Cabin crews receive double evaluation from their immediate supervisors and customers. As a result, it was confirmed that the crew's supervisor-focused IM behavior, the crew's emotional labor behavior, and perceived customer empathy were connected process.

• 대한가정학회지
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• 제19권4호
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• pp.85-96
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• 1981

The author aimed at clarifying the background variables that influence on the interpersonal behavior of youth, and getting the data for comprehensive guidance programs of youth in high schools and industries. In this study the author samples academic high school boys and girls, attached high schools boys and girls to industries and laboring youths. the Scale of interpersonal behavior was administered to the youths sampled as above and the data were analysed accounting to groups, sex, and religious. The results of the study are as follows. 1. The most important factor influenced the interpersonal behavior of youth was identified as social environment. That is, the youths in industries or students attached high school to industries showed more prominent characteristics in interpersonal behavior patterns. Then industrial environment effects more on the youth's behavior than school environment. 2. Sex differences were identified is in interpersonal behavior of youths. Boys are more managerial and autocretice, more cooperative, more docile, more self-efacing, more aggressive and more aggressive and more resistant than girls. But in christian group there found no sex differences is interpersonal behavior. 3. Religion was thought to be one of the most important influencing factor to the interpersonal behavior .But in this study there found no realistic effects, of religion on the interpersonal behavior as much as though of. 4. But according to the denominations, christianity was found to influences more on the interpersonal behavior of youths than Buddhism.

• 가정과삶의질연구
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• 제33권5호
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• pp.117-131
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• 2015

The purpose of this study was to investigate the difference of adolescent self-conscious emotion, empathy, forgiveness and prosocial behavior across gender and grade, to analyze the difference between the correlations among prosocial behavior and other variables across gender and grade, and to investigate the effects of adolescent self-conscious emotion, empathy, forgiveness on prosocial behavior in each gender and grade group. The subjects were 272 adolescents who were recruited by purposive sampling in the Chungbuk area. The results indicated that the empathy of girls was higher than that of boys. Boys showed a stronger correlation between prosocial behavior and guilt than girls. Next, boys' prosocial behavior was predicted by cognitive empathy, guilt, and pride, whereas girls' prosocial behavior was predicted by forgiveness toward others, pride, cognitive empathy and emotional empathy. Last, middle school students' prosocial behavior was predicted by pride and guilt, whereas that of high school students' was predicted by cognitive empathy, guilt, pride, and forgiveness toward others and the situation. In conclusion, self-conscious emotions, empathy, and forgiveness all predicted adolescent prosocial behavior but in different ways across gender and grade. It implies that adolescents need diverse educational programs according to their gender and grade, to promote their self-conscious emotions, moral emotions, and prosocial behavior.

• 아동학회지
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• 제34권6호
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• pp.13-29
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• 2013

The purpose of this study was to examine the mediating effect of moral disengagement concerning the parental psychological control on children's participant role behavior in bullying situations. For the purposes of this research, a group of participants comprising total 541 students of fifth, seventh, eighth, tenth and eleventh grades from schools based in Seoul and Incheon were surveyed. As far as research methods are concerned, scales for parental psychological control, moral disengagement and participant role behavior in a bullying situation were used. The main findings of this research were as follows. First, by gender, there was a significant difference in participant role behavior in bullying. By grade, a significant difference was shown in parental psychological control, participant role behavior in bullying and moral disengagement. Second, variables affecting participant role behavior in bullying situations were found to be influenced by the types of role behavior respectively as well as by students' grade levels. Third, moral disengagement concerning the influence of parental psychological control on participant role behavior was found to have a full mediating effect on bystander behavior among elementary school students and bullying behavior among middle school and high school students.

• 한국의류산업학회지
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• 제21권1호
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• pp.36-45
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• 2019

In 2000s, the rapid growth of domestic and foreign fast fashion brands led to an increase in the frequency of shopping for consumers and a significant reduction in the average life span of fashion products. As the kinds and quantity of fashion products owned by individuals increase, the problem of rational clothing management becomes a new concern. The purpose of this study was to investigate the demographic, socio-psychological and purchase behavior factors influencing the frequency of closet cleanup behavior. A total of 278 questionnaires were analyzed. Frequency, exploratory factor analysis, reliability, t-test and regression analysis were used for data analysis using SPSS 22.0. This study results were as follows. First, the frequency of women's closet cleanup behavior was higher than that of men's closet cleanup behavior. Second, the number of brothers and sisters significantly affected the frequency of closet cleanup behavior. Third, the stronger the attachment to fashion products, the higher the frequency of closet cleanup behavior. Fourth, the lower the fashion product retention tendency, the higher the frequency of closet cleanup behavior. Fifth, the higher the frequency of purchasing fashion products, the higher the frequency of closet cleanup behavior. The results of current study provide various implications for educators and marketers who are interested in reasonable management behavior of fashion goods.

• 한국학교ㆍ지역보건교육학회지
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• 제20권1호
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• pp.29-41
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• 2019

Objects: This study examined the relations among college students' personality characteristics, drink motivation, and drinking behavior. This study also examined the mediating effect of drink motivation on the relationship between college students' personality characteristics and drinking behavior. Methods: The subjects of this study were 210 college students(male: 50, female: 160) attending a university in Chungnam. College students completed the personality characteristics, drink motivation, and drinking behavior scales. The data was analyzed by means of Pearson's correlation coefficients and regressions. Results: Results indicated that college students' neuroticism and extroversion were significantly related to drinking behavior. Also, college students' social motivation and coping motivation were significantly related to drinking behavior. Especially, social motivation fully mediated the relationship between college students' neuroticism and extroversion and drinking behavior. Coping motivation fully and partially mediated the relationship between college students' neuroticism and extroversion and drinking behavior. Conclusions: In this study, the personality characteristics directly influence the drinking behavior, but they found the influence on the drinking behavior through the drink motivation. In particular, it is very necessary to intervene in the development of health education programs that can intervene in drink motivation for college students with neurotic characteristics.