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http://dx.doi.org/10.5805/SFTI.2019.21.1.36

A study on the Factors Influencing the Frequency of Closet Cleanup Behavior  

Park, Hyun-Hee (Dept. of Clothing & Textiles, Kyungpook National University)
Ku, Yang-Suk (Dept. of Clothing & Textiles, Kyungpook National University)
Publication Information
Fashion & Textile Research Journal / v.21, no.1, 2019 , pp. 36-45 More about this Journal
Abstract
In 2000s, the rapid growth of domestic and foreign fast fashion brands led to an increase in the frequency of shopping for consumers and a significant reduction in the average life span of fashion products. As the kinds and quantity of fashion products owned by individuals increase, the problem of rational clothing management becomes a new concern. The purpose of this study was to investigate the demographic, socio-psychological and purchase behavior factors influencing the frequency of closet cleanup behavior. A total of 278 questionnaires were analyzed. Frequency, exploratory factor analysis, reliability, t-test and regression analysis were used for data analysis using SPSS 22.0. This study results were as follows. First, the frequency of women's closet cleanup behavior was higher than that of men's closet cleanup behavior. Second, the number of brothers and sisters significantly affected the frequency of closet cleanup behavior. Third, the stronger the attachment to fashion products, the higher the frequency of closet cleanup behavior. Fourth, the lower the fashion product retention tendency, the higher the frequency of closet cleanup behavior. Fifth, the higher the frequency of purchasing fashion products, the higher the frequency of closet cleanup behavior. The results of current study provide various implications for educators and marketers who are interested in reasonable management behavior of fashion goods.
Keywords
frequency of closet cleanup behavior; product attachment; product retention tendency; purchase frequency; demographics;
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Times Cited By KSCI : 4  (Citation Analysis)
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