• Title/Summary/Keyword: Awareness of the others

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The Influence of Consumer's Shopping Value, Brand Awareness and Types of Promotion on Purchase of Bundled Cosmetics (소비자의 쇼핑가치, 브랜드인지도 그리고 다발가격 화장품의 판촉유형이 화장품 구매에 미치는 영향)

  • Jeon, Hyang-Hee;Hwang, Sun-Jin
    • Journal of the Korean Society of Clothing and Textiles
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    • v.31 no.9_10
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    • pp.1321-1332
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    • 2007
  • The purposes of this research were to investigate the influences of shopping value, brand awareness, and the types of sales promotion on the purchase of bundled cosmetics. In experiment, 1) shopping value 2) brand awareness 3) types of sales promotion were manipulated as independent variables, and consumer preference and purchasing intention of bundle of cosmetics were measured as dependent variables. This research was an experimental design which was $2{\times}2{\times}2$ mixed factorial design. For the data analysis, factor analysis, cluster analysis, three-way ANOVA were used by utilizing SAS program. The main results of the study were summarized as follows: First, the results indicated that the consumer of hedonic shopping value have a positive effect on preferring price-cut sales, especially if brand awareness is high. Second, the consumer of utilitarian shopping value preferred price-cut sales to special offer, irrespective of brand awareness. This result indicates that consumers who gets more involved in and enjoys shopping are likely to have more brand awareness than others. This. seems to be the important characteristics of shopping. Consumer who have utilitarian shopping value concerned in price. The result showed the 3-way interaction effects on the consumer preference of bundle of cosmetics.

The Differences between Generations in Awareness and Preference for the Commercial Korean Traditional Desserts (시판되는 한국전통 다과류의 인지도 및 기초도의 세대간 차이)

  • Hong, Keum-Sun;Baik, Su-Jin;Kim, Hyang-Sook
    • Korean Journal of Human Ecology
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    • v.9 no.1
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    • pp.13-19
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    • 2000
  • The purpose of this study is to investigate the differences between generation in awareness and preference of the commercial Korean traditional desserts. The survey was conducted using questionnaire. The subjects were 316 middle school students and 299 parents of the other students in the same schools in Chongju area. Five middle schools in Chongju were included and followings are the results : In the Korean traditional beverages, there was no significant difference between generations in the awareness of Soojungkwa and Yulmoo-tea and adults showed higher awareness than students for the other beverages. Difference between generations existed in the acceptance for most of beverages. Students showed higher acceptance than adults for Sikhyae, Yooja-tea and Yulmoo-tea, whereas adults showed higher acceptance than students for the others. There was no difference between generations in the awareness of Yakkwa and Gangjung, whereas difference between generations appeared in the awareness of Sanja and Dasik. Students showed higher acceptance than the adults for the Korean traditional cookies.

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A Survey on Housewives' Awareness and Uses of Native Chickens (주부의 토종닭에 대한 인식 및 이용실태에 관한 조사)

  • 한재숙;김정숙;김정숙;김미향
    • Journal of the East Asian Society of Dietary Life
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    • v.6 no.3
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    • pp.393-401
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    • 1996
  • This survey was carried out as part of a basic works to improve the extention of native chicken uses. A sample of 282 housewives living in the downtown area of Taegu city were examined using an original questionnaire about their awareness and uses of a native chicken. The results were as follows: The awareness for a chicken dish is significantly different according to the housewives' ages and many respondents evaluated the nutritive value of a native chicken. The housewives preferred chicken boiled plain, spice fried chicken and stewed chicken, in the order. But family members preferred chicken boiled plain, spice fried chicken and french fried chicken, in the order. The frequencies of chicken cooking and buying chicken dishes of the housewives were once permonth and they regarded a native chicken as one of traditional, health and natural foods. They appreciated the taste of a native chicken highly and recognized the price of a native chicken expensive. Also 52.5% of housewives could distinguish a native chicken from the others.

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Activities for the Education of the Emotions : Effects on the Emotional Intelligence of Kindergarten Children (유치원에서의 감성교육 활동이 유아의 정서지능에 미치는 영향)

  • Kook, Seung-Hee;Kim, Sook-Ryong
    • Korean Journal of Child Studies
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    • v.27 no.3
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    • pp.53-66
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    • 2006
  • An experimental group consisting of 15 boys and 13 girls, and a control group of 12 boys and 18 girls comprised the 58 five-year-old kindergarten sample of this study. Teachers measured children's emotional intelligence with the Emotional Intelligence Rating Scale(Kim, 1998); educational activities for the emotions focusing on self-awareness, self-management, self-motivation, empathy, and social skills were carried out with the experimental group. ANCOVA confirmed effectiveness of the educational activities; the experimental group had higher scores than the control group on self-awareness and expression of emotion, emotional regulation, and awareness of others' emotion. Children of the experimental group also showed higher interpersonal abilities in teacher and in peer relationships than the control group.

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Compare of Characteristics of Efficient and Inefficient Problem-Solving Teams Using SYMLOG Diagram Analysis (SYMLOG 다이어그램 분석을 통한 효율적인 문제 해결 팀과 비효율적인 문제 해결 팀의 특징 비교 연구)

  • Jo, Han-jin;Lee, Hakseok;Shin, Gyeong-Seop;Kim, Taehoon
    • Journal of Engineering Education Research
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    • v.24 no.1
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    • pp.3-14
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    • 2021
  • The purpose of this study is to analyze the characteristics of efficient problem-solving teams and inefficient problem-solving teams using SYMLOG. In this study, 35 college students majoring in engineering education at C university were organized into 7 teams and carried out technological problem solving projects over one semester. Based on the results of the team project, the top 2 teams were defined as efficient problem solving teams and the bottom 2 teams were defined as inefficient problem solving team, and analyzed the characteristics of the team using SYMLOG. The main results are as follows: First, an analysis of SYMLOG from efficient problem solving teams and inefficient problem solving teams showed that there was a difference between self-awareness and others' perception in terms of U(Upward)-D(Downward) dimension. Second, in the inefficient problem solving teams, there was a significant difference between self-awareness and others' in the F(Forward)-B(Backward) dimension. Third, there was no difference between self-awareness and others' in both efficient and inefficient teams at the P (Positive)-N(Negative) dimension. Fourth, an efficient problem-solving team had a clear leader, and there was a team member who supported the leader. On the other hand, the inefficient problem-solving team did not have a clear leader, or one person played the role of leader and there were no team members supporting the leader.

Study of the General Consumers and Apparel Firm Workers' Reliability and Awareness of Environmental Friendly Textile Material (일반소비자와 의류업체 종사자의 친환경섬유소재에 대한 인지도와 신뢰도 연구)

  • Chun, Jong-Suk;Song, Hyun-Ok
    • Journal of the Korean Society of Clothing and Textiles
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    • v.33 no.4
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    • pp.634-643
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    • 2009
  • The aim of this study was investigating the consumers' and apparel firm worker's awareness and reliability of the environmental friendly textile materials. The subjects of the questionnaire survey were general consumers(n=235) and workers at Korean apparel firms(n=236). The questionnaire was developed to measure the awareness and reliability on nine environmental friendly textile materials. The results showed that general consumers had a higher reliability on the function of the environmental friendly materials but had a lower awareness than the workers at the apparel firms. Women and subjects, who experienced in purchasing the environmental friendly products, had higher awareness and reliability of the environmental friendly textile materials than others. The workers at apparel firms had higher awareness of the environmental friendly textile materials than the general consumers, but the reliability on the function of the materials was relatively low. The reliability and awareness differed by the firms' major products and their jobs. The workers at the children's clothing firms and sportswear firms had higher level of awareness about the environmental friendly textile than the workers at the casual-wear firms. The workers' awareness on environmental friendly textile materials was differentiated by their jobs. The product developers and material buyers had higher awareness on the environmental friendly textiles compare to the workers of the sales or marketing division. These results imply that promoting environmental friendly textile material to the sales person is needed in order to increase the sales volume of the products.

Social Support Pursuit and Apparel Consumption Behavior by the Environment Awareness Attitudes of University Students (대학생의 환경의식 태도에 따른 사회적지지 추구와 의류제품 소비행동)

  • Park, Eun-Hee
    • Journal of the Korea Fashion and Costume Design Association
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    • v.19 no.1
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    • pp.1-14
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    • 2017
  • The purpose of this study is to classify the environmental awareness attitudes of university students and analyze their differences in social support pursuit, and apparel consumption behavior. Questionnaires were administered to 236 college students living in Daegu City and Kyoungbuk province. Frequency, factor analysis, reliability analysis, cluster analysis, ANOVA, Duncan-test, and t-test were used for data analysis. The findings were as follows. The environmental awareness attitudes had factors as recognizing the importance of environmental issues, purchase of eco-friendly products, public opinion legislation awareness, interests on eco-friendly product, and eco-friendly practice. Social support pursuit were found as marginal people support pursuit, emotional support pursuit, informational support pursuit, and problem-solving support pursuit. Apparel consumption behavior were found as planned purchase, social participation attitude, clothes recycling, life practice, low-price orientation, emphasis on designs, clothing-life practice, and consciousness over others. The environmental awareness attitudes of university students were classified into four groups of Consumers of Environment-Awareness, Consumers of Environment-interests, Consumers of Environment-practice, and Consumers of Low Environment-awareness. The groups showed significant difference in social support pursuit, and apparel consumption behavior. Gender of university students showed significant differences the environmental awareness attitudes, social support pursuit, and apparel consumption behavior. It is meaningful to find out the significant relationship in a social context between environment recognition and social support pursuit related by friends. This study also offered a basic information related to social support pursuit by the types of university students' environmental awareness attitude and consumption on clothing, which is necessary for environmental education and green consuming behavior.

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A Study on Infant Caregivers' Library Use Behavior and Factors Affecting Their Revisit and Intention of Recommending Library Visit to Other People: Focusing on Public Library Services in G-City (영유아 보호자의 도서관 이용행태 및 재이용과 추천의사 영향 요인 연구 - G광역시 공공도서관을 중심으로 -)

  • Shin, Seon-A;Lee, Myounggyu
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.31 no.4
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    • pp.95-119
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    • 2020
  • The study examined the behavior of infant's caregivers using public libraries, measured the level of awareness of infant and toddler services in the library to determine the factors affecting their revisit or recommendation of use to others, and examined the impact of such recognition on the use behavior, revisit and willingness to recommend others. The study surveyed 146 caregivers of infants who use four public libraries in Gwangju Metropolitan City on demographic characteristics, library use behavior, level of awareness of library services, library revisit and recommendation to others. Analysis of this survey shows that the factors that influence the caregivers' revisit of the library or their desire to recommend to others through their caregivers' use of the library are the factors that influence the expansion of information data, the stability of space facilities, the accessibility of space facilities, and the ease of participation in programs among the various service factors provided by the library rather than the personal factors of infants and toddlers' caregivers.

Awareness of the Others on Facebook: Empirical Analysis of Social Presence (페이스북에서 상대방에 대한 존재 인식: 사회적 현존감의 실증적 분석)

  • Hwang, Ha Sung
    • Journal of Internet Computing and Services
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    • v.16 no.4
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    • pp.93-99
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    • 2015
  • The purpose of this study was to explore the reasons why college students use Facebook and the ways in which they feel of social presence while using Facebook. In fact, the study aimed to specify the links between motivations for using SNS and a sense of 'being together'. The findings of this study suggest that major motivations of SNS use were social interaction, entertainment, self-presentation, and information-seeking. Specifically, results from a survey of 280 respondents revealed that college students used Facebook to seek maintenance and connection with friends, to express themselves, to get information about school activities, and to be entertained. These findings are consistent with the existing literature regarding SNS as a primary channel to maintain the existing social relationships among college students. The study also found that all motivation factors, except information-seeking factor, were positively and significantly related to social presence. The strongest correlations were between social presence and Facebook use for social interaction and entertainment needs. It seemed that users who seek social interaction and entertainment needs are more likely to feel a sense of being with others while users who seek to get information are less likely to feel a sense of social presence. These findings implied that to some extent, a sense of social presence occurs in the context of Facebook and that the experience of social presence depends on what college students seek from Facebook use. In addition, the results showed a positive relationship between Facebook use and social presence; the more college students use Facebook, the more they are likely to experience sense of social presence. Given that Facebook provides college students with a place where they can share thought and feelings among friends, it can be concluded that Facebook contributes to the sense of belonging among users. And such feeling may enhance a sense of presence with others while using Facebook. These findings suggest that uses and gratifications researchers should consider the concept of social presence as an important variable in explaining what audience members do with media.

Awareness of Information, Anxiety, Distress, and Perceived Value of Information in Patients undergoing Endoscopic Examination (내시경검사 대상자의 정보인지, 불안, 불편 및 정보의 가치)

  • Son Jung-Tae
    • Journal of Korean Academy of Fundamentals of Nursing
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    • v.10 no.2
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    • pp.198-205
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    • 2003
  • Purpose: A descriptive study was conducted to identify awareness of information, emotional distress, behavioral distress, and perceived value of information in clients who were scheduled for endoscopic examinations, and to determine correlations between the variables. Method: Participants were 87 clients who were scheduled for endoscopic examinations; gastroscopy, bronchoscopy, and colonoscopy. The questionnaires were collected from September to December, 2002 by a trained nurse. Self reports, interviews, and observations were used. Data were analyzed with frequencies, percentages, means, Pearson correlation coefficients, ANOVA, and Scheffe post test using the SPSS/PC 9.0. Result: The score for awareness of information was 17.46, state anxiety was 47.26, emotional distress during exam was 2.90, behavioral distress was 11.18, and perceived value of information was 4.21, Clients aged above 60 showed significantly lower awareness of information than other groups. Clients undergoing broncoscopy reported significantly higher emotional distress during the ekam than subjects for colonoscopy. Clients undergoing gastroscopy showed significantly higher behavioral distress than any of the others. There were no relationships between awareness of information and anxiety, but, a significant positive relationship was found between anxiety and emotional distress during exam, between emotional distress and behavioral distress, and between awareness of information and perceived value of information. Conclusion: Awareness of information by the clients through provision of an educational booklet was low, and clients showed moderate level of state anxiety. Research studies are needed to compare providing information with other interventions for comfortable progress of endoscopic examinations. Especially specific strategies should be established for elderly clients to facilitate awareness of information.

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