• 한국유통학회지:유통연구
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• 제15권4호
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• pp.1-19
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• 2010

최근 대형마트를 중심으로 유통업자브랜드(PB) 상품의 확대가 이루어지고 있다. 대형마트는 소비자가 상품을 구입할 때 PB를 또 하나의 고려 상표군으로 인식하길 바라고 있지만, 소비자들의 반응은 여전히 PB상품에 대해 중립적인 입장이다. 즉 소비자마다 각기 다른 평가를 내리고 있다. 따라서 본 연구는 PB상품을 구매한 소비자들의 특성을 분석하여 PB상품 개발과 판매에 있어 마케팅적 시사점을 주고자 한다. 본 연구는 서울과 경기 지역에 있는 소비자 설문조사 자료를 이용하였으며 프로빗 모형을 이용하여 PB상품을 구매하는 소비자들의 특성을 분석하였다. 분석 결과 인구통계학적 특성으로는 결혼여부, 소득수준, 거주지역이 PB상품 구매에 영향을 미치는 요인으로 나타났으며, 구매특성으로는 대형마트 방문 빈도가 유의한 요인으로 나타났다. 구체적으로 살펴보면, 미혼자보다 기혼자가 PB상품을 구입할 확률이 더 높게 나타나, DM(Direct Mail)발송이나 핸드폰 SMS(Short Message Service) 발송 등 PB상품 판촉활동의 타겟팅에 있어 기혼자에 대한 비중을 높일 필요가 있을 것으로 보인다. 둘째, 소득수준과 관련해서는 고소득계층보다 중산층(월소득 301~600만원) 소비자들이, 서울지역보다는 지방 거주 소비자들이 PB상품 구매 확률이 높았다. 이러한 소비자들의 특성은 가격에 민감하기 때문에 소비자를 위한 추가 증정, 사은품 지급, 1+1행사 등을 강화할 필요가 있을 것으로 보인다. 셋째, 대형마트 방문 빈도가 월 2회 증가할 경우, PB상품을 구매할 확률이 5.3%이상 증가하는 것으로 나타나 소비자들의 내점빈도를 높일 수 있는 재미있는 매장 만들기, 찾아오는 서비스 등 다양한 집객 전략이 필요해 보인다. 결론적으로 PB상품이 단지 가격이 저렴한 일회성 구매 상품이라는 한계를 넘어 NB상품처럼 상품에 대한 로열티를 높이고 지속적 구매가 일어나도록 하기 위해서는 PB상품을 다른 제조업체 브랜드처럼 카테고리 내에서 하나의 고려 상품군(consideration commodity set)이 될 수 있도록 하는 노력이 필요하다.

• 치위생과학회지
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• 제17권4호
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• pp.290-297
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• 2017

이 연구는 한국 성인의 HbA1c 조절 상태에 따른 구강건강상태를 비교하고자 제 6기 국민건강영양조사에 참여하여 HbA1c를 측정한 만 19세 이상 4,991명을 대상으로 연구를 진행한 결과 다음과 같은 결론을 얻었다. HbA1c의 조절 상태가 HbA1c ${\geq}6.6$인 당뇨 집단은 7.2%였으며 성별로는 여자 5.9%, 남자 8.5%였다. 당뇨 집단의 비율은 연령이 증가할수록, 월 평균 가구 소득과 교육수준이 낮을수록 높아졌다. T-Health 지수와 FS-T 지수는 건강 집단의 남자와 여자가 약간 높았고. 연령이 낮아질수록, 월 평균 가구 소득과 교육수준이 높아질수록 T-Health 지수가 높았다. MT 지수는 당뇨 집단에서 여자(3.775개)가 남자(2.317개)보다 많았다. 또한 연령이 증가할수록 상실치수는 높아졌고, 소득과 교육수준은 높아질수록 상실치수는 적어졌다. T-Health 지수는 건강 집단에서 여자 대비 남자가 3.346점 높았고, 70세 이상 대비 50대에서 15.130점, 60대가 7.944점 높았다. 당뇨 집단의 월 평균 가구 소득이 상인 집단 대비 하인 집단이 5.715점 낮았고, 교육수준에서는 중졸 이하가 7.437점, 중졸이 4.822점 낮았다. FS-T 지수는 건강 집단의 여자 대비 남자가 0.536점 낮았고, 70세 이상 대비 60대가 4.622점, 40대가 10.805점으로 연령이 낮아질수록 점수는 높아졌다. 건강 집단의 월 평균 가구 소득이 상 집단 대비 하 집단이 1.467점 낮았고, 교육수준 또한 대졸 이상 대비 초졸 이하가 2.534점 낮았다. MT 지수는 연령별 건강 집단의 70세 이상 대비 60대가 2.382개, 50대 4.374개, 40대 4.643개 적었다. 교육수준별에서는 건강 집단의 대졸 이상 대비 초졸 이하가 1.385개 많았고, 당뇨 집단에서는 초졸 이하가 2.328개 많았다. 결론적으로 구강 건강 문제에 관한 상담 및 교육을 지속적으로 제공함으로써 구강건강 관리의 중요성에 대한 인식을 넓히고, HbA1c 수준에 따라 당뇨병 환자를 관리할 수 있는 의료 및 구강보건과 관련된 다양한 매체 및 교육 방법이 개발되어야 한다.

• 치위생과학회지
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• 제5권1호
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• pp.39-43
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• 2005

본 연구는 치과에 근무하는 여자 치과위생사들을 대상으로 삶의 질에 미치는 영향요인을 규명하여 건강과 관련된 생활양식을 바람직하게 개선하는데 도움을 주고, 보다 나은 삶의 질 개선 및 치과위생사들을 위한 건강증진 프로그램을 개발하기 위한 기초 자료를 제공하고자 수행 되었다. 연구의 결과를 요약하면 다음과 같다. 첫째, 연구 대상자의 삶의 질의 만족도는 평균 $3.1{\pm}0.4$으로 나타났다. 하위영역별로 사회여건 만족도($3.2{\pm}0.5$)가 가장 높았으며, 다음으로 조직여건 만족도($3.1{\pm}0.6$), 개인여건 만족도($3.1{\pm}0.5$) 순으로 나타났다. 연구 대상자의 건강증진 생활양식은 평균 $2.5{\pm}0.4$이었다. 하위 영역별로 위생적 생활($3.2{\pm}0.4$)이 가장 높았고, 전문적인 건강관리($1.73{\pm}0.5$)가 가장 낮음을 보였다 둘째, 일반적 특성에 따른 삶의 질은 연령이 증가할수록(P=0.0035), 학력이 높을수록(P=0.0111), 소득이 높을수록(P<0.0001), 미혼 보다는 기혼(P=0.0016)에게서 높게 나타났으며, 경력이 많을수록(P=0.0014), 지각된 건강상태는 매우 건강할수록(P<0.0001) 삶의 질의 만족도가 통계적으로 유의하게 높았다. 일반적 특성에 따른 건강증진 생활양식 실행정도는 연령이 증가할수록(P<0.0001), 학력이 높을수록(P=0.0011), 소득이 높을수록(P<0.0001), 미혼 보다는 기혼(P=0.0002)에게서 높게 나타났으며, 경력이 많을수록(P<0.0001), 지각된 건강상태는 매우 건강할수록(P<0.0001) 통계적으로 유의하게 높았다. 셋째, 삶의 질에 영향을 미치는 주요 요인을 규명하기 위하여 다중회귀분석을 실시한 결과 전체변수의 설명력은 37.6%로 나타났고, 건강증진 생활양식, 소득, 지각된 건강상태가 통계적으로 유의하게 영향을 미치는 요인들로 나타났다. 본 연구는 서울시에 근무하는 치과위생사를 대상으로 하였기 때문에 전체 치과위생사를 대표하기에 무리가 따를 수 있다. 일반화를 위해서는 대상자 수를 늘리는 것 외에도 각 지역별로 표본을 선정한 반복 연구가 필요할 것으로 보인다. 또한 치과위생사의 삶의 질을 향상시키기 위한 객관적인 자료로서 향후 건강증진프로그램의 개발에 필요한 기초 자료의 역할을 실행할 수 있을 것으로 사료된다.

• 한국작물학회지
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• 제35권1호
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• pp.83-89
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• 1990

단옥수수의 수량을 상품성 있는 이삭수, 이삭무게, 이삭 크기별 시장가격을 적용한 조수입으로 평가하였을 때 이들 수량평가방법의 결과를 비교하기 위하여 단옥수수 품종 Golden Cross Bantam 70을 질소시비량(0, 5, 10, 15, 20kg/10a)을 달리하여 0.03mm 투명 P.E. film 피복하에서 재배하였다. 출아후 30일과 44일에 초장과 분벽수를 조사하였고, 이삭조사는 출사후 25일에 수확하여 포엽을 제거한 후 이삭의 수, 크기, 무게를 조사하고 무게별 이삭수, 10a당 상품성 있는 이삭수, 이삭무게, 조수입을 조사하였다. 1. 초장, 간장, 착수고, 분벽수는 질소시비량이 많을수록 증가하고 출사기는 1-2일 빨랐다. 2. 수확기의 주간 엽면적지수는 1.5-1.9이었으며, 질소시비량이 많을수록 증가하였다. 3. 이삭의 질소함유율은 지비량간에 차이가 없었으나 경엽의 질소함유율과 총질소흡수량은 질소시비량이 많을수록 증가하였다. 그러나 질소이용율은 질소시비량이 많을수록 감소하였다. 4. 상품성있는 이삭은 도매시장가격에 따라 상품(포엽 제거한 무게 150g, 포엽 포함한 무게 350g이상)과 중품(포엽 제거한 무게 100-150g, 포엽 포함한 무게 180-230g)으로 분류하였다. 가격은 출하시기, 상품의 품질 및 년차에 따라 현저히 달랐다. 5. 상품성있는 이삭이 평균 길이, 굵기, 무게는 질소시비량간에 차이가 없었다. 6. 포엽을 제거한 이삭무게가 150g 이상인 상품비율과 10a당 100g 이상의 상품성있는 이삭수, 이삭무게, 크기별 가격과 이삭수를 고려한 조수입은 질소시비량이 많을수록 증가하였다. 7. 10a당 상품성있는 이삭수, 이삭무게, 크기별 가격과 이삭수를 고려하여 계산한 조수입간에는 고도로 유의한 정의 상관이 있었다. 그러나 질소시비량이 많을 때 상품성있는 이삭수와 무게로 수량을 평가하면 조수입보다 다소 과소평가되었다. 8. 이삭을 수확한 후 경엽의 건물수량은 740-963kg/10a으로 질소시비량이 많을수록 증가하였으며, 건물함량은 20.8-24.5%이었다. 9. 흑조위축병은 11.8-15.0% 리병되었으나 질소시비량간에는 차이가 없었다.

• 대한방사선치료학회지
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• 제13권1호
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• pp.75-90
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• 2001

Although it is presumed that cancer patients take various alternative therapies, the present status is not well recognized. The purpose of this study is to survey alternative therapies used by cancer patients receiving radiation therapy and then, find associated factors of taking alternative therapies. The study subjects were composed of those who receiving radiation therapy in the department of radiation oncology in 5 hospitals located at Extended Busan city and who were on follow-up after medical cure. They were 394 male and female patients over 20 years old. The mean age of the subjects was 53.2 years old and the age ranged from 23 to 83 years old. 188 patients($47.7\%$) used alternative therapies. Total 68 different kinds of alterative therapies were used, average 7.3 kinds per patient were experienced, and average total cost expenditure was 2,830,000 won. Among the alternative therapies, black bean($38.8\%$) was the most commonly used and brown rice($38.3\%$), ganoderm lucidum($37.8\%$), elm tree($33.5\%$), and phellinus linteus($30.8\%$) were followed in order of frequency. However in considering the time, cost and effort spent, phellinus linteus was the first. In terms of cost, phellinus linteus was the highest with average expenditure of 2,740,000 won. Among the motivation of using alternative therapies, expecting auxiliary help for the hospital therapy was the highest ($31.4\%$). About half of users($56.9\%$) of alternative therapies were recommended by their relatives to use alternative therapies. In comparing the characteristics of experienced and unexperienced groups, alternative therapy was experienced significantly more in patients of younger age(p=0.001), in patient of higher educational level(p=0.001), and in patients of higher income(p=0.030) The proportion of using alternative therapies was significantly higher in the group treated with chemotherapy(p=0.005), and in the patients who did not satisfy with radiation therapy(p=0.001). The frequency of drinking was significantly higher tendency in the inexperienced group(p=0.046), There was no significant difference in marital status, job, religion, other disease, surgical operation of the cancer and smoking staus between the two groups. Among the unexperienced group, $34.0\%$ of the patients did not take the alternative therapies because they did not have know]edge for the alternatives, and $22.3\%$ worried about negative effects on hospital-based therapy $58.7\%$ of them were willing to take the alternative therapies if the effects and safety were proven by the government or research institutes. $21.9\%$ of the patients wanted to take the alternatives if they were affordable. $72.3\%$ of the patients was willing to take them if their families recommend, but $27.2\%$ responded they would not take them in any situation. Conclusively, various kinds of alternative therapies which were not proved medically were exposed to patients, In these circumstances, it is required to investigate, study and evaluate the medical effects and safety of the alternative therapies.

• 대한간호학회지
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• 제3권3호
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• pp.50-61
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• 1973

Despite the intensive family Planning program of the government, which has reduced the :average population growth to 2.0 percent in 1970, the continuing high fertility rates and poor family planning services in urban slum areas has been continually pointed out by various evaluation seminars. Thus, it was felt that a study of the current status of family planning in an urban slum population was needed. The aims of the study were to: (1) delineate the general characteristics of the urban slum population (2) discover the knowledge, attitudes, and practice of family planing. (3) determine what was felt to be the ideal number of children. (4) determine the status of induced abortion. A random stratified sample of 200 women was selected from a population of 3, 118 married women, 20-49 years of age, living in the Yonsei Community Health Project area and registered at the Yonhee Community Health Service Institute. The respondents were interviewed by the investigates, using a pretested questionary, from the period of October 1 to October 30, 1972. The findings of the Study were as follows: 1. Afore than half of the respondents were in the high fertility age group (25-34): of lower educational level (under primary School) : from rural areas: and with unstable sources of income. 2. The average respondent had 3.6 living children. 3. Most of the respondents had knowledge of contraceptive methods such as the Loop(78, 5%) and Oral pill (87.0%). 4. Seventy seven percent of the respondents recognized the Health Center as an available source for family planning. 5. About seventy percent of the respondents approved of family planning. 6. Eighty four point five percent of all the respondents answered that using contraceptives is harmful to maternal health. 7. Currently, 21.0 percent of the respondents were using contraceptives, while 40.0 percent of the respondents were current users or had used contraceptives. 5. Of the respondents who had ever stopped using contraceptives, 78.0 percent gave side effects as the reason they discontinued the method. 9. The average number of ideal children reported by the respondents was 3.5. 10. If they had only 2 daughters, 85.5 Percent of the respondents thought they must have more children. 11. Sixty nine point five percent of the respondents approved of induced abortion for unwanted pregnancies, while 34.5 percent of the respondents had experienced induced abortion for unwanted pregnancies. The mean number of induced abortion for unwanted pregnancies was 0.7. 12. The result of this study showed that such urban slum population would be one of the most important target of the family planning services, therefore further social-psychological researches with technical development on this area are recommended.

• 한국가금학회지
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• 제16권1호
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• pp.29-52
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• 1989

본 조사분석은 1988년 9월부터 1989년 1월까지 일본에서 자료수집, 견학, 방간조사 된 것을 보고한다. (1) 1955연도 농업총생산액 중 축산업 10.5％중 양계업이 4.6％이였으나, 1985연도에는 축산업이 28.9％로 비중이 확대되었으며 양계업은 8.2％로 신장되었다. 반면, 미맥류는 60.3％에서 34.3％로 감소하였다. 타 축산업 또 낙농 7.9％, 육년 4.3％, 돈 7.9％로서 양계산업의 비중이 큼을 나타내고 있다. (2) 채난계사육농가호수를 보면 ,1955연도에 450만수였던 것이 1986년도에는 와서는 116천 호로 1/39로 감소되었으며, '87∼' 88연도에는 사상 최대ㆍ불황이 계속되어 더욱 감소될 전망이다. (3)사육수를 보면 1955연도에 3,954 만수였던 것이 1986연도에는 12,965 만수로서 3배 이상의 증가를 가져왔다. 현재 채난계수가 인구수와 비교하여 많은 것으로 되어있으며, 국민1인당 300개의 계란을 소비하고 있다. 앞으로 수요가 확대되지 않는 한 고도의 기술향상으로 생산능역의 향상을 예측하게 됨으로 사육수수는 증가하지 못하게 되며, 오히려 감소가 예상된다. (4) 채난계 경영형태는 농가양계는 거의 없어지고, 전업양계에서 기업양계, 시설통합양계로 발전되고 있다. 즉, 수평통합과 수직적 통합의 결합된 순환적 통합으로 전개되고 있다. (5)계란의 유통마진을 줄이고 품질을 보장하는 유통개혁으로, 생산자와 소비자가 직결되는 도시전업양계, 집국양계. 권지양계, 통합상사양계로 발전되고 있다.

• 지역사회간호학회지
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• 제10권2호
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• pp.387-399
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• 1999

The purpose of this study is to identify the relationships of job stressor. coping strategies. and stress responses of manufactoring workers. Data were collected through self-reported questionnaires from 262 of the manufacturing workers in a local electronic company from July to August. 1999. For data analysis. Cronbach's a. Factor Analysis. Descriptive statistics. ANOVA. and Pearson's correlation coefficient with SPSS/PC+ 7.5 version program were used. The results were as follows: 1. Regard to the stress responses and coping strategies by sociodemographic variables. 'the overall stress responses' showed significant differences by sex. age. marrital state. The use of 'control coping strategy' showed significant differences by sex and the type of work. The use of 'avoid coping strategy' showed significant differences by sex. age. married state. year of career. and income. 2. The average scores of 'the job characteristics and participation in decision making factor'. 'the physical environmental factor'. and 'the role and leadership factor' were 2.66. 2.59. 2.59 in order. The average scores for 'the avoid coping strategy' and 'the control coping strategy' were 3.03. 2.97. The average scores for 'the overall. psychosoical. and physical stress responses' were 2.18. 2.18. 2.23. 3. The 'control coping strategy' was negatively related to 'the job characteristics and participation in decision making factor'. 'the role and leadership factor'. 'the psychosocial stress responses'. and 'the overall responses'. 'The control coping strategy' was positively related to all of 'the job stressors'. 'the physical stress responses', and' the overall stress responses'. 'The physical environment factor' was positively related to all of 'the stress reponses'. 'the role and leadership factor'. and 'the job characteristics and participation in decision making factor'. According to the results of this study, the suggestions were as follows: 1. The coping strategies of manufacturing workers in the specific job stress situation should be considered to future studies. 2. In order to applying the stress management program in the workplace. The organizational intervention focused on 'the job characteristics and participation in decision making' will be needed. 3. To support and use of 'control coping strategy' of the workers. the organizational efforts should be required.

• 한국보건간호학회지
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• 제4권2호
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• pp.79-99
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• 1990

This study was conducted to identify the family problems of the in-patients and to analize factors Influencing to the family problems. The subjects for this study were 277 family members those who were giving care for the adult patients during hospitalized in general wards at Seoul National University Hospital in Seoul. Data were collected through interviews with the questionnaire from September second to September twentieth in 1989. The instrument used for this study was the family problems scale which was developed by the researcher. Analysis of data was done by frequency, percent, mean, t-test, ANOVA, Pearson-Correlation Coefficients, and Stepwise Multiple Regression Analysis. The results of this study are summarized as follows: 1. General characteristics of the care-giver in family. The average age of care-givers was 37.9 years, and the $26.4\%$ of monthly Income of family was 310,000-500,000 won group. The $93.5\%$ of family had taken the responsibility of caring for the patients instead of hiring the care-givers, and the $12.3\%$of the care-givers complained weakning of health status during care giving for the patients. The spouse took the largest part of responsibility of the care-giving services to the patient among the family members. 2. General characteristics of the patients. The average age of patient was 47 years, and the $80.9\%$ of patient was married status. The $39\%$ of patient was father in the position of family, and the $41.5\%$ had the responsibility to support their family before hospitalization. The average hospitalization period of patient was 24.3 day and the $50.9\%$ had admission experience. 3. The factors of family problems which were faced by the family were classified into six problems. The factors of family problems were ranked as follows; the first rank problem was related to care-giving for the patients. the second problem was resulted from the patients diseases, the theirds problem was related with adaptation to the hospital enviroments, the fourth problem was related to the arisen conflicts with medical team. the fifth problem was related to the change of family function. and the sixth problem was the financial problem. 4. The relationship between the family problems and the general charateristics of the care-givers showed that the nuclear type family was higher the family problems, that the admission period of patients became longer, and that the family who had the worse condition of health status of the care givers during care giving for the patients. From the above results, it was confirmed that the family care giving for patients was faced with some problems resulted from patient's illness, relation to the medical team, adaptation to the hospital enviroment, financial problem. change of family function, and care-giving for patients.

• 한국보건간호학회지
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• 제10권2호
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• pp.15-36
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• 1996

It is clear that the women's participation in social activity is dramatically increased in civilian field as well as military profession. Because of the characteristics of military nursing service, there are many difficulties. Frequent move, medical insurance, baby care. and the education are typical forms of difficulties for nurse officers in the military. The purpose of this research is to contribute to the perfect execution of nursing service. guarantee the active attitude for research and improve the combat strength by solving those private and economic problems. The method of research was analysis of question survey and the review of related literatures. The subject of research was 300 active nurse officers who work at the Army Hospitals. The survey was conducted 14 days from Oct 15 to Oct 28. The collected data was processed by computer using SPSS(Statistical Package of Social Science). Frequencies and percentages were used to examine the demographic characteristics of subject, and T-test was also used in the case of necessity. The result showed as follows; As the general characteristics of subject group; 28.7 years of average age, 73.6 months of service period, 63.4% of married. In regard of specialty; General 57.7%. Intensive Care 12.7% and Psychiatries 8.8%. The dissatisfactory factors about military welfare system were the difficulties in children education (36.9%). disadvantages on the civil medical insurance system (27.3%), and little chance of self education and development (21.5%). The problems in performing their duties were shown as dwelling instability due to frequent move (67.7%), and bring up children (14.2%). The reasons for resigning their job were shown as the instability of living status (64.2%), bring up children (18.8%) and dissatisfaction to the service (11.2%). The residential status was shown that military offered houses (45.2%), rental houses (29.3%) and own houses(14.64). The average numbers of moving residencies were; 3-4 time(34.6%), less than 2 times(33.1%), and 5-7 times(21.5%). Higher than 94.7% of the subject group spent more than 50.000 Won. In regard of education, they wanted to attend graduate school with their own expense(26.2%), computer science(20%) and Office Job Training(20%). The ways of taking care of children were mother-in-low(49.6%), mother(14.6%), and others(25%). The average expenditure per month for children were 20-30 hundred Won(44.2%), 10-20 hundred Won(25%) and 30-40 hundred Won(22.3%). The places of children care selected were public or occupational care center(56.2%), religious organization(20.8%), and other center managed by social organizations(10.4%). The result of survey for general welfare of nurse officers are as follows; By and large they seem to be satisfied with their job. however. there are some dissatisfactory factors. They are children care facilties, promotion. income. welfare facilities. disadvantage in medical insurance and civil hospitals. house purchase. unfair chances in specialty training. influence on promotion by educational status. and insufficient role for their children and husbands. As conclusion. the recommendations for improving nursing service are as follows; 1. Children care center managed by occupation 2. Dormitory system for children by military personnel 3. Equal opportunities in education according to ability 4. Reasonable moving price according to the distance and scope of family and extra allowance