• Journal of Satellite, Information and Communications
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• v.10 no.1
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• pp.33-43
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• 2015

This study, by using SNS, is to find ways to improve the recognition of the audience on creative musical for performance planning and marketing after looking into how the choice attributes of creative musical has the different impact on satisfaction. As a result, the audiences who use SNS show that the composition of content(1st ranking), main actors(2nd ranking), reviews on musical(3rd raking), and production(4th ranking) have the impact on their satisfaction but the stage composition, staff service, satisfaction on theater, and admission fee haven't. For those who don't use SNS, however, the composition of content(1st ranking), reviews on musical(2nd ranking), production(3rd raking), and main actors(4th ranking) affect the satisfaction while the staff service, stage composition, admission fee, satisfaction on theater hardly make any effect on it.

• Journal of Korea Entertainment Industry Association
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• v.15 no.8
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• pp.131-143
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• 2021

In this study, the factors influencing the satisfaction of the online platform musical viewing method were investigated, and the effect of the satisfaction factors on the recommendation intention and rewatching intention of the online platform viewing method for musicals was investigated. In addition, the effect of the survey subjects' degree of involvement to musicals between the satisfaction of the online platform-based musical viewing method and recommendation intention, and rewatching intention was investigated. Satisfaction factors of online platform musicals, which are independent variables, were classified into image quality, convenience, economy, and interactivity, and dependent variables were classified into recommendation intention and rewatching intention of online platform musicals, and moderator variable was set to degree of involvement to musicals, and a total of 20 hypotheses were established. An online survey was conducted on 1,454 audiences who had experience watching musicals through the online platform from August 28 to September 7, 2021, and a total of 1,418 answers were used as valid samples. As a result of the analysis, the factors that make up the satisfaction of online platform musicals appeared in the order of convenience, video quality, economics, and interactivity. It was found that the satisfaction level of watching online platform musicals had a positive effect on the intention to recommend and rewatching online platform musicals in the path of all satisfaction factors. It was found that the moderating effect of the audience's involvement in musicals between online platform musical viewing satisfaction and recommendation intention and rewatching intention had a significant effect only between image quality and recommendation intention. It shows that audiences with high involvement in musicals have intention to recommend only when they are satisfied with the video quality of online platform musicals. Particularly important point is that the convenience factor was found to have the greatest influence on the satisfaction of online platform musical viewing method, but the image quality factor was found to have the greatest influence on the recommendation intention and rewatching intention of online platform musicals.

• 지역과문화
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• v.8 no.4
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• pp.1-22
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• 2021

This ethnographic study aimed to understand the emotional labor of traditional performing artists who hide and control their emotions in performances and the components and characteristics of their emotional labor by means of in-depth interviews with traditional performing artists and Giorgi's analysis method. As a result of the analysis, first, the factors that lead to emotional labor of traditional performing artists can be divided into external and internal ones. The external factors arose from expressing various emotions while creating or suppressing their own emotions in an effort to draw out the emotions of the audience. Also, emotional labor occurred depending on the performance place, performance type and audience reaction. The internal factors consisted of the emotional burden experienced due to concerns over mistakes and audience satisfaction as they voluntarily commit themselves to the performance in order to satisfy the audience. Second, complex emotions that remain after the performance sometimes lead to aftereffects of emotional labor. Third, factors of emotional labor that originate from belonging to an organization had an influence, which resulted in their considering job change or resignation. Fourth, emotional labor arises from the specificity of the traditional performing arts field, that is, negative perceptions and unfair internal practices of traditional performing arts. The study showed that traditional performing artists relieve their emotional labor through hobbies and chatting with colleagues, and took the emotional labor as granted, not recognizing that the occupational emotional labor as emotional labor. This study is significant in that it recognized and analyzed traditional performing artists as emotional workers and focused on the emotional labor components of traditional performing artists.

• Korean Association of Arts Management
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• no.53
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• pp.179-206
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• 2020

The objective of this study is to derive key factors of commentaries in classical music concerts with commentaries and to measure the importance of each attribute, thereby presenting the characteristics of commentaries and commentators as well as suggestions to concert planners in terms of composition. In addition, by developing a scale that can measure classical commentary, a questionnaire is provided so that concert planners can plan programs that gathered the opinions of the audience. To this end, the first, second and third rounds of the Delphi survey and AHP were applied to concert planners, musicians (performing artists), and academic experts. A questionnaire was developed based on the results, and the survey was verified by conducting a pilot test with the general audience. The results of this study can be summarized as follows: First, the purpose of commentaries must be focused on arousing the audience's interest rather than on delivering information. Second, commentators must meet the auditory satisfaction of the audience with a good voice and clear pronunciation based on impeccable vocalization. Third, commentaries must be concise, with the commentaries appearing at least five times per concert, each of which must not exceed five minutes. Fourth, as a result of the pilot test, this study derived 14 items to rate commentary skills across four factors: four items for "arousing interest," three items for "delivering information," three items for "favorability," and four items for "expressiveness." Based on these results, the authors of study presented effective implications for concert planning.

• Korean Institute of Interior Design Journal
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• v.23 no.5
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• pp.139-145
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• 2014

As life is changing, modern people are interested in culture life more than the past and as a result Art Exhibition increases. Nowadays many methods of exhibit are introduced, especially Direct experience. Trick Art Experience exhibition introduced Direct experirence to a work of art for interests and used props, objets, images, and sounds for maximizing experience element. Trick Art Experience exhibition added humor as imitating famous painting and gave a deep impression through the optical illusion technique which make flat structure look three-dimensional structure. Recently, demands for Experience exhibition which are like Trick Art increase. This study figure out pros and cons through a comparison analysis of direction and component about Trick Art Experience exhibition and find a check list about making an audience active about experience. From now on, we have an object about showing design data including customer satisfaction measurement to make various expressions of direction and component about Experience Art through a case analysis. We have firsthand visited case spaces to experience the spaces and prepared a check list for the relevant types of expressions. Referring to the exhibit work classification system, components that correspond to Trick Art Experience exhibition were grouped according to constituting items. Among the types of expressions, the levels of satisfaction with Experience exhibition and Participating exhibit were found to be high and the level of satisfaction with Heart Moving exhibit was found to be low through surveys. Among the components, the levels of satisfaction with stereograms and formative effect elements were found to be high and those of spatial changes and media effects were found to be low through surveys. Therefore, the expressions should be reinforced and the components should be improved.

• The Journal of the Korea Contents Association
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• v.11 no.12
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• pp.909-918
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• 2011

Current tourism is quickly transforming into experiential and insightful tourism from simple sightseeing tourism. Due to the experiential tourism trend, cultural interpretation of cultural tourism interpreter has a significant meaning in experiential tourism for tourist. This research was conducted on tourists visiting a representative palace of Korea, Gyeongbokgung, regarding how contents and communication skill of cultural tourism interpretation influence revisit intention of the tourists. As a result, value and interest of interpretation contents influence positive impact on tourist satisfaction. Second, progress and attitude of interpretation give positive influence on tourist satisfaction but not effective on communication with audience. Third, we found that tourist satisfaction influences positively on revisit intention. As the research result shows, both context and communication skill of interpretation are very important factors in cultural tourism interpretation. Therefore, the research emphasizes on government's suport on systematic management, treatment and position of cultural tourism interpreter retraining program.

• The Journal of the Korea Contents Association
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• v.20 no.5
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• pp.558-569
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• 2020

There has been a steady increase in cultural arts recently, and the need for "regional culture and arts" has been raised as local residents have been making efforts to increase income and develop local areas for regional development. Therefore, this study was intended to establish empirically the effects of local cultural and arts service quality on performance effects and customer satisfaction. Research shows that it affects economic and social and cultural effects as a service quality dimension, and performance effects affect customer satisfaction and intention to reuse them. However, research between customers and employees showed some differences. Through this research, we want to identify what important service quality factors are to satisfy the customers and employees who are watching the performance arts, understand the level of awareness of the effects of the performance, and provide an opportunity to enhance customer satisfaction with the audience and staff.

• Knowledge Management Research
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• v.18 no.1
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• pp.83-116
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• 2017

The purpose of this study is to analyze empirically analyze how the characteristics of participants in educational and social learning forums and the quality of events influence expectations and satisfaction of forums. The study also aims to provide strategic implications for forum organizers and give them suggestions on how to set up target audience, manage forum contents, speakers, and services, improve attendee satisfaction, and ultimately maximize overall outcomes. As exchanges among individuals, enterprises, and organizations, as well as countries are growing rapidly, the convention industry has become a key player in the market. Conventions have also become a venue for people to discuss a specific agenda or topic, exchange information and learn knowledge and insights. Especially, the forum - as part of the convention industry - plays a vital role providing educational and social learning opportunities as scholars and expertise come together to share their knowledge and experience through a variety of discussions. With its role, many of forums are taking place in recent years; however, there have been few empirical studies upon the forum itself. Also, there have been few attempts to research how the quality of forums affect participants' satisfaction along with their characteristics and how much of practical knowledge is provided throughout the events. This study is meaningful in that it is the first practical study that takes a deep understanding of the forum and sees how the quality of the forums influences participants' satisfaction and whether the characteristics of participants have a moderating effect in increasing the level of satisfaction. Forum organizers could also take a strategic approach as their major concerns are to increase the number of participants and raise degree of satisfaction by providing significant information. There are four key elements that determine success or failure of a social learning forum. The four elements are contents, speakers, services, and participants. Content plays an important role in providing rich information and knowledge for participants. Speakers are the main knowledge providers who contribute to the forum's social learning role. Also, the services provided by forum organizers such as simultaneous interpretation services, program brochures, lunch and refreshments, and the overall design of event hall can also influence the level of participants' satisfaction. Lastly, the participants and their characteristics are important since they are the ones who receive knowledge from the providers. The results of this study show that the quality of forum (content, speaker, and services) has a decisive effect on the participants' satisfaction and there are some differences in expectation among the participants in the forum. Also, some groups of participants were more likely to be stimulated by the quality of forum when determining their satisfaction. The study is modeled after MBN Y Forum 2016 and its participants' characteristics. The forum is one of the most representative social learning forums of South Korea and its audiences are mostly young people. It has analyzed how the participants' characteristics influence their satisfaction by grouping them into ${\Delta}participants$ who have invited for free and those who paid for the entrance fee, ${\Delta}first-time$ participants and returning participants, ${\Delta}voluntary$ and involuntary participants, ${\Delta}participants$ who registered through web and those who did through mobile, and ${\Delta}participants$ who registered during pre-sale opens and those who registered during general opens.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.19 no.7
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• pp.362-374
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• 2018

The purpose of this study is to identify and improve the satisfaction of people attending the Jeju International Wind Festival, the representative festival in Jeju. The Jeju International Wind Ensemble Festival is a festival in which people communicate with each other through music. The objective of this study is to investigate user satisfaction of the International Wind Ensemble Festival and to make improvement plans. The average satisfaction rate for the event was 75.8% (Satisfaction + Great satisfaction). In addition, the average program level of the Jeju International Wind Ensemble Festival and average appropriateness of the event space were 86.9% (Satisfaction + Great satisfaction) and 85.2% (Satisfaction + Great satisfaction), respectively. The disadvantage is that public transportation that should be improved. According to results of the survey through the interview, the town wind ensemble festival and outside concert enabled performers to communicate with the audience through melody. In order for the Jeju International Orchestra Festival to take root as a festival for citizens, it is necessary to increase the convenience of transportation, secure personnel in charge of the secretariat, revitalize the Jeju International Orchestra Festival website, and promote volunteer activities. We present future research direction.

• Journal of the Korea Convergence Society
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• v.11 no.6
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• pp.183-189
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• 2020

The objective of this research was to provide an objective and scientific basis for the effect of mid-advertising on viewers' rights by conducting an empirical study on how mid-program advertising affects viewer satisfaction and interest from the viewers' perspective. The experiment was conducted on 210 subjects to investigate the difference between viewers' interest in the program and purchase intention price. The results did not support the hypothesis that advertisements inserted in the middle of television programs would affect the dependent variables. The theoretical and practical implications of the mid-program advertisements on the interests of viewers were discussed.