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http://dx.doi.org/10.5762/KAIS.2018.19.7.362

Study on the improvement plans for Jeju International Wind Ensemble Festival through the survey and evaluation of satisfaction  

Yang, Jeong-Cheol (Department of administration, Jeju National University)
Lee, Gwan-Hong (Department of administration, Jeju National University)
Hwang, Kyung-Soo (Department of administration, Jeju National University)
Publication Information
Journal of the Korea Academia-Industrial cooperation Society / v.19, no.7, 2018 , pp. 362-374 More about this Journal
Abstract
The purpose of this study is to identify and improve the satisfaction of people attending the Jeju International Wind Festival, the representative festival in Jeju. The Jeju International Wind Ensemble Festival is a festival in which people communicate with each other through music. The objective of this study is to investigate user satisfaction of the International Wind Ensemble Festival and to make improvement plans. The average satisfaction rate for the event was 75.8% (Satisfaction + Great satisfaction). In addition, the average program level of the Jeju International Wind Ensemble Festival and average appropriateness of the event space were 86.9% (Satisfaction + Great satisfaction) and 85.2% (Satisfaction + Great satisfaction), respectively. The disadvantage is that public transportation that should be improved. According to results of the survey through the interview, the town wind ensemble festival and outside concert enabled performers to communicate with the audience through melody. In order for the Jeju International Orchestra Festival to take root as a festival for citizens, it is necessary to increase the convenience of transportation, secure personnel in charge of the secretariat, revitalize the Jeju International Orchestra Festival website, and promote volunteer activities. We present future research direction.
Keywords
Jeju International Wind Ensemble Festival; satisfaction; music language; communication; citizen festival;
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