• 대한가정학회지
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• 제45권10호
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• pp.21-31
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• 2007

The purpose of this study was to clarify the factors that characterize the fashion brand online communities that have a high participation rate among high school students, and to determine the impact of those factors on the high school students' commitment to the community, especially in relation to their demographics. The study was implemented through a descriptive survey method using an online questionnaire. The sample consisted of 301 members of online fashion brand communities operated on the Daum portal site. The data were analyzed by frequency, factor analysis, and regression analysis. The results are as follows: (1) Factor analysis revealed that the characteristics of a fashion brand online community are associated with three factors ; compensation/interest, interactivity, and information. (2) Regression analysis showed that the more compensation/interest, opportunity for interaction, and information the community provides, the more likely high school student members are to show a higher level of commitment to the community. (3) There was no difference in the effect of community attribute factors on the high school student members' commitment to the community according to gender. The group of students majoring in human and liberal education was the most influenced by the attributes of fashion brand online communities. The interactivity factor had a greater impact on the group of students majoring in art and physical education than on the other groups. The greater the use of the Internet, the greater the impact of community attributes on commitment. (4) In the process of developing an online community, marketers should fully consider the fact that information factors have the biggest impact on high school students' commitment to the community. Therefore, greater effort should be made to differentiate between community attributes based on high school students' majors and their amount of Internet use in order to motivate commitment to the community and brand loyalty as well.

• 한국정보통신학회논문지
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• 제21권11호
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• pp.2076-2082
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• 2017

우리나라 스마트폰 이용자는 경제활동 인구의 99% 이상 대부분이 사용하고 있으며 초기 형성단계를 지나 포화상태에 도달한 것으로 전문가들은 내다보고 있다. 본 연구는 지배적 디자인 속성이 스마트폰 사용자의 지속사용의도에 미치는 영향을 알아보고자 하였다. 예측변수로는 확장 기술수용모델에서 제시된 인지된 유용성, 인지된 사용 용이성을 선택하였고 지배적 디자인 속성을 매개 조절변수로 선택하여 개념모델을 완성하였다. 연구대상은 부산경남과 익산전북지역에 거주하는 스마트폰 사용자 135명이며 설문을 통해 기초 데이터를 수집하였다. 인구통계학적인 분석은 IBM SPSS Statistics 19로 하였고 Smart PLS를 사용하여 확인적 요인분석과 변수 간의 인과관계에 대한 경로분석을 실시하였다. 분석결과 지속사용의도에 이르는 모든 경로가 유의미한 영향을 미치는 것으로 나타났다. 또한 지배적 디자인 속성이 태도를 매개하여 조절할 때 지속사용의도는 76% 설명력을 가지는 것으로 나타났다.

• 한국환경보건학회지
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• 제35권4호
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• pp.269-277
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• 2009

Objective : The objective of this study was to examine how experts and the public perceived various environmental and technological hazards based on psychometric paradigm. Methods : We conducted a survey that included 30 hazards and 10 risk attributes. Subjects of this study were 214 people with three groups; (1) experts (55 people), (2) graduates( 78 people), (3) under graduates (81 people). Factor analysis was used to confirm the common risk attribute from 8 risk attributes. Also, multiple regression analysis was used to identify factors influencing on perceived risk and benefit of hazards. Results : This study revealed that experts tend to be more tolerant than graduates and under graduate students for the 30 hazards. Using factor analysis, two main factors were identified: factor 1, commonly called "Dread Risk", and factors 2, commonly called, "Unknown Risk" in the literature. We identified that environmental hormone concentration and global warming ranked high in both dread risk and unknown risk. Multiple regression models were used to test the association of perceived social risk and perceived social benefit with two main factors. Dread risk had significant explanatory power on perceived social risk and benefit. We identified that the experts were less likely to perceived dread risk and know more information about the hazards. Conclusions : There were differences of risk perception between experts and lay people. Especially, experts' perception of risk was commonly lower than other people's perception.

• Journal of Information Technology Applications and Management
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• 제27권4호
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• pp.85-91
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• 2020

Animation is a field of popular visual art that is established in human life, and the form of characters appearing is an important factor that is highly anticipated by the public. Designing animation characters according to aesthetic characteristics not only satisfies people's aesthetic needs but can also increase their artistic immersion in animation works. In addition, animation storytelling is delivered around characters and enhances the value of the work by encouraging more public to focus on it. In this paper, we tried to analyze the design elements of Minions characters to derive the reason why they are loved by the public. Among the morphological characteristics of bicepsin characters, a study was conducted on the fact that bicepsin characters visually express 'cute' through the study of infantile eating and color. The visual cuteness elements of a bisung character will soon be linked to the psychological satisfaction of the audience's work and will be a factor in the appreciation of the value of the work. By studying the elements of expression that represent isosin characters, I would like to discuss the factors that help the audience to immerse and get satisfaction with the characters. This will be used as an important factor for an animation character to have for the audience and will reveal its value. Second-class animation images belong to the art of small pieces, suitable for all the audience to enjoy. The two-size animated image has a strong appeal and entertainment, is a confusing visual attribute, can stimulate the audience's five senses. Compared with the actors in the movie, the visual form of the animation is more important.

• 한국프랜차이즈경영연구
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• 제7권1호
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• pp.21-29
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• 2016

Purpose - The primary purpose of this study is to employ effective marketing methods using market segmentation of coffee shops by determining how motivations to visit coffee shops have different impacts on demographic profile of visitors and characteristics of coffee shop visits, so as to draw out a better understanding of customers of coffee market. Research design, data, and methodology - Data were collected using surveys of self-administered questionnaires toward coffee shop users in Daejeon, Korea. A number of samples used in data analysis were 253 excluding unusable responses. The data were analyzed through frequency, reliability, and factor analysis using SPSS 20.0. Factor analysis was conducted through the principal component analysis and varimax rotation method to derive factors of one or more eigen values. In addition, the cluster analysis, multivariate ANOVA, and cross-tab analysis were used for the market segmentation based on the types of motivation for coffee shop visits. The process of the cluster analysis is as follows. Four clusters were derived through hierarchical clustering, and k-means cluster analysis was then carried out using mean value of the four clusters as the initial seed value. Result - The factor analysis delineated four dimensions of motivation to visit coffee shops: ostentation motivation, hedonic motivation, esthetic motivation, utility motivation. The cluster analysis yielded four clusters: utility and esthetic seekers, hedonic seekers, utility seekers, ostentation seekers. In order to further specify the profile of four clusters, each cluster was cross tabulated with socio-demographics and characteristics of coffee shop visits. Four clusters are significantly different from each other by four types of motivations for coffee shop visits. Conclusions - This study has empirically examined the difference in demographic profile of visitors and characteristics of coffee shop visits by motivation to visit coffee shops. There are significant differences according to age, education background, marital status, occupation and monthly income. In addition, coffee shops use pattern characterization in frequency of visits to coffee shops, relationships with companion, purpose of visit, information sources, brand type, average expense per visit, important elements of selection attribute were significantly different depending on motivations for coffee shop visits.

• 한국도로학회논문집
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• 제13권1호
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• pp.1-11
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• 2011

본 연구는 교량 중에 장대교량을 대표하는 현수교에 대한 설계 시 고려요소인 중앙경간과 새그비의 변화에 따른 경관선호도를 파악하고 경관선호도와 이미지요인과의 관계, 설계요소와 이미지요인과의 관계를 SD법을 적용하여 교량의 이미지 특성을 파악함으로써 경관적 환경을 조성할 수 있는 방안을 제시하는데 연구의 목적이 있다. 교량경관에 대한 경관적 선호도를 분석한 결과 교량의 중앙경간의 길이가 길어질수록 선호하는 새그비의 범위는 줄어드는 것으로 보아 중앙경간이 길어질수록 낮은 새그비를 선호하며, 중앙경간이 길어질수록 경관선호도가 높아짐을 알 수 있었다. 경관선호도와 이미지요인에서는 경관선호도가 높은 새그비의 속성에는 "안정성" "조형성" "심미성"과 모두(+)상관관계에 있지만 "조형성"의 영향이 미비하였다. 설계요소와 이미지 요인과의 관계에서는 중앙경간과 새그비의 요인에는 "안정성"이라는 요인과 더 관계되어 있었으며, 새그비가 낮아질수록 중앙경간이 길어질수록 "안정성"이 높게 평가되었다. 이 결과, 경관적으로 선호하는 이미지의 특성 중 "조형성"의 이미지 특성이 미비한 것으로 나타나 "조형성"의 이미지특성의 부각을 위해 중앙경간과 새그비의 비례요소가 아닌 균형과 대칭의 요소의 변화를 주어 보완실험을 하였다. 그 결과 3주탑현수교와 새그의 좌우대칭이 다른 현수교가 "조형성"의 이미지 특성이 더 부각되는 결과를 볼 수 있었고, 추후에 현수교의 경관설계를 할 때 비례요소뿐만 아니라 균형과 대칭의 요소도 고려하여 설계 시 반영하여야 할 것이다.

• 한국산림과학회지
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• 제101권1호
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• pp.104-112
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• 2012

본 연구는 대구 경북 공립수목원내 각종 주요 시설 속성들의 개선을 위해 방문객들이 느끼는 성취도와 전반적 만족도를 조사하였으며, 이를 통해 수정 중요도를 산출하고 중요도-성취도 분석, 성취도 속성에 대한 탐색적 요인분석, 수렴된 성취도 요인과 전반적 만족도간의 회귀분석 등을 시행하였다. 그 결과, 대구수목원은 '식물과 수목원 경관' 요인이 전반적 만족도에 가장 큰 영향을 미치고 있었고, 각 속성들의 전반적인 중요도와 성취도 또한 높아 향후 지속적인 유지 노력이 필요하며, 2사분면에 위치하여 중요도는 높으나 성취도가 낮아 개선이 필요하고 회귀분석 결과 전반적 만족도에 미치는 영향도 비교적 큰 속성들로는 '안내해설판 관리상태', '화장실 수용능력', '화장실 위치' 등의 속성들이 있었다. 경상북도수목원 또한 '식물과 수목원 경관'요인에 있어 대구수목원과 유사한 결과를 보였으나 '주차장' 요인이 전반적 만족도에 미치는 영향은 상대적으로 높게 나타났고, 이중 특히, '주차장 수용능력' 속성은 중요도는 높으나 성취도가 낮은 2사분면에 위치해 있어 가장 우선적으로 해결해야할 문제로 나타났다.

• 농촌지도와개발
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• 제25권1호
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• pp.45-56
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• 2018

This study analyzed the selection factors for cultivation practices in paddy rice farming. For the study, conjoint model with part-worth utility was adopted, where model profiles included three attributes of yield, production cost, and cultivation difficulties and two levels for each attribute. The value of each level was set up with experimental data obtained from National Institute of Crop Science. Ninety three rice farmers, who joined Korea Rural Economic Institute as farmer correspondences, were surveyed through internet with the profiles selected by factorial design. Result showed that rice farmers considered cultivation difficulties as the most important selection factor to adopt new cultivation practices followed by production cost and yield in consecutive order. This results were robust in spite of past experiences with new practices, willingness to adopt new practices in the future, imitative nature and government interventions.

• 대한지역사회영양학회지
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• 제11권2호
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• pp.261-270
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• 2006

The purpose of this study was to identify the differences of older adults' perceptions of foodservice quality attributes of current offerings in Continuing Care Retirement Communities (CCRCs) in terms of their lifestyles (length of residency, special diet, housing option, travel frequency, dine out frequency), dining frequency, and demographics in the dining room of CCRCs. The survey was administered to residents in three CCRCs. Data was analyzed for 140 surveys using t-test, ANOVA, and factor analysis. This study found female older adults perceived the following attributes were more important than male ones: presentation of food, color and garnish, texture of vegetables, taste and flavor of food, and respectful attitude of serving staff. Older adults who have a special diet perceived the seasoning and bite sized pieces were more important than those who have a general diet. Also, there were significant differences between frequent visitors and occasional visitors in the dining room of CCRCs. By knowing the differences by residents' demographics and residential characteristics, the foodservice manager can establish strategies to increase the dining frequency of residents in the dining rooms of CCRCs.

• 한국의류학회지
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• 제33권7호
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• pp.1074-1085
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• 2009

This study compares the benefits for online clothing purchases between Korean and U.S. consumers. A total of 464 usable questionnaires were obtained from respondents who resided in Korea (n=253) and the United States (n=21l). Data were analyzed by descriptive statistics, factor analysis, and MANOVA. For online clothing purchases, the benefit consisted of five factors: product attribute, transaction services, security, country of origin, and brand symbolism. Results showed that the main effect of nationality and gender on the benefit factors were significant; there was an effect of nationality on product attributes, transaction services, and country of origin. Compared with Korean consumer, U.S. consumers were more likely to consider the benefits of product attributes, transaction services, and country of origin for clothing in online purchases. In addition, there was a gender difference in benefit factors of product attributes, transaction services, country of origin, and brand symbolism. Females were more likely than males to consider the benefits for clothing in online purchases. An interaction effect of nationality and gender was not significant in online purchases for clothing. The managerial implications are discussed for global fashion marketing across the countries.