• Title/Summary/Keyword: Attitudes

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The Effects of Preference Characteristics of Korean Wave Drama on Images, Attitudes, and Purchase Intentions for Korean Cuisine among Chinese Tourists (방한 중국인의 한류 드라마에 대한 선호도 특성이 한식에 대한 이미지와 태도 및 한식의 구매의도에 미치는 영향)

  • Kim, Hee-Kyung;Sim, Ki Hyeon
    • The Korean Journal of Food And Nutrition
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    • v.30 no.3
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    • pp.440-453
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    • 2017
  • In this study, we conducted an empirical analysis using structural equation modeling (SEM) by distributing questionnaires to 208 Chinese tourists who constitute the largest proportion of foreign tourists visiting South Korea. The survey was conducted in a face to face (FTF) manner with the aim to contribute to globalization of Korean cuisine through comprehensive analysis of the effects of preference characteristics of Korean wave dramas on the relationship among images, attitudes, and purchase intentions for Korean cuisine. The main actor characteristics among the preference characteristics of Korean wave dramas had a significant effect on the attitudes and purchase intentions for Korean cuisine. However, the thematic characteristics among the preference characteristics of Korean wave dramas did not have a significant effect on the purchase intentions for Korean cuisine; in addition, the production characteristics did not have a significant effect on the attitudes and purchase intentions for Korean cuisine. The eco-friendly and health images of Korean cuisine had a significant effect on the purchase intentions for Korean cuisine, and the attitudes toward Korean cuisine significantly affected the purchase intentions for Korean cuisine. Based on the results of this study, it is considered necessary to continuously publicize Korean cuisine through Korean wave dramas to build positive attitudes toward Korean cuisine through enhanced images of Korean cuisine.

Effects of beauty vloggers' parasocial interaction on Chinese consumers' attitudes toward vlogs and the products (뷰티 블로거에 대한 중국 소비자의 준사회적 상호작용이 동영상 태도와 제품 태도에 미치는 영향)

  • Nan, Meina;Park, Jee-Sun
    • The Research Journal of the Costume Culture
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    • v.26 no.5
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    • pp.649-664
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    • 2018
  • With the rapid growth of the Chinese cosmetics market and the continuous introduction of new products into the market, beauty videos generated by other consumers, that are by beauty vloggers, have become a major source of information for cosmetics consumers. With the popularity of beauty vlogs in China, beauty vloggers have become influencers who affect consumers' information processing and attitude development regarding cosmetic products and beauty routines. The current study aims to explore the characteristics of beauty vloggers that affect consumers' attitudes toward both the beauty vlogs and the products featured in those vlogs. Based on parasocial interaction theory, the study examines whether perceived characteristics of beauty vloggers influence consumers' perceived parasocial interaction, which in turn influences their attitudes. The study employs an online survey, which was administered to female consumers in China. Data from a total of 372 responses was used for analysis. Findings show that the perceived similarities to and perceived trustworthiness of vloggers have a significant impact on parasocial interactions, which influences consumer attitudes toward both the vlogs and the products shown in them. Perceived reliability and perceived attractiveness are shown to have a positive impact on consumer attitudes toward vlogs. Perceived expertise, attractiveness, similarity, and trustworthiness have all been shown to affect product attitudes. These results show that while beauty vlogs have a significant impact on consumers' decision-making processes, the perceived characteristics of beauty vloggers themselves are important to consumers in the development of their attitudes toward both vlogs and products.

Effects of Obesity, Body Image Dissatisfaction and Dietary Habits on the Risk of Disturbed Eating Attitudes among High School Students in Gyunggi Province, Korea (경기지역 일부 남녀 고등학생의 비만도, 체형불만족도 및 식습관이 식사장애 위험도에 미치는 영향)

  • Yim, Kyeong-Sook
    • Korean Journal of Community Nutrition
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    • v.15 no.5
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    • pp.656-669
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    • 2010
  • Rapid shift to western dietary patterns and social drive of thinness would lead to increase the likelihood of developing eating disorders. This study was performed to analyze the associated factors between dietary pattern and self visualization in terms of body shape, which may increase the risk of disturbed eating attitudes among high school students in Korea. A cross-sectional study was conducted from 2009 to 2010 for high school students including both male and female students, from 6 schools in Gyunggi Province, Korea. A total of 766 students self-reported a questionnaire, including weight control practice, perceptions of self body image and ideal body image, dietary habit, and EAT-26 (Eating Attitude Test-26). Logistic regression analysis was used to fine the factors potentially associated with disturbed eating attitudes. Statistical analysis was conducted using SAS program (version 9.1). Results showed that disturbed eating attitudes were found in 8.7% of male high school students, and in 20.8% of female high school students. Experience of body weight control was reported by 56.2% of male students and by 87.3% of female students. According to multiple logistic regression analysis, obesity was independently associated with high risk of disturbed eating attitudes in male students [Odds Ratios (OR) 2.96, 95% Confidence Interval (CI) 0.90-9.71]. Body image dissatisfaction (OR 2.77, 95%CI 1.37-5.62) and extended family type (OR 2.70, 95%CI 1.05-6.90) were independently associated with high risk of disturbed eating attitudes, especially in female students. In conclusion, proper efforts in education for obesity and developing self-esteem to reduce the risks of disturbed eating attitudes should be implemented in high school nutrition program.

Comparing with self-efficacy and knowledge, attitudes about radiation safety management of dental hygienists and students at department of dental hygiene (치과위생사와 치위생과 학생의 자기효능감과 방사선안전관리 지식 및 태도에 대한 비교)

  • Yoon, Jung-Ae;Yoon, Young-Sook
    • Journal of Korean society of Dental Hygiene
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    • v.11 no.5
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    • pp.729-739
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    • 2011
  • Objectives : It is important to catch individual characteristics by measuring the level of self-efficacy, radiation safety knowledge, attitudes to increase behavior levels in the radiation safety management(RSM) and we consider this should be applied to the professional program development to improve RSM activities of dental hygienist and students at department of dental hygiene. Methods : This study mentioned mainly self-efficacy, radiation safety knowledge, attitudes for dental hygienists and the second & third year students at department of dental hygiene in Pusan area to provide the correct information associated with the use of radiation and to be aid in the development program to increase behavior levels in the RSM in dental care institutions and schools in the future and performed a survey 8 May to 7 Juiy, 2011. The survey results were as follows Results : 1. The results of self-efficacy is $3.53{\pm}0.42$ points for the dental hygienist and $3.32{\pm}0.40$ points for students(p<0.001). 2. According to the knowledge level of RSM, the result is $11.7{\pm}3.12$ points for the dental hygienist and $9.56{\pm}2.72$ points for students(p<0.001). 3. According to the knowledge level of RSM, the result is $4.40{\pm}0.49$ points for the dental hygienist and $4.22{\pm}0.56$ points for students(p<0.001). 4. According to relationship among self-efficacy, radiation safety knowledge and attitudes, the higher the score for knowledge of RSM was, the higher the score for self-efficacy was. The higher the score for attitudes was, the higher the score for self-efficacy and knowledge was(p<0.01). 5. The factors to affect attitudes about RSM were self-efficacy, knowledge(p<0.01).

The Effects of Inquiry Instruction Utilizing Materials in Middle School Science (중학교 과학에서 탐구자료 활용 수업의 효과)

  • Kim, Sang-Dal;Kim, Chan-Ki;Kim, Hee-Jung;Ju, Kook-Young
    • Journal of the Korean Society of Earth Science Education
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    • v.1 no.1
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    • pp.63-71
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    • 2008
  • The purpose for this study is to check if research activities can make positive effects on inquiry instruction utilizing materials when compared to traditional instruction utilizing the textbook. The effects of the class should be measured both in cognitive domain and in affective domain. The cognitive domain was measured by the change in achievements in learning science, and the affective domain was measured by the change in learning attitudes of science. The assumptions to be verified in this study were as follows. First, achievements in learning science are higher in the learner oriented inquiry instruction utilizing materials than in the learner oriented traditional instruction utilizing the textbook. Second, learning attitudes of science are higher in the learner oriented inquiry instruction utilizing materials than in the learner oriented traditional instruction utilizing the textbook.The results of the research are as follows. In the cognitive domain, achievements in learning science showed significant change(p=.045) measured by verifying the score for the difference among the averages for each sub-scale, in 5% of meaningful probability, and were higher in the inquiry instruction utilizing materials study. In the affective domain, learning attitudes of science showed significant change(p=.019) measured by verifying the score for the difference among the averages for each sub-scale, in 5% of meaningful probability, and were higher in the inquiry instruction utilizing materials study. In learning attitudes of science, 2 items(self-conception of science, attitudes of learning science) out of 3 items(self-conception of science, attitudes of learning science, learning habits of science) showed significant changes (p=.045, p=.001). But the difference(learning-habits of science) was not significant(p=.914).

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A Study on the Attitudes toward Mathematics of High School Students - Comparison of a General Public High School and a Foreign Language High School - (고등학생의 수학에 대한 태도연구 - 일반 고등학교와 외국어고등학교 학생의 비교 -)

  • Park, Yae-Seul;Park, Hye-Soon
    • Journal of the Korean School Mathematics Society
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    • v.12 no.1
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    • pp.115-129
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    • 2009
  • The purpose of the study was to investigate the attitudes towards mathematics of high school students by comparing students of a general public school and a foreign language high school. The researchers were interested in how the two groups, middle or middle lower achievers and high achievers, showed their attitudes toward mathematics and where their attitudes were derived from. For the investigation, the researchers surveyed 121 students of general public high school and 64 students of a foreign language high school. Reliability, mean difference with t-test and frequency were analyzed. The results showed that many students from both groups had negative attitudes toward mathematics. However, the causes of the attitudes were different between the two groups. This implies that we need to reform the instructional methods and curricula of mathematics cources.

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Attitudes towards Death and Euthanasia among Nurses and General Population (일반인과 간호사의 죽음 인식과 안락사에 대한 태도)

  • Ko, Gyu-Hee;Cho, In-Sook
    • The Journal of the Korea Contents Association
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    • v.15 no.3
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    • pp.229-240
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    • 2015
  • Purpose: The purpose of this study was to investigate the attitudes towards death and euthanasia among nurses and general population. Methods: The participants were 192 nurses and 255 people. Data were collected using structured questionnaires from March 5 to May 30. 2010 and analyzed with descriptive statistics, t-test, one-way ANOVA and Pearson correlation coefficients by using SAS Program 12.0. Results: The attitudes towards death showed significantly higher scores in nurses than general population. The attitudes towards euthanasia showed significantly higher scores in nurses. There were significant positive correlations between attitudes towards death and euthanasia in nurses and. people. Conclusion: The above results indicated that the higher level of cognition towards death, the more positive attitudes towards euthanasia. Besides, nurses treating with terminal illness were higher level of cognition on death and positive attitudes towards euthanasia. Therefore, we should established the strategy and education program to understand on death and euthanasia for people including the health care providers.

Factors Associated with Instrumental Support to Adult Children: Attitudes Toward Support and Actual Provision of Support (성인자녀에 대한 아버지와 어머니의 도구적 지원 관련 요인: 지원에 관한 태도 및 지원 제공을 중심으로)

  • Choi, Yeo Jean;Lee, Jaerim
    • Journal of Families and Better Life
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    • v.32 no.5
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    • pp.87-105
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    • 2014
  • The purpose of this study was to investigate the factors associated with instrumental support (i.e., economic and practical support) from parents to their adult children. We examined both parents' attitudes toward instrumental support for adult children and parents' actual provision of instrumental support. From the data of the 2010 second National Survey of Korean Families, we selected 532 mothers and 524 fathers who were married and had at least one adult child aged over 25. Multiple regression analyses by the parents' gender showed that fathers were more likely to agree with instrumental support for adult children in general when they had unmarried children, had a lower household income level, had a lower evaluation of their socio-economic class, were satisfied with their own household economic situation, had positive attitudes toward caregiving for elderly parents, and were satisfied with their couple relationships. For mothers, they were more likely to agree with instrumental support for adult children in general when they had positive attitudes toward caregiving for elderly parents, were satisfied with their couple relationships, and perceived their child as someone to rely on in times of difficulties. Our analyses of the actual provision of support indicated that fathers tended to provide more support when they perceived that they were healthy, had unmarried children, were less satisfied with their household economic situation, had negative attitudes toward child-rearing, and reported a higher quality of parent-child relationship. For mothers, they were more likely to provide actual support when they were healthy, had unmarried children, had a higher level of household income, were financially preparing for later life, and less satisfied with their couple relationships. The findings of this study imply that it is imperative to distinguish the attitudes toward support from the actual provision of support and to also consider parents' gender in the literature on instrumental support for adult children.

Relationships between Children's Self-Efficacy, Parental Child-Rearing Attitude Perceived by the Child and Creativity (아동의 자기효능감 및 아동이 지각한 부모의 양육태도와 창의성과의 관계)

  • Jang Hye-Sun;Choi Bo-Ga
    • Journal of the Korean Home Economics Association
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    • v.43 no.3 s.205
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    • pp.59-73
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    • 2005
  • The purpose of this study was to investigate the relationships between children's self-efficacy, parental child-rearing attitude perceived by the child, and creativity. The study subjects were 120 5th and 6th graders at elementary school in Gyeongbuk. The instruments of measurement were question sheets, Self-Efficacy Scale, and Parental child-rearing attitude Scale. For creative thinking tests, the Kim Yong-Chae version of TTCT (Torrance Test of Creative Thinking) was used. The data were analysed through mean, standard deviation, frequency, percentile, Cronbach's $\alpha$, and Pearson's Correlation Coefficient. The major findings of this study were as follows: First, the results from the correlational analysis didn't yield significant and meaningful correlations between children's self-efficacy and thinking creatively with words. Nevertheless, children's self-efficacy was partly related to thinking creatively with pictures. Second, the results from the correlational analysis didn't yield significant and meaningful correlations between warmth vs. rejection altitude of father and thinking creatively with words. Warmth vs. rejection attitudes of father was not related to thinking creatively with pictures. However, the results from the correlational analysis yielded a number of significant and meaningful correlations between self-control vs. regulation attitudes of father and the thinking creatively with words. The self-control vs. regulation attitudes of father was significantly positively related to the thinking creatively with pictures. Third, the warmth vs. rejection attitudes of mother was significantly positively related to the thinking creatively with words. However the warmth vs. rejection attitudes of mother was not related significantly to the thinking creatively with pictures. The self-control vs. regulation attitudes of mother was not related to the thinking creatively with words. Moreover, self-control vs. regulation attitudes of mother was not related to the thinking creatively with pictures.

The Influence of Parenting Attitudes on Adolescents' School Adjustment : Mediating Effects of Ego Resilience and Care (부모양육태도가 청소년의 학교적응에 미치는 영향 : 자아탄력성과 배려심의 매개효과)

  • Noh, Miwha;Heo, MiJeong;Choi, Youn Shil
    • Journal of Families and Better Life
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    • v.33 no.2
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    • pp.119-134
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    • 2015
  • The purpose of the study is to explore how parenting attitudes, ego resilience, and care affects adolescents' adjustment to school so as to provide a necessary basic guideline needed to seek various intervention methods. To achieve this end, the study referred to the 2014 Annual Report of the Korean Children and Youth Panel Survey. By using both SPSS 19.0 and AMOS 19.0, the study yielded the following results. First, the study showed that parenting attitudes, ego resilience, care, and school adjustment all have a positive correlation. Second, by conducting path analysis in order to verify the mediating effect of ego resilience and care with regards to the relationship between parenting attitudes and school adjustment, the direct influence that parenting attitudes had on school adaptation was shown to be relevant. Third, adolescents' ego resilience and care have a partial mediating effect on the relationship between parenting attitudes and school adaptation. Therefore, together with intervention in actual school settings, assessing various factors that would aid the recovery of adolescents' characters and pursuing a positive reinforcement of character by finding protective factors would enable this study to be used as a basic guideline that would prevent adolescents' maladjustment to school and social deviance as well as aid the growth of their characters.