• 복식문화연구
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• 제6권4호
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• pp.136-148
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• 1998

A apparel retail buyer played an important role in the market by providing apparel products for consumers and acting as an specialist who selected the vendor and decided the apparel product assortment. The purpose of this study was to investigate the relationships among the vendor selection criteria and information sources used by retailers and the satisfaction with store performance. A questionnaire was developed based on the previous studies and pretest. Data were collected from 237 retailers for women's apparel living in Pusan. Results indicated that they didn't significantly relate among the vendor selection criteria, information sources and the satisfaction with store performance except the harmony of buying products and existing products. Only the age and the buying experience showed significance in relation to demographics of apparel retailers among the vendor selection criteria, information sources and the satisfaction with store performance. The information source affected the vendor selection criteria was the street fashion, the apparel of entertainers, the other apparel buyer, and the owner of production. The findings had implications for retailers as well as for researchers.

• 한국유통학회지:유통연구
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• 제13권1호
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• pp.61-77
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• 2008

본 연구는 소비자가 처음으로 접하는 신규 패션 브랜드에 대해 적용시키는 평가기준을 밝히는데 그 목적이 있다. 브랜드 평가기준에 대한 연구로서 다음의 세가지 논점을 강조함으로써 선행연구와 구별되는 차별점을 가진다. 첫 번째로는 본 연구가 개별 제품이나 점포를 포함하는 패션브랜드 수준에 대한 통합적인 평가기준을 밝힌다는 점이다. 두 번째로는 이미 형성된 태도에 의해 영향을 받는 기존 브랜드에 대한 평가기준이 아닌 새로운 브랜드에 대한 최초의 평가기준을 밝히며 본 연구에서의 "신규 브랜드"는 소비자가 처음으로 점포내를 둘러보고 충분한 직접적 정보를 바탕으로 평가를 한다는 점에서 소비자의 관점에서의 새로운 브랜드로 조작적 정의가 되고 있다는 점이다. 마지막으로 전국적으로 유통되는 대부분의 패션 브랜드가 백화점 내에 입점되는 국내의 현실을 고려하여 소비자가 지각하는 백화점과의 관제의 질과 입점되어 있는 신규 패션 브랜드 평가와의 관련성을 분석하였다 오백 삼십 칠 명의 여성 소비자에 대한 온라인 조사를 통해 신규 패션브랜드를 평가하는 평가기준 요인 (상품 파워, 점포 내 커뮤니케이션, 브랜드 및 회사 이미지, 판매원, VMD, 구색의 다양성)을 도출하고 이들이 브랜드 태도에 미치는 영향을 회귀모형을 통해 검증하였다. 또한 백화점 관제질의 차이에 따른 신규브랜드 평가 기준과 브랜드 태도의 관련성도 분석하였다.

• 유통과학연구
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• 제11권12호
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• pp.71-81
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• 2013

Purpose - This study investigated the effects of consumers' selection criteria for environment-friendly agricultural products on purchase intention and the effects of consumers' attitudes and the reliability of environment-friendly agricultural products on purchase intention by using the theory of planned behavior. Subjective norms of variables of behavioral intention, attitudes toward behavior and control of the behavior were used to create selection criteria, consumers' attitudes and reliability of environment-friendly agricultural products. The study investigated the effects of consumers' selection criteria, attitudes, and reliability of environment-friendly agricultural products on purchase intention constructing models and hypotheses of mediation and moderation between selection criteria for agricultural products and purchase intention by consumers' attitudes and reliability. Research design, data, and methodology - The findings were as follows: first, consumers' selection criteria for environment-friendly agricultural products had a significantly affirmative influence upon purchase intention. Health was the most important factor of selection criteria convenience was more important than quality and familiarity was next. Consumers' attitudes and trust had a significant influence on purchase intention. Second, testing showed that consumers' attitude and trust partially mediated selection criteria: sub-factors and purchase intention were important in selection criteria. Third, testing showed that consumers' attitude and trust had a significant moderation effect between selection criteria and purchase intention. In the test of the moderation effect between sub-factors of selection criteria and purchase intention, consumers' attitude had a significantly positive influence upon health, convenience, and familiarity, and had no significant influence upon quality and purchase intention. Consumers' trust had no significant influence upon health, convenience, and quality. Results - The study provided several theoretical implications: first, an empirical analysis was undertaken with selection criteria for environmental-friendly agricultural products, consumers' attitude, and trust to investigate subjective norms, attitude toward behavior and control of behavior based on the theory of planned behavior. Second, this study investigated both the mediation effect and moderation effect of consumers' subjective norms on attitudes toward behavior, the mediating effects of perceived behavior control and changes of behavioral intention depending upon size and direction of the variables. This study also provided several practical implications. Conclusions - First, consumption of environment-friendly agricultural products did not increase despite rapid increase of production therefore, promotion of consumption and distribution was needed considering the supply and demand of the products. Second, definite standards for selection criteria were suggested to build up consumers' attitude and trust. Consumers' attitude could be improved by factors including the brand of environment-friendly agricultural products, consistent quality, solving physiological problems caused by adverse effects of environmental problems, supplementary approaches, treatment of adverse effects by eating food, and the development and supply of products in accordance with changes of lifestyle. Finally, consumers' demand for sub-factors of selection criteria could be much higher than health, convenience, and quality of the products. Therefore, a process was needed that could continuously check consumers' needs for the products. Limitations were described at the end of the study.

• Journal of Radiation Protection and Research
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• 제26권2호
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• pp.119-132
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• 2001

본 연구에서는 IAEA, OECD/NEA, ICRP등과 같은 국제기구에서 제안하는 권고기준과 고준위폐기물 처분사업을 계획하고 있는 국가의 관련기준을 비교 분석하여 현재 우리가 추구하고 있는 '고준위폐기물 기준 처분개념 설정'을 위한 안전 및 기술기준으로 도출하였다. 이 기준은 처분 안전성을 위한 일반 원칙과 기준 그리고 처분시스템의 성능요건 등으로 구분하여 작성하였다. 본 연구에서 제시된 기준들은 향후 예상되는 국가적인 기준이나 규제사항 개발에 좋은 참고자료로 사용될 수 있을 것이다. 또한 이들은 향후 국내의 심부 지질환경에 대한 특성조사 및 안전성 분석 등을 통하여 얻어지는 자료를 근거로 계속 수정될 것이다. 고준위폐기물 처분시스템의 개발 경험이 없는 우리 실정에서는 외국의 처분시스템 개발과 인허가 및 기술적 요건들의 변화과정과 원인 등을 주시하면서 우리 환경에 맞는 독자적 기술기준을 개발해 나가는 자세가 지속되어야 할 것이다.

• 대한가정학회지
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• 제33권5호
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• pp.75-88
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• 1995

The objectives of this study were to classify the contents of clothing shopping orientation, to group women into shopper types, and to examine the differences in clothing purchase criteria according to the shopper types. Samples were 335 women(20-49 years of age) in Seoul, Korea. The data were analyzed using factor analysis, cluster analysis, one-way ANOVA, Duncan's multiple range test, X2 test, paired t-test, multiple regression analysis. The results of the study were the followings. 1. Five factors of clothing shopping orientation derived by factor analysis : F.1 'impulsive shopping' ; F.2 'rational shopping' ; F.3 'independent shopping' ; F.4 'economic shopping' ; F.5 'convenient shopping'. Three shopper types were classified by cluster analysis of the 5 factors : T.1 'convenient shopper' ; T.2 'impulsive shopper' ; T.3 'rational shopper'. 2. Significant differences were found among the 3 shopper types in all clothing purchase criteria. Rational shopper perceived all purchase criteria as more important than did the other 2 types. Impulsive shopper perceived 'fashion', 'attractiveness', 'style', and 'bland' as more important than did convenient shopper. 3. Married women and unemployed women were more distributed in rational shopper, while the unmarried and the employed more in impulsive shopper. Impulsive shopper used more credit care, purchased suits and blouses at department store and brand specialty store more than did rational shopper. Rational shopper purchased at discount store and wholesale store more than did impulsive shopper. 4. Women assessed 'color and fabric design' as most important in suit and blouse purchase criteria. 'Care' was perceived more important in blouses than in suits, and the other 9 purchase criteria(fashion, attractiveness, style, color and fabric design, fabric, durability, costruction, comfort, and brand) were perceived more important in suits than in blouses. 5. Rational and economic shopping orientation scores were higher in suit purchase than in blouse, while impulsive, independent, and convenient shopping orientation scores were higher in blouse purchase. 6. Post-purchase suit satisfaction was influenced by rational shopping orientation, educational level, style, income, and comfort. The explanatory power of the 5 variables was 17.2%. Post-purchase blouse satisfaction was influenced by style, care, rational shopping orientation, and independent shopping orientation. The explanatory power of the 4 variables was 10.2%.

• 한국콘텐츠학회논문지
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• 제20권10호
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• pp.45-56
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• 2020

본 연구는 '시뮬레이션 정부연습'(가칭)에서 연습 실시자의 조치사항을 평가하기 위한 척도에 관한 연구이다. 평가척도의 지표와 지표별 가중치는 조치사항으로 입력한 기관별 data를 평가하는 기준이 된다. 이것은 평가의 객관성과 일관성을 유지하여 관찰평가관의 주관적인 평가를 보완하게 된다. 그래서 평가지표는 정부연습 평가 목적, 시뮬레이션 환경에서의 측정 가능성, 객관성, 지표간의 중복성과 인과성, 평가결과를 적용하는 등급 등을 검토하여 선정하고, 각 지표는 상대적 중요도가 설정돼야 한다. 본 연구에서는 적시성·정확성·적절성의 3개 주요 지표와 주요 지표별로 각 3개의 등급 지표를 설정하고 지표별 개념을 구분하였다. 지표의 가중치는 지표의 계층구조를 고려하여 AHP 분석으로 산정하였다. 향후 연구서의 평가척도가 '시뮬레이션 정부연습'에 적용되면 정량적인 평가를 통하여 조치 평가의 일관성과 객관성을 확보할 수 있을 것이고 과학적인 기법에 의한 사후검토(AAR)가 가능할 것이다.

• 한국의상디자인학회지
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• 제5권3호
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• pp.111-123
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• 2003

This study is designed to understand evaluation criteria for garment depending on demographic factors among college students in Yanbian, China. Questionnaire was used for measurement tools to study the subject of the thesis. The main study was conducted against 450 college students from May 17 to June 5, 2001. The data for the study were analyzed using SAS PC program for frequency distribution, percentage, t-test, and one way ANOVA. The evaluation criteria for garment are affected by demographic factors such as gender, average monthly household income, monthly expense for clothing. The result was showed as follows: The evaluation criteria for garment based on gender showed almost no meaningful different between male and female college students. Means on factors considered highly in selecting clothes was studied. The result shows that 'fit to the body, 'quality', 'color' and 'pattern' are considered most highly and 'harmony with other clothes', 'after service', design' 'easy to manage' and 'price' are considered relatively highly, but 'brand' and 'trendy fashion' were not considered highly. A meaningful difference was showed only in one area-trendy fashion-among three different income level groups. Those with an average monthly household income between 500 and 2,000yuan showed a highest tendency compared to those with above 2,000yuan and those with 500yuan. In terms of evaluation criteria for garment based on monthly expense for clothing, 'brand' is the only area which showed a meaningful difference. Respondents with monthly clothing expense of above 100yuan showed a higher means than those with below 100yuan.

• 한국의상디자인학회지
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• 제17권2호
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• pp.1-10
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• 2015

The purpose of the study was to analyze differences in importance of product selection criteria of retail buyers in Dongdaemum market according to price line of products, annual sales volume of the company, and work period as a retail buyer. The study defined a retail buyer as a buyer who buys apparel products in Dongdaemum market for their own stores. The questionnaire developed by the researchers was distributed to 200 retail buyers in Dongdaemun market. One hundred seventy two questionnaires were used in the final analysis. The data were analyzed by common factor analysis, ANOVA, and Tukey's test using SPSS 18.0/Windows. The results showed that product selection criteria were classified into 4 factors: fashion design, price, quality, and assortment. There were significant differences in importance of product selection criteria by retail buyers in Dongdaemum market according to price line of products and annual sales volume of the company, and work period as a retail buyer. The buyers of higher price products showed higher importance in all four factors of the product selection criteria. Also, the buyers of the company with lower annual sales volume considered price factors more important, but the buyers of the company with higher annual sales volume thought quality factor more important. Moreover, the buyer with work period of less than three years regarded price as a more important factor.

• 한국과학교육학회지
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• 제31권6호
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• pp.998-1008
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• 2011

이 연구는 초등학생의 관찰능력 측정준거를 개발하는 데 목적이 있다. 본 연구에서는 관찰능력의 측정준거를 관찰대상, 관찰관점 및 요구정신용량으로 설정하였다. 관찰대상은 평면모양과 입체모양, 관찰관점은 고정과 변화로 구분하고, 요구정신용량은 2부터 5까지로 하여, 관찰능력 측정 준거의 삼차원틀을 개발하였다. 측정 준거의 타당성을 검증하기 위해 삼차원틀에 따라 조사도구를 개발하였고, 초등학교 저 중 고학년 166명에게 투입하였다. 연구결과, 관찰대상, 관찰관점 및 요구정신용량의 세 가지 준거에 따라 관찰능력 검사점수에 의미 있는 차이가 나타났고, 학년에 따라 의미 있는 차이가 있었다. 관찰대상에서는 평면모양, 관찰관점에서는 관점고정, 요구정신용량이 작을수록 관찰능력 점수가 높게 나타났고, 저학년에서 고학년으로 갈수록 관찰능력 점수가 높았다. 따라서, 본 연구에서 개발한 관찰능력 측정 준거는 초등학생들의 관찰능력을 의미있게 파악하고 변별할 수 있으며, 신뢰롭고 타당한 초등학생의 관찰능력 측정도구를 개발하는데 기초자료를 제공할 수 있을 것으로 기대한다.

• 영어어문교육
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• 제8권1호
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• pp.143-165
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• 2002

The object of the present study was to examine whether it is possible to get appropriate data to examine the accountability and effectiveness of the elementary English curriculum from the present testing system at elementary schools. The present elementary education policy encourages using performance assessment relying mainly on teachers' observation of students' performanceinstead of objective tests of which the results are given in hierarchical number. To obtain objective data from the performance assessment, it is a prerequisite that teachers understand the achievement criteria set by the curriculum and be able to judge' performance objectively based on the same criteria. A questionnaire was used to examine the degree of teachers' understanding of the achievement criteria. A listening test was developed and given to 13 classes of 4th graders. The English teachers of the 13 classes were asked to judge whether each of their students had achieved the curriculum objective. The distributions of the test scores and teachers judgments were compared across the teachers to examine whether the teachers had the same achievement criteria. The survey showed that about a third of elementary school teachers reported that they did not have an understanding of the achievement criteria set by the curriculum. The comparison analysis showed that the levels of achievement criteria varied greatly among the elementary school teachers.