Evaluation Criteria for Garment of Korean-Chinese College Students in Yanbian, China

중국 연변 지역 조선족 대학생의 의류 제품 평가 기준

This study is designed to understand evaluation criteria for garment depending on demographic factors among college students in Yanbian, China. Questionnaire was used for measurement tools to study the subject of the thesis. The main study was conducted against 450 college students from May 17 to June 5, 2001. The data for the study were analyzed using SAS PC program for frequency distribution, percentage, t-test, and one way ANOVA. The evaluation criteria for garment are affected by demographic factors such as gender, average monthly household income, monthly expense for clothing. The result was showed as follows: The evaluation criteria for garment based on gender showed almost no meaningful different between male and female college students. Means on factors considered highly in selecting clothes was studied. The result shows that 'fit to the body, 'quality', 'color' and 'pattern' are considered most highly and 'harmony with other clothes', 'after service', design' 'easy to manage' and 'price' are considered relatively highly, but 'brand' and 'trendy fashion' were not considered highly. A meaningful difference was showed only in one area-trendy fashion-among three different income level groups. Those with an average monthly household income between 500 and 2,000yuan showed a highest tendency compared to those with above 2,000yuan and those with 500yuan. In terms of evaluation criteria for garment based on monthly expense for clothing, 'brand' is the only area which showed a meaningful difference. Respondents with monthly clothing expense of above 100yuan showed a higher means than those with below 100yuan.