• Journal of Korea Society of Digital Industry and Information Management
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• v.20 no.2
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• pp.1-10
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• 2024

For the purpose of predicting credit card customer churn accurately through data analysis, a model can be constructed with various machine learning algorithms, including decision tree. And feature importance has been utilized in selecting better input features that can improve performance of data analysis models for several application areas. In this paper, a method of utilizing feature importance calculated from the MDI method and its effects are investigated in the credit card customer churn prediction problem with classification trees. Compared with several random feature selections from case data, a set of input features selected from higher value of feature importance shows higher predictive power. It can be an efficient method for classifying and choosing input features necessary for improving prediction performance. The method organized in this paper can be an alternative to the selection of input features using feature importance in composing and using classification trees, including credit card customer churn prediction.

• Journal of Distribution Science
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• v.13 no.1
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• pp.105-118
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• 2015

Purpose - The objective of this study is to verify whether there are differences between Korean and Chinese consumers in the importance of the attributes such as shopping value and loyalty in social commerce. With the purpose of finding out these differences, the following questions are set up as research questions. First, will there be a difference between Korea and China in the importance of attributes of social commerce? Second, will there be a difference between Korean and Chinese consumers in shopping value? Third, will there be a difference between Korean and Chinese consumers in their loyalty? Research design, data, and methodology - The researchers collected data through self-administered questionnaires from Korean and Chinese consumers who had used social commerce within the past six months before answering the questionnaire. First, for social commerce users in Korea, comprising male and female university students in Chungcheong, a questionnaire was circulated. For social commerce users in China, university students within Beijing were surveyed. Responses to 336 questionnaires were used, excluding those with no answers or unreliable answers. Data coding and data cleaning were used. SPSS 18.0 was used. First, exploratory factor analysis is done to verify the validity of testing tools, and Cronbach's α coefficient is used to verify credibility. For factor analysis, the Varimax method is used. To verify the internal consistency reliability of each factor, the Cronbach's α coefficient is used to verify the credibility. Second, a T-test is done to verify differences between Korean and Chinese consumers for the importance of attributes. Third, ANOVA (Analysis of variance) is done to verify differences between Korean and Chinese consumers in shopping value and loyalty. Results - When Korean and Chinese consumers use social commerce, first, the importance of the attributes of social commerce is affected by four factors; playfulness and economic factors are more important to Korean consumers than Chinese consumers. As for informativeness factors, including product information and quality, and buyer comments, there was no confirmed difference between Korean and Chinese consumers. The convenience factor is more important to Chinese consumers than Korean consumers. Second, the factors affecting shopping value for Korean and Chinese consumers were hedonic shopping value and rational shopping value. To see the difference between Korean and Chinese consumers in shopping value factors, a t-test is conducted. As a result, in the rational shopping value factors of social commerce, Korean consumers scored higher than did Chinese consumers. These results were verified to be meaningful through statistics. In the hedonic shopping value factor of social commerce, Korean consumers scored higher than Chinese consumers. These results showed a significant difference. Third, loyalty in social commerce is higher for Chinese consumers than for Korean consumers. However, there is no difference in loyalty depending on sex. Conclusions - These results will hopefully be valuable and used in the future by Korean companies that wish to enter the Chinese social commerce market.

• Journal of Environmental Science International
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• v.19 no.5
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• pp.543-548
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• 2010

This research was made to investigate the effects of burned, which is made in the early spring every year at Saebyeol-Oreum from 2003 to 2009, on changes in vegetation on the grassland. The results of analyzing the characteristics of the lay of the land showed that the proportion of the surface land that had the angle of azimuth and the angle of slope in the range of southeast $135^{\circ}{\sim}180^{\circ}$ accounting for 73.89% and $21^{\circ}{\sim}30^{\circ}$ accounting 58.33% of the entire surface land, respectively, was found to be highest. The results of the analysis showed that the relative importance value was found to be lowered from 27.07 in 2003 to 19.47 in 2009, and this can be attributable to the relative importance value of Artemisia japonica having been heightened from 7.07 in 2003 to 16.23 in 2009. The reason that the relative importance value of Artemisia japonica was found to be high is thought to be that vegetation on the surface land was removed by burned in the early spring and, due to this, the dry surface of soil and the high slope accelerated the soil erosion and could not provide proper environment of the growth and development for Imperata cylindrical and Miscanthus sinensis, so Imperata cylindrical and Miscanthus sinensis were excluded and Artemisia japonica whose importance value had been highest have flourished. Researches to maintain the current vegetation on the burned location of Saebyeol-Oreum and to adjust physical characteristics of soil to restore vegetation and the proper time and cycle of burned should be conducted.

• Journal of Korea Trade
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• v.26 no.7
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• pp.145-166
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• 2022

Purpose - The field of online videos has seen rapid changes in information and communications technology (ICT) development. Despite active academic research on the use of online platforms, few studies have analyzed the relative importance among the factors determined. In this study, the relative importance of factors found in previous studies was identified for users of online video platforms in China and Korea. Through this, factors that should be considered first in research on online video use were derived. In addition, the quality level of online video platforms currently used in China and Korea was measured and used for analysis. The analysis results can provide information for companies to enter Chinese and Korean markets and also be useful to platform providers aiming to increase usage. Design/methodology - Among the factors of Online Video Usage identified in previous studies, 13 factors to be studied were selected through focus group interviews and hierarchized into 2 layers. For the analytic hierarchy process (AHP), each factor was designed as a pairwise comparison questionnaire. The survey included questions on the quality of online video platform currently in use. Data collection was conducted on 16 platforms in China and 11 platforms in Korea, and the relative importance of factors and user perspectives was compared and analyzed using importance performance analysis (IPA). In the analytical process, platforms were divided into over-the-top (OTT) group and Creator group according to the weight of user-generated content, and data analysis focused on these groups. Findings - As a result of AHP, China and Korea showed both "Fun" and "Interests" factors at the top, while the importance of the Entertainment factor "Vicarious satisfaction" was very different for China and Korea. "Relationship with content creators" was the most important factor in China, but it ranked the lowest in Korea. The IPA showed that the factors with high importance and performance were fun, interests, and easy accessibility for both China and Korea. In contrast, the factors that showed low performance compared to high importance in China were relationship with content creators, relationship with acquaintances/friends, and trustworthiness. As for Korea, vicarious satisfaction was observed; thus, this study has raised the need for academic and industrial interest in vicarious satisfaction. The results show that fun, interests, vicarious satisfaction, and easy accessibility of the platform are factors that must be included in further studies on online videos. Originality/value - Existing studies related to the use of online platforms have derived factors or focused on the influence relationship between factors and performance. However, few studies have analyzed the relative importance among the determined factors. This paper explores factors to be considered in future studies by deriving the relative importance between these factors from the perspective of users in China and Korea.

• Korean Journal of Agricultural Science
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• v.45 no.3
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• pp.547-559
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• 2018

Consumers are becoming increasingly interested in what kind of value their food has. Many studies have focused on consumers' preferences and willingness to pay for specific food values. However, few studies have asked consumers to consider or rank the importance of different food values. This paper determined consumers' food values by implementing the best-worst scaling approach and segmented consumers based on the relative importance of general food values that consumers place on them. Among a list of eleven food values (taste, safety, origin, appearance, price, environmental impact, naturalness, convenience, nutrition, fairness, and habit) which was compiled from previous studies on food preferences, on average, safety, nutrition, taste, and price were the most important values to consumers, whereas fairness, habit, appearance, convenience, origin, and environmental impact were the least important values. However, significant variation exists among consumers in terms of the relative importance of food values. To investigate the heterogeneity among consumers, a Latent Class Analysis was performed to classify consumers into subgroups based on responses to questions. Two latent classes were found and characterized as 'safety-nutrition' and 'taste-price'. The 'safety-nutrition' cluster represents 61% of the sample and a group of people who find safety and nutrition centered values to be the most important. Another cluster represents about 39% of the sample, and relative to the first group, this group finds price and taste values to be more important.

• Journal of Korean Society of Rural Planning
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• v.28 no.1
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• pp.99-108
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• 2022

This study measured the importance and satisfaction of the values related to 'New Ruralism' using the IPA(Importance-Performance Analysis) technique by the rural leaders' group. In the result, the satisfaction value was evaluated lower in the importance of 'landscape and ecological resource conservation', 'settlement environment', and 'population' related items. On the other hand, the items of 'tourism resource management', 'landscape damage', and 'landscape and ecological resource conservation' showed high satisfaction. Therefore, the leaders' group of Gochang-gun perceived the importance of local tourism image, landscape damage prevention, settlement environment, and rural landscape in 'New Ruralism' management. However, the leaders' group valued lower in the items of population, ecological value and natural and historical tourist sites. This seems to be a characteristic of the leaders' group mainly engaged in agriculture. Through factor analysis, the six items excluded from the analysis were considered important factors in 'New Ruralism' in Gochang-gun through a review of previous studies. Still, the leaders' group of Gochang-gun did not recognize them as important items in the rural resource. However, these items will be able to contribute to the development of 'New Ruralism' in Gochang-gun, and it is necessary to improve the awareness of the leader group. Even if local governments or experts present an ideal goal for rural development, it is difficult to achieve the goals if there is a difference from the perception of residents. Therefore, it is important to understand the perception of 'New Ruralism' of the leaders' group who plays an important role in regional development projects.

• The Journal of Sustainable Design and Educational Environment Research
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• v.9 no.3
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• pp.41-48
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• 2010

It has been found that implementing the function analysis is very important in terms of accomplishing successful Value Engineering(VE), and the function definition is a basic activity at design VE phase. In spite of the importance, the real function analysis activities in the VE are not regard as consequence. In this regard, this paper attempts to use the campus mater plan to lead an effective function analysis. So, the purpose of this value engineering study is to provide the criteria to develop the campus mater plan. This value engineering study used as a guide for the standardization of the campus mater plan. In addition, broader application is possible through the analysis throughout the different ways of the project.

• Korean Journal of Fisheries and Aquatic Sciences
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• v.41 no.5
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• pp.371-380
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• 2008

This study elucidated the floral composition of marine algae and community structure at Hallyeo-haesang National Park, on the southern coast of Korea. In all, 89 species, comprising 10 green, 30 brown and 49 red algae, were identified. The dominant species in terms of importance value were Ulva pertusa, Colpomenia sinuosa, Undaria pinnatifida, Padina arborescens, Hizikia fusiformis, Sargassum sagamianum and Amphiroa dilatata. The vertical distribution of marine vegetation was characterized by Enteromorpha linza - Ulva pertusa - Gelidium divaricatum in the upper intertidal zone, Hizikia fusiformis - Sargassum thunbergii in the middle intertidal zone, and Amphiroa spp. - Hildenbrandtia rubra - Corallina pilulifera in the lower intertidal zone. Functional form group analysis showed that coarsely branched forms comprised 50.3% of the algal community, whereas thick leathery forms, sheet forms and filamentous forms comprised 11.9-13.1%. R/P, C/P and (R+C)/P values were 1.91, 0.74 and 2.64, respectively. A cluster analysis of species occurrence suggested that the number of marine algal species differed greatly among the sampling sites.

• Journal of the Korea Safety Management & Science
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• v.16 no.4
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• pp.397-403
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• 2014

The objective of this study is to provide improved methodology based on the IPA method. One case studies are solved by the proposed method. this study present the method that give value to use SN(Signal-to-Noise) ratio in IPA. A case study of lecture satisfaction are solved by the proposed method and the existing method. Also, the result is compared with the existing method using Mean and the proposed method using SN ratio.

• Current Research on Agriculture and Life Sciences
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• v.23
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• pp.9-18
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• 2005

Vegetation composition and structure of forest community at Mt. Bislsan, Dalseung-Gun, Daegu in Korea, were studied using a qualitative with a quantitative approach and its vegetation types and various ecological characteristics such as the importance values, species diversity of the major component species analyzed. The forest vegetation were classified into 2 community group, 14 community, 6 group, and total of 18 vegetation units. Pinus densiflora distributed mainly from lower at the sea level, while Quercus mongolica tended to distributed upper altitude in Physiognomical vegetation. the species diversity values showed mostly 0.8 and Quercus dentata, Quercus serrato and Cornus controversa Community and so on highly showed to 1.0 and 1.1. According to the results of importance value analysis, the I.V. of pinus densiflora and Quercus mongolica highly showed in the tree and subtree layer, and Rhododendron mucronulatum and Lindera obtusiloba and so on highly showed in the shrub.