• Journal of Information Technology Applications and Management
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• 제18권3호
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• pp.73-89
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• 2011

More and more employees are implementing the use of emerging Web 2.0 tools such as blogs, wikis, social networks, etc in workplaces. However, their attitudes towards adoption of Web 2.0 tools in workplaces still lack theoretical support. The purpose of this study aims to provide a conceptual examination of the determinants that influence the intention to use Web 2.0 applications in workplaces in Korea. To achieve this objective, this study selected the theory of reasoned action (TRA) as a theoretical basis to explain variation in behavioral intentions. Structural equation modeling was employed to analyze data collected from 269 workers distributed in 5 companies in Korea. In addition, we classified respondents into extroverts and introverts and delineated the different factors for these two types of respondents that affect their intentions to use Web 2.0 tools in workplaces. The findings of this research could provide a theoretical foundation for academics on the validation of technology adoption. This research will also serve as a guideline for service providers in designing the Web 2.0 services.

• The Journal of Asian Finance, Economics and Business
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• 제7권10호
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• pp.303-313
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• 2020

This study investigates the factors affecting Industry 4.0 adoption in the curriculum of university students in Ho Chi Minh City, Vietnam. Universities need to respond to the changing faces of Industry 4.0 and, hence, Education 4.0. A mixed method including both qualitative and quantitative methodologies was utilized. An in-depth interview was carried out for exploring, reviewing, and testing content validity of constructs and measurement items. The pilot study was conducted with 120 respondents. The conceptual model and hypotheses were developed using data collected by a questionnaire survey distributed to 584 respondents by both electronic and paper forms with non-probability and convenience sampling techniques. The result of structural equation modeling showed that occupation relevance, skills, facility conditions, and social influence impacted on the intermediates variables, namely, relevance advantage, perceived usefulness, behavioral intention-to-use, and actual use. The independent variables are occupation relevance, skills, facility conditions, and social influence. They impact actual use through mediating constructs such as relevance advantage, perceived usefulness, and behavioral intention-to-use. The findings suggest that universities and students' efforts aimed at increasing the factors' perceptions of adoption of Industry 4.0 will contribute to implementation success, where success is defined as effectual usage of Industry 4.0.

• 한국유통학회지:유통연구
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• 제12권2호
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• pp.23-49
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• 2007

본 연구는 혁신적인 서비스전달채널의 수용과정을 설명하는데 있어, 기존의 수용관련 연구에서 논의되어온 수용대상에 대한 지각된 속성을 혜택, 비용 및 위험 차원에서 구성요인을 통합하여 각 요인이 수용의도에 미치는 직 간접적 영향관계를 살펴보고, 또한 기존 연구에서 간과되어왔던 이미 이용 중에 있는 기존채널에 대한 이용경험 요인이 기존채널과의 관계에 대한 장기지향성 즉, 지속적 이용의도의 형성과정 및 신규 서비스전달채널의 수용의도에 미치는 영향과정을 모형화하고 실증적 검증을 시도하고 있다. 연구결과, 기존 연구에서 주로 수행되었던 신규 수용대상의 특성에 대한 지각뿐만 아니라 사회교환이론에 기반한 기존채널에 대한 만족도와 대안적 채널의 매력도 등 과정적 변수로서 태도요인의 고려를 통해 상호작용적인 관점에서 수용행동의 결정과정을 설명하는 것이 타당함을 보여주었다. 통합된 구성개념으로서 수용채널의 특성에 대한 지각은 수용채널에 대한 매력도에 유의한 영향관계를 미치는 것으로 나타났으며, 과정적 태도변수로서 기존채널에 대한 만족도와 신규채널에 대한 매력도는 수용행동에 긍정적인 영향을 미치는 것으로 나타났다. 이러한 실증결과를 바탕으로 다채널 이용 상황에서의 신규 서비스채널의 수용은 기존채널의 이용을 종결시키는 것이 아니기 때문에 신규채널의 수용을 기존 서비스채널의 이용경험과 대안의 매력도 등 다차원적 측면에서 고려하여야 할 것이고, 수용 후 확산에 대한 문제 또한 기존채널의 이용 연속선상에서 기존채널과 신규채널을 모두 고려해야 되는 등 통합적인 마케팅전략에 대한 관리적 시사점을 제시하였다.

• 한국전자거래학회지
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• 제15권4호
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• pp.123-142
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• 2010

정보기술 수용 후 행동 즉 정보기술에 대한 지속적 사용여부는 해당 정보기술에 대한 자신의 경험이 의사결정 과정에서 중요한 역할을 하게 된다. 정보기술의 수용과 관련하여 수행된 대부분의 선행연구들은 자신들의 경험에 기초하여 형성된 신념에 기초를 두어 해당 정보기술의 수용여부를 결정하게 되며, 기존의 정보기술 이용 경험으로부터 형성된 친숙성, 사용성, 만족 등이 주로 사용되어 왔다. 최근에 일부 연구들에서는 정보기술의 지속적 사용과정에 잠재의식적 행위에 관심을 보이고 있어 본 연구에서는 정보기술에 대한 이용습관을 지속적 사용과정에 중요한 역할을 수행할 것으로 가정하였다. 이에 본 연구는 최근 많은 사람들이 이용하고 있는 모바일 SNS를 대상으로 하여 기존의 이용경험으로부터 형성된 친숙성, 사용성, 만족 그리고 잠재의식적 행위를 측정하기 위해 이용습관을 각각 설정하였으며, 이들 변수들이 충성도에 어떠한 영향을 미치는지 확인하기 위한 연구가설과 연구모형을 설정하였다. 실증분석 결과 모바일 SNS 이용자들의 경우 기존의 이용경험으로부터 형성된 정보기술에 대한 친숙성, 사용성, 만족 그리고 이용습관이 충성도에 유의적으로 영향을 미치고 있음을 확인하였으며, 특히 이용습관이 매개변수로서의 역할을 수행하고 있음을 확인하였다. 이러한 연구결과는 기존의 정보기술 이용경험으로부터 형성된 여러 특성들과 함께 잠재의식적 행위를 나타내는 이용습관이 매우 중요하게 작용한다는 점을 실증적으로 확인하였다는 의미를 지니고 있다.

• 경영과학
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• 제23권2호
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• pp.59-74
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• 2006

In this paper, we investigated economic viability of UCA (Ubiquitous Contents Access) technologies from user adoption perspective. UCA technologies are expected to 9et embedded into media and telecom merging services. Embracing new technologies such as UCA technologies, forged through an industry convergence, means opting for a technological innovation that will have technological as well as economic and strategic implications. As such, we adopted user perspective innovation adoption theories to explore key antecedents affecting consumer acceptance of these emerging technologies. Subsequently. using QFD (Quality Function Deployment) method, the impacts of UCA technical functions on user's perceived value enhancements are estimated. The QFD analysis result indicates that the new UCA service technologies could achieve about 42% enhancement on user perceived adoption intention compared to existing digital contents service technologies. The proposed analysis framework and findings suggests significant insights for further research.

• 한국경영과학회:학술대회논문집
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• 한국경영과학회 2006년도 추계학술대회
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• pp.303-306
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• 2006

Understanding of the adoption and use of mobile internet (MI) services may have a significant issue on business communication practices. But few empirical studies have made a distinction between users' pre-adoption beliefs and post-adoption beliefs on MI services. Most researches of MI services, moreover, do not consider the characteristics of MI services. This paper reports results of a research on the comparison of users' beliefs between adopting and using MI services. We consider two beliefs which are object-based beliefs and behavioral beliefs. Using constructs from the two beliefs, a model will test to observe the determinants of the MI services adoption and continued use intention based on the survey data. Understanding beliefs' distinction is important to manage MI services and increase the profit of MI services over time.

• Journal of Information Technology Applications and Management
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• 제20권1호
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• pp.217-240
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• 2013

Noting that compatibility beliefs are important antecedents of technology adoption, the objective of this study was to assess compatibility beliefs that affect users' intention to adopt a mobile entertainment service (MES). We developed a set of key compatibility beliefs: compatibility with life-style, compatibility with social meaning, and compatibility with past flow experiences. We then defined the key dimensions of each construct and developed operational measures for those dimensions. We tested the theorized effects of each of the compatibility constructs on MES adoption. The results support the effects of compatibility beliefs on users' intentions to adopt MES.

• 한국데이타베이스학회:학술대회논문집
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• 한국데이타베이스학회 2008년도 연합학회학술대회
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• pp.183-192
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• 2008

U-commerce의 특징중 가장 핵심이 되는것은 Personalization(개인화)이이며, E-commerce와 M-commerce의 Personalization과 U-commerce상의 Personalization의 차이를 이해하는 것이 필요하다. 이 연구에서는 U-commerce 예상 어플리케이션을 통하여 개인화 변수를 확인하고 그것이 지각된 수용가치에 어떻게 영향을 끼치며 수용가치가 Ucommerce의 수용의도에 어떤 영향을 미치는지를 조사하였다.

• Journal of Information Technology Applications and Management
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• 제17권2호
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• pp.111-132
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• 2010

Korean telecommunications industry has a large scale market and boasts on high service quality and high technologies enough to provide the mobile video telephony service(the VTS) satisfactorily. For many years, Korean telecommunications companies have been investing enormous amount of money to advertise their VTS widely and to allow their customers to change their cell phones for the 3G(the third generation) devices indispensable for the VTS. However, despite their efforts, the VTS adoption rate in Korea is very low as of January, 2010 and it seems that customers seldom feel the necessity to use. From this viewpoint, it becomes necessary to identify antecedents influencing the intention to use for the VTS empirically. For this purpose, we have proposed several hypotheses from the perspective of the Value-based Adoption Model(VAM). We conducted a survey and found the several factors which influence the value perception of VTS.

• Asia Marketing Journal
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• 제24권2호
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• pp.51-61
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• 2022

The goal of this study is to scrutinize the impact of individual online convenience dimensions on mobile banking acceptance and use in Mongolia. A total of 211 valid responses were collected from Mongolian university students who currently use mobile banking application services from local banks. The SmartPLS 3.3 software was used to conduct the confirmatory factor analysis and test the hypotheses. Using structural equation modelling, this research discovered that access convenience, transaction convenience, and possession/post-possession convenience are the main constructs related to the adoption of mobile banking services. Perceived innovation showed a significant positive effect on the adoption of mobile banking technologies. Through practical and theoretical implications, this research aims to assist mobile banking service channels of local and international banks in Mongolia. Identifying which online convenience dimensions impact the adoption and use of mobile banking will contribute to the adoption of competitive strategies for financial institutions and banks.