Journal of Information Technology Applications and Management
- Volume 20 Issue 1
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- Pages.217-240
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- 2013
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- 1598-6284(pISSN)
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- 2508-1209(eISSN)
DOI QR Code
The Structure of Compatibility Beliefs In Mobile Entertainment Service Adoption
- Kim, Gyeung-Min (College of Business Administration, Ewha Womans University) ;
- Kim, Kihyun (J. Mack Robinson College of Business, Georgia State University) ;
- Lee, Hyunjung (College of Business Administration, Ewha Womans University)
- Received : 2013.02.14
- Accepted : 2013.03.23
- Published : 2013.03.31
Abstract
Noting that compatibility beliefs are important antecedents of technology adoption, the objective of this study was to assess compatibility beliefs that affect users' intention to adopt a mobile entertainment service (MES). We developed a set of key compatibility beliefs: compatibility with life-style, compatibility with social meaning, and compatibility with past flow experiences. We then defined the key dimensions of each construct and developed operational measures for those dimensions. We tested the theorized effects of each of the compatibility constructs on MES adoption. The results support the effects of compatibility beliefs on users' intentions to adopt MES.
Keywords
- Compatibility;
- Technology Adoption;
- Mobile Entertainment Service;
- Life-style;
- Social Meaning;
- Flow Experience