• Title/Summary/Keyword: Acceptance Factors

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The effect of parental social support on the transition to college life and career identity of nursing undergraduate college students (간호대학생 부모의 사회적 지지가 대학생활적응 및 진로정체감에 미치는 영향)

  • Kim, Jae-Hee;Jang, Soong-nang;Ji, Hyun-Jin;Jung, Gyung-Ju;Seo, Yoo-Jin;Kim, Jin-Hyun;Choi, Young-Soon
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.16 no.9
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    • pp.6027-6035
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    • 2015
  • The purpose of this study was to examine influential factors for the transition to college life and career identity of nursing students and what changes social support from parents brought about to them by academic year. The subjects in this study were 542 selected students who majored in nursing in four-year universities located in Seoul and the provinces. A self-administered survey was conducted to find out their general characteristics, social support from fathers and mothers, college adjustment and career identity. A hierarchical regression analysis was made to determine how social support from parents affected the college adjustment and career identity of the nursing students. Social support from parents had an impact on their college adjustment and career identity. The factors that affected college adjustment were academic year, satisfaction level with major and emotional support from mothers, and the factors that impacted on career identity were academic year, satisfaction level with major and informative support from fathers. In order to facilitate the college adjustment of nursing students, professors should try to develop efficient learning methods, meet with parents to inform them of the necessity of social support, share information on the major field of study and learning methods, and provide an opportunity for students to communicate with graduates or students who are years ahead of them in college so that they could have a better understanding of majoring in nursing.

A Theoretical Framework for the Study of the Affecting Factors on the Internet Technology Adoption at U.S Banks (미국은행의 인터넷 기술 도입요인 분석을 위한 이론적인 틀에 관한 연구)

  • 장용택;유상진
    • Journal of Korea Society of Industrial Information Systems
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    • v.5 no.3
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    • pp.94-110
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    • 2000
  • While most of the previous information technology adoption and diffusion researches focus the critical factors not on the organizational perspective but on the individual perspective based on the various reasons such as informational characteristics. This paper will try to analysis the adoption and diffusion factors of the Internet related technologies based on the organizational perspective. Nowadays, in especially, the evolving and fast diffusing Internet related technologies and the flourishing e-commerce applications pressure retail banks that prepare the new types of online payment systems to maintain their existing and new customer relationship and compete with their potential competitors in the coming market environments. In addition, while most previous researches only focus on the adoption of new information technologies, this paper not only analysis the adoption of innovational technology but also analysis the diffusion process in an organization, which encourage practitioners and researchers to reveal more detail and practical analysis of the innovational technology adoption and diffusion process in ann organizational setting. Based on the previous researches, there are several factor-category will be selected for this research: 1) organizational factor, 2) within banking industry factor, 3) non-banking industry factor, 4) customer acceptance factor, 5) government factor, and 6) the functionality of e-commerce systems factor. Finally, in this study, we assumed that the more sophisticated e-commerce adopting banks provide the more broad range of banking services in general. Thus, we develop the extended integrated technology diffusion model to provide empirical evidences to distinguish between adopters and non-adopters and explain the diffusion levels of e-commerce using the level of services provided via Internet to the customer in retail bank industry.

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An Analysis on Affecting Factors of Healthcare Applications Continuous Usage Intention and their Relationships (헬스케어 어플리케이션 지속적 사용의도 영향 요인 및 요인 간 관계에 대한 분석)

  • Ki, Yeon-Su;Ahn, Sung-Mahn;Cho, Min-Guk;Choi, Byounggu
    • The Journal of Society for e-Business Studies
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    • v.24 no.1
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    • pp.49-89
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    • 2019
  • Many studies have been conducted on adoption of healthcare applications. However, few studies have paid their attention to continuous usage intention of healthcare applications even though success of healthcare applications is determined by Continuous usage intention rather than adoption. Therefore, this study tried to identify the factors affecting the continuous usage intention of healthcare applications and examined the relationship between them empirically. In addition, the role of gender and age in the relationship was investigated. The results showed that self-efficacy and innovation had a significant effect on perceived ease of use of healthcare application, while self-efficacy, health information seeking, and enjoyment had a significant effect on perceived usefulness. Perceived ease of use and usefulness showed positive impact on continuous usage intention of healthcare application. Finally, age and gender had a moderator effect the relationship between perceived usefulness and continuous usage intention. This study is expected to make contributions to the existing research by identifying the factors affecting the Continuous usage intention of healthcare applications, but also to give a guideline for managers who want to provide healthcare application services.

A Study on Factors affecting OTT Users' Intention to continue using Curation Services (OTT 이용자의 큐레이션 서비스 지속이용의도에 영향을 미치는 요인 연구)

  • Lee, Yong-Jun;Kim, Won-Je
    • Journal of Digital Convergence
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    • v.19 no.4
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    • pp.217-225
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    • 2021
  • This study aimed to provide implications required to establish a content strategy by examining the influencing factors affecting the acceptance of curation services for 320 OTT users, and the main results are as follows. First, innovativeness was found to have a positive effect on performance expectations. Second, innovativeness was found to have a positive impact on the effort expectation. Third, performance expectation had a positive effect on the intention to use continuously. Fourth, it was shown that the effort expectation had a positive effect on the intention to use continuously. Fifth, social influence was found to have no significant effect on the intention to use continuously. Sixth, it was found that the facilitating conditions did not significantly affect the intention to use continuously. The above results can be assessed as the higher the OTT users perceive the performance and effort expectations of the curation service, the higher their intention to continue using them. This study is meaningful in that it verified the factors affecting the intention to use the OTT curation service and expanded the UTAUT model.

A Study on the Factors Influencing the Acceptance of K-pop Short-form Video Created by Chinese Influencers - Focusing on Chinese TikTok Users (중국 인플루언서들의 K-pop 짧은 동영상 수용에 영향을 미치는 요인에 관한 연구 - 중국 '틱톡' 사용자를 중심으로)

  • Liu, QuanQuan;Yu, Sae-Kyung
    • The Journal of the Korea Contents Association
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    • v.22 no.4
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    • pp.28-36
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    • 2022
  • This study analyzed 284 K-pop song and dance cover short-form videos recreated by Chinese influencers uploaded on TikTok, to explore which reform factors of image similarity, language similarity, the extent of audience participation leading, the extent of lyrics or subtitles translated into Chinese, PPL disclosure, the length of video and the reputation of influencer affected Chinese TikTok audiences' reactions - number of "Likes," "Comments" and "Shares." The results showed that only the "reputation of influencer" was significantly affected the number of "Likes" which estimated as a relatively passive response, but the other factors affected the number of "Comments" and "Shares" significantly which estimated as more active responses. The more an influencer is perceived as not similar to the singer in terms of image the more comments were posted. And the videos expressed in Korean archived more comments and shares than those lyrics or subtitles translated into Chinese. This study is meaningful in that it confirmed the necessity of influencers in the globe diffusion of K-pop, by specifically analyzing the audience's reactions according to the characteristics of UCCs created by local influencers using short-form video platforms.

Validation of the Korean Version of the Lesbian, Gay, and Bisexual Identity Scale (한국판 동성애자/양성애자 다차원 정체성 척도 타당화)

  • Lee, Sojeong;Kim, Eunha
    • Korean Journal of Culture and Social Issue
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    • v.28 no.2
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    • pp.133-161
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    • 2022
  • The purpose of this study was to translate and validate the Lesbian, Gay, and Bisexual Identity Scale(LGBIS), which is a scale measuring the multidimensional identities of sexual minorities. For this, we conducted an exploratory factor analysis using a sample of 201 LGBs(homosexuals and bisexuals). Identical to the original scale, eight factors were extracted from the translated scale(i.e., concealment motivation, identity uncertainty, internalized homonegativity, difficult process, acceptance concerns, identity superiority, identity centrality, and identity affirmation), but one item was removed. In addition, the reliability coefficients of the eight factors except for concealment Motivation were satisfactory. The Confirmatory factor analysis revealed that the 8-factor model had a good fit to the data. Finally, to verify the criterion validity, correlation among each eight factor and the scales measuring the identity related scale and the psychological-functioning scale were analyzed. In conclusion, the Korean version of the LGBIS consists of 8 factors and 26 items in total. Also it was found to be a valid measure for LGBS in Korea as well.

Factors Affecting Consumers' Acceptance of e-Commerce Consumer Credit Service: Multiple Group Path Analysis by Naver Shopping and Coupang (이커머스 후불결제(BNPL) 수용에 영향을 미치는 요인: 네이버쇼핑과 쿠팡 간 다중집단 비교)

  • Kim, Su Jin;Mo, Jeonghoon
    • The Journal of Society for e-Business Studies
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    • v.27 no.2
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    • pp.105-135
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    • 2022
  • As COVID-19 has led to a surge in e-commerce Buy Now Pay Later(BNPL) has become preferred choice among millennials. In Korea Coupang followed by Naver Pay offers a deferred payment, aiming to create customer lock-in effect, save credit card processing fee and lay the groundwork for entering into new financial services. However the literature related to the influential factors of customers' usage intention toward a deferred payment is scarce. For the study, a multi-group analysis was carried out to find differences between Naver shopping and Coupang. The results revealed that the important factors that affect a deferred payment adoption were compatibility, impulsive buying tendency in Naver shopping, whereas compatibility, relative advantage, additional value in Coupang(listed in order of most important). In addition, impulsive buying tendency had a positive effect on adoption intention in Naver shopping and on perceived risk in Coupang. The results imply that Naver shopping need to focus on managing delinquency while Coupang should provide sufficient information on how late fees and credit rating downgrade work and try not to make a deferred payment option stand out. In order to increase adoption rate it is recommendable to narrow down target segment of a deferred payment and expand it to a specialized vertical such as travel.

A Study on the Relationship between Smart Work Adoption Factors, User Innovation Resistance, and Turnover Intention: Focused on the Moderating Effect of Organizational Control (스마트워크 도입 요인과 사용자 혁신저항 및 이직의도 간의 관계에 대한 연구: 조직통제 조절효과를 중심으로)

  • Young Kwak;Minsoo Shin
    • Information Systems Review
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    • v.23 no.4
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    • pp.23-43
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    • 2021
  • Due to the recent transition to a non-face-to-face society, many organizations are quickly adapting to foster a smart work environment. The introduction of smart work does not simply end with incorporating ICT systems or solutions into business models since fundamental factors such as forms of employment and work styles need to be in line with the progression of technological advances. However, previous studies regarding smart work focus on improvements in productivity and efficiency from a technology acceptance perspective. Therefore, there is a lack of discussion on innovation resistance from employees and management control when ICT systems are introduced into the workplace. This study empirically analyzes the moderating effects of the organizational control method for employees and innovation resistance within a smart work environment. Additionally, this study aims to identify the structural characteristics that employees resist from an innovation resistance perspective when organizational innovation occurs. The empirical analysis of this study suggests that when smart work such as ICT technology is introduced into the workplace the level of innovation resistance decreases when there is a high level of relative advantage and self-efficacy, whereas the level of innovation resistance increases when there is a high level of use complexity. Moreover, this study revealed that the level of innovation resistance increases when the employees' behaviors were controlled. The results of this study intend to contribute to improving business management by suggesting factors worth considering when incorporating smart work into work places through a thorough case analysis.

A Study on the Use Intention of Online Charging Service for Prepaid Electronic Payment: Focused on the Moderating Effects and Transportation Card Users (선불 전자지급 수단의 온라인 충전 이용의도에 관한 연구: 교통카드사용자, 조절효과를 중심으로)

  • Seon-Ku Lee;Won-Boo Lee
    • Information Systems Review
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    • v.23 no.3
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    • pp.177-200
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    • 2021
  • Recently, the use of prepaid electronic payments such as electronic wallets, digital currency and prepaid points is gradually increasing. Prepaid electronic payments has the characteristic of being used after charging first. This study empirically investigated the factors affecting the intention to use online charging in order to help improve the service that require prepaid recharge by applying transformed TAM. Since there are not many previous studies for the intention to use online charging, we extract factors through preceding researches for electronic cash and mobile easy payment. Also we analyze the intention to use online charging for transportation card users, focusing on the moderating effects. As a result of the study, it was found that 'convenience', 'ubiquity', and 'self-efficacy' among the independent variables had a positive (+) effect on mediation variable 'perceived usefulness'. 'Perceived usefulness' was analyzed to have a significant influence on the dependent variable 'usage intention'. According to users' gender, internet usage time, internet shopping frequency, online charging frequency and transportation card usage type, the moderating effect was significant on 'perceived usefulness' and 'usage intention'. As an implication, it was suggested that service improvement and differentiated marketing are needed in direction of increasing the usefulness of services. Additional research directions were proposed for services such as e-wallets, prepaid points and digital currencies by adding other factors and moderate variables.

A Study on the Interferences Between Work and Nonwork in the Smart Work Context (스마트워크 환경에서 업무와 비업무간 간섭에 대한 연구)

  • Oh, Sangjo;Kim, Yong-Young;Lee, Heejin;Lee, Jong Man
    • Journal of Digital Convergence
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    • v.12 no.4
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    • pp.213-226
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    • 2014
  • Previous research on work and life balance mainly focused on workers' passive acceptance of interferences rather than active management of them. However, workers can also actively manage boundaries to enhance work and life balance. To find ways to enhance work and life balance, especially in the context of Smart Work, factors having effects on the work/nonwork interferences and their relationships should be firstly investigated. The results show that in a work domain, both boundary strength at work and job autonomy negatively influence on the nonwork to work interferences; in a nonwork domain, both boundary strength at nonwork and autonomy have negative effects on the work to nonwork interferences.