• The Journal of the Convergence on Culture Technology
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• v.9 no.1
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• pp.735-745
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• 2023

The purpose of this study is to examine how the control of an agent according to a driver's social status affects user experience factors in a multi-user environment of self-driving vehicles. We conducted a user study where participants viewed four scenarios (route changing/parking x accepting/declining a fellow passenger's command) and answered a survey, followed by a post-hoc interview. Results showed that either the routing scenario or accepting a passenger's command scenario had higher usefulness (convenience, effectiveness, efficiency) than their counterparts. Regardless of the car owner's social status, participants rated AI agents more positively when they met their goals effectively. They also stressed that vehicle owners should always be in control of their agents. This study can provide guidelines for designing future autonomous driving scenarios where an agent interacts with a driver, and passengers.

• Science of Emotion and Sensibility
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• v.25 no.3
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• pp.127-134
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• 2022

This study sought to identify the voice user interface (VUI) design parameters that evoked positive user emotions. Six VUI design parameters that could affect emotional user satisfaction were considered. The moderating effects of user gender and the design parameters were analyzed to determine the appropriate conditions for user satisfaction when interacting with the VUI. An interactive VUI system that could modify the six parameters was implemented using the Wizard of OZ experimental method. User emotions were assessed from the users' facial expression data, which was then converted into a valence score. The frequency analysis and chi-square test found that there were statistically significant moderating gender and AI effects. These results implied that it is beneficial to consider the users' gender when designing voice-based interactions. Adult/male/high-tone voices for males and adult/female/mid-tone voices for females are recommended as general guidelines for future VUI designs. Future analyses that consider various human factors will be able to more delicately assess human-AI interactions from a UX perspective.

• Journal of Fashion Business
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• v.27 no.4
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• pp.141-162
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• 2023

With the prospect that integrating creative AI in the fashion design field will become more visible, this study considered the case of creative fashion design development through Human-AI Co-creation (HAIC). Methodologically, this research encompasses a literature review and empirical investigations. In the literature review, the fashion design and creative HAIC processes, and the possibilities of integrating AI in fashion design were considered. In the empirical study, based on the case analysis of generating fashion design through HAIC, the HAIC type according to the role and interaction method, and characteristics of humans and AI was considered, and the HAIC process for fashion design was derived. The results of this study are summarized as follows. First, HAIC types in fashion design are divided into four types: AI-driven passive HAIC, human-driven passive HAIC, flexible interaction-based HAIC, and integrated interaction-based value creation HAIC. Second, the stages of the HAIC process for creative fashion design can be broadly divided into semantic data integration, visual ideation, design creation and expansion, design presentation, and design/manufacturing solution and UX platform creation. Third, in fashion design, HAIC contributes to human ability, enhancement of creativity, achievement of efficient workflow, and creation of new values. This research suggests that HAIC has the potential to revolutionize the fashion design industry by facilitating collaboration between humans and AI; consequently, enhancing creativity, and improving the efficiency of the design process. It also offers a framework for understanding the different types of HAIC and the stages involved in the creative fashion design process.

• Proceedings of the Korea Information Processing Society Conference
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• 2021.11a
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• pp.1349-1352
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• 2021

본 학술지는 기존의 공공 행정서비스에서의 복잡한 업무처리를 간단하게 처리할 수 있는 FAQ 형태의 챗봇서비스를 제안한다. 본 논문이 제안하는 주요 특징은 다음과 같다. 버튼, 대화, STT(Speech To Text)를 통한 사용자 기반 UI/UX를 제공한다. 딥러닝을 통한 Synonym, Typo를 검출하여 가장 높은 정확도의 Entity로 변환해준다. 이를 통해, 사용자는 해상물류 서비스를 이용하는데 있어 부담감을 해소하고 편리함을 얻을 수 있다.

• Journal of Information Technology Services
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• v.20 no.5
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• pp.105-118
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• 2021

As we enter the era of the 4th industrial revolution, information and communication technologies, including artificial intelligence and big data, are converging throughout society. Especially, as the importance of the social foundation of hyper-connection grows, the social influence of IoT, a network of connecting objects, people, and various entities, is also gradually expanding. In addition, as a pandemic, COVID-19, continues, interests in untact-oriented technology and service development are growing more than ever, and each company is trying to establish a core competency strategy to gain an edge in competition in the changing society. This study is a case study centered on Dawon DNS, a company that provides an IoT-based AI smart plug platform. Dawon DNS is broadening its services while developing products by applying advanced technologies, and this study is aiming to investigate the core competencies of the business evolution process. The obtained result of this study will provide implications for companies to become more competitive by suggesting the attitudes and strategies that startups should have during the transforming business environment.

• Journal of the Semiconductor & Display Technology
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• v.18 no.3
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• pp.93-99
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• 2019

It is a wine recommendation application service designed for people who sometimes drink wine but lack information and have no place to recommend. This study is to develop UI display design method of wine recommendation service using chatbot. The research method was a case study on Korean wine market, a case study on artificial intelligence market, SWOT analysis of wine-related chatbots, and a competitor analysis of related industries. In addition, surveys and in-depth interviews examined the level of interest and understanding of chatbots, and what kind of chatbots they had encountered and what requirements and goals they faced. After grasping the needs and requirements of users, we created a service concept sheet according to them and produced an application UI design that users can use most easily. Therefore, this study is meaningful in that it proposes a UI design that can search wine information more sophisticated and convenient than face-to-face communication through artificial intelligence service called chatbot and recommend wines that match the taste.

• Proceedings of the Korea Information Processing Society Conference
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• 2018.05a
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• pp.553-554
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• 2018

최근 AI, 음성인식, 빅데이터, IoT의 발달에 의해 홈 스마트 비서에 대한 관심이 증대되고 있다. 이에 맞추어 국내외 대기업들은 청각 중심의 다양한 스마트 비서 제품을 출시하였다. 따라서 본 논문에서는 기존의 단점을 보완한 스마트-홈 비서 시스템을 제안한다. 스마트-홈 비서 시스템은 전방 상황 및 사용자의 행동을 인식할 수 있게 하는 영상 처리부, 카메라에서 획득한 정보에 따라 상황에 맞추어 Pseudo-Hologram 콘텐츠를 재생하는 영상 표출부로 구성되어 있다. Pseudo-Hologram을 활용하여 표출함으로써 사용자 UI/UX에 실감성을 더한 시각적인 스마트-홈 비서 시스템을 구현하였다.

• Journal of the HCI Society of Korea
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• v.13 no.2
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• pp.31-44
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• 2018

In the IoT environment, various things could be connected. Those connected things learn and operate themselves, by acquiring data. As human being, they have self-learning and self-operating systems. In the field of IoT study, therefore, the key issue is to design communication system connecting both of the two different types of subjects, human being(user) and the things. With the advent of the IoT environment, much research has been done in the field of UI design. It can be seen that research has been conducted to take complex factors into account through keywords such as multi-modality and interusability. However, the existing UI design method has limitations in structuring or testing interaction between things and users of IoT environment. Therefore, this paper suggests a new UI prototyping method. In this paper, the major analysis and studies are as follows: (1) defined what is the behavior process of the things (2) analyzed the existing IoT product (3) built a new framework driving personality types (4) extracted three representative personality models (5) applied the three models to the smart home service and tested UI prototyping. It is meaningful with that this study can confirm user experience (UX) about IoT service in a more comprehensive way. Moreover, the concept of the personality of things will be utilized as a tool for establishing the identity of artificial intelligence (AI) services in the future.

• The Journal of the Convergence on Culture Technology
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• v.10 no.2
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• pp.493-498
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• 2024

With the rapid advancement of generative artificial intelligence technology, there is growing interest in how to utilize it in practical applications. Additionally, the importance of prompt engineering to generate results that meet user demands is being newly highlighted. Exploring the new possibilities of generative AI can hold significant value. This study aims to utilize ChatGPT 4.0, a leading generative AI, to propose an effective method for evaluating user experience through the analysis of online customer review data. The user experience evaluation method was based on the six-layer elements of user experience: 'functionality', 'reliability', 'usability', 'convenience', 'emotion', and 'significance'. For this study, a literature review was conducted to enhance the understanding of prompt engineering and to grasp the clear concept of the user experience hierarchy. Based on this, prompts were crafted, and experiments for the user experience evaluation method were carried out using the analysis of collected online customer review data. In this study, we reveal that when provided with accurate definitions and descriptions of the classification processes for user experience factors, ChatGPT demonstrated excellent performance in evaluating user experience. However, it was also found that due to time constraints, there were limitations in analyzing large volumes of data. By introducing and proposing a method to utilize ChatGPT 4.0 for user experience evaluation, we expect to contribute to the advancement of the UX field.

• Smart Media Journal
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• v.13 no.4
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• pp.114-123
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• 2024

This paper proposes AR stone tower content, an experiential content based on wearable augmented reality (AR). Although wearable augmented reality is gaining attention, the acceptance of the technology is still focused on specialized applications such as industrial sites. On the other hand, the proposed AR stone tower content is based on the material of 'stone tower' so that general users can relate to it and easily participate in it, and it is organized to utilize space in a moving environment and find and stack stones based on natural hand gestures. The proposed AR stone tower content was implemented in the HoloLens 2 environment and evaluated by general users through a pilot exhibition in a small art museum. The evaluation results showed that the overall satisfaction with the content averaged 3.85, and the content appropriateness for the stone tower material was very high at 4.15. In particular, users were highly satisfied with content comprehension and sound, but somewhat less satisfied with object recognition, body adaptation, and object control. The above user evaluations confirm the resonance and positive response to the material, but also highlight the difficulties of the average user in experiencing and interacting with the wearable AR environment.