Journal of Fashion Business (패션비즈니스)

The Korean Society of Fashion Business (한국패션비즈니스학회)
권호 표지
DOI QR코드

DOI QR Code

A Case Study of Human-AI Co-creation(HAIC) in Fashion Design

패션 디자인에서의 인간-AI 공동창조(HAIC) 사례 연구

  • Kyunghee Chung (Dept. of Clothing and Textiles, Chonnam National University/Human Ecology Research Institute) ;
  • Misuk Lee (Dept. of Clothing and Textiles, Chonnam National University/Human Ecology Research Institute)
  • 정경희 (전남대학교 의류학과/생활과학연구소 ) ;
  • 이미숙 (전남대학교 의류학과/생활과학연구소)
  • Received : 2023.08.31
  • Accepted : 2023.09.19
  • Published : 2023.09.30
Download PDF
⟨ Previous Next ⟩

Abstract

With the prospect that integrating creative AI in the fashion design field will become more visible, this study considered the case of creative fashion design development through Human-AI Co-creation (HAIC). Methodologically, this research encompasses a literature review and empirical investigations. In the literature review, the fashion design and creative HAIC processes, and the possibilities of integrating AI in fashion design were considered. In the empirical study, based on the case analysis of generating fashion design through HAIC, the HAIC type according to the role and interaction method, and characteristics of humans and AI was considered, and the HAIC process for fashion design was derived. The results of this study are summarized as follows. First, HAIC types in fashion design are divided into four types: AI-driven passive HAIC, human-driven passive HAIC, flexible interaction-based HAIC, and integrated interaction-based value creation HAIC. Second, the stages of the HAIC process for creative fashion design can be broadly divided into semantic data integration, visual ideation, design creation and expansion, design presentation, and design/manufacturing solution and UX platform creation. Third, in fashion design, HAIC contributes to human ability, enhancement of creativity, achievement of efficient workflow, and creation of new values. This research suggests that HAIC has the potential to revolutionize the fashion design industry by facilitating collaboration between humans and AI; consequently, enhancing creativity, and improving the efficiency of the design process. It also offers a framework for understanding the different types of HAIC and the stages involved in the creative fashion design process.

Keywords

Acknowledgement

이 논문은 2022년 대한민국 교육부와 한국연구재단의 지원을 받아 수행된 연구임 (NRF-2022S1A5B5A16051678).

References

  1. An, H., & Park, M. (2021). A case study on an artificial intelligence fashion curation practice subject through industrial-academic project-based learning. Fashion & Textile Research Journal, 23(3), 337-346. doi:10.5805/sfti.2021.23.3.337
  2. An, H., Kwon, S., & Park, M. (2019). A case study on the recommendation services for customized fashion styles based on artificial intelligence. Journal of the Korean Society of Clothing and Textiles, 43(3), 349-360. doi:10.5850/jksct.2019.43.3.349
  3. Bertola, P., & Teunissen, J. (2018). Fashion 4.0. Innovating fashion industry through digital transformation. Research Journal of Textile and Apparel. 22(4), 352-369. doi:10.1108/RJTA-03-2018-0023
  4. Choi, H. S., & Shon, Y. (2020). Development of creative fashion design process for foster creativity: Based on the design thinking process. A Journal of Brand Design Association of Korea, 18(4), 247-258. doi:10.18852/bdak.2020.18.4.247
  5. Cui, M., Kim, M., Choi, S., & Lee, S. (2022). The usage and impact of GAN in graphic design. Archives of Design Research, 35(4), 285-307. doi:10.15187/adr.2022.11.35.4.285
  6. Davenport, T. H., & Kirby, J. (2016). Only humans need apply: Winners and losers in the age of smart machines. New York: Harper Business.
  7. Dellermann, D., Ebel, P., Sollner, M., & Leimeister, J. (2019). Hybrid intelligence. The International Journal of Wirtschaftsinformatik, 61(5), 637-643. doi:10.1007/s12599-019-00595-2
  8. Dennis, C. A. (2020). AI-generated fashion designs: Who or what owns the goods?. Fordham Intellectual Property, Media and Entertainment Law, 30(2), 593-644.
  9. Dieffenbacher, F. (2013). Fashion thinking: Creative approaches to the design process. UK: AVA Publishing.
  10. Duan, Y., Edwards, J., & Dwivedi, Y. (2019). Artificial intelligence for decision making in the era of big data: Evolution, challenges and research agenda. International Journal of Information Management, 48, 63-71. doi:10.1016/j.ijinfomgt.2019.01.021
  11. Emmanouilidis, C., Waschull, S., Bokhorst, J., & Wortmann, J. (2021). Human in the AI loop in production environments. IFIP Advances in Information and Communication Technology, 633, 331-342. doi:10.1007/978-3-030-85910-7_35
  12. General structure of Cycle GAN. (n.d.). [Photograph]. Paper with Code, Retrieved June 28, 2023, from paperswithcode.com/method/cyclegan
  13. Greene, J., & Longobucco, A. (2018, August 24). Is artificial intelligence the newest trend in fashion?. New York Law Journal. Retrieved November 6, 2022, from https://www.law.com/newyorklawjournal/2018/08/24/artificial-intelligence-the-newest-trend-in-fashion
  14. Gui, J., Sun, Z., Wen, Y., Tao, D., & Ye, J. (2023). A review on generative adversarial networks: Algorithms, theory, and applications. IEEE Transactions on Knowledge and Data Engineering, 35(4), 3313-3332. doi:10.1109/TKDE.2021.3130191
  15. Images from the Cycle GAN. (2019). [Photograph]. Medium, Retrieved June 28, 2023, from towardsdatascience.com/cyclegans-to-create-computer-generated- art-161082601709
  16. Jeong, W., & Kim, S. (2018). A Study on the role of designer in the 4th industrial revolution: Focusing on design process and A.I based design software. Journal of Digital Convergence, 16(8), 279-285. doi:10.14400/JDC.2018.16.8.279
  17. Jung, J. (2021). Perception of fashion designer's capability and product quality: AI vs. AI+Human vs. Human (Unpublished master's thesis). Seoul National University, Seoul, Korea.
  18. Jung, J., & Kim, M. (2019). A study on AI-based design process innovation in fashion industry. Journal of Communication Design, 67, 140-153. doi:10.25111/jcd.2019.67.11
  19. Kadir, B. A., & Broberg, O. (2021). Human-centered design of work systems in the transition to industry 4.0. Applied Ergonomics, 92, 103334. doi:10.1016/j.apergo.2020.103334
  20. Kaplan, A., & Haenlein, M. (2019). A brief history of artificial intelligence: On the past, present, and future of artificial intelligence. California Management Review, 61(4), 5-14. doi:10.1177/0008125619864925
  21. Kim, Y. (2003). Design process for sports wear. Fiber Technology and Industry, 7(4), 457-470.
  22. Lamb, J. M. & Kallalr, M. J. (1992). A conceptual framework for apparel design. Clothing and Textiles Research Journal, 10(2), 42-47. doi:10.1177/0887302X9201000207
  23. Lee, C., & Lee, J. (2021). The applicability of artificial intelligence based design tools on fashion design thinking. Journal Korea Society of Visual Design Forum, 26(2), 155-170. doi:10.21326/ksdt.2021.26.2.014
  24. Lee, H. (1999). 패션 디자인 [Fashion design]. Seoul, Republic of Korea: Kyohaksa.
  25. Lee, W. (2020). Fashion design education using deep dream generator in intelligence information society. Journal of the Korean Society Design Culture, 26(2), 429-446. doi:10.18208/ksdc.2020.26.2.429
  26. Lee, Y. K. (2022). How complex systems get engaged in fashion design creation: Using artificial intelligence. Thinking Skills and Creativity, 46, 101-137. doi:10.1016/j.tsc.2022.101137
  27. McKelvey, K., & Munslow, J. (2003). Fashion design: process, innovation and practice 1st edition. NJ, USA: Wiley-Blackwell.
  28. Na, H. (2022). A study on the product form development process using generative design (Unpublished doctoral dissertation). Seoul National University of Science and Technology, Seoul, Korea.
  29. Regan, C. L., Kincade, D. H., & Sheldon, G. (1998). Applicability of the engineering design process theory in the apparel design process. Clothing and Textiles Research Journal, 16(1), 36-46. doi:10.1177/0887302X9801600105
  30. Rezwana, J., & Maher, M. (2022). Designing creative AI partners with COFI: A framework for modeling interaction in human-AI co-creative systems. ACM Transactions on Computer-Human Interaction, 24, doi:10.1145/3519026
  31. Ryu, J., & Oh, B. (2023). Designing a process for the usefulness of AI-powered brand design. Design Convergence Study, 22(3), 133-150. doi:10.31678/SDC100.9
  32. Shin, J. (2019). Artificial intelligence and big data in visual art. The Korean Journal of Arts Studies, (25), 65-89. doi:10.20976/kjas.2019..25.004
  33. The General Structure of CNNs. (2021). [Photograph]. Analytics Vidhya, Retrieved June 15, 2023, from https://www.analyticsvidhya.com/blog/2021/05/20-questions-to-test-your-skills-on-cnn-convolutional-neural-networks/
  34. Um, S., & Jang, Y. (2022). 패션상품 디자인기획: 포트폴리오 완성하기 [Fashion product design planning: Completing the portfolio]. Paju, Republic of Korea: Gyomoon.
  35. Vetro, A., Santangelo, A., Beretta, E., & Martin, J. (2019). AI : From rational agents to socially responsible agents. Digital Policy, Regulation and Governance, 21(3), 291-304. doi:10.1108/DPRG-08-2018-0049
  36. Watkins, S. M. (1988). Using the design process to teach functional apparel design. Clothing and Textiles Research Journal, 7(1), 10-14. doi:10.1177/0887302X8800700103
  37. Wu, Z., Ji, D., Yu, K., Zeng, X., Wu, D., & Shidujaman, M. (2021). AI creativity and the human-AI co-creation model. HCI International Conference, HCII 2021 (pp.171-190). Virtual Event. NYC: Springer International Publishing. doi:10.1007/978-3-030-78462-1_13
  38. Xu, Y., Shieh, C. H., Esch, P., & Ling, I. (2020). AI customer service: Task complexity, problem-solving ability, and usage intention. Australasian Marketing Journal (AMJ), 28(4), 189-199. doi:10.1016/j.ausmj.2020.03.005
  39. Zeng, Z., Sun, X., Liao, X. (2019). Artificial intelligence augments design creativity: A typeface family design experiment. In Marcus, A., & Wang, W. (Ed.), Design, User Experience, and Usability: User Experience in Advanced Technological Environments (pp. 400-411). Orlando: HCII.
  40. Zou, X., & Wong, W. (2021). fAshIon after fashion: A report of AI in fashion. ArXiv, abs/2105.03050. doi:10.48550/arXiv.2105.03050