• Asia pacific journal of information systems
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• v.34 no.1
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• pp.150-190
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• 2024

This article proposes a framework to elucidate the structural dynamics of the generative AI ecosystem. It also outlines the practical application of this proposed framework through illustrative policies, with a specific emphasis on the development of the Korean generative AI ecosystem and its implications of platform strategies at AI platform-squared. We propose a comprehensive classification scheme within generative AI ecosystems, including app builders, technology partners, app stores, foundational AI models operating as operating systems, cloud services, and chip manufacturers. The market competitiveness for both app builders and technology partners will be highly contingent on their ability to effectively navigate the customer decision journey (CDJ) while offering localized services that fill the gaps left by foundational models. The strategically important platform of platforms in the generative AI ecosystem (i.e., AI platform-squared) is constituted by app stores, foundational AIs as operating systems, and cloud services. A few companies, primarily in the U.S. and China, are projected to dominate this AI platform squared, and consequently, they are likely to become the primary targets of non-market strategies by diverse governments and communities. Korea still has chances in AI platform-squared, but the window of opportunities is narrowing. A cautious approach is necessary when considering potential regulations for domestic large AI models and platforms. Hastily importing foreign regulatory frameworks and non-market strategies, such as those from Europe, could overlook the essential hierarchical structure that our framework underscores. Our study suggests a clear strategic pathway for Korea to emerge as a generative AI powerhouse. As one of the few countries boasting significant companies within the foundational AI models (which need to collaborate with each other) and chip manufacturing sectors, it is vital for Korea to leverage its unique position and strategically penetrate the platform-squared segment-app stores, operating systems, and cloud services. Given the potential network effects and winner-takes-all dynamics in AI platform-squared, this endeavor is of immediate urgency. To facilitate this transition, it is recommended that the government implement promotional policies that strategically nurture these AI platform-squared, rather than restrict them through regulations and stakeholder pressures.

• Journal of Information Processing Systems
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• v.15 no.4
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• pp.717-723
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• 2019

Smart systems and services aim to facilitate growing urban populations and their prospects of virtual-real social behaviors, gig economies, factory automation, knowledge-based workforce, integrated societies, modern living, among many more. To satisfy these objectives, smart systems and services must comprises of a complex set of features such as security, ease of use and user friendliness, manageability, scalability, adaptivity, intelligent behavior, and personalization. Recently, artificial intelligence (AI) is realized as a data-driven technology to provide an efficient knowledge representation, semantic modeling, and can support a cognitive behavior aspect of the system. In this paper, an integration of AI with the smart systems and services is presented to mitigate the existing challenges. Several novel researches work in terms of frameworks, architectures, paradigms, and algorithms are discussed to provide possible solutions against the existing challenges in the AI-based smart systems and services. Such novel research works involve efficient shape image retrieval, speech signal processing, dynamic thermal rating, advanced persistent threat tactics, user authentication, and so on.

• Journal of Information Technology Services
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• v.20 no.5
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• pp.189-207
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• 2021

Voice interaction combined with artificial intelligence is poised to revolutionize human-computer interactions with the advent of virtual assistants. This paper is analyzing interactive elements of AI-based voice recognition services such as sympathy, assurance, intimacy, and trust on intention to use. The questionnaire was carried out for 284 smartphone/smart TV users in Korea. The collected data was analyzed by structural equation model analysis and bootstrapping. The key results are as follows. First, AI-based voice recognition service characteristics such as sympathy, assurance, intimacy, and trust have positive effects on interactivity with the AI-based voice recognition service. Second, the interactivity with the AI-based voice recognition service has positive effects on intention to use. Third, AI-based voice recognition service characteristics such as interactional enjoyment and intimacy have directly positive effects on intention to use. Fourth, AI-based voice recognition service characteristics such as sympathy, assurance, intimacy and trust have indirectly positive effects on intention to use the AI-based voice recognition service by mediating the effect of the interactivity with the AI-based voice recognition service. It is meaningful to investigate factors affecting the interactivity and intention to use voice recognition assistants. It has practical and academic implications.

• Journal of Venture Innovation
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• v.6 no.4
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• pp.153-170
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• 2023

Generative AI services, including ChatGPT, were becoming increasingly active. This study aimed to empirically analyze the factors that promoted and hindered the diffusion of such services from a consumer perspective. Accordingly, a research model was developed based on the Value-based Adoption Model (VAM) framework, addressing both benefit and sacrifice factors. Benefits identified included usefulness and enjoyment, while sacrifices were security and hallucination. The study analyzed how these factors affected the intention to use generative AI services. A survey was conducted among college students for empirical analysis, and 200 valid responses were analyzed. The analysis utilized structural equation modeling with AMOS 24. The empirical results showed that usefulness and enjoyment had a significant positive impact on perceived value, while security and hallucination had a significant negative impact. The order of influence on perceived value was usefulness, hallucination, security, and then enjoyment. Perceived value had a significant positive impact on usage intention. Moreover, perceived value was found to mediate the relationship between usefulness, enjoyment, security, hallucination, and the intention to use generative AI services. These findings expanded the research horizon academically by validating the effectiveness of generative AI services based on existing models and demonstrated the continued importance of usefulness in a practical context.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.24 no.1
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• pp.115-123
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• 2024

The purpose of this study is to contribute to how the advantages of artificial intelligence (AI) services and the associated limitations can be simultaneously overcome, using the keywords AI and risk management. To achieve this, two cases were introduced: (1) presenting a risk monitoring process utilizing AI and (2) introducing an operational toolkit to minimize the emerging limitations in the development and operation of AI services. Through case analysis, the following implications are proposed. First, as AI services deeply influence our lives, the process are needed to minimize the emerging limitations. Second, for effective risk management monitoring using AI, priority should be given to obtaining suitable and reliable data. Third, to overcome the limitations arising in the development and operation of AI services, the application of a risk management process at each stage of the workflow, requiring continuous monitoring, is essential. This study is a research effort on approaches to minimize limitations provided by advancing artificial intelligence (AI). It can contribute to research on risk management in the future growth and development of the related market, examining ways to mitigate limitations posed by evolving AI technologies.

• Journal of Positioning, Navigation, and Timing
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• v.13 no.1
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• pp.15-23
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• 2024

One of the core keywords in the fourth industrial revolution is convergence, and the convergence of the production, distribution, and consumption processes of services is particularly important. The convergence of user services is underway in various industrial fields including mobile communications, healthcare, mobility, artificial intelligence, etc. In order to offer these converged services efficiently, it is necessary to provide accurate user-centric location information, which can be obtained by employing the global navigation satellite system (GNSS). In addition, as we have entered the post-COVID era, the demand for various fields such as a healthcare, customized tourism services, and aviation services based on accurate location information is exploding. In this paper, we present the results of a case study on the current research trends of GNSS used in telemedicine services and AI & IoT fields, and also analyze these results.

• Journal of Korean Society for Quality Management
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• v.47 no.4
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• pp.837-846
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• 2019

Purpose: The purpose of this study is to define various concepts, features, and scopes by examining various previous studies on AI services that are completely different from existing services. It also examines the limitations of existing service quality evaluation methods and studies the characteristics by combining them with various cases of new AI services. And this is to derive and propose quality evaluation attributes of AI service. Methods: The concept and characteristics of artificial intelligence were derived through research and analysis of various previous studies related to artificial intelligence. The key characteristics and quality evaluation items were derived through the KJ method and matching based on the keywords and characteristics derived from previous studies and various cases. Results: Based on the review of various previous studies on the quality of artificial intelligence services, this study presents the main characteristics and quality evaluation items of new artificial intelligence services, which are completely different from existing service quality evaluations. Conclusion: The quality measurement model of AI service is very useful when planning and developing AI-based new products or services because it can accurately evaluate the requirements of consumers using the services of the new AI era. In addition, consumers can be recommended a customized service according to the situation or taste, and can be provided with a customized service based on this.

• Science of Emotion and Sensibility
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• v.22 no.2
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• pp.49-58
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• 2019

In the era of the 4th Industrial Revolution, artificial intelligence (AI) has become one of the core technologies in terms of the business strategy among information technology companies. Both international and domestic major portal companies are launching AI search services. These AI search services utilize voice, images, and other unstructured data to provide different experiences from existing text-based search services. An unfamiliar experience is a factor that can hinder the usability of the service. Therefore, the usability testing of the AI search services is necessary. This study examines the usability of the AI search service on the Naver App 8.9.3 beta version by comparing it with the search services of the current Naver App and targets 30 people in their 20s and 30s, who have experience using Naver apps. The usability of Smart Lens, Smart Voice, Smart Around, and AiRS, which are the Naver App beta versions of their artificial intelligence search service, is evaluated and statistically significant usability changes are revealed. Smart Lens, Smart Voice, and Smart Around exhibited positive changes, whereas AiRS exhibited negative changes in terms of usability. This study evaluates the change in usability according to the application of the artificial intelligence search services and investigates the correlation between the evaluation factors. The obtained data are expected to be useful for the usability evaluation of services that use AI.

• Electronics and Telecommunications Trends
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• v.38 no.5
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• pp.1-11
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• 2023

The emergence of generative hyperscale artificial intelligence (AI) has enabled new services, such as image-generating AI and conversational AI based on large language models. Such services likely lead to the influx of numerous users, who cannot be handled using conventional AI models. Furthermore, the exponential increase in training data, computations, and high user demand of AI models has led to intensive hardware resource consumption, highlighting the need to develop domain-specific semiconductors for hyperscale AI. In this technical report, we describe development trends in technologies for hyperscale AI processors pursued by domestic and foreign semiconductor companies, such as NVIDIA, Graphcore, Tesla, Google, Meta, SAPEON, FuriosaAI, and Rebellions.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.20 no.2
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• pp.21-27
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• 2020

The purpose of this study is to investigate the ecosystem structure underlying the development of artificial intelligence technology and related industries. In addition, the research on the AI business ecosystem based on AI technology and the ways to activate them was discussed. Ecosystems play a role in organically connecting producers, consumers, and decomposers. In the AI ecosystem, we classified the AI service producers, producers of AI services using the produced services, and data and related infrastructure services that are the basis of AI services. Stakeholders in the AI business ecosystem are the government and various private organizations that have a direct or indirect influence on AI service production, consumption, and operation. In Korea, in particular, the government plays a role as the most influential stakeholders. For example, the company contributes to the increase of producers, which are related to human resource development, and plays a catalyst role in the increase of services produced by R & D funding. In this study, the policy for revitalizing the AI business ecosystem includes (1) securing the environment for increasing producers, (2) spreading AI awareness among consumers, (3) securing data exchange and supply infrastructure, and (4) supporting services and related laws. Secure the system. This study is meaningful in that it contributes to and contributes to the construction of domestic AI-based environment and related research.