• 한국벤처창업학회:학술대회논문집
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• 2019.11a
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• pp.81-85
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• 2019

뷰티산업은 2000년대 초반 이후 소득수준의 향상과 개성 표현, 웰빙 등 새로운 라이프 스타일에 부합하여 급속한 성장을 이루어 왔다. 뷰티산업은 헤어미용, 피부미용, 네일아트, 메이크업 등 서비스업과 관련된 미용기기, 용품 등 제조업을 포괄한다. K팝의 영향으로 이미용, 피부미용, 네일, 메이크업 등 K뷰티 서비스에 대한 해외 소비자들의 수요 역시 꾸준히 증가하고 있다. 이에 대응하여 뷰티 서비스 전문가를 양성하기 위한 전문 교육기관 역시 꾸준히 증가하고 있으나 교육생들의 뷰티아카데미 선택 기준에 대한 연구는 부족한 편이다. 따라서 본 연구에서는 뷰티아카데미 수강생들이 느끼는 관계효익을 심리적 효익, 사회적 효익, 경제적 효익, 고객화 효익으로 구분하여 측정하고 이러한 관계효익이 뷰티아카데미에 대한 교육생들의 브랜드 이미지와 신뢰도 형성에 어떠한 영향을 미치는지 각각 분석한 다음 뷰티 아카데미 교육생들의 추천의도에 미치는 영향을 분석하고자 한다. 이와 같은 연구를 통해 뷰터 아카데미 운영에 필요한 시사점을 도출하여 제시하고자 한다.

• Journal of Advanced Navigation Technology
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• v.16 no.3
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• pp.553-561
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• 2012

The study has focused on relationship benefits provided for customers in terms of relationship marketing and empirically analyzed the influence of components of relationship benefits in air service. Those components are, for example, social, psychological, economic and special treatment benefits on long-term orientation of relationship. Also, ultimately, this study aims to suggest marketing strategies and relevant implications for airlines. In conclusion, psychological and special treatment benefits were found to have influence on long-term orientation of relationship.

• Journal of Digital Convergence
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• v.18 no.5
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• pp.221-232
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• 2020

This study analyzed the effect of relational benefits that students of Makeup Beauty Academy perceive about Beauty Academy on brand image, trust and recommendation intention. The survey was conducted on students from five Beauty Academies in Seoul, Incheon and Gyeonggi Province. The analysis was done using SmartPLS 2.0, which enables simultaneous measurement of causal relationships, mutual influence and structural models among potential variables. According to the analysis, social benefits, economic benefits, and customization benefits, excluding psychological benefits, have a significant impact on the brand image. Psychological and economic benefits were found to have no significant impact on trust. Both brand image and trust were found to have a significant impact on the recommendation intention. Based on the results of the analysis, the implications necessary for the formation of customer relationships between the makeup-specialized Beauty Academy and the students were presented.

• Journal of Korea Entertainment Industry Association
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• v.15 no.3
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• pp.13-26
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• 2021

The purpose of this study is to understand the relationship between the subfactors(economic benefits, customized benefits, psychological benefits) of tourism SNS benefits and the intention to reuse tourism SNS values, and propose measures to revitalize the tourism industry through marketing strategies that can continuously provide differentiated services from customers through long-term relationship formation, increase profits, maintain and secure customers. This study conducted an empirical analysis of 326 people aged 19 or older. The results of the study are as follows. First, in the relationship between tourism SNS benefits(Economic benefits, customized benefits, psychological benefits) and tourism SNS values(economic value, functional value, emotional value), it was confirmed that tourism SNS benefits have a positive impact on all of the tourism SNS values. Second, in the relationship between the sub-factors of tourism SNS values and the intention of reuse, it was analyzed that all sub-factors of SNS values have a positive effect on the intention of reuse. Based on result of this study, developing contents such as mobility apps to strengthen long-term relationships with customers to maximize the value of tourism SNS and tourism SNS will improve the reuse of tourism service.

• Journal of Industrial Convergence
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• v.19 no.6
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• pp.123-129
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• 2021

This Study is to identify factors that affect the interaction between professors and university students and their satisfaction with non-face-to-face lectures. The subjects were 348 university student who attended from October 5 to October 23, 2020. The statistics program was SPSS win 22.o. Among the expected benefits of non-face-to-face classes, the temporal benefit was 3.69 points, the expected benefit of the learning effect was 3.46 points, and the technical familiarity was 3.47 points. Satisfaction with non-face-to-face classes was found to be 3.58 points. Factors affecting the satisfaction of lectures in non-face-to-face classes were expected benefits of learning effect, university satisfaction, technical familiarity, expected benefits over time, and the number of non-face-to-face classes desired for the next semester. Learning effect The higher the expected benefit, the higher the university satisfaction, the higher the technical familiarity, the higher the expected temporal benefit, the higher the number of non-face-to-face classes desired for the next semester, the higher the satisfaction with the non-face-to-face class lectures. Therefore, it was confirmed that the role of the instructor was important in the interaction between the instructor and university students in the non-face-to-face class and the satisfaction of the lecture.

• Journal of the Korea Convergence Society
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• v.12 no.11
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• pp.257-263
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• 2021

This study analyzed the factors affecting online class satisfaction and tried to use it as basic data for more effective class management. The survey was collected on 208 students majoring in dental laboratory technology in Jeonbuk and Chungbuk. The data were analyzed by reliability analysis, descriptive stastistics, compare means(t-test, one-way ANOVA), Pearson's correlation coefficient and stepwies multiple regression analysis(SPSS program). The analysis results showed that expected benefit of time was 3.87, expected benefit of learning was 3.30, technology familiarity was 3.40, and class satisfaction was 3.21. The most influential factor in class satisfaction was technology familiarity. In order to increase the online class satisfaction, it is necessary to build a learning environment to improve the ability to learning tools used in classes and technology familiarity with the online class system.

• Venture DIGEST
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• s.35
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• pp.13-13
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• 2003

제조원가와 판관비를 구분하는 경계를 설정하는 작업도 쉬운 일은 아니다. 또한 제조원가 내에서도 제품별로 원가를 정확하게 구분하는 것도 어려운 문제다. 이런 겨우 효익/비용 측면의 접근을 필요로 한다. 즉 원가를 정확하게 세분화하는데 소요되는 비용과 그로부터 얻는 효익 중 어느 것이 더 큰가를 판단해서 의사결정을 해야 한다.

• The Journal of Korean Institute for Practical Engineering Education
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• v.3 no.1
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• pp.103-109
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• 2011

The ODA(Official Development Assistance) of Korea is growing considerably, and the ODA projects in the technical and vocational education have the good performance to the recipient countries, because they have the direct and quick benefits. But there are no economic model of performance measurement for the ODA in the technical and vocational education. The purpose of this study is to develop the economic model of measuring the performance of the ODA in the technical and vocational education. This study use the ROI model using financial information and the BSC model using non-financial information, and link each model closely. The ROI model using financial information is more relevant, because the benefits of the technical and vocational education are distinct and quick to the recipient groups.

• Journal of Korea Society of Industrial Information Systems
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• v.11 no.5
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• pp.150-162
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• 2006

A research model was developed to examine the relationships between the anticipated benefit factors of Internet shopping malls selling physical products and their competitive strategies when the shopping malls are located in their supply chain clusters. A survey questionnaire was implemented and 99 usable responses were obtained from the internet shopping malls located in major industrial clusters in Korea. The six major benefit factors were found: sharing information with offline suppliers, obtaining customers, improvement of trust, efficiency of operation processes, value-added service, management of suppliers. The six empirically derived benefit factors were then used to examine how they affect the firms' competitive strategies and strategic alliance/merger. The regression results shows that the benefit factors influence on firms' choosing one or some combination of the competitive strategies and strategic alliance to survive and succeed in the market.

• Journal of Korea Society of Industrial Information Systems
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• v.11 no.3
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• pp.96-107
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• 2006

This paper explores the benefits provided by the adoption and implementation of electronic commerce in a particular SME-intensive productive environment: the geographical cluster. This study develops a conceptual framework that highlights the six types of benefits obtained by integrating online business with offline business. Using data from 73 traditional companies in Korean port clusters, factor analysis was used to figure out six benefits including sharing information, cost savings, value-added service, customer relationship, enhanced trust, and marketing efficiency. The six empirically derived critical benefit factors were then used to examine how they improve management performance of the traditional offline companies in the cluster measured by Balanced Scorecard(BSC). According to the results, we concluded that the offline firms in the cluster can take advantages of extending to online business.