• Knowledge Management Research
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• v.21 no.4
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• pp.211-225
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• 2020

We investigate factors affecting chatbot use intention of online shopping mall users. We identify theoretical foundations from the literature and postulate that accuracy, personalization level, intelligence, intimacy, social presence, and piracy concern should affect intention to use more or negative intention to use. Based on 300 responses from online shopping mall chatbot users in Korea, we run the statistical analysis to assure the reliability and validity of the measurements. From the multiple regression analysis, we find that personalization level, intelligence, social presence, and privacy concerns significantly affect intention to use more. In contrast, we find that accuracy and privacy concerns significantly affect negative intention to use. This work will present pragmatic implications upon the design and management of chatbot in order to not only incent customers to use more but reduce factors that may cause negative use intention. Among functional factors, personalization and intelligence increases the intention to use more while accuracy decreases negative intention to use. Among emotional factors such as intimacy and social presence, we find that only social presence significantly increases intention to use more. Privacy concerns is found to decrease intention to use and increase negative intention to use.

• 한국벤처창업학회:학술대회논문집
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• 2018.11a
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• pp.141-143
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• 2018

본 연구의 목적은 금융기관 종사자의 Big5 성격요인에 따른 창업의도를 밝히는데 있다. 또한 디지털미디어 활용 역량이라는 매개 변수가 창업의도에 어떠한 영향을 끼치는지 알아보고자 한다. 금융기관 중 제1 금융권에 재직중인 은행원으로 대상을 세분화하여 살펴볼 예정이다. 은행원의 창업의도에 관한 선행 연구가 적을 뿐만 아니라, 그 내용도 직장 내에서의 직무 만족이나 고용불안정에 따른 이직과 창업의도, 그리고 은퇴 후의 삶에 대한 논문이 다수이다. IT와 핀테크의 발달로 인해 은행의 구조조정은 꾸준히 진행되어 왔으며 앞으로도 지속적으로 실행되어질 것이다. 대상자의 확대로 정년과 상관없이 30대 이후의 모든 연령층에서 희망퇴직이 이루어지고 있는데, 30~40대의 희망퇴직자는 상당수 이직이나 창업에 뜻을 두고 있다. 은행원의 성격 특성을 분리하고 창업의 성장에 중요한 역할을 하고 있는 디지털미디어 활용역량을 분석하여 창업의도와 어떠한 관계가 있는지 살펴볼 예정이다. 은행원의 특성에 맞는 창업교육프로그램이 이루어진다면 창업의 성공적인 결과를 이루어내는데 기여할 것으로 예상된다.

• 한국벤처창업학회:학술대회논문집
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• 2019.11a
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• pp.123-128
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• 2019

최근 스마트 기기의 발전 및 보급 확대에 따라 사용자의 범위는 계속해서 증가하고 있다. 이에 따라 모바일 쇼핑 이용자들이 지속적으로 늘고 있고, 광고 또한 인터넷 기반에서 모바일 플랫폼 기반으로 변화하고 있는 추세이다. 모바일 기기의 중요성이 커지고 편의성이 증대되면서 소비자들의 구매방법에도 많은 변화가 일어나고 있는데, 정보를 탐색하고, 구매를 결정하고, 결제하는 행위 등 모바일에서 이루어지는 비중이 늘어나면서 앱을 구성하는 것 또한 중요한 마케팅 전략으로 자리잡고 있다. 본 연구의 목적 역시 사용량이 급증하게 된 모바일 쇼핑에서 SNS활용도의 조절효과를 중심으로 하여 광고 유형과 애플리케이션 특성이 소비자들의 구매의도에 미치는 영향에 대해서 살펴보고 결과를 제시하여 관련 업계에 도움을 주고자 한다. 본 연구에서는 모바일 쇼핑 이용자들의 모바일 쇼핑을 통한 구매의도에 미치는 영향 요인을 파악하기 위한 선행연구와 이론적 배경을 통해 모바일 광고유형, 앱 특성에 관한 고찰과 구매의도와의 인과관계를 살펴보았다. 연구의 목적은 모바일 쇼핑 이용자들의 모바일 쇼핑을 통한 구매의도에 미치는 영향 요인을 파악하고, 변수들 간의 관계를 규명하는데 있다. 구매의도에 영향을 미치는 요인을 광고 유형, 앱 특성으로 구분하고 이들 변수들이 구매의도에 미치는 영향력을 조절하는 변수로 SNS활용도를 도입하였다.

• Journal of the Korea Society of Computer and Information
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• v.26 no.5
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• pp.87-93
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• 2021

This study was conducted to identify the relationship between the willingness to leisure activity and job satisfaction of dental hygienists and to suggest the need to expand opportunities for the will to leisure activity. The degree of job satisfaction was 3.84 points, and the willingness to leisure activity was analyzed to prioritize exchange with the community. As a result of the analysis of the correlation between job satisfaction, turnover intention, and willingness to leisure activity, all three items show a strong correlation. If job satisfaction is high, then the willingness to leisure activity is high and the intention to turn over is low, and if the will to leisure activity is high, then job satisfaction is high and turnover intention is low. Results of regression analysis to establish measures to increase job satisfaction, turnover intention (β=-0.551), leisure use (β=0.368), health status (β=0.139), current working years at work (β=0.069), number of patients visiting the hospital during the day (β=-0.056) were analyzed in order of effect. It is judged that there is a need to establish a plan to provide an optimal working environment in consideration of the intention to turnover, leisure activity, health status, working years at work, and the number of patients visiting the hospital during the day.

• Industry Promotion Research
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• v.9 no.3
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• pp.101-117
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• 2024

This study empirically analyzed the factors affecting the intention to utilize manufacturing AI in SM-sized manufacturers by applying the TOE framework. Independent variables that are expected to influence were applied, focusing on TOE factors and managerial characteristics that reflect the characteristics of SME manufacturers. In addition, the mediating effect of technology trust and the moderating effect of factory location were analyzed. The results are as follows. First, the relationship between the independent variables and the dependent variable was tested, and the direct effects of the independent variables(complexity, organizational innovation, IT ability, competitive pressure, partner support, and managerial innovation) on the dependent variable were all statistically significant, except for compatibility. Second, the mediation effect of technology trustness was verified to have a full mediation effect between compatibility and utilization intention, and a partial mediation effect between managerial innovation and utilization intention. Third, among the seven independent variables, the moderating effect of factory location(metropolitan and non-metro) between the three independent variables of IT ability, competitive pressure, and partner support and the utilization intention was found to be significant. To increase the intention to utilize manufacturing AI for SM-sized manufacturers, it is recommended that more diverse and broader studies are needed, not only the factors identified in this study, but also the understanding and awareness of manufacturing AI.

• 한국경영정보학회:학술대회논문집
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• 2007.06a
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• pp.959-965
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• 2007

최근 정보시스템의 개방성과 접근성의 확대는 조직 내 외부로부터 보안위협을 증가시키고 있다. 일반적으로 정보시스템은 패스워드를 이용하여 사용자 인증과 자료의 접근을 제한하고 있으므로 패스워드의 선택은 정보보안에 있어서 매우 중요하다. 적절한 패스워드의 선택은 정보시스템의 오 남용 방지 및 불법적인 사용자의 제한 등의 보안효과를 가져올 것이다. 본 연구의 목적은 정보를 보호하기 위한 적절한 패스워드선택을 위한 사용자의 보안행위의도에 미치는 요인을 분석하는 것이다. 이를 위하여 정보시스템 사용자의 적절한 패스워드의 선택에 영향을 미치는 핵심적인 요인으로 위험분석 방법론을 토대로 한 위험을 활용한다. 또한 위험을 사용자의 보안의식과 패스워드 관리지침을 패스워드 선택의 태도에 영향을 미치는 요인으로 보고, 사용자의 적절한 패스워드의 보안행위의도를 TRA (Theory of Reasoned Action)를 기반으로 모형을 설계하였다. 본 연구를 분석한 결과 정보자산이 위험에 관련성이 없는 반면, 정보자산을 제외한 위협, 취약성, 위험, 사용자의 보안의식, 패스워드 보안상태, 보안행위의도는 요인간에 유의한 영향을 미치는 것으로 분석되었다.

• The Journal of the Korea Contents Association
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• v.17 no.6
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• pp.124-131
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• 2017

In the era of digital media era, the importance of media education has been emphasized by both scholars and audience right related organizations. However, little research has been conducted about the factors may have influence on the intention to participate media education program. Therefore, this study attempted to examine the effect of motivation on both satisfaction and intention of it. For this purpose, this study surveyed the participants from education program offered by two local media center. The results showed that the activity-oriented motivation had effect on both the satisfaction and intention to continuous participation. The results of the current study can be applied to development of the plan for encouraging the continuous learning of media.

• The Journal of the Korea Contents Association
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• v.22 no.9
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• pp.667-677
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• 2022

The purpose of this study is to analyze the structural relationship among the usefulness, ease of use, use intention, and learning utilization of smart learning devices recognized by college students. In order to achieve this, the following problems were addressed: first, how do college students' recognition of ease and usefulness of smart learning devices? second, how do college students' recognition of ease and learning utilization? third, what mediating effects od use of smart learning devices and learning utilization? As for the research method, a survey of 350 students who participated in smart learning was conducted to conduct a home review, confirmatory factor analysis, and bootsrapping for structural equation estimation and mediating analysis. As a result of the analysis on this, first, it was found that the usefulness and ease of smart learning devices recognized by college students had an effect on the intention of use. Second, it was found that the perception of the usefulness and ease of smart devices perceived by college students had an effect on the use of smart learning device learning. Third, it was found that the intention to use smart devices perceived by college students mediated the relationship between usefulness and learning utilization, and it was found that it mediated the relationship between ease and learning utilization. The implications are that instructors can recognize and utilize the intention of using smart learning devices properly by allowing college students to recognize the usefulness and ease of using smart learning devices in the classroom, thereby increasing the learning utilization of smart learning devices in class. In addition, efforts are needed to enable college students to recognize the usefulness of smart devices and to expand the use of learning.

• Journal of The Korean Association of Information Education
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• v.25 no.2
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• pp.413-421
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• 2021

In line with the social changes due to the Fourth Industrial Revolution, foreign countries are strengthening information education for the future of education. This study analyzed the current status of software (SW) and artificial intelligence (AI) education among different types of information education programs in elementary schools of major foreign countries, and compared them with the education provided in Korea. Compared to major foreign countries, Korea allocated very little time for software education in elementary schools, making it difficult to sufficiently cover all areas of the curriculum achievement standards. In addition, other countries recognized the importance of artificial intelligence, an important technology of the Fourth Industrial Revolution, and were providing artificial intelligence education on the basis of software education at the national level. The Korean government is also planning on providing the education at national level, but it was identified that the information education of elementary schools have many problematic issues. This study emphasized the need to establish an information curriculum for elementary schools as a way to address these issues.

• Journal of Digital Convergence
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• v.14 no.7
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• pp.57-72
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• 2016

Sharing economy services are expanding, as the efficiency of the resources is enhanced by sharing the resources of the individual consumers and also the direction of consumption is changed to fulfill needs of individual. Therefore, this paper develops the empirical analysis model by considering the features of sharing economy services, and conducts study by utilizing the extended TAM by adding price sensitivity, reliability and perceived enjoyment to TAM in order to analyze the factors that affect the use intention of sharing economy services and to reflect the distinctiveness of sharing economy services. The results of the analysis showed that price sensitivity, self-efficacy, technology innovation, reliability, perceived usefulness, perceived ease of use, perceived enjoyment and use intention are affected in different ways. This study is able to provide clear understanding for use intention of sharing economy services, also implications for expanded use intention to the consumers.