Industry Promotion Research (산업진흥연구)

Industrial Promotion Institute (산업진흥원)
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The Impact of the Manufacturing AI Introduction Environment on Technology Trust and Intention to Utilize: Focusing on the TOE Framework

제조AI 도입환경이 기술신뢰와 활용의도에 미치는 영향에 관한 연구: TOE 프레임워크를 중심으로

  • Wan-Soo Lim (Dept. of Convergence Industry, Seoul Venture University) ;
  • Hyeon-Suk Park (Dept. of Convergence Industry, Seoul Venture University)
  • 임완수 (서울벤처대학원대학교 융합산업학과) ;
  • 박현숙 (서울벤처대학원대학교 융합산업학과)
  • Received : 2024.06.13
  • Accepted : 2024.07.11
  • Published : 2024.07.31
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Abstract

This study empirically analyzed the factors affecting the intention to utilize manufacturing AI in SM-sized manufacturers by applying the TOE framework. Independent variables that are expected to influence were applied, focusing on TOE factors and managerial characteristics that reflect the characteristics of SME manufacturers. In addition, the mediating effect of technology trust and the moderating effect of factory location were analyzed. The results are as follows. First, the relationship between the independent variables and the dependent variable was tested, and the direct effects of the independent variables(complexity, organizational innovation, IT ability, competitive pressure, partner support, and managerial innovation) on the dependent variable were all statistically significant, except for compatibility. Second, the mediation effect of technology trustness was verified to have a full mediation effect between compatibility and utilization intention, and a partial mediation effect between managerial innovation and utilization intention. Third, among the seven independent variables, the moderating effect of factory location(metropolitan and non-metro) between the three independent variables of IT ability, competitive pressure, and partner support and the utilization intention was found to be significant. To increase the intention to utilize manufacturing AI for SM-sized manufacturers, it is recommended that more diverse and broader studies are needed, not only the factors identified in this study, but also the understanding and awareness of manufacturing AI.

본 연구는 중소 제조기업의 제조AI 활용의도에 영향을 미치는 요인들을 TOE 프레임워크을 적용하여 중소 제조기업의 특성을 반영한 기술·조직·환경 및 경영자특성 요인을 중심으로 독립변수들을 선정하고 실증분석하였다. 또한 활용의도에 대한 기술신뢰의 매개효과와 공장소재지의 조절효과를 분석하였으며 분석결과는 다음과 같다. 첫째, 독립과 종속변수 사이의 관계에서 호환성을 제외하고 나머지 6개 독립변수(복잡성, 조직혁신성, IT활용능력, 경쟁압력, 파트너지원, 경영자혁신성)의 종속변수(활용의도)에 대한 직접효과는 모두 통계적으로 유의한 결과로 나타났으며, 그중 경영자혁신성의 상대적 영향력이 가장 크게 나타났다. 둘째, 기술신뢰는 호환성과 활용의도 사이에서 완전매개효과를, 그리고 경영자혁신성과 활용의도 사이에서 부분매개효과를 나타내는 것으로 검증되었다. 셋째, 조절효과 분석을 위해 다중집단분석(수도권과 비수도권)을 진행한 결과, 수도권 소재 기업들이 복잡성과 조직혁신성, IT활용능력, 경쟁압력, 파트너지원과 활용의도 사이의 경로에서 통계적 유의성을 가지고 상대적 활용의도가 높게 나타났으며, 비수도권 기업은 경영자혁신성과 활용의도 사이에서 유의성을 확인할 수 있었다. 이를 통해 제조AI 활용에 있어 경영자혁신성의 중요성과 함께, 조직구성원의 기술신뢰를 통한 제조AI에 대한 이해와 인식의 확대, 지역차이 극복을 위한 다양한 연구과 정책이 필요함을 시사하고 있다.

Keywords

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