• Title/Summary/Keyword: 환경지각

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A Study on the Technology Acceptance Factors of the Public Cloud Computing Services (공공 클라우드 컴퓨팅 서비스의 기술수용 결정요인 연구)

  • Kim, Dae Ho;Kim, Tae Hyung
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.8 no.2
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    • pp.93-106
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    • 2013
  • Cloud computing services have became an hot issues in business fields while the IT-related global company such as Amazon, MS, and Google took part in. The cloud computing makes it possible to share in the form of outsourcing of hardware and software through the Internet, to build a distributed computing environment via multiple terminals, and to reduce the cost using open source. Such a cloud computing services have not shown any significant growth in Korea yet compared to other countries. Therefore, in this study focusing on public cloud computing services, it is intended to analyze the determinants of public cloud computing services using the technology model. Thus, for users using public cloud services, we conducted a questionnaire survey from the beginning of January 2013 to the end of February 2013. And we derived a research model based on the Technology Acceptance Model(TAM). As a result of this study, it shows that personal aspects significantly impacts on the perceived usability, service aspects, systems aspects, and the intent of the technology acceptances. System aspects significantly effect on the intent of technology acceptances. Perceived usability significantly effects on the service aspects and the systems aspects. The main factors effecting on the intent of the technology acceptances are system aspects and perceived usability in order. And it shows that the personal aspects decreases the intent of the technology acceptances.

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A Study on the IPTV Use Perception and Factors Influencing IPTV Adoption (IPTV 이용자의 이용인식과 수용결정요인에 관한 연구)

  • Kim, Mi-Sun
    • Korean journal of communication and information
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    • v.52
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    • pp.177-202
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    • 2010
  • IPTV has been drawing attention as a representative convergence media. The analysis of the convergence media, as like IPTV, requires an investigation into the use perception and multidimensional factors. So this research examines the IPTV usage, based on the Technology Acceptance Model. The analysis was made with the 500 users, based on the online survey. The first results is concerned with the user characteristics. A positive influential relationship between the user characteristics and use perception was confirmed, along with the individual attribute and environmental influence. The second, 'perceived ease of use' was found to positively influence 'perceived usefulness' and 'perceived playfulness'. This finding suggests that it is an important diffusion strategy to enhance the ease of use of IPTV. The third is the emphasis of playfulness of IPTV. Since IPTV is multimedia, playfulness played a significant role in diffusing IPTV. The application of the TAM to the media analysis of IPTV, which reflects the environments of the convergence media and use perception, was successful in drawing a significant outcome.

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THE EFFECTS OF COGNITIVE APPRAISAL AND PERCEIVED SOCIAL SUPPORT ON ADOLESCENTS' COPING BEHAVIOR (스트레스에 대한 인지적 평가와 지각된 사회적 지지가 청소년의 대처행동에 미치는 영향)

  • Moon, Sung-Won;Han, Jong-Chul
    • Journal of the Korean Academy of Child and Adolescent Psychiatry
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    • v.7 no.2
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    • pp.233-246
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    • 1996
  • There have been great deal of studies on adult stress but comprehensive studies on adolescent stress are not sufficient. Because adolescents have different developmental tasks from adult's, and because they spend most of their time in a structured environment such as school, the research on adolescent stress is necessary. So, this study empirically investigated the types of stress and coping which students experience and their coping mechanisms in a stressful situation. In this study, perceived social support was considered as stuructural variable, and cognitive appraisal as a process variable, while existing researches tried to explain the coping mechanism only from the viewpoint of structure, or hypothesized the structure variable in the process term. The relation ships between cognitive appraisal and perceived social support on coping behavior were evaluated. Survey on 519 high school students in Seoul showed that cogitive appraisal was a structural variable which varied across the types of stress, and that perceived social support was a structure variable which was independent of the type of stress. Cognitive appraisal was related more to the qualitative process of stress appraisal than coping behavior, and perceived social support was an important structure which influenced both the appraisal process and coping behavior.

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The Relationship between Brain Activities and Presence on Communication using an Avatar in Virtual Reality (가상현실에서 아바타를 통한 정보전달 시 뇌의 활성화와 현존감의 관계)

  • Lee, Hyeon-Rae;Kim, So-Young;Yoon, K.J.;Nam, Sang-Won;Kim, Jae-Jin;Kim, In-Young;Kim, Sun-I.;Ku, Jeong-Hun
    • Korean Journal of Cognitive Science
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    • v.17 no.4
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    • pp.357-373
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    • 2006
  • Virtual reality (VR) provides a virtual experiment (VE) context consisting of information presented to the senses of the user. The user perceiver and interprets the VE context, and then naturally recognizes a level of realism in the VE. Presence is often thought of as the sense of 'being there' in the n. Presence includes overall feelings about the information conveyed from a virtual avatar to the user. Therefore, there must be brain mechanisms for integrating sensory information about presence.'Feeling of presence' is related with the user's cognition and perception about information on communication through medium. Thus 'feeling of presence' may characterize perceptual mechanisms in the brain. We studied these mechanisms by presenting a VR that consisted of an avatar telling a story about a social conversation. We performed covariance analysis on subjective brain activity (fMRI) during the story presentation with a presence score. The data analysis revealed that activity in several brain areas was correlated with the presence store. A positive correlation was shown in the right lingual gyrus, right cuneus, left lingual gyrus, right fusiform gyrus, left inferior temporal gyrus, anterior cingulate cortex and right posterior cingulate cortex of the brain. This study showed the brain mechanism to be related the feeling of presence and brain activities in our subjects, using VR to communicate information.

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Two-dimensional Inversion of Sea-effect-corrected Magnetotelluric (MT) Data in Jeju Island (해양효과가 보정된 제주도 자기지전류 탐사 자료의 2차원 역산)

  • Yang, Jun-Mo;Lee, Heui-Soon;Lee, Choon-Ki;Park, Gye-Soon
    • Journal of the Korean earth science society
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    • v.32 no.6
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    • pp.602-612
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    • 2011
  • Jeju Island, a volcanic island located in South Korea, has been one of the main targets of geophysical and/or geological studies because of its tectonic importance related to the volcanism and tectonic link to the southern part of the Korean Peninsula. Recently, as a number of broad-band magnetotelluric (MT) measurements were made, we have examined the deep part of the island. In such an insular setting, it is not easy to properly recover the deep structures such as the lower crust and the upper crust using MT data, because their low-frequency components are strongly affected by the surrounding sea of the island. In this study, we apply the sea-effect correction to the existing MT data collected at a total of 102 sites in Jeju Island. The sea-effect correction makes remarkable changes in the observed MT data at frequencies below 1 Hz, clearly indicating the existence of a conductive lower crust. The 2-D inversion results for both Jeju Southern Line (JSL) and Jeju Northern Line (JNL) show that the transition zone separating the resistive upper crust and conductive lower crust exists at a depth of 20 km on average.

A Implementation of Electronic Measurement Datum Point Monitoring S/W based on Object-Oriented Modeling for Multi Purpose and High Availability (다목적 및 고활용성을 위한 객체지향 모델링 기반의 전자 측량기준점 모니터링 S/W 구현)

  • Jung, Se-Hoon;Sim, Chun-Bo
    • Journal of the Korea Society of Computer and Information
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    • v.20 no.2
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    • pp.99-112
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    • 2015
  • Datum point for displaying location and altitude of point has being advantage usefully in various measurement parts. However, datum point has been increasing loss cases owing to weather changes and stratum changes and neglecting meaninglessly. In this paper, we design and implement a multi electronic measurement system monitoring software with functions such as include maximize utilization of existing measurement datum system as well as collected various environment data and detection stratum changes of surround area. Proposed software is implemented to support that reusability and extensibility of software using object oriented modeling method. Our software supports a GUI for electronic measurement datum point administrator as well as for web user and mobile user. Our system can support a graph GUI for various data analysis and reposition in realtime to database that measured location information and various sensing information to prevent loss of electronic measurement datum point and to detected stratum changes. In addition, we include a QR code and RFID recognition function. Finally, we suggest performance evaluation result to confirm stratum changes detection and GPS location error rate.

A Study on Satisfaction on Use of VR Tourism Program (VR관광콘텐츠의 이용만족에 대한 연구)

  • Yang, Sung-Soo
    • The Journal of the Korea Contents Association
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    • v.19 no.8
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    • pp.184-193
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    • 2019
  • With the development of the information and communication technology, tourism items or products based on new technology is created or developed for tourists. This study examines tourist's satisfaction about VR program, "Secret Wind Forest", which is the story of Gotjawal, one of famous Jeju eco-tourism attraction. In order to achieve the study goal, it identified a study model from the previous studies. It collected data using survey from visitors who used VR program. The total of 227 questionnaires was utilized for data analysis. Based on the study model, it accepted five hypotheses (H1~H5), which are as follows. Firstly, individual innovativeness has a significant effect on perceived usefulness. Secondly, individual innovativeness influenced perceived usefulness, and perceived usefulness and ease influenced usage satisfaction. These results have both theoretical and practical contribution in terms of the development to tourist products using VR program. Academics can provide basic theories such as tourism activities, behaviors, and attitudes to tourism consumer-related studies on VR tourism program in terms of content application. Practically, it can help tourist marketers who want to use VR tourism program and content developers who use VR devices to construct VR program stories using tourism resources and to plan and execute contents considering the target market.

Cold persons' preference for warm persons: Effects of social exclusion on preference for persons depicted in warm colors (추운 사람의 따뜻한 사람 선호: 사회적 배제가 따뜻한 색과 연합된 사람 선호에 미치는 효과)

  • Lee, Guk-Hee
    • Korean Journal of Cognitive Science
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    • v.29 no.4
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    • pp.221-241
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    • 2018
  • Previous works have observed that persons who have experienced social exclusion have lower perceptions of body temperature and environmental temperature, and seek physical warmth such as warm drinks and warm water shower. The present study aimed to expand the results of these previous works to the dimensions of color emotions or color symbols. Hence, four experiments were conducted in which pictures of people with warm or cold colors applied to them were shown to the subjects, who were asked to evaluate the people in the pictures to determine whether their preferences changed depending on their perception of social exclusion. The results showed that the subjects with perceived social exclusion had stronger preferences for people in warm colors over those in cold colors, but the subjects without perceived social exclusion had no differences in their preferences for the people in the two types of colors. This study is significant in that it expanded the compensation hypothesis, which states that people try to compensate their psychological loss by pursuing external goals from the physical dimension to the emotional and symbolic dimensions. Furthermore, this study has implications in that it proposes the need for warm emotions in places where people who have experienced social exclusion are treated, such as psychological counseling centers.

A Study on User Satisfaction and Continuity Usage Intention in the Automotive Industry: Focusing on the Expectation Confirmation Model (자동차 산업에서의 사용자만족과 지속사용의도에 관한 연구: 기대일치모형을 중심으로)

  • Han, Sang In;Chang, Seog Ju
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.16 no.5
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    • pp.189-203
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    • 2021
  • Environmental changes, which are strongly requiring technological cooperation, such as technological development and strategic alliances according to industrial ecosystem change, have a significant impact on not only product quality but also services. Thus, there is a need for 'servitization' that can satisfy the needs of customers and the ecosystem of businesses through the convergence of manufacturing companies and services. This study uses the Expectation-Confirmation Model to examine the impact on user satisfaction and Continuance Usage Intention. Research(Study) was conducted on users who are using high-tech-based cars. For this, we used Expectation Confirmation(match expections for the user's pre-and post-use relationships), Perceived Ease, Perceived Usefulness, User Satisfaction and Habitual Use and using Continuance Usage Intention as a dependent variable. Their causation was examined with the spss 26.0 and smartpls 2.0 statistical programs. As implications of this study, Expectation Confirmation has been shown to have significant positive effects on Perceived Ease, Perceived Usefulness, User Satisfaction and Habitual Use. For this results, the expectations before and after the use of high-tech cars lead to improved daily lives convenience and(or) work efficiency, leading to user satisfaction and further Continuance Usage Intention. Motors consider it important to pursue the work improvements that consumers want and use it useful in daily lives in the production and sale of high-tech cars. It is expected that it will create natural habits for services that users are satisfied with, and that these habits will affect the continuous growth and understanding of the trend of change.

Futuristic VR image presentation technique for better mobile commerce effectiveness (모바일 상거래 효과를 높이기 위한 미래형 VR 이미지 프레젠테이션 기술)

  • Park, Ji-seop
    • Trans-
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    • v.10
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    • pp.73-113
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    • 2021
  • Previous studies show that VR images can influence consumers' attitudes and behaviors by evoking imagination. In this study, we introduce a reality-based closed-loop 3D image (hereafter Virtualgraph). Then we try to see whether such image would increase evocativeness in a mobile commerce environment and whether higher telepresence of the visual image of a product can increase the purchase intention of that product. In order to find the above, we developed a model comprised of constructs containing telepresence, perceived value price, perceived food quality, and vividness of visual imagery questionnaire (VVIQ). We used Virtualgraph application to conduct an experiment, and then conducted an interview as well as a survey. As results of the experiment, survey and interview, we found the followings. First, users evoke imagination better with Virtualgraph than with still images. Second, increased evocativeness affects purchase intention if the perceived quality of fresh food product is satif actory. Third, increased evocativeness makes users value products higher and do even much higher when the perceived quality of fresh food product is good. From the interview, we could find that the experimental group had higher purchase intentions and perceived products as more expensive ones. Also, they perceived images of products clearer and more vivid than did the control group. We also discuss the strategic implications of using Virtualgraph in mobile shopping malls.