References
- Albarracin, D., B. T. Johnson and M. P. Zanna (2014). The handbook of attitudes, Psychology Press.
- Amedi, A., R. Malach and A. Pascual-Leone (2005). Negative BOLD differentiates visual imagery and perception. Neu-ron 48(5): 859-872.
- Babin, L. A., B. J. Babin and J. S. Boles (1999). The effects of consumer perceptions of the salesperson, product and dealer on purchase intentions. Journal of Retailing and Consumer Services 6(2): 91-97. https://doi.org/10.1016/S0969-6989(98)00004-6
- Baldauf, A., K. S. Cravens, A. Diamantopoulos and K. P. Zeugner-Roth (2009). The impact of product-country image and marketing efforts on retailer-perceived brand equity: an empirical analysis. Journal of Retailing 85(4): 437-452. https://doi.org/10.1016/j.jretai.2009.04.004
- Barfield, W. and C. Hendrix (1995). The effect of update rate on the sense of presence within virtual environments. Virtual Reality 1(1): 3-15. https://doi.org/10.1007/BF02009709
- Barfield, W. and S. Weghorst (1993). The sense of presence within virtual environments: A conceptual framework. Ad-vances in Human Factors Ergonomics 19: 699-699.
- Betts, G. H. (1923). The mind and its education, D. Appleton.
- Bocker, M. and L. Muhlbach (1993). Communicative presence in videocommunications. Proceedings of the Human Factors and Ergonomics Society Annual Meeting, SAGE Publications.
- Bone, P. F. and P. S. Ellen (1992). The generation and consequences of communication-evoked imagery. Journal of Con-sumer Research 19(1): 93-104. https://doi.org/10.1086/209289
- Bradley, W. and J. Henseler (2007). Modeling reflective higher-order constructs using three approaches with PLS path modeling: a Monte Carlo comparison.
- Chebat, J.-C., M. J. Sirgy and S. Grzeskowiak (2010). How can shopping mall management best capture mall image? Journal of Business Research 63(7): 735-740. https://doi.org/10.1016/j.jbusres.2009.05.009
- Cheng, Y., A. N. Meltzoff and J. Decety (2006). Motivation modulates the activity of the human mirror-neuron system. Cerebral Cortex 17(8): 1979-1986. https://doi.org/10.1093/cercor/bhl107
- Chin, W. W. (1998). The partial least squares approach to structural equation modeling. Modern methods for business research 295(2): 295-336.
- Cohen, J. (2013). Statistical power analysis for the behavioral sciences, Routledge.
- Coman, E., & Rauh, C. (2003). The impact of imagination on computer mediated telepresence. Presence panel: Infor-mation Systems Division, International Communication Association.
- Creswell, J. W. and V. L. P. Clark (2017). Designing and conducting mixed methods research, Sage publications.
- Cui, X., C. B. Jeter, D. Yang, P. R. Montague and D. M. Eagleman (2007). Vividness of mental imagery: individual variabil-ity can be measured objectively. Vision research 47(4): 474-478. https://doi.org/10.1016/j.visres.2006.11.013
- Cyr, D., M. Head, H. Larios and B. Pan (2009). Exploring human images in website design: a multi-method approach. MIS quarterly: 539-566.
- Cyr, D., M. Head, H. Larios and B. Pan (2009). EXPLORING HUMAN IMAGES IN WEBSITE DESIGN: A MULTI-METHOD APPROACH. MIS quarterly 33(3).
- Day, G. S. and G. S. Day (1990). Market driven strategy: Processes for creating value, Free Press New York.
- Engel, J. F., Blackwell, R. D., & Miniard, P. W. (1982). Consurner behavior. New York: Holt.
- Ekstrom, R. B., D. Dermen and H. H. Harman (1976). Manual for kit of factor-referenced cognitive tests, Educational testing service Princeton, NJ.
- Elder, R. S. and A. Krishna (2010). The effects of advertising copy on sensory thoughts and perceived taste. Journal of Consumer Research 36(5): 748-756. https://doi.org/10.1086/605327
- Fornell, C. and D. F. Larcker (1981). Evaluating structural equation models with unobservable variables and measure-ment error. Journal of marketing research 18(1): 39-50. https://doi.org/10.1177/002224378101800104
- Fuhrer, D., S. Zysset and M. Stumvoll (2008). Brain activity in hunger and satiety: an exploratory visually stimulated FMRI study. Obesity 16(5): 945-950. https://doi.org/10.1038/oby.2008.33
- Gefen, D., D. W. Straub and M.-C. Boudreau (2000). And regression: guidelines for research practice. Communication for the Association of Information System 4(7).
- Gregory, W. L., R. B. Cialdini and K. M. Carpenter (1982). Self-relevant scenarios as mediators of likelihood estimates and compliance: Does imagining make it so? Journal of Personality and Social Psychology 43(1): 89. https://doi.org/10.1037/0022-3514.43.1.89
- Gunawan, D. D., & Huarng, K. H. (2015). Viral effects of social network and media on consumers' purchase intention. Journal of Business Research, 68(11), 2237-2241. https://doi.org/10.1016/j.jbusres.2015.06.004
- Hatakeyama, T. (1997). Adults and children with high imagery show more pronounced perceptual priming effect. Per-ceptual and motor skills 84(3_suppl): 1315-1329. https://doi.org/10.2466/pms.1997.84.3c.1315
- Heeter, C. (1995). Communication research on consumer VR. Communication in the age of virtual reality: 191-218.
- Held, R. M. and N. I. Durlach (1992). Telepresence. Presence: Teleoperators & Virtual Environments 1(1): 109-112. https://doi.org/10.1162/pres.1992.1.1.109
- Hsieh, H.-F. and S. E. Shannon (2005). Three approaches to qualitative content analysis. Qualitative health research 15(9): 1277-1288. https://doi.org/10.1177/1049732305276687
- Jocoby, J. (1977). Consumer response to price: an attitudinal, information processing perspective. Moving ahead with attitude research.
- Johnson, H. C. (2001). Marketing Memories: Favorite Recipes as Retrieval Cues in Autobiographical Memory.
- Klein, L. R. (2003). Creating virtual product experiences: The role of telepresence. Journal of interactive Marketing 17(1): 41-55. https://doi.org/10.1002/dir.10046
- Li, H., T. Daugherty and F. Biocca (2002). Impact of 3-D advertising on product knowledge, brand attitude, and purchase intention: The mediating role of presence. Journal of advertising 31(3): 43-57. https://doi.org/10.1080/00913367.2002.10673675
- Liang, C., Y. Hsu, C.-C. Chang and L.-J. Lin (2013). In search of an index of imagination for virtual experience designers. International Journal of Technology and Design Education 23(4): 1037-1046. https://doi.org/10.1007/s10798-012-9224-6
- Lombard, M. (1995). Direct responses to people on the screen: Television and personal space. Communication Research 22(3): 288-324. https://doi.org/10.1177/009365095022003002
- Lombard, M. and T. Ditton (1997). At the heart of it all: The concept of presence. Journal of computer-mediated commu-nication 3(2): JCMC321.
- MacKay, K. J., & Fesenmaier, D. R. (1997). Pictorial element of destination in image formation. Annals of tourism re-search, 24(3), 537-565. https://doi.org/10.1016/S0160-7383(97)00011-X
- Makens, J. C. (1965). Effect of brand preference upon consumers perceived taste of turkey meat. Journal of Applied Psychology 49(4): 261. https://doi.org/10.1037/h0022455
- Marks, D. F. (1973). Visual imagery differences and eye movements in the recall of pictures. Perception & Psychophysics 14(3): 407-412. https://doi.org/10.3758/BF03211175
- Marks, D. F. (1973). Visual imagery differences in the recall of pictures. British journal of Psychology 64(1): 17-24. https://doi.org/10.1111/j.2044-8295.1973.tb01322.x
- McKelvie, S. J. (1994). The Vividness of Visual Imagery Questionnaire as a predictor of facial recognition memory per-formance. British Journal of Psychology 85(1): 93-104. https://doi.org/10.1111/j.2044-8295.1994.tb02510.x
- McKelvie, S. J. and E. G. Demers (1979). Individual differences in reported visual imagery and memory performance. British Journal of Psychology 70(1): 51-57. https://doi.org/10.1111/j.2044-8295.1979.tb02142.x
- Miller, G. A. (1973). Communication, Language, and Meaning: Psychological Perspectives.
- Mikalef, P., Giannakos, M. N., & Pateli, A. G. (2012, June). Exploring the Business Potential of Social Media: An Utilitari-an and Hedonic Motivation Approach. In Bled eConference, p. 21.
- Mikalef, P., Giannakos, M., & Pateli, A. (2013). Shopping and word-of-mouth intentions on social media. Journal of theoretical and applied electronic commerce research, 8(1), 17-34. https://doi.org/10.4067/S0718-18762013000200009
- Nicol, J. J. (2008). Creating vocative texts. The Qualitative Report 13(3): 316-333.
- O'Donohue, W. T., J. E. Fisher and S. C. Hayes (2004). Cognitive behavior therapy: Applying empirically supported techniques in your practice, John Wiley & Sons.
- Paivio, A. and K. Csapo (1973). Picture superiority in free recall: Imagery or dual coding? Cognitive psychology 5(2): 176-206. https://doi.org/10.1016/0010-0285(73)90032-7
- Park, J., J. Choi, H. Kim and H. Kwon (2018). The influence of media type and length of time delay on user attitude: Ef-fects of product-focused virtual reality. Computers in Human Behavior.
- Pegler, M. M., & Bliss, L. L. (2006). Visual merchandising and display. New York: Fairchild Publications.
- Petrova, P. K. and R. B. Cialdini (2005). Fluency of consumption imagery and the backfire effects of imagery appeals. Journal of Consumer Research 32(3): 442-452. https://doi.org/10.1086/497556
- Petrova, P. K. and R. B. Cialdini (2008). Evoking the imagination as a strategy of influence. Handbook of consumer psychology: 505-524.
- Pylyshyn, Z. (2003). Return of the mental image: are there really pictures in the brain?. Trends in cognitive sciences, 7(3), 113-118. https://doi.org/10.1016/S1364-6613(03)00003-2
- Richardson, A. (1983). Imagery: Definition and types.
- Robertson, T. S. (1971). Innovative behavior and communication. Holt, Rinehart and Winston. Inc., New York.
- Rodriguez-Ardura, I. and F. J. Martinez-Lopez (2014). Another look at 'being there'experiences in digital media: Explor-ing connections of telepresence with mental imagery. Computers in Human Behavior 30: 508-518. https://doi.org/10.1016/j.chb.2013.06.016
- Rolls, E. T. (2005). Emotion explained, Oxford University Press, USA.
- Sheridan, T. B. (1996). Further musings on the psychophysics of presence. Presence: Teleoperators & Virtual Environ-ments 5(2): 241-246. https://doi.org/10.1162/pres.1996.5.2.241
- Sherman, S. J., R. B. Cialdini, D. F. Schwartzman and K. D. Reynolds (1985). Imagining can heighten or lower the per-ceived likelihood of contracting a disease: The mediating effect of ease of imagery. Personality and social psychology bulletin 11(1): 118-127. https://doi.org/10.1177/0146167285111011
- Simmons, W. K., A. Martin and L. W. Barsalou (2005). Pictures of appetizing foods activate gustatory cortices for taste and reward. Cerebral Cortex 15(10): 1602-1608. https://doi.org/10.1093/cercor/bhi038
- Steuer, J. (1992). Defining virtual reality: Dimensions determining telepresence. Journal of communication 42(4): 73-93. https://doi.org/10.1111/j.1460-2466.1992.tb00812.x
- Stice, E., S. Spoor, C. Bohon and D. Small (2008). Relation between obesity and blunted striatal response to food is mod-erated by TaqIA A1 allele. Science 322(5900): 449-452. https://doi.org/10.1126/science.1161550
- Swann, W. B. and L. C. Miller (1982). Why never forgetting a face matters: Visual imagery and social memory. Journal of Personality and Social Psychology 43(3): 475. https://doi.org/10.1037/0022-3514.43.3.475
- Sweeney, J. C. and G. N. Soutar (2001). Consumer perceived value: the development of a multiple item scale. Journal of retailing 77(2): 203-220. https://doi.org/10.1016/S0022-4359(01)00041-0
- Teo, H.-H., K. K. Wei and I. Benbasat (2003). Predicting intention to adopt interorganizational linkages: An institutional perspective. MIS quarterly: 19-49.
- Tusek, D. L., J. M. Church, S. A. Strong, J. A. Grass and V. W. Fazio (1997). Guided imagery. Diseases of the colon & rectum 40(2): 172-178. https://doi.org/10.1007/BF02054983
- Um, H., D. Kim, K. Choi and G. Kim (2005). A survey on consumer's perception of fresh-cut agri-food products for quality enhancement. Journal of The Korean Society of Food Science and Nutrition 34.
- Van Manen, M. (1997). From meaning to method. Qualitative health research 7(3): 345-369. https://doi.org/10.1177/104973239700700303
- Wang, Y. J., M. S. Minor and J. Wei (2011). Aesthetics and the online shopping environment: Understanding consumer responses. Journal of Retailing 87(1): 46-58. https://doi.org/10.1016/j.jretai.2010.09.002
- Wansink, B. and S. Park (2001). At the movies: how external cues and perceived taste impact consumption volume. Food Quality and Preference 12(1): 69-74. https://doi.org/10.1016/S0950-3293(00)00031-8
- Wells, J. D., Valacich, J. S., & Hess, T. J (2011). What signal are you sending? How website quality influences perceptions of product quality and purchase intentions. MIS quarterly 35(2): 373-396. https://doi.org/10.2307/23044048
- Wright, P. and P. D. Rip (1980). Product class advertising effects on first-time buyers' decision strategies. Journal of Con-sumer Research 7(2): 176-188. https://doi.org/10.1086/208805
- Zampini, M. and C. Spence (2004). The role of auditory cues in modulating the perceived crispness and staleness of potato chips. Journal of sensory studies 19(5): 347-363. https://doi.org/10.1111/j.1745-459x.2004.080403.x
- Zeithaml, V. A. (1982). Consumer response to in-store price information environments. Journal of Consumer Research 8(4): 357-369. https://doi.org/10.1086/208876
- Zhang, Kem ZK, and Morad Benyoucef. "Consumer behavior in social commerce: A literature review." Decision Support Systems 86 (2016): 95-108. https://doi.org/10.1016/j.dss.2016.04.001
- Zmud, R. W., W. P. Anthony and R. M. Stair Jr (1993). The use of mental imagery to facilitate information identification in requirements analysis. Journal of Management Information Systems 9(4): 175-191. https://doi.org/10.1080/07421222.1993.11517984