• Management & Information Systems Review
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• v.32 no.5
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• pp.19-43
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• 2013

The diffusion of new technology has traditionally focused on the adoption perspective. Researchers refer this use-diffusion paradigm to behaviors of use after adoption. This study intends to analyse the influential factors of use-diffusion and continual use of website and applications in medical service. To achieve this a use-diffusion model as a conceptual frame work is suggested. Medical information quality, personal innovativeness and subjective norm are assumed as antecedent variables medical website and application's rate of use, variety of use, and continued use intention as result variables. According to the empirical study results medical information quality, web based application usability, personal innovativeness, and subjective norm have a meaningful influence on medical service consumer's use-diffusion patterns. Also pattern of use influences the continued use intention. This study provides an opportunity to understand medical service consumer's behavior after website and application use adoption and suggests further directions for establishing medical service online marketing strategy by determining influential factors of use-diffusion and continued use of medical online marketing tools.

• The Journal of Society for e-Business Studies
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• v.19 no.1
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• pp.15-42
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• 2014

Cloud storage service has the potential to be a core infrastructure for the future mobile and Internet service; thus related service providers have been investing in it and trying to attract as many users as possible. In addition, those need to find out what motivates the users to keep using their service not only to attract new customers but also to secure their subscribers. Therefore, this study will examine its relationship with user's motivation based on the extended TAM model with external variables for objective research about continuous use of cloud storage service. As a result, it was found that personal innovativeness, self efficacy, functional attributes, and psychological switching cost influence the continuous use of cloud storage service. Also, it is expected they can guide service providers to the right track when setting up their business strategy in the future.

• Journal of Digital Convergence
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• v.16 no.12
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• pp.267-281
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• 2018

Internet only Banks in Korea have acquired more than seven million customer base, but most of the accounts are not active. As financial products tend to be similar, customer affect plays more crucial role than service features in continuance intention. The purpose of this research is to study about the impact of positive and negative affect on the continuance intention. The result indicated that positive affect is positively related to continuance intention, and negative affect is negatively related to continuance intention. Also expectation confirmation is positively related to positive affect. The results imply Internet only Banks need to focus on customer's positive affect and expectation confirmation to improve continuance intention.

• The Journal of the Korea Contents Association
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• v.12 no.4
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• pp.407-416
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• 2012

The primary purpose of this paper is to identify the development of education and training for the human resource development in the view of technology management. For this purpose, a research is developed based on the relevant literature reviews and empirical studies. Data have been collected from 110 firms in Daejeon city and tested by the frequency analysis and various statistical methods. The results of this empirical studies are summarized as follows. We classified in company competitive power as innovators, leading chasers and late chasers. The innovators, leading chasers and late chasers demanded the management of technology. They also demanded the middle manager, the CEO and R&D researchers as a important position in this demanding of the management of technology and its human resources of the market and technologies. Department of marketing and the executives and staff members find it important. We departmentalized the management of technology with the Daejeon region's strategic industries. Information technology(IT) industries thought that the middle manager, CEO and R&D department were important. Bio-industries thought that the CEO and the middle manager and R&D department were important. The high-tech parts materials industries thought that the middle manager, R&D department and marketing department considered as important.

• Journal of Digital Convergence
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• v.18 no.2
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• pp.163-174
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• 2020

The market for electric vehicles is growing due to the public's interest in the environment and the expansion of electric vehicle support projects in terms of government policy. This study surveyed 2,332 people in Jeju, one of the nation's representative areas of electric vehicles, and the higher the perceived value in terms of the total cost of automobile ownership for electric vehicles, the higher the intention to purchase electric vehicles. The higher the level of knowledge and attachment, the higher the intention to purchase electric vehicles. While many previous studies considered economic value mainly as price, the study was conducted to approach economic value in terms of total cost of ownership. Marketing practitioners also look for practical contributions in that they can propose price framing so that customers can judge the economic value of the electric vehicle as a strategic way to increase the intention to purchase the electric vehicle, rather than just the purchase price. can see. In addition, the same research should be conducted in various regions besides Jeju, so that the research results can be generalized.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.33 no.3
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• pp.31-54
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• 2022

This study is to suggest the direction of the spatial change of the university library based on the trend of the spatial change in the university libraries and a survey on the perception of the librarians. For this purpose, the characteristics of the spatial change of the university libraries from 2000 to 2020 were analyzed, and the problems of the spatial change of the university libraries were identified through a survey. As a result of the survey, there was a total of 99 spatial changes in the university libraries nationwide over the past 20 years, including new construction, extension and remodeling. In recent years, it was found that due to the university's budget tightening policy, the university libraries focus on remodeling rather than new construction or extension. The characteristics of the spatial change were analyzed as follows. First, the resting areas have been expanded in the libraries. Second, The libraries are in pursuit of pleasant and comfortable atmosphere. Third, the libraries aim to establish an innovative and creative space. All these changes have been made in order to accommodate the requests of users and increase the number of users. It was also found that spatial change has advantages in these two points: providing various spaces and increasing the number of library visitors. On the other hand, spatial change has the problems such as the increased cost of maintaining the facility and the lack of management manpower. Additionally, a few more problems of spatial change are pointed out: first, spatial change only reflects the trend of the times without making a big change in the services and the actual value of the university library. Second, it has made university libraries standardized losing each library's own characteristics. This study suggests that the spatial change of the university library should secure the distinctiveness of the university library, accommodate various changes, and aim for the symbolism that can prove the value and existence of the university library.

• Journal of Korean Society of Environmental Engineers
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• v.34 no.11
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• pp.735-742
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• 2012

This study tried to find a suitable method for enhancing the foam stability of cationic surfactants that normally generate less foam or no foam. Several trials were made to enhance the foam stability: addition of anionic surfactant, colloids and polymer. Cationic starch (CA-ST) did not form foam at all, while the foam stability of two other cationic surfactant also showed low levels; methyl triethanol ammonium methyl sulfate distearyl ester (CEQ90) for 46 sec. and Cetyl trimethyl ammonium chloride (CM29) for 31 seconds. Foam stability of cationic surfactants were significantly affected by addition of anionic surfactant, sodium dodecyl sulfate (SDS). Foam stability of CA-ST was significantly enhanced by addition of SDS, while those of CEQ90 and CM29 were decreased. Addition of colloids ($SiO_2$, kaolin) and polyvinyl alcohol (PVA) enhanced foam stabilities of CEQ90 and CM29. However, CA-ST did not form foam even in the presence of colloids or PVA. Effect of simultaneous addition of colloids and anionic surfactant on foam stability of cationic surfactant showed that foam stability of cationic surfactant was more influenced by addition of anionic surfactant than colloids. Effect of simultaneous addition of PVA and anionic surfactant on the foam stability of cationic surfactant also showed that presence of anionic surfactant significantly affect the foam stability of cationic surfactant. Foam stability of CA-ST was greatly increased to 8,780 seconds by addition of SDS 0.14% and PVA 2.5%. The foam stability of CA-ST was 8 times higher than CEQ 90. This study suggested that cationic surfactants not forming foam can generate foam by addition of anionic surfactant and its stability can be additionally increased by addition of colloids and PVA. The study results showed that enhancement in foam stability of cationic surfactant was prominently affected by the concentration of anionic surfactant added.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.15 no.4
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• pp.161-173
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• 2020

As ICT convergence technology has spread and applied to various industrial fields and society in general, interest in rural entrepreneurship using smart farm as a means for solving many pending problems in agriculture is increasing. In this context, this study is to look at the influential factors in terms of perceived usefulness associated with the rural entrepreneurial intention using smart farm and suggest a proposal for spreading smart farms. The subjects were 296 general adults over 20 years old who were selected by simple random sampling method. The research method was exploratory factor analysis and multiple regression analysis using IBM SPSS 22.0. The perceived usefulness of smart farm, which are availability, reliability and economic efficiency were selected as independent variables to analyze the influential factors on rural entrepreneurial intention using smart farm and the moderating effect of personal innovation was observed. As a result, reliability and economic efficiency have a positive(+) influence on rural entrepreneurial intention using smart farm. And personal innovation moderates the relationship between the availability, reliability of smart farm and rural entrepreneurial intention using smart farm. The results of this study have significance in that we devised and empirically revealed factors affecting rural entrepreneurship intentions from the perspective of perceived usefulness of smart farms, away from studies of general entrepreneurship intention factors such as internal personal characteristics and external environmental factors. The implications of the study are expected to be utilized at the seeking direction of policy for potential entrepreneur using smart farm, the training and consulting in actual field of smart farm.

• Journal of Digital Convergence
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• v.10 no.8
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• pp.135-148
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• 2012

This work is intended to investigate how the factors of enterprise mobile SNS affect user satisfaction and continuous use intention through technology acceptance model proposed by Davis. To achieve the purpose, this researcher explored Information Systems Success model proposed by DeLone & McLean, Technology Acceptance Model proposed by Davis, and Model after Acceptance, and on the basis of the investigation, performed a study. For the data of this work, 9 enterprises, each of which has more than 100 employees and is located in Seoul, were chosen, and a questionnaire survey was conducted on their 276 employees who experienced enterprise mobile SNS. As a data collection tool, a structured self-administered questionnaire was used. For data analysis, SPSS 18.0 and AMOS 18.0 were used for applying Structural Equation modelling. According to the results of this work, three factors of enterprise mobile SNS-systematic factor (system quality, information quality, and service quality), user factor (personal innovation and personal familiarity), social factor (social effects and social interaction)-affected user satisfaction and continuous use intention through perceived availability, perceived easiness, and perceived enjoyment. Also, it was found that the direction of effects matched a theoretical prediction. And, it was revealed that the decision variables and mediating variables significantly affected user satisfaction and continuous use intention. Theoretical and practical meanings were discussed for the study result, and some suggestions were made for the issues of this work and future studies.

• Management & Information Systems Review
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• v.32 no.2
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• pp.83-106
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• 2013

This study testified the influence factors like quantities of advertising, number of hardware and software that are converged, effect on feature fatigue of convergence product. When consumers perceive higher numbers of hardwares in a smart phone, they feel its higher usefulness and complexity. This means that numbers of hardwares is the major factor that enhances consumer's usefulness but, at the same time, it cause perceived leads to higher usefulness in using smart phone, it didn't effect on complexities. It is also important strategy for smart phone companies to provide a lot of useful softwares(applications) to satisfy consumers. Finally, complexity was important factor that lead to higher feature fatigue of consumers. This indicates that smart phone companies have to find adequate numbers of convergence for their new smart phone.