• Knowledge Management Research
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• v.21 no.4
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• pp.227-241
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• 2020

In the acceptance of new technology products, not only the characteristics of the product itself, but also the consumer's psychological perception of the product has a great influence. This study analyzed the effects of psychological variables such as perceived risk, technology trust, and optimistic bias on consumers' intention to accept new technology products. This study selected nanotechnology, and we found consumers with high perceived risk showed relatively low intent to accept nanotechnology products compared to consumers with high perceived risk. However, in case of high level of technology trust, consumers with high perceived risk did not show any significant difference in the intention to accept nanotechnology products. We also found that such moderating effect of technology trust is mediated by optimistic bias. We hope that the findings of this study can give meaningful implications to nanotechnology developers, marketers, and policy makers in nanotechnology industry.

• Journal of Agricultural Extension & Community Development
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• v.21 no.2
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• pp.29-56
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• 2014

This study conduct for 200 farmhouses who didn't accept new technology like mulberry Protected Cultivation. Through research model combined Innovation diffusion theory(IDT) and Technology Acceptance Model(TAM), it analysed which factors affect for new technology acceptance and diffusion. To verify relations between external factors which affect new technology acceptance and diffusion by endogenous variables such as perceived usefulness, perceived ease of use and perceived riskiness, with external factors, mothed used to analyse it. Most of adopted variables were showed positive results except for individual innovativeness and reliability. Based on the results of these analyses, we can suggest rapid. First, technique diffusion agents should have heighten the level of expertise and technology, and build up the network to solve difficulties with technique supply with mulberry farmhouses. Secondly farmhouses of mulberry outdoor cultivation showed positive attitude protected cultivation, but negative attitude it bacause of the burden of facilities investment. Thus, it is needed to capital investment for individual farmhouse hold. Finally, through cultivation technology education, field trip about mulberry protected cultivation, we can diffuse technology receive for negative farmers.

• Journal of agriculture & life science
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• v.46 no.5
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• pp.153-165
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• 2012

The purpose of this study is to analyze the acceptance about new seed of Chinese cabbage and to analyze the factors affecting continuous use. Research model was derived based on the Technology Acceptance Model(TAM), the analysis was performed using Partial Least Squares(PLS). The factors significantly affecting the use of new seed of Chinese cabbage are innovativeness and seed promotion in antecedent variables and perceived usefulness in parameter variables, which have strong positive relationship among them. Therefore, efforts such as development and diffusion of high quality seed and securing a market for Chinese cabbage of new seed are necessary for improving perceived usefulness. Since these efforts including seed promotion can enhance the farmers' acceptance of new seed and reduce the risk that farmers would face in introducing new seed, these can also be very helpful in enhancing the farmers' innovativeness.

• Journal of the Korean Society for Aviation and Aeronautics
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• v.32 no.2
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• pp.100-111
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• 2024

This study was conducted to explain airport users' acceptance intention for untact smart devices being introduced at Incheon Airport. Based on the technology acceptance model, perceived usefulness and ease of use influenced attitudes and intention to use. It was verified whether it was affecting the effect. In addition, variables proposed in innovation diffusion theory were selected to verify exogenous variables that affect perceived usefulness and ease of use, which serve as key independent variables in the technology acceptance model. Research results show that perceived usefulness has a high level of positive influence on attitude, whereas perceived ease of use has a low influence and does not show a statistically significant influence. In addition, it was confirmed that most variables of the innovation diffusion theory had no effect on usefulness and ease of use. This means that the key variable in the spread and use of untact smart devices at airports is the perception of usefulness, which means that resistance to accepting new technology is not high.

• International Commerce and Information Review
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• v.16 no.3
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• pp.25-50
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• 2014

This study is to identify the factors and explore the moderating effects of gender in influencing customer behavioral intention to adopt mobile commerce in Shanghai and Guangzhou in China. An extended study based on TRA, TPB and TAM, UTAUT, technology adoption model is applied for designing on this study model of behavioral intention to adopt mobile commerce focused on emotional variables and cross-gender differences. The results of analysis reveal that the effects of perceived risk, personal innovativeness, individual familarity and social influence on behavioral intentions to adopt mobile commerce as well as to differ across gender. Differences cross gender is specially the perceived risk and social influence. Findings imply that mobile commerce operators need to be communicated to female consumers, the risk-free quality including security, payment and certification system along with the social influence of using mobile commerce. When targeting female consumers in China, the word of mouth marketing strategic approach and improvement of communications of mobile commerce should be focused.

• Journal of Digital Convergence
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• v.15 no.5
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• pp.173-187
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• 2017

This study conducts empirical tests on the effects of system characteristics and consumer characteristics on the acceptance of mobile commerce based on extended Technology Acceptance Model. The result from the survey of smartphone users in Seoul and Gyunggi shows that perceived usefulness, ease of use, benefits, and quality of information are positively associated with the acceptance of mobile commerce, and perceived risk is negatively associated with the acceptance of mobile commerce. Furthermore, there exists a difference in the effect of system characteristics on the acceptance of mobile commerce based on divided personal characteristics groups. The study contributes to the industries in that firms can create new applications and build strategies based on the results. Furthermore, the results can be used to find factors that determine the acceptance and use of newly introduced technology base products.

• Proceedings of the CALSEC Conference
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• 1998.10a
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• pp.255-268
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• 1998

$\square$ 정보기술 변화에 적극적 수용 및 대처 $\textbullet$ 다운사이징/라이트사이징 $\textbullet$ 분산 네트워크환경, 인터넷/인트라넷 $\textbullet$ 그룹웨어 ： 원활한 의사소통, 폭 넓은 정보공유, 신속한 의사결정 $\square$ 기업환경 변화에 적극적 수용 및 대처 $\textbullet$ Workflow： 경영혁신/프로세스 표준화 $\textbullet$ ERP: 기업 내부 업무의 전사적 통합 및 관리를 통한 경영 효율화 $\textbullet$ KMS: 지식의 정보화, 사람관리체제에서 지식관리 체제로 $\textbullet$ SCM: 제조에서 구매에 이르기까지 전 공급라인을 효율적으로 관리하여 재고를 최소화하고 비용을 최소화 $\textbullet$ CALS: 표준화를 통하여 기업간 거래를 효율화 $\square$ 정보시스템 환경의 변화 $\textbullet$ 정보기술혁신 + 기업환경 변화 =기업통합 (Electronic Collaboration) $\textbullet$ 복잡하고 다양해지는 요구 대처: 분산환경에서의 객체기술 $\square$ 기업 통합을 위한 응용시스템 $\textbullet$ 그룹웨어, ERP, SCM, PDM, KMS‥‥ $\textbullet$ 기업통합의 근간은 프로세스 설계 및 표준화 $\square$ 핸디＊솔루션 $\textbullet$ 기업 통합 (Electronic Collaboration) 정보시스템 도구 $\textbullet$ 분산 객체 모델 $\textbullet$ 워크플로우를 근간으로 한 SCM 지원의 정보시스템 개발 환경(중략)

• Journal of Digital Convergence
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• v.18 no.3
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• pp.139-147
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• 2020

In the fourth revolution resulting from ICT convergence, Blockchain-based platform is being applied to various fields. This trend is expected to become stronger in the future. This study aims to explore several factors pertaining to user acceptance of Blockchain-based financial platform. It is important for finance business managers and blockchain technical managers to verify the user's willingness to accept the blockchain. In this study, the factors determining the acceptance of blockchain-based platform we explore are innovation, convenience, security and preference. Based on the results of the survey, 465 users(male 262, female 212) completed the questionnaire, a structural equation analysis was used in order to analyze the blockchain's users acceptance framework. Through the results we were able to identify and validate the differences in innovation and convenience by gender as well as the factors determining the acceptance of blockchain-based financial platform.

• Proceedings of the Korea Technology Innovation Society Conference
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• 2003.11a
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• pp.359-368
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• 2003

In the early stage of 21th century, international nuclear society was on the active look out for new direction, and had a common recognition on the necessity of innovative reactor system. To achieve this purpose effectively, several international projects have been initiated for development of new nuclear energy systems that secure stable energy supply and have improved public acceptance, safety, and cost-effectiveness. In this study, status of international projects on future innovative nuclear energy systems and technology goals of future nuclear energy systems were surveyed, and the technological features of Generation IV nuclear energy system were described.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2001.10a
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• pp.175-179
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• 2001

본 연구의 주요 목적은 인터넷 뱅킹의 사용 패턴 (사용의 다양성과 강도)에 영향을 미치는 요인들을 탐색하고 검증하는데 있다. 자기효능 이론, 혁신수용이론, 그리고 기술수용모형을 기초로 인터넷 뱅킹 사용자의 사용 패턴에 영향을 줄 수 있는 5개의 요인 (혁신성, PC에 대한 자신감, 인터넷 경험, 인지된 용이성, 인지된 보안성)을 찾아내서, 그 요인들이 인터넷 뱅킹의 사용에 어떤 영향을 미치는지를 탐색하였다. 본 연구를 통하여 실증적으로 각 요인의 영향을 검증한 결과, 사용자의 인터넷 경험과 인터넷 뱅킹 시스템에 대한 사용자의 인지된 보안성은 사용의 다양성과 강도에 유의적인 영향을 미쳤고, 개인의 혁신성은 사용의 다양성에만 유의적인 영향을 미치는 것으로 조사되었다.