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http://dx.doi.org/10.14400/JDC.2020.18.3.139

An Exploratory Study on the Factors Determining Acceptance of Blockchain-Based Financial Platform by Gender  

Kim, Si-Wook (Department of Convergence Industry, Seoul Venture University)
Park, Hyeon-Suk (Department of Convergence Industry, Seoul Venture University)
Publication Information
Journal of Digital Convergence / v.18, no.3, 2020 , pp. 139-147 More about this Journal
Abstract
In the fourth revolution resulting from ICT convergence, Blockchain-based platform is being applied to various fields. This trend is expected to become stronger in the future. This study aims to explore several factors pertaining to user acceptance of Blockchain-based financial platform. It is important for finance business managers and blockchain technical managers to verify the user's willingness to accept the blockchain. In this study, the factors determining the acceptance of blockchain-based platform we explore are innovation, convenience, security and preference. Based on the results of the survey, 465 users(male 262, female 212) completed the questionnaire, a structural equation analysis was used in order to analyze the blockchain's users acceptance framework. Through the results we were able to identify and validate the differences in innovation and convenience by gender as well as the factors determining the acceptance of blockchain-based financial platform.
Keywords
Blockchain; Platform; Fourth revolution; Finance; Acceptance; Structural equation;
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Times Cited By KSCI : 8  (Citation Analysis)
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