• Journal of the Korean Society of Fashion and Beauty
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• v.1 no.1 s.1
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• pp.105-118
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• 2003

The purpose of this study was to analyze entertainer Byeon Jeong-su's hair styles and thereby, apply the results to models. For the applications, models' hair styles were bisected into two sections, and thereby, the edges of the outsides were cut into solid points, and thereupon, into diverse bases by using vertical section, Perpendicular direction and square angles. On the other hand, the insides were cut in the same way of the outside bases by using radial section, varied combing and $45{\sim}90$ degree head angles. In addition, tops and sides were arranged in their corners, while a graduation technique was used to express a natural difference of levels. The fringes were cut by using free-hand and slicing techniques. furthermore, the quantity and mass of the hairs were treated with such techniques as thinning, swing, effect, rolling, slide and slicing, while a bridge product was used for coloring together with a highlight technique. The hair styles were rendered for straight and wave by using an magic iron machine. It was confirmed through this study that the same cutting techniques would result in different images depending on individuals' physical shapes, facial shapes, head skeletons and types of hairs. Thus, it is required of the hair designers to suggest their own custom hair designs adequate to individuals' images through continued image-wise hair design practices.

• The Research Journal of the Costume Culture
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• v.12 no.6 s.53
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• pp.971-983
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• 2004

The purpose of this study was to investigate the effect of perceiver's social value, hair style, and hair color of object person on image perceptions. For social value variable, materialism and traditionalism were investigated. Subjects were 343 women in Seoul. Perceiver's materialism gave a significant influence on perception of elegance. The less materialistic group evaluated the hair style of object person more elegant than the more materialistic group. The more traditional group evaluated bright brown hairs less pretty than the less traditional group. This means that traditional people have less preferable image on bright brown hairs compared to the black and dark brown hair as it is different from Korean traditional hair color. Medium straight hair styles were evaluated lowest in preference and individuality. Short straight hairs were evaluated as the most elegant style and medium permanent hairs as the least elegant one. Long wavy hairs were evaluated highest in femininity, and straight hairs were evaluated lower in prettiness and activity than wavy hairs. The bright brown hairs were evaluated as the most individual color, and black was the least one. The bright brown was perceived lowest in elegance. Black and dark brown of the short straight hair style were perceived much more elegant than the bright brown of the same style, and black long wavy hairs were evaluated highest in femininity. The present findings provide that social value, hair style, and hair color are significant characteristics when perceiving women's image.

• Journal of Fashion Business
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• v.10 no.4
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• pp.29-44
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• 2006

This study was aimed at giving help to the people intending to change hair fashion feeling for making their own hair style design and also providing the academic guide line to the cosmetic circles for developing new hair design and promoting sales by producing hair styles following the results from the statistical analysis based on the theoretical study on the face contour groups & hair fashion feeling groups. The researching methods were composed of following 3 steps ; prior theoretical research, statistical analysis, and hair style production. At first, the prior theoretical research was accomplished by analysis of literatures, magazines and internet sites about face contour, total & hair fashion feelings, hair style productions. Second, the prior statistical analysis were done about hairstyle images & their charateristics based on fashion feelings, and characteristics of fashion feeling group. And the third, hair style productions were done coordinated by face contours(oval, circle, long, square, reverse triangle) and hair fashion feelings(natural, sexy, sophisticate, ethnic, romantic pretty, elegance, sporty, avant garde) following the statistical results. But owing to the limitations to change hair length and color, these changes are modified by wigs and photoshop 7.0 program. So we could know there was no confirmed hair fashion feeling of one's best, but one could change one's hair fashion feeling and express one's beauty if one could adjust one's hair styles properly to one's face contour. This study would be very helpful to the people trying to change their own hair fashion feeling and be useful to the cosmetic circles for developing new design and promoting sales by comprehending hair design market and also be valuable to develop the methodology of 3 step research.

• Journal of Digital Convergence
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• v.17 no.1
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• pp.449-456
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• 2019

This study attempted to improve the quality of hairstyling-related studies and provide basic data for future studies on hairstyling terms through analysis of cosmetology-related loan words used in hairstyling theses among recent cosmetology papers. For data collection to derive valid conclusions, the signatures of a total of 1,980 academic papers collected after typing in the keyword 'Hair' at the Research Information Sharing Service (http://www.riss.kr) were analyzed. The results show that researchers in hairstyling seem not to pay close attention to the correct use of foreign loan words. Therefore, the study results would be very helpful to the development of future cosmetology studies. The correct notation and use of foreign loanwords should be further encouraged.

• The Research Journal of the Costume Culture
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• v.28 no.2
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• pp.229-244
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• 2020

The purpose of this study was to develop a lifestyle scale for one-person hair salon users and to identify differences in store choice factors and hairstyle pursuit behaviors according to lifestyle types. Data was collected by survey, with 225 responses being included in the analysis. Data analysis was performed using cross-analysis, factor analysis, Cronbach's α, cluster analysis, ANOVA and the Duncan-test using SPSS 23.0 analysis software. The results of the study were as follows. First, one-person hair salon users were classified according to the following lifestyle groups: The rational appearance management group, the passive appearance management group, and the discriminative appearance management group. Second, store choice factors according to lifestyle group showed significant group-specific differences in relation to store atmosphere, accessibility, and promotion. Conversely, comfort of space in store and word-of-mouth recommendation message were high for all three groups, indicating that these are important factors in relation to store selection. Third, with regard to hairstyle pursuit behaviors according to lifestyle, the discriminative appearance management group showed the same characteristics as high involvement groups that regard all dimensions of hairstyle pursuit behavior as important. The results of this study can be used to suggest efficient operations for one-person hair salons and to suggest differentiated marketing strategies to increase the demand of one-person hair salon users.

• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.12 s.159
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• pp.1672-1682
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• 2006

Attitudes about the ideal body are influenced by media, including fashion magazine advertisements. The purpose of our study was to analyze the ideal body image for males and females in contemporary society. We analyzed the contemporary ideal gender image through the examination of physical characteristics(body type, age), and fashion styles(hair, make up, supplements, clothing styles, body exposure) in fashion advertisements published in Gentlemen's Quarterly(GQ) and Vogue issued during 2002. The results indicate some blurring in masculinity and femininity resulting in gender neutralization and naturalness pursuing natural appearances. But, some previous beauty norms related to masculinity and femininity remained.

• The Journal of the Korea institute of electronic communication sciences
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• v.16 no.6
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• pp.1271-1278
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• 2021

In this paper, we implemented smart mirrors that virtually select and experience eyeglasses and hair styles on user faces through face recognition and recommend weather-specific clothes to guide various styles. In addition, makeup is possible while watching the video while looking at the screen. Raspberry Pi, acrylic plate and half mirror film were used to reduce the cost of conventional smart mirrors. It also added basic information such as weather, dates, calendars, and news, and increased user convenience by using a touchscreen.

• Journal of Industrial Convergence
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• v.19 no.6
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• pp.139-144
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• 2021

Since the human act to pursue beauty is the most natural desire and instinct, the demand for a new beauty trend in line with the 4th industrial revolution era, in which aesthetic interest in human appearance management along with the importance of appearance is increasing day by day is very necessary at this time. In order to derive the source from art, which is closely related to beauty studies, the shape and texture of women's hair design appearing in 'Chinoiserie' style Western paintings that were popular in Europe and France in the 18th century. As a result of the study, the hair design of women appearing in four Western paintings showed characteristics of each individual shape, texture, and color. Through this study, the foundation stone for the development of a new mode hairstyle for modern people living in a rapidly changing era while quarreling with the village, and the foundation stone for the development of various beauty contents.

• Journal of the Korean Society of Clothing and Textiles
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• v.28 no.8
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• pp.1100-1111
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• 2004

The purpose of this study is to investigate the hair in aspects of gender and cultural/political ideology, and to confirm the meanings of hair style in modem fashion. There are three zones of social significance such as head hair, facial hair, and body hair, and each of theses zones has both gender and ideological significance. In aspects of gender, opposite sexes have opposite hair norms. And, in sociocultural standpoint, hair is a political symbol of the main protest movements in culture. The contemporary hair styles in fashion design mean that the ＇paying＇ with gender identity, the reflection of changing sexuality, the non-politicism, the fragmentation of style, and the naturalness.

• Journal of Digital Convergence
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• v.12 no.1
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• pp.531-537
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• 2014

As Fashion becomes more important in the field of fashion styling and fashion stylists' roles, there has been a strong demand for more unique and stylish fashion. Under these circumstances, the fashion stylist has upgraded the fashion industry as an expert in various fields. The fashion stylist's roles include creation of a fashion image depending on circumstances, improvement of contributionsto product awareness and advertisements by inspiring curiosity and interest from customers and promotion of purchase behaviors. In addition, the fashion stylist should be able to create appropriate attire and hairdos for models in fashion magazines depending on the theme and concept of the fashion and have keen insight, fashion sense and appropriate analyzing and planning skills to follow current trends. This study has investigatedthe field of fashion styling, which has emerged recently and fashion stylists' roles. It appears that fashion styling could develop into a high-growth, high value-added industry as a professional occupation that helps customers have an appropriate fashion sense.