• The Southeast Asian review
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• v.23 no.1
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• pp.277-311
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• 2013

한류에 대한 기존 언론보도 및 연구 경향은 다음과 같이 요약된다. 중국 일본 및 서구에서의 한류 현상에 대한 편중된 관심과 한류 분석틀로서 문화근접성 이론에 대한 지나친 의존이다. 이러한 상황은 한류 현상에 대한 객관적인 인식과 경험적인 분석을 방해하고 있다. 이러한 문제의식에 기초한 본 연구는 동남아시아, 특히 싱가포르의 한류 현상에 대한 분석을 통해 보다 객관적이고 다각화된 한류 연구를 모색한다. 지리적으로 동남아시아에 위치하고 있지만 문화적으로 동북아시아적 요소를 포괄하고 있는 싱가포르는 아시아 내 초국적 대중문화 교통을 연구하는 데 있어 전략적으로 중요한 공간이다. 본 논문은 싱가포르의 한국 대중문화 수용자들에 대한 포커스그룹 인터뷰, 문헌조사와 참여관찰을 통해 한류 형성의 이유 및 한류 팬덤이라는 문화적 실천이 갖는 의미를 탐구한다. 수용자에 대한 분석은 그가 배치된 싱가포르 미디어 구조에 대한 역사적, 기술적, 정치경제적 맥락화를 통해 보다 체계화된다. 본 연구를 통해 동남아시아에서 발견되고 있는 "외래문화 수용의 진부화"(banalization of foreign cultural reception)라는 상황이 동남아시아 내 한류 전개에 중요한 영향을 끼쳤으며, 동남아시아 미디어산업의 저개발 상황이 한국 대중문화 수용에 우호적 조건으로 작용했음을 확인할 수 있었다. 마지막으로, 연구자는 동아시아 내 문화교통의 연속성 (continuum of cultural traffic within East Asia) 안에 한류 연구를 배치할 것을 제시한다.

• The Journal of the Convergence on Culture Technology
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• v.8 no.4
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• pp.263-270
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• 2022

The purpose of this study is to examine the development process of Hallyu and to find ways to develop Hallyu through discussion with students. Since the 1990s, Hallyu started as a popular phenomenon of Korean culture, and has changed into a New Hallyu that aims for mutual cultural exchange. In detail, the development process of Hallyu was examined by dividing the classification of Hallyu from 1st to 4th. This study utilized the theme of Hallyu, one of the topics covered in the class of Literature and Popular Culture in the first semester of 2022. This is because the Hallyu has spread Korean popular culture all over the world. This study suggested a plan for the development of Hallyu by students and researchers using the discussion about Hallyu.

• Journal of the Korean Society for information Management
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• v.38 no.3
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• pp.215-238
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• 2021

Hallyu pop-culture contents which has influenced the world has sufficient preservation value as a cultural asset. However, there is still a lack of awareness of long-term preservation of Hallyu pop-culture contents and digital archiving is not in full swing, too. We requires accurate understanding of the concept, characteristics, format, media, and relationship of contents for digital archiving of Hallyu pop-culture content. Thus, this study analyzed and organized the concept, characteristics, and preservation subject of Hallyu pop-culture contents, as basic study for digital archiving of Hallyu pop-culture contents. In addition, we investigated the current status of digital archives (systems/institutions) of Hallyu pop-culture contents and Hallyu pop-culture contents, and presented basic proposal based on the problem factors.

• Proceedings of the Korea Information Processing Society Conference
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• 2020.11a
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• pp.43-44
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• 2020

최근 케이팝 문화의 확산으로 한류라는 브랜드가 구축되고, 이에 관심이 급증함에 따라 관련 콘텐츠 시장의 혁신이 요구되고 있다. 본 논문은 한류문화 전수를 위한 수퍼인텔리전스 기반의 확장현실(XR) 소프트웨어 플랫폼에 관한 것으로, 본 플랫폼을 통하여 한류 문화 체험 및 전수가 가능하다. 세부적으로는 한류 콘텐츠 전수를 위한 확장현실 기반 공간을 바탕으로 딥러닝 기반 영상 생성 및 동작 분석기술, 자동 음악생성 기술, 한류 문화 데이터 보안 기술을 포함한 통합적인 플랫폼 환경을 설계하여 제안한다. 또한 이 플랫폼의 3차원 동작 분류 및 예측을 향상 시킬 수 있는 방법을 제안한다.

• Journal of the Economic Geographical Society of Korea
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• v.16 no.2
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• pp.182-197
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• 2013

This paper deals with the relationship between cultural factor and economic factor in the spread of Hallyu(Korean Wave). To do so, the paper defines the traditional Hallyu items, drama and K-Pop, as 'cultural Hallyu' and other Popular industrial products such as electronics and mobile products as 'business Hallyu'. Based on this definition, the paper analyzes the relationship between the two Hallyu's in Thailand. The analysis has been conducted as follows. First, the paper describes the history of 'cultural Hallyu' and 'business Hallyu' in Thailand by reviewing their introduction and current situations in Thailand market. Secondly, using various aggregate data, the paper analyzes the causality of the two Hallyu's, focusing on the period of their Popularity and growth in Thailand. In addition to the macro-level analysis, the paper researched individual opinions of Thai people about the influence of Hallyu on the success of Korean companies, as well as about the influence of the Korean business companies on the success of Hallyu. This analysis has been conducted using the results of focus group discussion(FGD) of 17 Bangkok people. In both macro and individual level analyses, we found that the 'cultrual Hallyu' has influenced on the success of the 'business Hallyu' rather than vice versa. For further research, it is necessary to analyze the reciprocal influences and synergy effects between the 'cultural Hallyu' and 'business Hallyu'.

• The Journal of the Korea Contents Association
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• v.17 no.8
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• pp.312-324
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• 2017

This study examined how German newspapers and magazines report Korean mass culture, specifically what content on Hallyu (Korean wave) was present and what news frames were used. External characteristics, the content attributes, report trend, and news frames on Hallyu in the German media were analyzed. According to the results, German media from 2009 to 2014 reported the least about Korean wave with only a total of 78 articles. The greatest amount of articles occurred in 2012 when by PSY was a global success. The most common Korean wave articles focused on film and K-pop, but not drama. Hallyu news showed mostly a positive trend. Additionally, a thematic frame was used. Content revealed that a culturally interesting frame was most common. In order to improve the Korea image in Germany, it is proposed that 'the mediated Culture PR' be adapted to German media.

• The Journal of the Korea Contents Association
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• v.15 no.5
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• pp.515-522
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• 2015

This paper is 1) to find out possibility of expansion which connect with Korea foods and Korea wave, 2) to analyze how Korea Wave effects on Korean food's recognition and purchase intention. The questionnaires are distributed 200 who had visited in Korea and used for data analysis 184. The findings are showed up as followed; The first, Korea wave showed up Korea wave culture factor, and recognition divide into two factors such as Korea food's function and Korea food's recognition. The second, Korea wave culture had strong influence on Korean food's function factor. The third, Korea wave culture had highly influence on purchase intention which is cooking food at home, visiting Korean restaurant, and recommendation to many acquaintance. The fourth, Korea food's recognition had high recognized on purchase intention.

• Journal of Korea Entertainment Industry Association
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• v.14 no.5
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• pp.1-14
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• 2020

This study conducted a topic modeling and semantic network analysis of 'korean wave' and its meaning in Korean society from 2000 to 2019 by applying an agenda setting theory. For this purpose, a total of 197,992 newspaper articles which reported 'korean wave' issues were analyzed by applying topic modeling and semantic network analysis. As a result, first, the word 'korean wave' mainly appeared in korean-related regions in the korean press. culture and economy. second, a total of 9 topics related to korean wave issues appeared. This was followed by 'broadcast', 'export', 'domestic and foreign affairs', 'education', 'beauty and fashion', 'music and performance', 'tourism', 'media(platform)', and 'region'. Lastly, korean wave was mainly discussed at the cultural and economic ares. In addition, it was clustered into five characteristics: 'cultural hallyu', 'business hallyu', 'education', 'environment', and 'geography'.

• Proceedings of the KAIS Fall Conference
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• 2012.05a
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• pp.122-124
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• 2012

한국을 찾는 외국인에게 한류는 무형의 문화상품이며 새로운 자극을 원하는 외국인 수용자에게 지속적인 한류상품 개발이 요구되고 있다. 화장품 산업이 한류라는 문화적 현상을 긍정적으로 수용하고 산업적으로 재해석하여 해외 현지에 성공적으로 안착하는 과정을 살펴보고 방향성을 진단하려는 의도에서 시작되었다. 한류가 화장품 산업에 미치는 영향과 실제로 구현되는 사례를 통하여 한류의 모델이 브랜드 확장의 한 축으로 영향력을 보여주고 브랜드 자산을 키우고 있다는 것을 알 수 있다. 문화가 성공적으로 입성한 곳에 산업이 무혈입성하는 과정을 화장품 산업은 선두에서 보여주고 있다.

• The Journal of the Convergence on Culture Technology
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• v.8 no.3
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• pp.367-375
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• 2022

Given the growing changes in media environment and cultural consumption, globally popular contents of Korean Wave(Hallyu) has also been transformed in its forms and genres. Moreover, extant research on Hallyu has focused on any single respective genre, mostly on East-Asian countries, or studied from Korea-centered perspective. This study examined the social capital effect of Korean Wave in users' own counties, especially in non-English European societies. Survey analysis results reveal that both narrative and non-narrative contents in Hallyu had negative impact on social trust and trust toward people of their own country, whereas positive effect on trust toward Koreans. In contrast, K-pop Hallyu showed positive effect on all types of social trust toward their own country and Koreans, as well as on social participation and bridging/bonding social networks.