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http://dx.doi.org/10.17703/JCCT.2022.8.3.367

Social Capital and Cross-Cultural Effect of Korean Wave (Hallyu): Genre-specific Hallyu, Social Trust, and Network Heterogeneity in Europe  

Na, Eunkyung (Dept. of Communication, Kookmin University)
Publication Information
The Journal of the Convergence on Culture Technology / v.8, no.3, 2022 , pp. 367-375 More about this Journal
Abstract
Given the growing changes in media environment and cultural consumption, globally popular contents of Korean Wave(Hallyu) has also been transformed in its forms and genres. Moreover, extant research on Hallyu has focused on any single respective genre, mostly on East-Asian countries, or studied from Korea-centered perspective. This study examined the social capital effect of Korean Wave in users' own counties, especially in non-English European societies. Survey analysis results reveal that both narrative and non-narrative contents in Hallyu had negative impact on social trust and trust toward people of their own country, whereas positive effect on trust toward Koreans. In contrast, K-pop Hallyu showed positive effect on all types of social trust toward their own country and Koreans, as well as on social participation and bridging/bonding social networks.
Keywords
Korean Wave (Hallyu); Cultural Capital; Social Capital; Social Networks; Cross-cultural Communication;
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Times Cited By KSCI : 5  (Citation Analysis)
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