• Journal of the HCI Society of Korea
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• v.13 no.3
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• pp.55-63
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• 2018

Most people today search for information on the Internet about the goods or services they want to purchase and then assess the replies posted by other people who have experience with those goods or services. These replies serve as an important reference point that can affect purchase decisions. Replies are divided broadly into two types: first, market normative replies about whether a person experiences satisfaction with (or more than) the price paid for goods or services (positive) or not (negative); and the second is non-market normative replies about whether the goods or service provider morally deserves the profits gained from providing them (positive) or not (negative). Previous studies on replies have focused on market normative replies (whether the food is delicious), and there have only been some studies on the effect of non-market normative replies (the owner is morally good). This research was undertaken to re-examine the effect of market normative replies identified by previous studies in a restaurant visit intention evaluation (Experiment 1), to examine the effect of non-market normative replies not investigated in previous studies (Experiment 2), and to compare the effect of market normative replies and non-market normative replies (the meta-analysis) In conclusion, restaurant visit intention was stronger when market normative replies were positive (delicious) than when they were negative (not delicious) (Experiment 1). Furthermore, restaurant visit intention was stronger when non-market normative replies were positive (the owner is moral) than when they were negative (the owner is immoral) (Experiment 2). On the other hand, it was found that restaurant visit intention was stronger when non-market normative replies were positive than when market normative replies were positive, and restaurant visit intention was weaker when non-market normative replies were negative than when market normative replies were negative. This implies that people are more likely to be affected by non-market normative replies than market normative replies. In addition, this study suggested that the mood changed more before and after checking non-market normative replies than before and after checking market normative replies, and due to this difference, people could be affected more by non-market normative replies than market normative replies.

• Journal of the Korean Institute of Landscape Architecture
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• v.41 no.4
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• pp.68-76
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• 2013

Effortful directed attention becomes fatigued if it is demanded by environment. Kaplan and Kaplan's Attention Restoration Theory (ART) proposes that the fatigued directed attention can be restored by a restorative landscape. The four restorative components are being away, fascination, extent, and compatibility. The restorative effect of landscape has been mainly investigated in terms of nature vs. urban dichotomy, although ART acknowledges that various types of landscapes can induce restorative effect. The purpose of this study is to examine whether sense of place of landscape has an influence on the restorative effect, and how the effect relates to the visiting experience. This study was performed in An-Ap-Ji with 200 Korean visitors who participated in the questionnaire survey. Hartig et al.'s PRS (Perceived Restorativeness Scale) was used as the research instrument to measure the restorative quality. The Analysis results are summarized as: 1) PRS was a very reliable measurement for Koreans' assessment of traditional landscape. Especially, the factor analysis produced four restorative components which fully supported ART. 2) The sense of place of landscape was found to have a positive influence on the restorative effect. 3) Landscape beauty was also discovered to be influential in the restoration even though the effect of beauty was lower than that of the sense of place. 4) Among the four restorative components, three components (fascination, escape, compatibility) influenced both visiting satisfaction and revisit intention, where the order of the relevant importance was fascination, escape, and compatibility. Based on the results, it was suggested that PRS should be used in landscape restoration research in Korea in order to re-examine its' reliability. It was also proposed that more research should be directed to investigate the relationship between the sense of place and the restorative effect of landscape.

• Journal of the Korea Society of Computer and Information
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• v.26 no.5
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• pp.87-93
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• 2021

This study was conducted to identify the relationship between the willingness to leisure activity and job satisfaction of dental hygienists and to suggest the need to expand opportunities for the will to leisure activity. The degree of job satisfaction was 3.84 points, and the willingness to leisure activity was analyzed to prioritize exchange with the community. As a result of the analysis of the correlation between job satisfaction, turnover intention, and willingness to leisure activity, all three items show a strong correlation. If job satisfaction is high, then the willingness to leisure activity is high and the intention to turn over is low, and if the will to leisure activity is high, then job satisfaction is high and turnover intention is low. Results of regression analysis to establish measures to increase job satisfaction, turnover intention (β=-0.551), leisure use (β=0.368), health status (β=0.139), current working years at work (β=0.069), number of patients visiting the hospital during the day (β=-0.056) were analyzed in order of effect. It is judged that there is a need to establish a plan to provide an optimal working environment in consideration of the intention to turnover, leisure activity, health status, working years at work, and the number of patients visiting the hospital during the day.

• Journal of the Korea Convergence Society
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• v.10 no.9
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• pp.301-309
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• 2019

This research's purpose is figuring out the influencing factor on nail salon visitors recommendation intention. For this research, survey data of 305 men and women in their 10s to 50s were gathered in the area. Gathering the surveys, 170 people who did not have insincere response and problematic toenails were excluded. The rest 135 was used for the study. After analyzing the outcome (F=5.588, p<.01), from problematic toenails in the ingrown toenails there was a statistical significant difference. In foot care and location, the difference effectiveness is care/home remedy/pharmacy.(F=4.319, p<.01). Looking at recommendation intention for problematic toenails at the nail salon (F=15.152, p<.01). In addition, is it possible for the nail salon to improve as well as to prevent problematic toenails, can the nail salon care for problematic toenails, foot care behavior, intention of visiting nail salon on recognition of professionalism influences on nail salon recommendation intention by statically appeared to be significant (F=16.847, p<.001). Therefore, this research recognizes and raises the nail salon visitors quality on problematic toenails. Following problematic toenails type, we can further extend to improve as well as to prevent judging from the given data.

• Culinary science and hospitality research
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• v.20 no.1
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• pp.38-54
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• 2014

The purpose of this study is to investigate the effects of customers' perception of corporate associations on trust, loyalty, revisit intention, and switching intention in the foodservice company and verify if there are significant moderating effects between family restaurants and fast-food restaurants. A total of 552 restaurant patrons in Korea participated in the survey. The results showed that corporate ability association and corporate social responsibility association among corporate associations had a significant effect on customers' trust, which had a positive significant influence on loyalty. Moreover, customers' loyalty had a significant effect on customers' revisit and switching intention. In addition, the moderating effects of company types are observed in the relationships among customers' perception of corporate associations and trust. Limitations of the study and future research directions are also discussed.

• Journal of Korean Society of Forest Science
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• v.99 no.4
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• pp.517-527
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• 2010

The purpose of this study was to investigate the causal relationship among perceived value, satisfaction and revisit intention for visitors of the Korea National Arboretum. Three hundred respondents were selected by quota sampling, and well-known measurement scales utilized in marketing field were adopted in order to measure three variables with some modification to apply for arboretum visitors. Results of structural equation model showed that perceived value affected visitors' satisfaction, which in turn influenced revisit intention. Specifically, "emotional value" had the most significant influence on satisfaction, followed by "value for money" and "novelty value"; however, "social value" was not an influential construct. Based on calibration results, several strategies were suggested for the effective management. Authors advised that (a)improvement of measurement scale of value, (b)inclusion of self-congruity as antecedent variable to satisfaction, (c)changing revisit intention to word-of-mouth communication as a post-purchase behavioral intention, and (d)implementation of market segmentation should be considered for future research.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.11
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• pp.6856-6862
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• 2014

Web usage mining is a method to extract meaningful patterns based on the web users' log data. Most existing patterns of web usage mining, however, do not consider the users' diverse inclination but create general models. Web users' keywords can have a variety of meanings regarding their tendency and background knowledge. This study evaluated the extraction web-user's pattern after collecting and analyzing the web usage information on the users' keywords of interest. Web-user's pattern can supply a web page network with various inclination information based on the users' keywords of interest. In addition, the Web-user's pattern can be used to recommend the most appropriate web pages and the suggested method of this experiment was confirmed to be useful.

• The Journal of the Korea Contents Association
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• v.8 no.9
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• pp.259-273
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• 2008

This study aims to identify of customer features control the effect on revisit intention and switching intention. The statistical techniques used for this empirical analysis are frequency analysis, technology analysis, reliability analysis, factor analysis, confirmatory factor analysis along with path analysis and moderate regression analysis, which are based on structural model From the effect that customer features control the effect on switching barrier by switching intention, travel agencies has a control effect on 'financial switching costs' and 'relational switching costs', and airlines show they have control effect on 'relational switching costs.' In diversity pursuit factors, 'financial switching costs' and 'attractiveness of alternatives' have a meaningful control effect for travel agencies customers, while 'procedural switching costs' for airlines customers. In the analysis result of the effect that customer features control the effect on revisit intention by switching intention, 'percept' and 'diversity pursuit' have a meaningful control effect in travel agencies customers and airlines one, respectively.

• Journal of the Korean association of regional geographers
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• v.22 no.3
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• pp.566-575
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• 2016

This study aims to examine the impact of visitor's satisfaction on revisit and recommend intention to other in Onyang spa destination. These analyses is based on the Visitors' Survey and, the survey conducted in Onyang Spa Destination in Chung Cheong Province. The results of factor analysis shows: First, six factors are extracted for the attributes of choice towards spa destinations: facilities of the spa, accessibility, water quality of the spa and surrounding areas, costs and prices, hospitality and shopping opportunities, and tourism space. Second, visitor satisfaction is effected by the following factors; facilities of the spa, accessibility, water quality of the spa and surrounding areas, and tourism space. Lastly, the overall visitor satisfaction with the spa destination positively affected visitor loyalty, that is, their intention to revisit the place and recommend it to others.

• Korea Real Estate Review
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• v.24 no.1
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• pp.91-104
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• 2014

This paper studied condo selection attributes that affected satisfaction, recommendation and revisitation, in particular, investigated gender and age differences. Research target is the group who revisited time-sharing condominium within one year. The paper seeks to understand factors that affect and contribute to customer satisfaction and intentions for reuse. This study model was analyzed by the basic statistical analysis, factor analysis, reliability analysis and multiple analysis, using SPSS 18.0 and AMOS 18.0. We found that 5 condo selection attributes that have significant affect on user satisfaction: facility, service, product, accessibility and expense. Furthermore it was evident that user satisfaction has a significant effect on condo recommendation and intentions of reuse. With regard to sex, for male users expense, accessibility and service had a significant effect on their satisfaction level, while for female users, product was most important. User satisfaction both have a significant effect on recommendation and intentions of reuse but for females this was more evident. Regarding the age, for 20~30 age band, service and product factor had a significant effect on user satisfaction in order, whereas, for the age band of over 40s, expense, product and facility factors were important. User satisfaction of both have a significant effect on recommendation and intentions of reuse. In the meantime user satisfaction of 20~30 age band had a bigger positive significant effect on recommendation and intentions of reuse than the age band over 40s.