• Title/Summary/Keyword: 학원교육서비스

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The Effect of the Educational Services and Environment of Cooking Education Institutes on Behavioral Intention of Educational Consumers - Focused on Busan Area - (조리교육학원의 교육서비스와 환경이 교육소비자의 행동의도에 미치는 영향)

  • Lee, Jeong-Woo;Hwang, Young-Jeong;Cho, Yong-Bum
    • Culinary science and hospitality research
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    • v.20 no.2
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    • pp.165-182
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    • 2014
  • This study has been carried out to provide marketing materials concerning recognition of parents and students for operators of private cooking education institutes and useful information for the parents who are to send their children to such training institutes, by identifying the effects of the quality of educational services and educational environment of cooking education institutes on satisfaction and positive recommendation intention of trainees. Especially, educational services and educational environment of cooking education institutes that provide education to foster skilled workforce in specialized culinary area were analyzed in detail to draw effective data. Firstly, it has been studied if educational services of cooking education institutes such as educational contents, service of instructors and educational service quality had positive effects on the level of satisfaction about the institutes. Secondly, looking into effects of satisfactory environmental service of cooking education institutes, such as educational environment and quality of administration, on behavioral intention, it has been surveyed that all factors affected satisfaction of students. Thirdly, as for the effect of use intention of action of cooking education institute on positive recommendation intention of trainees, it has been shown that satisfaction with educational services and environment had an effect on positive recommendation intention as well as on intention of reregistration. Therefore, it can be suggested that marketing strategies and management strategies need to be established in a way that quality of education services and educational environment provided by cooking education institutes can render positive behavioral intention to customers of cooking education and the education market through differentiated strategy establishment.

The Influence of Beauty Academies' Relationship Marketing on Quality of Educational Services and Learners' Relationship Commitment (미용학원의 관계마케팅이 교육서비스 품질 및 학습자 관계몰입에 미치는 영향)

  • Jae-Reen Kim;Jae-Nam Lee
    • Journal of the Korean Applied Science and Technology
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    • v.40 no.4
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    • pp.616-630
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    • 2023
  • This study attempted to investigate the influence of relationship marketing on the quality of educational services and learners' relationship commitment, and the goals are to provide basic data needed to develop business management strategies and promote the growth of beauty education industry. For this, a questionnaire survey was performed against the students from beauty academies in Yeongnam region, and a total of 503 copies were used for final analysis. The study results found the followings: First, there were differences by each factor among relationship marketing, quality of educational services and learners' relationship commitment. Second, relationship marketing revealed a statistically significant effect on the quality of educational services. Third, relationship marketing showed a significant influence on learners' relationship commitment. Fourth, the quality of educational services showed a significant effect on learners' relationship commitment. It is anticipated that the study results would be available as basic data needed for beauty academies to develop business management strategies and promote the growth of beauty academy industry.

Effects of Service Qualities Perceived by the Pilates Users on Their Reuse Intention: A Study on Mediating Effect of Functional and Emotional Values (필라테스 이용자가 지각한 서비스 품질이 이용자의 재이용의도에 미치는 영향: 기능적 가치와 감정적 가치의 매개효과 연구)

  • Jeong, Nan-hee
    • The Journal of the Korea Contents Association
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    • v.21 no.5
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    • pp.681-694
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    • 2021
  • This study is aimed to investigate the effects of perceived value of the users in the relationship between service qualities of the Pilates training centers, which has been recently increasing, and their reuse intention. A survey research was conducted with 487 users who used the Pilates training centers and collected data were analyzed using SPSS 23.0 and AMOS 23.0 programs. The analysis results are as follows. First, service qualities perceived by the Pilates users including external service, quality of trainers, training program, and tuition fee showed significant impact on reuse intention, positively. Second, service qualities perceived by the Pilates users including external service, quality of trainers, training program, and tuition fee showed significant impact on both functional and emotional values, positively. Third, functional and emotional values perceived by the Pilates users showed significant impact on reuse intention, positively. Fourth, significant mediating effect of functional value was found in the relationship between service qualities of the Pilates training centers, which were external service, quality of trainers, training program, and tuition fee, and reuse intention. Fifth, significant mediating effect of emotional value was found in the relationship between service qualities of the Pilates training centers including training program and tuition fee, and reuse intention.

The Convergence Study on the Factors Influencing Quality of Education Service on the Satisfaction and Performance of the Course at the Beauty Academy (미용학원의 교육 서비스 품질이 수강 만족도와 교육성과에 미치는 영향요인에 관한 융합연구)

  • Yang, Chae-Yun;Jeon, Youn-Sug
    • Journal of the Korea Convergence Society
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    • v.11 no.9
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    • pp.261-266
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    • 2020
  • The purpose of the Convergence study is to analyze the impact of students' satisfaction and educational performance through research on overall educational service quality factors for beauty academies. The subjects of the study were conducted from March 29 to April 12, 2020 for those in their 10s and 40s attending beauty academies in Seoul, Gyeonggi-do and Incheon, and 377 surveys were analyzed and used for research. Multiple regression analysis was performed using the SPSSWIN 21.0 program for research purposes. As a result of the study, the higher the level of empathy, reliability, responsiveness, type, and certainty of educational service quality, the higher the satisfaction level of the class. The higher the satisfaction level, the higher the educational performance. Based on these research results, measures to improve the quality of education services that can enhance the satisfaction and educational performance of beauty academies should be improved by diversifying educational methods and contents and enhancing the quality of education and service expertise. The expertise of education should be strengthened to improve competitiveness. Therefore, follow-up research is needed to develop various programs to enhance future course satisfaction and educational performance and to develop education methods to enhance the quality of beauty education services.

The Effect of the Quality of Education Service on the Performance of Education Service through Relationship Commitment in Franchise Beauty Academy: Moderating Effect of Trust Level (프랜차이즈 뷰티 아카데미의 교육서비스 품질이 관계 몰입을 통한 교육 서비스 성과에 미치는 영향 연구: 신뢰 수준의 조절효과)

  • Kim, Chang-Bong;Kim, Hee-Su
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.16 no.3
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    • pp.193-211
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    • 2021
  • Recently, interest in Korean Wave craze and K-beauty, led by K-pop, is increasing. In addition, the popularity and influence of the domestic beauty service industry has increased, and the economic and cultural ripple effects have been continuously expanding. The need to professional manpower training in response to the demand for manpower due to the growing development of domestic beauty services is emphasized, and the number of trainees who are actual consumers of beauty academy is increasing. Therefore, the purpose of our study is to examine the importance of quality factors of educational services to achieve educational purposes in the educational services provided by the Beauty Academy and the relationship between relationship commitment and educational service performance. Furthermore, it is to draw the importance of administrative support services, educational programs as well as educational service provision activities. However, the research for professional manpower training according to the provision of beauty services is insufficient compared to the development speed of the beauty industry. Therefore, at the present time when beauty service education is emphasized, our study will examine the relationship between relationship commitment and educational service performance based on the quality of education service by the students of domestic beauty academy. The measurement variables set for our study are program, instructor quality, tuition, external service, service fairness, relationship commitment, trust level, and educational service performance. The variables were analyzed and derived through the survey, and the following contents were derived from the empirical analysis. First, the quality of education service provided by the beauty academy, such as program, external service, service fairness, relationship commitment and trust level, had a significant effect on relationship commitment. Educational services provided by the institute, such as the systematicity and diversity of educational programs, enabled students to have a uniform relationship commitment. The quality of education service itself is to learn the expertise necessary for providing beauty service from the standpoint of the students and play an organic role in the relationship with the institute. Second, the moderating effect of trust level between academies and students was significant in the quality of education service and the relationship commitment. This means that students will feel higher level of service quality through the practical trust relationship of the students about the educational services provided by the institute. Based on the results of the empirical analysis, the implications of our study are to find ways to improve the students' ability and satisfaction represented by the results of educational services. This is because the quality of education services provided by the institute called Beauty Academy will have a great impact on the career choice of educational facilities and students. The characteristics of consistency, convenience, and knowledge orientation of education itself should be considered comprehensively, and a strong market position should be established through image formation through external service factors, which are external environments of academies.Furthermore, in terms of presenting differentiated strategies with competitors, the educational service quality factors play a significant role in the commitment to the relationship with the students, so the role of relationship marketing will be important for the psychological stability experienced by the students by grasping the demand accompanying the behavior of the students in advance.

Study on the Reality of the Private Educational Institute Street and the Spatial Range of its Service in Pyeongchon, Anyang-si (안양시 평촌 학원가의 교육 서비스 실태 및 공간 범위에 관한 연구)

  • Han, Young-Eun;Lee, Sung-Cheol
    • Journal of the Economic Geographical Society of Korea
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    • v.15 no.4
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    • pp.721-734
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    • 2012
  • The main purpose of this paper is to identify the characteristics of the private educational institute street in Pyengchon, Anyang-si by analyzing the locational determinants of private education institute, the spatial range of it educational service and the spatial behaviour of private education institute students. The research has concerned with the locational determinants of private educational institutes in Pyengchon. Its main locational determinants are a reputation as a region of private educational institution street, access to large residential areas and rents. Also, it has considered the spatial service range of private educational institutes. To this end, it divided private educational institutes into three hierarchies from first sized to third sized private educational institute. The educational service of first sized institutes delivers to within a 10km radius of them, including Suwon. In particular, the service of them is concentrated on within a 6km radius of them. The educational service of second and third sized institutes both delivers to within a 6km radius of them. The service of second sized one is concentrated on within a 2km radius of them, and third sized one is within a 1km radius of them. What is more, it has analyzed the spatial behaviour of private educational institute students.

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An Analysis of the Learner Choice Attributes of the Street Dance Academy (스트릿 댄스 학원의 학습자 선택속성 분석)

  • Cho, Ah-Hyun;Park, Sung-Jin
    • The Journal of the Korea Contents Association
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    • v.21 no.3
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    • pp.664-675
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    • 2021
  • This study is to analyze the selection criteria for street dance institutes in the subjects of ordinary people and students majoring in street dance who select the institutes. Moreover, it aims to enhance the perception and values of street dance and to provide with the required data for the development of institutes that train street dance. To do so, a survey was conducted in the subjects of 300 street dance learners who went to the street dance institutes. Frequency analysis, reliability test, correlation analysis, and one-way analysis of variance (ANOVA) were performed using SPSS 18.0 Program with the collected data, and the results are as follows. In summary, training programs, services, and promotional environment were identified to be important criteria to select the street dance institutes by the learners while the low level of perception on the price was found.

The Effect of the Education Environment of Cooking Institutes on Trainees' Satisfaction and Reregistration Intentions - Moderating Effect of Education Program - (조리학원의 교육환경이 수강생들의 만족도와 재수강의도에 미치는 영향 - 교육프로그램의 조절효과 -)

  • Heo, Weon-Seon;Lee, Jong-Ho
    • Culinary science and hospitality research
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    • v.22 no.2
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    • pp.136-150
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    • 2016
  • As foodservice industry has been developing, more people are interested in healthy life and want to learn cooking. This study validated the moderating effect of education program on cooking institutes. Also the present study revealed cause and effect relationship among the education environment, the satisfaction and reregistration intentions by conducting a survey for trainees in cooking institutes located in Busan and Gyeongnam area. For the purposes of the study, conjunction and organic cause-and-effect relationship of entire model was validated by using an exploratory factor analysis, confirmatory factor analysis and structural equation modeling with 313 trainees who have used cooking institutes. A nested model and basic model were established to analyze the moderating effect of education program. The adjustment role of education program was validated with ${\chi}^2$ difference considering the degree of freedom between two models. As results of the analysis, the education service was statistically significant in all factors except the effect on education satisfaction. The education program has moderating effect on the relationship between the level of instructor and satisfaction degree, and between satisfaction degree and the reregistration intentions. Therefore, this study suggests that managers of cooking institutes should recruit instructors with excellent capability in order to operate the education program very well.