• The Journal of the Convergence on Culture Technology
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• v.7 no.3
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• pp.415-424
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• 2021

This study aims to identify the impact of flow experience on participation and re-view of online taekwondo demonstrations on adult women, and provide practical data to revitalize online taekwondo demonstration performances, promote visitors, and promote adult taekwondo trainees. Visitors who watched the "High Kick" online taekwondo demonstration performance performed by the Kukkiwon Taekwondo Demonstration Team were selected as a population, and a total of 248 copies of the data were finally used by distributing online questionnaires. First, the difference in flow, involvement, and re-visibility due to female visitors' experiences in taekwondo is the perception, time distortion, and involvement except pleasure factors among flow sub-factors. There is a difference in the factors of re-viewing. Second, among the flow factors of online taekwondo demonstration performances, the factors of attention, pleasure, and time distortion were found to have had a positive impact on involvement. Third, the flow factor of online taekwondo demonstration shows a positive effect on the intention of re-watching. Fourth, the level of participation in online taekwondo demonstrations has a positive effect on the intention of re-watching. The results of this study suggest changes in attitudes and behavior, such as increased involvement of female visitors and intention of re-viewing, and it is believed that online performances will help establish a new non-face-to-face cultural performance system.

• Journal of Digital Contents Society
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• v.19 no.9
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• pp.1717-1726
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• 2018

This study is for looking into Factors affecting the Intention of using about Fitness Tracker based on IoT by Flow Theory and UTAUT Model. The independent variables of the IoT-based fitness tracker have been selected as Challenge, Skill Factors used in the Flow experience theory and selected the personal characteristics of health perception, enjoyment, Social Influence, and Facilitating Conditions. In addition UTAUT theory was used as parameter of Performance Expectancy and Effort Expectancy and intention of Use behavior was selected as a dependent variable. For verifying research hypothesis, This study collected 126 surveys data and carried out a statistical analysis by Smart PLS. The result shows that new Flow Experience and Personal Characteristic Factors with key variables in the UTAUT Model affect significantly to Intention of using about Fitness Wearable environment based IoT.

• Korean Journal of Childcare and Education
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• v.9 no.2
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• pp.97-115
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• 2013

The present study examined the relationships between work related flow (i.e., absorption, work enjoyment, and intrinsic work motivation) and role conflict causes (i.e., teacher's belief, teaching and interaction with young children, comradeship, relationships with parents, workload, supervision, and social awareness of the job). A canonical correlation analysis was performed on the data from a sample of 154 childcare teachers. The results are as follows (1) there was a reciprocal-causal relationship between teachers' role conflict causes and their work-related flow; (2) canonical function 1 showed that absorption and work enjoyment are strongly associated to a teacher's belief and supervision of conflict causes; and (3) canonical function 2 showed that intrinsic motivation has a relatively strong relationship with workload and supervision of conflict causes. It can be concluded that it is important for childcare teachers to have sufficient job resources to promote their flow at work. Further research is needed for investigation of teacher's flow at various conditions of work.

• Asia Marketing Journal
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• v.6 no.1
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• pp.17-42
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• 2004

본 연구에서는 인터넷 쇼핑몰의 생존과 발전을 위한 단계로 방문빈도, 방문 지속성의 전략이라고 할 수 있는 쇼핑몰 밀착도를 결정하는 요인들과 플로우에 영향을 주는 요인, 전형성에 영향을 주는 요인, 인터넷 쇼핑몰 유형에 따른 인터넷 쇼핑몰 속성 태도와 인터넷 쇼핑몰 전형성의 관계, 소비자 행동 측면의 플로우 경험과 전형성의 영향정도 등을 조사한다. 이를 기반으로 인터넷 유형을 분류하여 인터넷 쇼핑몰의 특성 및 콘테츠 특성에 대한 전형성 정도를 세분화할 수 있다. 또한 밀착도와 충성도의 관계를 파악함으로 인해 쇼핑몰의 방문빈도 및 방문지속성의 유지가 기업의 장기적인 발전에 어느 정도 기여를 할 수 있는지에 대해서 파악할 수 있다. 본 연구결과 인터넷 쇼핑몰 특성은 전형성에 정(+)의 영향을 미치며, 콘텐츠 특성은 플로우에 정(+)의 영향을 미쳤다. 이를 통해 현재 오프라인을 기반으로 한 쇼핑몰인 경우 이 전에 오프라인에서 유지해 오던 상품제시, 보장, 명성 등이 온라인까지 확장되었다는 의미이며, 이러한 현상은 현재 오프라인 소매점에서 온라인 소매점으로 확장할 경우 이들 특성들이 전이(transfer)된다는 사실을 쇼핑몰 관리자들은 인지해야 한다. 또한 콘텐츠 특성은 오프라인 쇼핑몰보다는 순수 온라인 쇼핑몰이 플로우에 영향을 더 많이 미치는 것으로 나타났다. 그러므로 순수 온라인만을 주목적으로 창업하려는 쇼핑몰 관리자들은 콘텐츠 특성인 인터페이스 기능 강화, 톡특한 디자인 및 Lay-Out 등에 투자를 해야 한다. 위의 결과를 통해 플로우 및 전형성이 밀착도인 방문빈도 및 방문지속성에 영향을 미치며 이러한 밀착도는 소비자 충성도에 제고에 영향을 미칠 것이다.

• Journal of Korea Society of Industrial Information Systems
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• v.7 no.5
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• pp.112-120
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• 2002

There are currently several workflow software products on the market, and they vary in their capabilities and features. Since there is no single workflow product that dominates others in all aspects, it is difficult to evaluate their superiority. Few methods are available about their selection. This paper suggests a decision support method for selecting the most appropriate workflow software products using the Analytic Hierarchy Process method. We prioritize the importance of four classes of workflow applications as well as 13 commercial products.

• Journal of Korea Society of Industrial Information Systems
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• v.14 no.5
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• pp.209-225
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• 2009

This research has been studied to analyze affecting factors for the consumer's acceptance to mobile advertisement by worldwide survey into mobile users of Korea, U.S. and Japan. Based on TAM & Flow theory, our research adopts some factors for a theoretical model such as entertainment, information, irritation, credibility, flow experience, attitudes and acceptance intention. And our research collects data from common consumers & students of each countries to try comparative study with mobile users who has different scope & environment of markets. This data was analyzed based on using AMOS, the structural equation modeling and a second-generation multi variant technique, and has gained distinct advantages over other technique.

• Journal of Global Scholars of Marketing Science
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• v.17 no.4
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• pp.201-221
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• 2007

Recently price as an information clue on online shopping has become important and price dependency has been also increased. This study suggests the flow which customers experience on online shopping plays a leading role in a matter of revisiting intention, but price sensitivity has a possibility to decrease the flow on the basis of literature investigation. While telling the differences in types of shopping malls, this study also examines relationship verifications with price sensitivity, flow of internet shopping mall and revisiting intension. The results show the flow experience through temporal dissociation makes increase a revisiting intention. To the contrary, this study presents a price search dimension in price sensitivity has negative influence to each dimension of temporal dissociation, heightened enjoyment and curiosity and also the relationship between price importance and flow is rejected. In addition, this influence gets different results by internet auction, pure internet shopping mall, shopping mall which can show price comparisons. In the case of shopping mall which can show price comparisons, more price researches become less curiosities and more heightened enjoyments and curiosities get more revisiting intentions. In the internet auction's case, price search decreases a temporal dissociation and heightened enjoyment and improves a revisiting intention when a temporal dissociation and heightened enjoyment are increased. Price research reduces three types of flow dimensions such as a temporal dissociation, heightened enjoyment, and curiosity in the pure internet shopping mall. In addition, only heightened enjoyment affects to a revisiting intentions.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2013.10a
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• pp.569-572
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• 2013

Using flow theory as our foundation, we empirically tested the impact of three personality traits on the level of flow state experience and three user-generated content (UGC) usage types. Findings indicate that extroversion is positively related to the use of UGCs for entertainment, and negatively related to the use of UGCs for communication and information; neuroticism is positively related to the use of UGCs for entertainment and communication; and psychoticism is negatively related to the use of UGCs for information. In addition, only extroversion has an influence on flow, which is positive, and flow has a positive influence on UGC usage for entertainment and communication. This study extends flow theory by exploring antecedents and outcomes of the flow state experience.

• Proceedings of the Korea Contents Association Conference
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• 2019.05a
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• pp.277-278
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• 2019

한국, 중국, 일본 3개 국가 30개 모바일 게임을 대상으로 초반 로그인 플로우를 조사하고 특징을 분석하였다. 그 결과, 한중일 3국의 차별별적인 UX디자인 전략을 확인할 수 있었다. 중국의 게임들은 한중일 중 최초 로그인에 소요되는 시간이 가장 짧고 약관동의 등 사용자가 불필요하게 느끼는 절차는 로그인이 완료된 다음 후순위로 둔 것으로 확인할 수 있었다. 일본의 경우 아이디/비번 입력으로 대표되는 로그인 개념 자체를 없애고, 유저가 원할 경우에만 데이터 백업을 할 수 있는 장치를 후반에 마련해둔 뒤, 최대한 빠르게 게임 플레이를 경험 할 수 있게 설계한 게임들이 많았다.

• Journal of the Korean Home Economics Association
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• v.42 no.4
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• pp.127-142
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• 2004

The Purpose of this study was to compare the school life of Korean high school students between Public and proprietary schools, especially focused on their internal experiences and flow. Internal experiences were composed of three dimensions: emotion, cognitive efficiency, and satisfaction. How was classified into four conditions: apathy, boredom, anxiety, and flow. The study results are: 1. Korean high school students felt more flow when they were in public school than in proprietary school,. In public school, they felt relatively more bored, and on the other hand, they were relatively more anxious in proprietary school. 2. Korean high school students felt more positive emotions when they were in public school than in proprietary school. 3. Korean high school students were more involved into study when they were in public school than in proprietary school. 4. Korean high school students were more satisfied when they were in public school than in proprietary school.