Journal of Digital Contents Society (디지털콘텐츠학회 논문지)

Digital Contents Society (한국디지털콘텐츠학회)
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A Study on Factors Affecting the Intention of Using IoT-Based Fitness Tracker

IoT기반 피트니스 트래커의 사용의도에 영향을 미치는 요인에 관한 연구

  • Received : 2018.08.24
  • Accepted : 2018.09.20
  • Published : 2018.09.30
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Abstract

This study is for looking into Factors affecting the Intention of using about Fitness Tracker based on IoT by Flow Theory and UTAUT Model. The independent variables of the IoT-based fitness tracker have been selected as Challenge, Skill Factors used in the Flow experience theory and selected the personal characteristics of health perception, enjoyment, Social Influence, and Facilitating Conditions. In addition UTAUT theory was used as parameter of Performance Expectancy and Effort Expectancy and intention of Use behavior was selected as a dependent variable. For verifying research hypothesis, This study collected 126 surveys data and carried out a statistical analysis by Smart PLS. The result shows that new Flow Experience and Personal Characteristic Factors with key variables in the UTAUT Model affect significantly to Intention of using about Fitness Wearable environment based IoT.

본 연구는 플로우이론과 UTAUT모형에 의한 IoT기반 피트니스 트래커의 이용의도에 영향을 미치는 요인을 알아보고자 한다. IoT기반 피트니스 트래커의 독립변수들로 플로우 경험이론에서 사용된 도전감과 숙련도 요인을 활용하고 개인적 특성인 건강관심도와 유희성 그리고 사회적 영향, 촉진조건을 선정하였다. 또한 UTAUT이론을 활용하여 성과기대와 노력기대를 매개변수로 활용하였으며 종속변수로는 사용의도를 선정하였다. 이러한 연구가설을 검증하기 위하여 본 연구는 126개의 설문자료를 수집하고 Smart PLS를 활용하여 통계적 분석을 실시하였다. 연구결과, 통합기술수용모델 (UTAUT)의 주요변수와 더불어 본 연구에서 새롭게 도입한 플로우 경험과 개인적 특성요인이 IoT기반 피트니스 웨어러블 환경에서도 유의한 영향을 미치는 것으로 나타났다.

Keywords

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