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http://dx.doi.org/10.9728/dcs.2018.19.9.1717

A Study on Factors Affecting the Intention of Using IoT-Based Fitness Tracker  

Cho, Dug Yun (Graduate School, Soongsil University)
Han, Kyeong Seok (Business Administration School, Soongsil University)
Publication Information
Journal of Digital Contents Society / v.19, no.9, 2018 , pp. 1717-1726 More about this Journal
Abstract
This study is for looking into Factors affecting the Intention of using about Fitness Tracker based on IoT by Flow Theory and UTAUT Model. The independent variables of the IoT-based fitness tracker have been selected as Challenge, Skill Factors used in the Flow experience theory and selected the personal characteristics of health perception, enjoyment, Social Influence, and Facilitating Conditions. In addition UTAUT theory was used as parameter of Performance Expectancy and Effort Expectancy and intention of Use behavior was selected as a dependent variable. For verifying research hypothesis, This study collected 126 surveys data and carried out a statistical analysis by Smart PLS. The result shows that new Flow Experience and Personal Characteristic Factors with key variables in the UTAUT Model affect significantly to Intention of using about Fitness Wearable environment based IoT.
Keywords
Fitness Tracker; Fitness Wearable; Flow Experience; UTAUT; Information Technology Acceptance;
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Times Cited By KSCI : 2  (Citation Analysis)
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