• Title/Summary/Keyword: 품질평가 요인

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A Study on The Evaluation for Quality Factors of SNS and SNS Media by Using AHP (AHP 기법을 적용한 SNS 품질요인 및 SNS 매체 평가에 관한 연구)

  • Li, Nan;Park, Deuk
    • Journal of the Korea Society of Computer and Information
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    • v.19 no.12
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    • pp.299-307
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    • 2014
  • Nowadays, SNS media has become one of the most common and economic communication methods in the modern word. With the rapid development of communication technology, a variety of SNS media makes easier for us to reach other people everywhere and people are getting more and more reliant on them. The surge in SNS media users and SNS media diversity gets more important every day, but academic research on SNS media evaluation program is scanty. In order to present an evaluation program on the SNS media, this study selected some applicable measurement factors based on reference research, and then evaluate major SNS medias by using AHP analysis method. With these purposes, Kakaotalk, Twitter and Facebook, are the three major SNS medias that were chosen for the analysis. Through collections and analysis of usability evaluation factors about SNS quality from related literature, some factors were concluded: system quality, information quality, interface quality and service quality, to build an AHP frame. And to achieve these purposes, this study applied comprehend mutual questionnaire survey for experts and users to gather research date. Empirical studies about the results were performed using AHP method with Microsoft Office Excel 2010. In this study, the final SNS media evaluation result is that Kakaotalk ranks first of the three SNS media, Facebook is in the second place, and Twitter as least. When SNS media are evaluated, system quality, information quality, interface quality and service quality should be considered. Among all factors, service quality is the most important.

인터넷 쇼핑몰의 물류서비스 품질요인이 고객만족과 구매 후 행동에 미치는 영향에 관한 연구

  • 윤종훈;김광석;김용민
    • Proceedings of the Korea Association of Information Systems Conference
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    • 2005.12a
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    • pp.215-224
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    • 2005
  • 본 연구는 인터넷 쇼핑몰 기업들의 새로운 경쟁요인으로 부각하고 있는 물류서비스 부분의 품질 평가기준이나 평가척도 등에 관한 기존 연구를 현 시점에 맞게 재해석하고 또 새로운 평가 요소를 발굴하여 이를 인터넷 쇼핑몰에 적용함으로써 이용자들의 만족도, 재이용의도 및 타인추천의도의 향상을 꾀하였다. 특히 물류서비스 요인들의 고객만족에 대한 직접적인 영향을 분석함과 동시에 구매 후 행동인 재이용의도와 타인추천의도에 대한 간접적인 분석을 통해 그 영향 정도를 실증적으로 파악하여 쇼핑몰 운영자에게 있어 실질적인 도움을 주고자 하였다.

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A Study on the Effects of Quality of u-City Service on Customer Satisfaction in the Korea : Focusing on Public Services (한국의 u-City서비스 품질이 고객만족에 미치는 영향 : 공공서비스를 중심으로)

  • Kwak, Jin-Jo;Hwang, Chan-Gyu
    • The Journal of the Korea institute of electronic communication sciences
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    • v.8 no.9
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    • pp.1351-1358
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    • 2013
  • This paper aims to study the effects of quality of u-City public service on customer satisfaction in the Korea and is summarized as follows. First, we propose a model for assessing customer's satisfaction on u-City public services. The model comprises of information system (IS) quality, information quality, service quality and publicity. For verifying a model, a statistical study by SPSS 12.0 and AMOS 16.0 has been performed. Second, it is shown from the analysis that information system (IS) quality, information quality and publicity have a positive effect on customer satisfaction. while service quality does not. Last, the study shows that u-City public service enables any citizen to connect to necessary service in anytime and anywhere.

대학교육 서비스 품질평가를 위한 품질측정요인분석

  • 이홍우;박주현
    • Proceedings of the Korean Society for Quality Management Conference
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    • 2004.04a
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    • pp.627-632
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    • 2004
  • 기업환경변화와 고객의 욕구증대로 인해 품질의 중요성이 강조되는 상창에서 종합적 품질경영(TQM)의 개념을 도입하고자 하는 노력이 제조업 뿐 아니라 서비스 부문, 공공부문, 의료부문 등으로 확대되는 상황이다. 특히 교육품질에 연구가 선진국을 중심으로 활발히 이루어지고 있는데 무형적인 특성을 가진 교육의 품질특성들을 측정하고 이를 개선하기 위한 전략적 방안 등을 강구하고 있다. 따라서 TQM의 기본 개념을 알아보고 우리나라 대학교육에 대한 적용가능성을 타진해보기 위한 연구가 필요하다고 생각한다. 따라서 본 연구의 목적은 대학교육의 서비스 품질에 대한 구체적인 측정요인을 개발하는 것이다. 문헌조사를 통해 기존의 대학교육품질 측정문항들을 벤치마킹 하였으며 대학생 집단과 문항들을 검토하여 32개 문항을 확정하고 이를 224명의 대학생을 대상으로 자료를 수집하여 요인분석을 실시하여 대학의 서비스 품질측정요인을 도출하였다.

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Technical Entrepreneurship Education Service Quality Evaluation System based on FAHP (FAHP에 기반을 둔 기술창업교육서비스품질 평가 시스템)

  • Joun, Hyang-Soon;Lee, Sang-Yong
    • Journal of Digital Convergence
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    • v.13 no.10
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    • pp.509-516
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    • 2015
  • Intangibility, measurement difficulty and irreversibility, which are the characteristics of service, have such problems as obscurity and uncertainty in quality evaluation. Technical entrepreneurship education, a sort of public service, also contains such characteristics of service. To objectively evaluate the service quality of technical entrepreneurship education, this paper drew up factors as hierarchical structure, centered on FAHP technique, and conducted pre-processing, inputted those factors into triangular fuzzy number fuzzy judgement matrix, and calculated their weights. In this manner, this paper proposed a TESE system, through which an analysis can be conducted by drawing relative importance and priorities of the factors. The proposed system can efficiently evaluate the qualitative technical start-up education service quality factors quantitatively in the diversely changing technical start-up environment in view of the highest result quality (41%), which means performance in the relative importance of major factors. Namely, this paper confirmed that clear decision making can be made through an experiment.

CONTENT PRISM / 게이머와 게임의 접점 웹사이트 '품질'이 성공 좌우

  • Korea Database Promotion Center
    • Digital Contents
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    • no.4 s.119
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    • pp.80-85
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    • 2003
  • 게임사들에게 웹사이트 품질의 중요성에 대한 인식을 제고시켜 사이트 사용성 개선을 유도하고 비교 분석된 평가결과를 토대로 도출된 성공요인을 활용해 산업에 적용할 수 있도록 하기 위해 한국웹사이트평가개발원(원장 홍일유)에 서는 국내 주요 게임사들의 웹사이트 품질을 고객관점에서 평가하고, 성공요소와 주요 문제점을 분석했다.

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A Proposal of Evaluation of Large Language Models Built Based on Research Data (연구데이터 관점에서 본 거대언어모델 품질 평가 기준 제언)

  • Na-eun Han;Sujeong Seo;Jung-ho Um
    • Journal of the Korean Society for information Management
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    • v.40 no.3
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    • pp.77-98
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    • 2023
  • Large Language Models (LLMs) are becoming the major trend in the natural language processing field. These models were built based on research data, but information such as types, limitations, and risks of using research data are unknown. This research would present how to analyze and evaluate the LLMs that were built with research data: LLaMA or LLaMA base models such as Alpaca of Stanford, Vicuna of the large model systems organization, and ChatGPT from OpenAI from the perspective of research data. This quality evaluation focuses on the validity, functionality, and reliability of Data Quality Management (DQM). Furthermore, we adopted the Holistic Evaluation of Language Models (HELM) to understand its evaluation criteria and then discussed its limitations. This study presents quality evaluation criteria for LLMs using research data and future development directions.

원면특성이 사 잔털에 미치는 영향

  • Choi, Young-Chul;Kim, Min
    • Proceedings of the Korean Fiber Society Conference
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    • 1998.10a
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    • pp.430-434
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    • 1998
  • 편성 및 제직 공정의 고속화와 사 품질에 대한 소비자의 요구가 점점 고급화되면서 사품질에 대한 평가 기준도 변화하고 있다. 사 품질을 평가하는 여러 가지 요인 중에서 사 잔털은 편성 및 제직 공정에서 직물결함을 발생시키고, 작업효율을 저하시키므로 이에 대한 관심이 높아지고 있는 추세이다[1,2], 따라서, 사 잔털과 원면특성 및 공정조건의 관계에 대한 연구 결과가 보고되고 있다[3-9]. (중략)

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Analysis of the factors influencing customer satisfaction of delivery food (배달음식 이용고객의 만족도에 영향을 미치는 요인 분석)

  • Park, Min-Seo;Bae, Hyun-Joo
    • Journal of Nutrition and Health
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    • v.53 no.6
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    • pp.688-701
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    • 2020
  • Purpose: This study was performed to evaluate the importance and satisfaction of the selective attributes of delivery food and to analyze the factors affecting customer satisfaction. Methods: A total of 574 responses were collected from customers who had ordered delivery food for data analysis. Statistical analyses were conducted using the SPSS program (ver. 25.0) for frequency analysis, χ2 tests, t-test, factor analysis, Pearson correlation, multiple regression analysis, and Importance-Performance Analysis (IPA). Results: The importance of delivery food selection attributes was higher in the order of 'hygiene control level (4.72)', 'taste of food (4.64)', and 'delivery accuracy (4.40)'. Satisfaction assessment was higher in the order of 'taste of food (4.32)', 'delivery accuracy (4.26)', and 'convenience of using the delivery app (4.21)'. According to the results of IPA, items that were priorities for improvement were charges for delivery, discount offers, sufficient description of the menu, and rapid handling of customer complaints. On an average, overall customer satisfaction score of delivery food was 4.01 out of 5 points. Additionally, five satisfaction factors were extracted by exploratory factor analysis. According to the results of multiple regression analysis, quality of delivery platform (p < 0.001), quality of delivery service (p < 0.001), convenience and diversity (p < 0.001), quality of delivery food (p < 0.001), and health and safety (p < 0.001) had significant positive effects on overall customer satisfaction. Conclusion: To increase customer satisfaction among delivery food customers, restaurant or delivery platform managers should consistently improve not only the quality of the delivery platform but also the quality of the delivery food and service.

e-Learning 컨텐츠 및 서비스 품질과 성과간의 관련성에 관한 연구 학습자 특성의 매개효과를 중심으로-

  • 정대율;성행남
    • Proceedings of the Korea Association of Information Systems Conference
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    • 2005.12a
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    • pp.296-304
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    • 2005
  • 본 연구는 e-Learning 컨텐츠 품질과 서비스 품질 차원을 분류하고, 학습자 특성에 따른 e-Learning 성과와의 관계를 파악하는 것이다. 이에 기존 연구에 근거하여 e-Learning 컨텐츠 품질 차원을 교수설계, 내용성, 주의성으로 분류하고, 마케팅 분야의 정보 품질 모형 중에서 Parasuraman이 제시한 SERVQUAL 측정도구를 사용하여 e-Learning 서비스 품질 차원을 유형성, 신뢰성, 대응성, 확신성, 공감성으로 분류하였다. 이들 요인들이 e-Learning 성과(학습만족과 이용의도)에 어떤 영향을 미치는가를 실정적으로 검정하고자 한다. 이들 요인들 간의 매개적 역할을 하는 많은 요인들이 존재할 수 있다. 본 연구에서는 학습자의 경험적, 태도적, 행동적 특성과 자기효능감과 같은 학습자 특성의 매개 효과에 주목하고 한다.

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