The Journal of the Korea institute of electronic communication sciences (한국전자통신학회논문지)

Korea Institute of Electronic Communication Science (한국전자통신학회)
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A Study on the Effects of Quality of u-City Service on Customer Satisfaction in the Korea : Focusing on Public Services

한국의 u-City서비스 품질이 고객만족에 미치는 영향 : 공공서비스를 중심으로

  • 곽진조 (서울벤처대학원대학교 경영학과) ;
  • 황찬규 (서울벤처대학원대학교)
  • Received : 2013.06.27
  • Accepted : 2013.09.23
  • Published : 2013.09.30
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Abstract

This paper aims to study the effects of quality of u-City public service on customer satisfaction in the Korea and is summarized as follows. First, we propose a model for assessing customer's satisfaction on u-City public services. The model comprises of information system (IS) quality, information quality, service quality and publicity. For verifying a model, a statistical study by SPSS 12.0 and AMOS 16.0 has been performed. Second, it is shown from the analysis that information system (IS) quality, information quality and publicity have a positive effect on customer satisfaction. while service quality does not. Last, the study shows that u-City public service enables any citizen to connect to necessary service in anytime and anywhere.

본 논문은 한국의 u-City 공공 서비스 품질이 고객만족에 미치는 영향에 대한 연구이다. 연구 결과는 다음과 같이 요약된다. 첫째, 기존 정보시스템 품질 평가의 근간인 "시스템 품질", "정보품질", "서비스 품질"에 "공공성" 요인을 추가하여 u-City서비스 품질 평가 개념에 대한 연구모형을 도출하였다. SPSS 12.0을 활용한 탐색적 요인분석을 통해 타당성과 신뢰성을 확인하였고, AMOS 16.0을 활용한 확인적 요인분석에서는 연구모형의 적합기준과 집중타당성, 판별타당성의 기준에 적합함을 확인하였다. 둘째, u-City서비스품질 요인간의 인과관계를 분석 결과, "시스템품질", "정보품질", "공공성"요인은 고객만족에 통계적으로 유의한 정(正)(+)의 영향을 미치는 것으로 나타났으며, 서비스 품질요인은 유용성과 만족도에 통계적으로 유의하지 않았다. 셋째, u-City 공공 서비스는 누구나 공평하게 그리고 지역적 장소에 관계없이 어디서나 서비스에 접속할 수 있는 자원의 충족성이 중요한 서비스 속성이라는 것을 확인하였다.

Keywords

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