• Journal of dental hygiene science
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• v.6 no.3
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• pp.163-167
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• 2006

The purpose of this study is to position the Korean Dental Hygienists Association(KDHA) for reserve dental hygienists as undergraduates, and thereby suggest KDHA's future potential businesses and its promising directions from comprehensive perspectives. To meet this goal, total 430 undergraduates in dental hygienics were asked to join questionnaire survey dating from November 28 to December 9, 2005. Then, the resulting data collected were analyzed using SPSS WIN 12.0. The results of data analysis can be outlined as follows: 1. Almost all of respondents(95.1%) recognized KDHA mainly via departmental faculty(37.7%), Internet(26.7%) and more. 2. It was found that KDHA's future potential businesses should be devoted primarily to promoting the right and benefit of dental hygienists, and secondly to business for their capability development. 3. In terms of joining the membership of KDHA, 73.0% of respondents showed desires to join KDHA certainly if they get relevant qualifications and 81.2% of respondents answered that it is necessary to pay membership fee to KDHA, if they join it. 4. A test about any possible associations with KDHA's positioning according to general characteristics showed that there were more or less significant differences in KDHA membership experience depending upon age(P = .022), and so was in the intention to join KDHA depending upon grade(P = .000), and in the membership fee payment depending upon both age(P = .000) and grade(P = .000) on statistical level.

• Journal of the Korean Data and Information Science Society
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• v.21 no.1
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• pp.11-20
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• 2010

The purpose of this study is to analyze the images of the Military Academy, Naval Academy, Air Force Academy, Police Academy, and Armed Forces Nursing Academy using multidimensional scaling method. For this research, we surveyed 363 applicants to special purpose academies including Military Academies and Police College. The study showed that the Military, Naval, and Air Force Academies had stronger image than the Police Academy in the area of physical strength, tradition, and fellowship between senior and junior. On the other hand, the Police Academy had better image in the area of social activity and applicant's academic achievement. The Military Academy had been evaluated the best school among the three Academies in the area of applicant's academic achievement, educational environment, faculty, tradition, and fellowship between senior and junior.

• Journal of the Korean Academic Society of Industrial Cluster
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• v.2 no.1
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• pp.44-60
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• 2008

This paper analyses the relative efficiency and competitiveness of production structure for the industrial clusters(Ulsan, Changwon, Kumi, Wonjoo, Banwol & Siwha, Kwangwju, Gunsan) which had allocated in 2004 in Korea by the DEA approaches. The results show that except U1san, Wonjoo, the 5 industrial clusters have improved the relative efficiency in terms of input and output since they were allocated. And, the reason of the inefficiency for the 5 industrial clusters were not for the technical relationship but for the production scaling size. That is, by clustering for the industrial production firms, the economic effect came true throughout the production scaling size effects. Also, by the positioning approach for the production factors such as labor, capital, and R&D investment via production growth, the results show that Banwol & Siwha, Goomi clusters have effectively been managed, but Wonjoo, U1san and Gunsan are not.

• The Journal of the Korea Contents Association
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• v.13 no.8
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• pp.334-347
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• 2013

This study aimed to develop positioning strategies through the preparation of a positioning map by introducing brand personality to online shopping malls. Such a study will be able to furnish useful information for establishing differentiated marketing strategies in the online shopping mall market, which has faced fierce competition. For research subjects, the study was aimed at students who were attending S college in the Busan region. The results of an empirical analysis are as follows. The brand personality of online shopping malls were deduced to be the following factors: "competence refinement", "vitality", "intimateness", and "reliability". Then the study prepared a positioning map with these assessment attributes. As a result, there were mutually significant differences among competitive shopping malls in the positioning of consumers. The most differentiated attributes in the perception of the entire group were discovered to be "intimateness" and "vitality", whereas the least differentiated attribute was found to be "reliability". In addition, also in terms of the preference and ideal points for online shopping malls in accordance with brand personality between the entire group and segmented groups, there were mutually significant differences.

• The Journal of the Korea Contents Association
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• v.12 no.5
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• pp.303-310
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• 2012

In radiotherapy, accurate patient positioning and set up are important factor that treatment can influence success. In generally, the 3-laser system is used when the patient set up. But today the body surface scanning system(C-Rad system) is trying to use. Compare and evaluate the C-Rad system and the 3-laser system to check availability. Head and neck that are no movement of internal organs and easy to apply fixation device are limited. Alderson Rando anthropomorphic phantom and 10 patients who have lesions of head and neck are targeted. C-RAD system's setup error mean and standard deviation are the X axis($0.55{\pm}0.51mm$), Y axis($-0.2mm{\pm}0.523mm$), Z axis($-0.85{\pm}0.587mm$) in the phantom study, and in the patient study X axis($-0.05{\pm}0.621mm$), Y axis($0.075{\pm}0.755mm$) Z axis($-1.025{\pm}0.617mm$). So C-RAD system is better than 3-laser system mostly, but C-RAD system's error rate is a little worse than 3-laser system in the Z axis. When radiation treatment of head and neck, body surface contour scanning system contribute to correct positioning and minimize the set up error.

• Archives of design research
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• v.14 no.4
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• pp.77-85
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• 2001

In order to sustain competitive advantage through strategic product differentiation in global market, this research aims to establishment of strategic design conditions for domestic manufacturing firms through the means of product image alignment and positioning, using visual character of product as the foundation for establishing corporate image. Case studies on how globally successful multinational companies manage design strategy and corporate culture uniformly for coherent product image management are reviewed. To establish product image alignment methodology for manufacturing firms, the criteria for product image positioning and aligned product image development process are developed in three stages. First, in image positioning stage, it is important to set the direction for corporate image and design strategy by identifying consumer needs through market trends analysis and forecasting as well as comparative positioning of the analysis results of the firms's own corporate image and that of the competitor's. Second, in awareness building stage, before building the product image alignment, firm-wide shared awareness of differentiated corporate and product image, establishment of designer's role as the consolidated manager of product image, sharing form language, and building the infrastructure for defining form information should be preceded. Third, in managing the aligned product image stage, the condition for setting up image information management guideline, management of decision making process for arriving at logical decisions on product form, development of guideline for increasing efficiency and its evaluation system, and co-development of related design should be induced. Further research on the product image alignment with corporate image should be conducted through various empirical studies on image and form, building an information system of related design language, and continuous assessment and management of applied solutions.

• Journal of Intelligence and Information Systems
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• v.29 no.4
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• pp.69-90
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• 2023

The purpose of this study is to evaluate the service attributes and consumer reactions of telemedicine apps in South Korea and visualize their differentiation by constructing positioning maps. We crawled 23,219 user reviews of 6 major telemedicine apps in Korea from the Google Play store. Topics were derived by BERTopic modeling, and sentiment scores for each topic were calculated through KoBERT sentiment analysis. As a result, five service characteristics in the application attribute category and three in the medical service category were derived. Based on this, a two-dimensional positioning map was constructed through principal component analysis. This study proposes an objective service evaluation method based on text mining, which has implications. In sum, this study combines empirical statistical methods and text mining techniques based on user review texts of telemedicine apps. It presents a system of service attribute elicitation, sentiment analysis, and product positioning. This can serve as an effective way to objectively diagnose the service quality and consumer responses of telemedicine applications.

• Journal of the Korean Data and Information Science Society
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• v.26 no.4
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• pp.841-856
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• 2015

Thirteen types of business and sixteen administrative districts in Korea are categorized and segmented based on their similarities and visually plotted on multidimensional space. The similarities are determined by five characteristics of quantitative evaluation (simplified process of trading, reduced price, direct contact with supplier, faster process of trading, et cetera). Hence, domestic types of business and administrative districts can be categorized into certain clusters. Also, forms and characteristics of types of business and administrative districts can be evaluated between and within the clusters.

• The Journal of the Korea Contents Association
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• v.8 no.1
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• pp.48-58
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• 2008

This study intends to figure out the image evaluation properties of internet shopping malls and suggest a strategic direction for positioning through establishing a perceptual map on how the actual customers remember them and which image expression would make the most effective marketing. According to the result of analysis, the images of internet shopping malls were drawn as elements such as product information service, customer service after purchase, atmosphere, convenience, safety, and fame. And according to the result of making a perceptual map, it showed that there was a meaningful difference in the customers' perception on competitive shopping malls. The most discriminative property among the images of shopping malls was product information service, and the least discriminative property was convenience. In addition, there showed a meaningful difference in the customers' preference and ideal point on internet shopping malls between the subdivided groups of customers. It was verified that in this internet shopping mall market where competition is getting severe, the result of this study can be a useful foundational data in establishing a marketing strategy of market segmentation.

• Journal of Service Research and Studies
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• v.8 no.4
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• pp.13-29
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• 2018

The final goal of this study was to develop an optimal service scenario to ensure that building occupants can be effectively evacuated from the building within the golden time without extra assistance in preparing and evacuating for fires. In addition, the research was carried out by dividing the current services into fire evacuation and preparedness phases by applying the Double Diamond process in order to find a way to better familiar them as a lifestyle and to always be prepared for fires. For the building occupants and managers, a total of 14 ideas were first suggested, including not only the services of how to evacuate from a fire, but also the life-style service functions associated with fire implementation technology in daily life. The 14 proposed ideas were conducted by the Service quality evaluation and Analytical Hierarchy Process(AHP) from the perspective of the service recipient, and those were finally prioritized from the service provider's perspective, taking into account the cost and practicality of the service provider. The results of this study show that differences in the importance of fire phases considered by stakeholders and the perception of fire generally vary considerably.