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http://dx.doi.org/10.7465/jkdi.2015.26.4.841

A study on cluster and positioning of domestic electronic commerce based on purchasing motivation  

Jeong, Dong Bin (Department of Information Statistics, Gangneung-Wonju National University)
Publication Information
Journal of the Korean Data and Information Science Society / v.26, no.4, 2015 , pp. 841-856 More about this Journal
Abstract
Thirteen types of business and sixteen administrative districts in Korea are categorized and segmented based on their similarities and visually plotted on multidimensional space. The similarities are determined by five characteristics of quantitative evaluation (simplified process of trading, reduced price, direct contact with supplier, faster process of trading, et cetera). Hence, domestic types of business and administrative districts can be categorized into certain clusters. Also, forms and characteristics of types of business and administrative districts can be evaluated between and within the clusters.
Keywords
Electronic commerce; multivariate analysis; purchasing motivation;
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