• 한국융합학회논문지
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• 제12권8호
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• pp.123-129
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• 2021

MZ세대는 상황에 따라 여러 가지 자아를 만들어 가는 멀티퍼소나 특징을 갖고 있으며 패션 스타일링 또한 각각의 퍼소나마다 다르게 표출한다. 이에 본 연구는 패션 쇼핑 앱에 멀티퍼소나 특성을 반영한 사용자 경험을 제공할 방안에 대해 연구하였다. 아이템과 컬러, 광고 위주의 추천 방식을 가진 기존 패션 쇼핑 앱은 MZ세대의 패션에 대한 고민을 해소하기에 어려운 실정이므로 이들의 특징을 적극적으로 활용할 방안이 필요하다. 이에 멀티퍼소나와 MZ세대의 개념과 특징을 조사하고, 선행연구를 통해 MZ세대의 패션 쇼핑 행태를 파악하였다. 또한 패션 쇼핑 앱에서 멀티퍼소나를 간접적으로 활용한 사례와 개선점을 분석하였다. 니즈 파악을 위한 사용자 인터뷰를 통해 4가지의 UX 요소를 도출하였고 기존의 패션 추천 틀을 벗어나 자신의 멀티퍼소나 캐릭터를 형성하여 쇼핑 경험을 제공하는 것이 패션 고민에 도움이 되고 색다른 경험을 가능케 하는 긍정적인 효과를 보였다.

• 디지털융복합연구
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• 제13권5호
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• pp.309-316
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• 2015

선행된 연구에서 제안된 '게임캐릭터 패션스타일 유형'을 토대로 커스터마이징 시스템에 나타난 게임 캐릭터의 유형별 스타일링을 Creative Style, Attractive Style, Grotesque Style, Usual Style, Suit Style로 분류하여 분석하였다. 그 결과 첫째, 게임의 특성상 가상공간에서 이루어진다는 점에서 현실에서는 구현하기 힘든 창의이며 융합적인 디자인 표현이 다양한 형태로 나타났다. 둘째, 게이머와 동일시되는 게임 캐릭터의 특징과 일반적인 신체비율보다 과장된 8등신 이상이 주로 사용되는 RPG들을 중심으로 분석된 만큼 Creative Style과 Attractive Style의 빈도가 높게 조사되었다. 셋째, 대체적으로 캐릭터의 의상디자인과 컬러의 사용은 게이머의 요구나 세계관의 반영에 의해 선택되므로 공통적인 특징이 나타나는 반면, 헤어디자인과 컬러에서는 다양한 표현으로 대표성을 찾기 힘들었다. 본 연구결과는 게이머의 개성과 요구에 부합하는 패션아이템 개발 매뉴얼 및 관련연구를 위한 참고자료로써 가치가 있다고 사료된다.

• 한국융합학회논문지
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• 제12권8호
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• pp.23-30
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• 2021

소비자 취향의 다양화와 다품종 소량 생산의 수요에 따라 패션계에서도 다양한 커스터마이징 서비스가 소개되고 있다. 그러나 커스텀이 익숙하지 않은 소비자에게는 진입장벽이 높으며, 다양한 기능이 오히려 복잡하게 작용한다. 본 연구는 패션 플랫폼 매출 1위인 마플과 가장 유사한 서비스를 제공하는 플랫폼 3곳을 비교모델로 선정한 후 사례분석을 통해 웹 기반 패션 커스터마이징 플랫폼 설계를 위한 기초연구로 활용하고자 하였다. 연구 방법으로는 문헌 조사를 통하여 이론적 고찰을 진행한 후, 레이아웃, 메뉴, 컬러, 아이콘, 인터렉션을 기준으로 웹을 분석 후 설문을 진행하였다. 연구 결과 옵션의 배치, 메뉴창의 구성, 포인트 컬러의 개수, 메타포의 기능이 없는 아이콘 사용 등이 커스터마이징 플랫폼 이용에 방해가 된다는 것을 찾아낼 수 있었다. 본 연구는 해결방안을 제안하고, 웹 플랫폼 디자인의 시각적 조형요소를 종합적으로 분석하여 향후 개발될 커스터마이징 웹의 사용성을 높이는데 기여하고자 한다.

• 복식
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• 제55권3호
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• pp.19-32
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• 2005

Internet shopping has transformed our daily lives as well as the pattern of consumption. In the word, the development and the growth of online shopping site have led to new pattern of consumption. This applies in particular to clothing, among the product on sale, on the internet. The purpose of this research is to analyze the characteristic of colors and images on internet fashion soho mall web site, and to provide efficient color information which is usefull in color planning and suitable for brand image on fashion web site. 147 color sample used by 40 fashion soho mall web site were collected and analyzed. The results of this study are as follows. First, dominant color on fashion web site is static color as black and it's ratio is 33$\%$. Second, G color is not used. Third, Hue and tone mainly used It tone of P color except V tone. And the color image on internet fashion soho mall web site are modern, chic, dandy, formal. Results from analyzing the fashion soho mall Web site. it is important to unity the company's image but its more important to make a color plan considering the sites feature and the customers's sensitivity.

• 한국의류산업학회지
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• 제9권2호
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• pp.167-175
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• 2007

Color is infinitely more complex and challenging when the human element is factored in. The nature of fashion presents additional issues that must be addressed, allowing for even greater possibilities. Fashion trends and fashion colors could be used as a starting point for investigating many possible applications in fashion industry. Modern fashion industry received various information from many medias. Fashion trends and fashion colors must be referred to primarily when planning fashion goods among so much information. In this study, changes in fashion trends and fashion colors from 1966 to 1995 were investigated. The results indicated fashion trends and fashion colors were involved with community, culture and economy. Furthermore, important characteristics of fashion trends were summarized. In recent 30 years fashion trends and fashion colors appeared practical fashion and natural color, amenity fashion and mild color. According to the fashion changes in sensitivity, the color change was evaluated. Fashion colors displayed changes from sign effect to symbol effect. Especially black changed from minus image to plus image made it important fashion color.

• 패션비즈니스
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• 제13권2호
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• pp.115-122
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• 2009

Marbling dyeing technique shows beautiful flowing pattern because the pattern is transferred to the medium by the pigments floating onto the viscous solution base. However, this marbling pattern does not have any reproducibility and the result of accidental pattern formation. Marbling process contains many complicated procedures such as making marbling base, mordanting the medium, and bubble removal with size limitation. Computer changed the many aspects in textile design and digital technique is used in many design production. However, it is impossible to produce marbling pattern with digital drawing. In this research, the digital textile design starting from marbling pattern was developed for digital textile printing. Marbling was done to produce the initial motifs and scanned. Several marbling media such as silk, polyester, and paper were used. Photoshop was used to process and develop textile design based on these marbling motifs. One repeat was developed and various colorways were tried. The developed textile design were printed using DTP.

• 정보화사회
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• 통권181호
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• pp.59-61
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• 2006

휴대폰.PMP.MP3P 등 디지털기기 시장이 커지면서 주변기기들도 소비자들의 관심을 받고 있다. 이들 기기를 보호하는 케이스 판매량이 최근 크게 늘고 있는 것. 휴대폰의 경우, 슬림폰과 컬러폰의 유행으로 온라인 시장에서 케이스 매매가 급증하고 있다. PMP도 제품 보호를 위한 가죽소재 가방(파우치)과 아머케이스(armorcase)가 필수품으로 인식되면서 판매량이 늘고 있다. PMP제조사들은 신제품 출시 때, 이를 포함한 팩키지 상품을 판매하는 게 현재 추세다. 가격대가 떨어지면서 보급화되다시피한 MP3P에서는 패션을 강조하는 케이스가 젊은층에게서 인기를 끌고 있다.

• 패션비즈니스
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• 제13권2호
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• pp.66-77
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• 2009

Recently, the youth unemployment has increased due to depression, so it appreared that the importance of license is a requirement to get a job. This study aims to make investigations into an attitude about license of clothing-related among university students of clothing department and to consult a method to ability of clothing-related license. The questionnaire method was selected for the study which used the responses of 309 copies from students of university and the program and made an analysis of SPSS 10.0 statistics program. The results of study are as follows. Firstly, College students more aware of the need for the licence of clothing-related than University students but they had a lot difficulty getting a license. On the other hand, University students realized the license of language or computers than the license of clothing-related. College students responded that they were planning to set a Fashion Merchandise Certificate and University students responded that they were planning to set a Colourist Certificate.

• 패션비즈니스
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• 제20권2호
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• pp.107-123
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• 2016

The purpose of this study is to obtain specific data about the characteristics of color preference on Women's street fashion within China and Korea. Photos of Women's street fashion from the twenties and thirties were taken in person in four cities in China(Beijing, Dalian, Qingdao and Nanjing) and Seoul from July 2nd to August 10th, 2015. Three hundred photos in each city were selected, making a total of 1,500 photos. In the analysis of the colors of the clothing in these five cities, the uses of the multi color was most frequent in Dalian, while those of Black was most prevalent in Beijing, Qingdao, Nanjing and Seoul. The Black proved to be commonly preferred through all the items, regardless of terms of the nationality, areas and seasonal changes. The high incidence of Purple Blue color in Beijing, Dalian and Qingdao might be attributed to their preference of the blue jeans. The Multi color was highly shown in all the cities which might be due to their preference of compound colors rather than the mono ones. The high preference for the chromatic colors such as Red, Yellow Red and Yellow might be ascribed to the Chinese traditional color preferences. The differences lies in the color tones, such as the dark and light grayish tone emphasized in Seoul and Nanjing, and vivid and strong tones in Beijing, Dalian and Qingdao. Seoul shows a liking for the achromatic colors, preferring dark and grayish tones, compared with four cities in China, only Nanjing has a similar trend to Seoul. This study analyzes geographical preferences in China that possibly contribute to the launching of Korean fashion brands in view of the design and marketing as a useful basic resources.

• 복식
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• 제62권2호
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• pp.103-121
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• 2012

The purpose of this study is to provide basic information to improve competitiveness of Korean fashion brands in the Chinese fashion market by taking photos of street styles in Seoul that is the hub of Korean fashion and in Dalian, the northeastern district where Korean fashion brands are launched as a test market China to compare and analyze the clothing colors preferred mostly by young women in their twenties and thirties who have the highest purchasing power. The study methods used literature review and empirical study simultaneously. Dalian and Seoul are two fashion cities in northeast of China and Korea where street fashion was photographed. Clothing colors that were mainly worn by young women in their twenties and thirties were qualitatively analyzed using the photos taken. Color analysis was based on the Munsell Color Order System to grasp general preferences of colors on the basis of previous researches, and color tones were based on the ISCC-NBS System. In order to grasp the basic materials on Seoul, the Korean fashion city and Dalian, the northeastern fashion city in China, street fashion styles of 2010/11 F/W season were compared and analyzed. As a result, black and deep tone PB color appeared most frequently. The vivid and strong tone of R, YR, Y color showed high frequency of clothing colors. For the top wear, women in both areas preferred similar tones in the YR color category and Dalian women preferred vivider and brighter S tones in the R color category. For the bottom wear, women in both areas highly preferred achromatic colors and colors in the PB color category. For bags, women in both areas preferred black and colors in the YR color category. Finally, for the shoes, while women in both areas preferred black in the achromatic color category, they showed different color preferences in the chromatic color category. R color categories were preferred by the women in Seoul and the YR color categories were preferred by the women in Dalian. Conclusively, women in both cities highly preferred achromatic colors especially black for the top and bottom wear, bags, and shoes. It may reflect their desire to look refined and slender through colors. Moreover, continuous and steady research on fashion trends in Seoul and Dalian may have positive effects on Korean fashion businesses that plan to be launched in China, the area of competition for global brands.