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http://dx.doi.org/10.15207/JKCS.2021.12.8.023

Analysis of the Fashion Customization Platform Design Cases  

Jeong, Je-Yoon (Product Innovation Design, Graduate School Of Techno Design Of Techno Design, Kookmin University)
Lee, Saem (Product Innovation Design, Graduate School Of Techno Design Of Techno Design, Kookmin University)
Nam, Won-Suk (Department of Industrial Design, Kookmin University)
Publication Information
Journal of the Korea Convergence Society / v.12, no.8, 2021 , pp. 23-30 More about this Journal
Abstract
Various customizing services are also being introduced in the fashion industry in line with the diversification of consumer tastes and the demand for small production of multiple varieties. However, barriers to entry are high for consumers who are not customized, and various functions are rather complicated. This study selected the three platforms that provide the most similar services to Marple, the No. 1 fashion platform sales, as comparative models and used them as a basic study for web-based fashion customization platform design through case analysis. As a research method, theoretical examinations were conducted through literature surveys, followed by web analysis based on layout, menu, color, icon, and interaction. The study found that the placement of options, the composition of menu windows, the number of point colors, and the use of icons without functions of metaphores hindered the use of customizing platforms. This work proposes a solution, and aims to contribute to increasing the usability of future customizing web by comprehensively analyzing the visual shaping elements of web platform design.
Keywords
Customization; Web design; GUI design; Online fashion shopping mall; IT fashion; Content convergence technology;
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