• Title/Summary/Keyword: 패션융합

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A Study on the Development of Smart Athleisure Fashion Design for Night Riding (야간 라이딩을 위한 스마트 애슬레져 패션디자인 개발 연구)

  • Park, Se-Eun;Kim, Youn-Hee
    • Journal of the Korea Convergence Society
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    • v.11 no.8
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    • pp.115-122
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    • 2020
  • The purpose of this study is to develop the fabric electronics-based safety protection smart athleisure fashion for night riding. Based on the characteristic analysis of products being used during night riding, the fabric LED Display and fabric type capacitive touch sensor to emphasize human friendliness were designed in detachable form through an intuitive interface to develop the smart athleisure fashion of prototype. This is meaningful in that it proposed smart Athleisure fashion products differentiated from existing products, considering the functional aspects based on fabric electronics that emphasized human friendliness and the design aspects of the customized system that can diversify design through exchange and compatibility with other Athleisure products due to detachable form. Follow-up study will focus on the improvement of textile sensor fit for the physical properties of a textile with reinforced wearability and flexibility by using Fabric Electronics and proposed customized smart fashion based on it.

Deconstruction fashion design through an analysis of Korean fashion design - Using 3D virtual clothing - (한국적 패션 디자인 분석을 통한 해체주의 패션 디자인 - 3D 가상착의를 기반으로 -)

  • Han, Minjae;Lee, Younhee
    • The Research Journal of the Costume Culture
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    • v.30 no.1
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    • pp.66-87
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    • 2022
  • This study explores the possibility of creating new experimental hanbok designs by accommodating the latest world fashion trends and the changing needs of consumers, in order to attempt to overcome the limitations of traditional Korean fashion design. To do so, We analyze works by contemporary Korean fashion designers to investigate current developments in Korean fashion design and to identify areas of improvement within hanbok design. The results show that most contemporary hanbok designs repeat stereotypes of traditional hanbok with minor modifications. So there arises a need to create new hanbok designs that are clearly distinct from traditional hanbok but also maintain its core features. To develop such designs, I apply the techniques of deconstruction fashion, which allow making experiments with form, composition, and materials use to realize new aesthetics. The use of CLO 3D fashion design software also proves to be very efficient for developing experimental designs. The study results make meaningful contributions to the development of virtual clothing and 3D fashion for hanbok, particularly as metaBUS, a cloud-based research synthesis platform, is rapidly gaining ground, and reality and virtual reality are increasingly mixed in everyday life. This attempt at 3D design of hanbok is expected to trigger more creative experimentation in hanbok design.

A study of skirt Exhibition of Prada (프라다의 전시기획과 의의에 대한 연구)

  • Lee, Eun-young
    • The Journal of Natural Sciences
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    • v.15 no.1
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    • pp.149-158
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    • 2005
  • These Study for meaning of Skirt Exhibition of Prada who has originality about minimalism, anti design. Her special characteristics of modern design world is very trendy. The latest trend which is deconstruction, nonos tribe, techno-functional of Prada style showed her exhibition. It was very meaningful about Prada fashion and modern design and culture. The various fused fashion items and genres are normally observed in the skirt exhibition. Besides interpretation of light and movement, novelty of modern design would be guided to the exit of modern culture and art, which haver to answer to th e continuous questions.

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A Study on the Message Framing Types of Sustainable Marketing Campaigns of Luxury Impacting Perceived Consumer Effectiveness and Brand Trust (럭셔리 패션 브랜드의 지속가능 마케팅에서 메시지 프레이밍 유형이 지각된 소비자 효과성과 브랜드 신뢰에 미치는 영향 연구)

  • Min-Jung Kim;Eun-Jung Lee
    • The Journal of the Convergence on Culture Technology
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    • v.10 no.1
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    • pp.245-252
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    • 2024
  • This study sought to identify the interactive relationship between the individual cognitive characteristics of perceived consumer effectiveness and the impact of the message framing type of a fashion brand's sustainable marketing on consumers' brand trust. As a result of the study, it was confirmed that the fashion brand's message framing type increased consumers' perceived consumer effectiveness, and that the recipient's perceived consumer effectiveness each influenced the formation of consumers' trust in the brand. It was confirmed that the fashion brand's message frame directly had a positive effect in forming consumers' brand trust.

Analysis of the Fashion Customization Platform Design Cases (패션 커스터마이징 플랫폼 디자인 사례분석 연구)

  • Jeong, Je-Yoon;Lee, Saem;Nam, Won-Suk
    • Journal of the Korea Convergence Society
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    • v.12 no.8
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    • pp.23-30
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    • 2021
  • Various customizing services are also being introduced in the fashion industry in line with the diversification of consumer tastes and the demand for small production of multiple varieties. However, barriers to entry are high for consumers who are not customized, and various functions are rather complicated. This study selected the three platforms that provide the most similar services to Marple, the No. 1 fashion platform sales, as comparative models and used them as a basic study for web-based fashion customization platform design through case analysis. As a research method, theoretical examinations were conducted through literature surveys, followed by web analysis based on layout, menu, color, icon, and interaction. The study found that the placement of options, the composition of menu windows, the number of point colors, and the use of icons without functions of metaphores hindered the use of customizing platforms. This work proposes a solution, and aims to contribute to increasing the usability of future customizing web by comprehensively analyzing the visual shaping elements of web platform design.

A Study on the Generative Structure of the Meaning and the Binary-Opposition in the Convergence of Fashion Design and Technology as a Emotional Method - Focused on Fashion Design Collections - (감성적 도구로서의 테크놀로지와 패션디자인의 융합에 나타난 이항대립과 의미생성구조 - 패션디자인 컬렉션을 중심으로 -)

  • Lee, Jee Hyun;Kim, Jieun;Ryu, Lim Jeong
    • Journal of the Korean Society of Costume
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    • v.63 no.7
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    • pp.134-147
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    • 2013
  • Today, the convergence of fashion design and digital technology has become a popular method and accordingly been tried variously in the fashion area. This study aimed to analyze the character of the collaboration with fashion and technology, and the meaning of technology as emotional expression methods. Selected designer's collections, literature and other related studies were reviewed in order to analyze the generative structure of the meaning and the binary-opposition in the convergence of body, fashion design and technology. Literatures and selected designer's collections were reviewed and quantitatively studies were performed to classify the convergence of human bodies, fashion design and technology through Greimas Semiotics rectangle based on binary-opposition of meaning and isotophy analysis. The research presents three types of fashion technology methods: mechanical movement, light/digital media, and virtual image. The convergence of fashion and technology was classified as the direct convergence and the indirect convergence. The direct convergence was characterized by variability and has automatic, independent movement, but the indirect convergence was shown closed and to have contradistinctive images.

Characteristics of neo-deconstruction in Feng Chen Wang's Chinese fashion collection (펑첸왕 중국 패션 컬렉션에 나타난 신-해체주의 특성)

  • Anna Ren;Younhee Lee
    • The Research Journal of the Costume Culture
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    • v.31 no.6
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    • pp.806-823
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    • 2023
  • The aim of this study was to analyze the design characteristics of Chinese fashion designer Feng Chen Wang and interpret their implicit meaning from a neo-deconstruction perspective. A review of domestic and foreign literature, outlined the develop- ment of deconstruction and neo-deconstruction, with neo-deconstruction's aesthetic features termed 'traditional fusion', 'positive playfulness', 'open communication', and 'multiple inclusiveness'. These features informed an analysis of Feng Chen Wang's fashion design. Four key findings emerged. First, 'traditional fusion' combines traditional Chinese colors, items, handicrafts, and patterns with modern design to break down boundaries between past and modern, tradition and fashion. Second, 'positive playfulness' promotes creativity and fun, using bright colors, exaggerated accessories, and playing withthe composition of traditional clothes to create a positive atmosphere. Third, 'open communication' emphasizes design that combines practicality and creati- vity in response to consumer needs, incorporating the thoughts arising from individual experiences and interest in social phenomena. Fourth, 'multiple inclusiveness' breaks down boundaries of sexuality, hierarchy, and body shape, embracing various ideas of beauty and respecting uniqueness through design that are seen as available to all. Using a neo-deconstruction perspective, Feng Chen Wang provides novel product planning ideas for Chinese fashion brands and reflects the values and meaning of modern design pursued by contemporary Chinese designers.

Characteristics of Application of Augmented Reality Technology according to the Digital Transformation in the Fashion Industry (패션 산업의 디지털 전환에 따른 증강현실 기술의 활용특성)

  • Shin, Haekyung
    • The Journal of the Convergence on Culture Technology
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    • v.8 no.1
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    • pp.597-603
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    • 2022
  • With the continuation of the pandemic environment, digital transformation is being applied in various fields of the fashion industry. Augmented reality technology is a form of overlapping virtual images on the real world, and as online shopping expands in non-face-to-face environments, the use of augmented reality technology in fashion and beauty fields is affecting consumer satisfaction and sales growth. In this study, the characteristics of augmented reality contents used in the fashion industry following digital transformation were extended to the fields of clothing, accessories, virtual fashion stores, and AR fashion shows to analyze the case characteristics of augmented reality. Augmented reality technology in the fashion industry focuses on promoting clothing and accessory products through SNS or homepage through marketing activities. It is raising positive values such as raising awareness. The range of types of augmented reality used in the future digital fashion environment will continue to expand, and by deriving the usage characteristics of augmented reality technology, it is intended to contribute to presenting a future vision of the fashion industry.

Adaptation of the Cloth 3D Models to the Personal Characters for Fashion Coordination (패션코디를 위한 개인 캐릭터에 의복 3D모텔의 정합)

  • 조은규;최우혁;이용원;최창석;김효숙
    • Proceedings of the Korea Institute of Convergence Signal Processing
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    • 2001.06a
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    • pp.193-196
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    • 2001
  • 본 논문에서는 3D 패션 코디를 위해 의복의 3D 모델을 개인 캐릭터에 정합하는 방법을 제안한다. 정합 방법은 의복 모델의 변형, 인체와 의복의 역전 부위 검색, 의복 모델의 수정의 3단계로 나누어진다. 먼저, 인체와 의복이 부위별로 대응을 이루도록 각각에 특징점을 설정하고, 의복의 공극을 고려하여 의복 모델의 높이, 넓이, 두께를 부위별로 변형한다. 의복 3D모델의 정합 후에도, 부위에 따라 의복의 표면 위에 인체가 노출되는 역전현상이 일어난다. 이를 위해, z-버퍼를 개량한 거리-버퍼의 개념을 제안하여 역전을 효과적으로 검색한다(Collision Detection ). 검색된 부위에서 삼각형을 분할하여 의복 모델을 수정한다.

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Technology Acceptance Model and fashion: Toward an integrated model for fashionable technology products (패션과 기술의 융합 제품을 위한 TAM과 패션의 통합 모형 연구)

  • Shim, Soo In
    • Korea Science and Art Forum
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    • v.30
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    • pp.217-230
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    • 2017
  • The purpose of this study is to develop a theoretical model identifying how consumers accept a fashionable technology product. A systematic review of 39 influential TAM studies focusing on theory development in the context of information technology results in three tendencies, which become backbone of the model of fashionable technology acceptance. A subsequent review of the nature of fashion fleshes out the backbone with detailed propositions in the more specific context of fashionable technology. The model of fashionable technology acceptance includes key propositions of Theory of Reasoned Action, in which internal beliefs consist of functional, aesthetic and symbolic values, and other factors, such as technology features (i.e., hardware specification, software specification, brand, and price factors), environmental conditions (i.e., technical infrastructure and user occasion), individual differences (i.e., age, gender, experience, personality, aesthetic sense, fashion innovativeness, and income), and social influence (i.e., subjective norms, social reputation, and cultural difference). Implications, limitations, and suggestions for future research are also discussed.