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http://dx.doi.org/10.17703/JCCT.2022.8.1.597

Characteristics of Application of Augmented Reality Technology according to the Digital Transformation in the Fashion Industry  

Shin, Haekyung (Dept. of fashion design, Dongseo Univ)
Publication Information
The Journal of the Convergence on Culture Technology / v.8, no.1, 2022 , pp. 597-603 More about this Journal
Abstract
With the continuation of the pandemic environment, digital transformation is being applied in various fields of the fashion industry. Augmented reality technology is a form of overlapping virtual images on the real world, and as online shopping expands in non-face-to-face environments, the use of augmented reality technology in fashion and beauty fields is affecting consumer satisfaction and sales growth. In this study, the characteristics of augmented reality contents used in the fashion industry following digital transformation were extended to the fields of clothing, accessories, virtual fashion stores, and AR fashion shows to analyze the case characteristics of augmented reality. Augmented reality technology in the fashion industry focuses on promoting clothing and accessory products through SNS or homepage through marketing activities. It is raising positive values such as raising awareness. The range of types of augmented reality used in the future digital fashion environment will continue to expand, and by deriving the usage characteristics of augmented reality technology, it is intended to contribute to presenting a future vision of the fashion industry.
Keywords
Fashion; Augmented reality; Digital transformation; Virtual Technology;
Citations & Related Records
Times Cited By KSCI : 5  (Citation Analysis)
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