• Title/Summary/Keyword: 패널 선정

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The Cyber Transformation of Marketing Mix Model : An Empirical Study of Korean On-line Shopping Malls (마케팅 믹스 모델의 사이버 전환에 관한 실증적 연구)

  • 이영순;서봉철
    • Journal of Distribution Research
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    • v.7 no.1
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    • pp.105-127
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    • 2002
  • This paper presents an analysis of how the business models of organizations are getting transformed in the Marketspace created by the Internet. We use a research model comprising the transformation scores of four Ps(Product, Price, Promotion, and Place) as dependent variables and three dimensions, Demographics, Technology, and Community elements on the Websites, as explaining variables about the Cyber Transformation of the 4Ps. While most existing literatures have focused on Website's technology, our research model includes 22 five-point-scale items; 10 Demographics /Technology items and 12 Community items. To measure the 4P's transformation scores, the authors selected 14 workable items from the Marketspace Model by Dutta, Kwan, & Segev(1997). A sample of 123 shopping mall Websites comprising three categories(grocery, jewelry/accessory, and cosmetics) from the 100hot.co.kr list are evaluated and the data is analyzed by SPSSWIN 8.0 version. The result shows that there are five significant factors, Technology, Interaction, Connectedness, Business Features, and Domain, while the average transformation scores of 4Ps are at very low level. The factor scores are used in regression analysis for each P. Two factors, Technology and Interaction are influencing all four Ps; Connectedness is influencing only two, Product and Place. Organizations must not simply take their existing business models. They have to adopt the Technology items(navigation, logo, e-mail, guide, graphics) and to facilitate the Interaction items(consulting, number/quality of bulletin boards, participation, offline events) and Connectedness(club activation, contents, partner/site link, entertainment contents) in order to get transformed in the Marketspace successfully in the near future.

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The Influence of Parental Behavior on Ego Resilience of Korean Middle School Student (부모의 양육 행동이 중학생의 자아탄력성에 미치는 영향)

  • Ahn, Min Choul;Seo, Jeong Seok;Moon, Seok Woo;Kim, Tae Ho;Nam, Beomwoo
    • Korean Journal of Psychosomatic Medicine
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    • v.24 no.2
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    • pp.140-145
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    • 2016
  • Objectives : Parental behavior is related to personality development and ego resilience in the childhood. The objective of this study was to identify the influence of parental behavior on ego resilience in Korean middle school student. Methods : Subjects were selected based on stratified multi-stage cluster sampling in Korea youth panel study 2013(Boy : N=1,075, Girl : N=1,033). We used Parental behavior inventory(PBI) to estimate parental behavior and the Ego resilience scale to estimate ego resilience. The data were statistically analyzed using a Pearson correlation analysis and regression analysis with the statistical package for the social sciences(SPSS). We considered differences to be significant when p<0.05. Results : A regression analysis showed that rational explanation, affection, Interest and inconsistency of the parental behavior domains influence ego resilience. Also rational explanation, affection and Interest of the parental behavior domains showed a significant positive correlation with ego resilience(r=0.24, r=0.31, r=0.22, p<0.01). In contrast to early childhood studies, inconsistency showed no significant correlation. Conclusions : Adolescents who had taken more rational explanation, interest and affection from their parents were more likely to have higher ego resilience. However, inconsistency of parental behavior showed no correlation with ego resilience of adolescents, which means that they are affected by several other factors than parental behavior. This study would be a basic research that could be a help to psychosocial approach in pediatric psychiatry.

The Effect of Government Support on Management Performance of ICT Venture Companies : Focusing on the Effectiveness of Funding and R&D Support (정부 지원이 ICT 벤처기업의 경영 성과에 미치는 영향 : 자금 및 연구개발 지원 효과를 중심으로)

  • Chung, Do-Bum;You, Hwasun
    • Journal of Technology Innovation
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    • v.29 no.3
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    • pp.63-90
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    • 2021
  • Today, venture companies are increasingly important in that they play a key role in national economic growth. However, ICT venture companies are having great difficulties in securing a sustainable competitive advantage due to rapid environmental changes, and as one of the ways to solve this problem, they rely on the government's support policy. Accordingly, this study analyzed the effect of government support on management performance of ICT venture companies. For empirical analysis, the data from the 2016 ICT venture panel survey was collected, and 687 and 538 companies were selected to analyze the effect of funding and R&D support, respectively. Then, through propensity score matching, companies that received government support and companies with similar characteristics (control group) were compared and analyzed. As a result of the analysis, it was found that funding support had a significant effect on the growth potential of ICT venture companies, and R&D support had a significant effect on the stability of ICT venture companies. This means that there is a difference in management performance of ICT venture companies depending on the type of government support. Through this study, it was possible to confirm the effect of government's policies, and various support policies for specific purposes should be pursued to foster ICT venture companies. In addition, for the continued growth of ICT venture companies in the future, it will be necessary to consider package (technology, management, commercialization, etc.) support rather than individual funding support or R&D support.

The Effects of Individual, Family, and Environmental Factors on the Self-Esteem of Adolescents in Korea (개인, 가족, 환경요인이 청소년의 자아존중감에 영향을 미치는 요인)

  • Lee, Choojae;Kim, Soongyu
    • Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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    • v.9 no.5
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    • pp.659-667
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    • 2019
  • The study examined the effects of individual, family, and environmental factors on adolescents' self-esteem. Individual factors were the adolescents' health status and their leisure activity experiences, while the family factors were families' socio-economic status(SES) and parenting styles. Three environmental factors focusing on the adolescents' school environment were studied, and they consisted of academic attachment, peer attachment, and teacher attachment. The study inquiries were as follows: which individual factors had an effect on the adolescents' self-esteem? Which family factors had an effect on the adolescents' self-esteem? Which environmental factors had an effect on the adolescents' self-esteem? Of all the factors considered in this study, which factors had the greatest effect on adolescents' self-esteem? This study used data from the 3rd Korean Child and Youth Panel survey of Korean students in the first grade of middle school, and the data were analyzed using multiple regression analysis using SPSS 18.0. The results were as follows: the most important factor that have an effect on adolescents' self-esteem was parenting style, while peer attachment, health status, and academic attachment were also found to significantly affect adolescents' self-esteem. In the conclusion, the researchers suggest various strategies based on results of the analysis to improve adolescents' self-esteem.

Development of Stakeholder-based Evaluation Scales for the Lifelong Education Field Training Program (이해당사자 기반 평생교육실습 프로그램 평가척도 개발)

  • Ku, Kyung-Hee;Yun, Myung-Hee
    • Journal of vocational education research
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    • v.37 no.1
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    • pp.55-75
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    • 2018
  • The purpose of this study was to develop the evaluation scales that can access hierarchically the lifelong education field training program based on relevant stakeholders. To fulfill this purpose, both qualitative and quantitative research methods were applied. First of all, four groups of stakeholders were selected such as trainees, professors, field instructors, and program inspectors. The in-depth interviews with 13 experts in the field were conducted, and as a result, the scale with hierarchy of evaluation area, evaluation section, and evaluation item for each stakeholder was developed. In order to verify the content validity of the evaluation scales, delphi surveys for each stakeholder were conducted, using 35 expert panels. After delphi survey, the scale was applied to 90 trainees, 22 professors, and 31 field instructors. SPSS program was used to analyze the descriptive statistics, validity, and reliability. Finally, the evaluation scale of the trainer was identified as 8 evaluation areas, 14 evaluation sections and 51 evaluation items. And the professor's scale consisted of 6 areas, 10 sections and 40 items. The field instructor's scale was determined as 3 areas, 7 sections and 31 items, and the program inspector's evaluation scale was confirmed as 7 areas, 15 sections, and 32 items.

A Study on the Determinants of Capital Structure of Agricultural Corporations (농업법인의 자본구조 결정요인 연구)

  • Byun, Ji-Yeon;Im, In-Seob
    • The Journal of the Korea Contents Association
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    • v.21 no.10
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    • pp.368-377
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    • 2021
  • This study analyzed the determinants of capital structure based on the financial statements of agricultural corporations disclosed on the DART(data analysis, retrieval and transfer system) of the Financial Supervisory Service since 2011, when the Korea international financial reporting standards (K-IFRS) was introduced. There have been many empirical studies on the capital structure so far, but there are no studies targeting agricultural corporations. The sample period of agricultural corporations was from 2015 to 2019, with the debt ratio as the dependent variable, and among the variables suggested as meaningful in existing empirical studies, ROA(profitability), SIZE(corporate size), LIQ(liquidity), TA(tangible asset ratio), FA(fixed long-term suitability ratio), and GROWTH(growth potential) were selected as independent variables and panel data analysis was performed. As a result of the analysis, it was found that the debt ratio decreased as the ROA and SIZE of agricultural corporations increased. This can be interpreted as supporting the pecking order theory rather than the static trade-off theory in the relationship between the ROA and SIZE of Korean agricultural corporations with the capital structure. In addition, it was found that the debt ratio increased as the FA increased. These results suggest that Korean agricultural corporations need to establish a financing policy in consideration of ROA, SIZE, and FA.

Further Empirical Analysis on Corporate R&D Intensity for KOSDAQ Listed SMEs in the Era of the Post Global Economic Crisis (국제금융위기 이후의 코스닥 상장 중소기업들의 연구개발비에 대한 실증적 심층분석)

  • Kim, Hanjoon
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.22 no.2
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    • pp.248-258
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    • 2021
  • The study analyzed the financial determinants of corporate R&D intensity that require more attention from academics and practitioners in the Korean capital market. Domestic small and medium enterprises (SMEs) may face with developing substitutes by making more R&D investments in scale and scope, given the unprecedented economic conditions such as the limitation of importing core components and materials from other nation(s). KOSDAQ-listed SMEs were selected as sample data, whose R&D expenditures may be less than those of large firms during the post-global financial turmoil period (2010~2018). Static panel data model was applied, along with Tobit and stepwise regression models, for examining the validity of results. Logit, probit, and complementary log-log regressions were also employed for a relative analysis. R&D expenditures in the prior year, the interaction effect between the previous R&D intensity and high-tech sector, firm size, and growth rate were significant to determine R&D intensity. Moreover, a majority of explanatory variables were found to change between the years 2011 and 2018, while time-lagged effects between the R&D intensity and growth rate exist. Results of the study are expected to be used for future research to detect optimal levels of R&D expenditures for the value maximization of SMEs.

The effect of mothers' career-related behaviors on the intention to drop out of school in multicultural adolescents: Mediating effect of academic adaptation (어머니의 진로관련 행동이 다문화 청소년의 학업중단 의도에 미치는 영향: 학업적응의 매개효과)

  • Jung, Eun-a;Lee, So-Ja
    • Journal of Industrial Convergence
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    • v.19 no.4
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    • pp.95-102
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    • 2021
  • This study aims to verify the effect of mother's career-related behavior on the intention of multicultural youths to school dropout intention and the mediating effect of academic adaptation. To this end, 1,121 middle school seniors were sampled in the 7th (2017) data of the Multicultural Youth Panel Survey, and the influence relationship of the model presented as a three-step method of analysis of the mediated effects of Baron & Kenny and the Sobel test were conducted. First, the analysis showed that mother's support, a subfactor of mother's career-related behavior, had a negative effect on dropout intention, and that mother's interference had a positive effect. Second, academi adaptation has been shown to have a negative effect on dropout intention. Third, mother's support, a subfactor of mother's career-related behavior, showed a positive influence on academi adaptation, and mother's interference showed a negative effect. Fourth, academi adaptation has been shown to be mediated in the relationship between career-related behavior and dropout intention. Based on the above results, practical implications were presented.

Structural Behavior of Reinforced Concrete Members Subjected to Axial and Blast Loads Using Nonlinear Dynamic Analysis (비선형 동적해석을 이용한 축하중과 폭발하중을 동시에 받는 철근콘크리트 부재의 구조 거동 분석)

  • Lee, Seung-Hoon;Kim, Han-Soo
    • Journal of the Computational Structural Engineering Institute of Korea
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    • v.35 no.3
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    • pp.141-148
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    • 2022
  • In this study, the structural behavior of reinforced concrete members under simultaneous axial and blast loads was analyzed. Nonlinear dynamic analysis verification was performed using the experimental data of panels under fundamental blast load as well as those of reinforced concrete columns subjected to axial and blast loads. Because Autodyn is a program designed only for dynamic analysis, an analysis process is devised to simulate the initial stress state of members under static loads, such as axial loads. A total of 80 nonlinear dynamic finite element analysis procedures were conducted by selecting parameters corresponding to axial load ratios and scaled distances ranging 0%~70% and 1.1~2.0 (depending on the equivalent of TNT), respectively. The structural behavior was compared and analyzed with the corresponding degree of damage and maximum lateral displacement through the changes in axial load ratio and scaled distance. The results show that the maximum lateral displacement decreases due to the increase in column stiffness under axial loads. In view of the foregoing, the formulated analysis process is anticipated to be used in developing blast-resistant design models where structural behavior can be classified into three areas considering axial load ratios of 10%~30%, 30%~50%, and more than 50%.

The effect of policy on Korean personal assistance service for persons with disabilities of labor market participation (장애인활동지원서비스제도의 노동시장 참여에 대한 정책효과)

  • Kim, Song Sook;Kim, Yoo-Min;Na, Ga-Yeon;Baek, Seung-Hee;Lee, Kun-Chul
    • Journal of the Korea Convergence Society
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    • v.12 no.4
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    • pp.267-274
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    • 2021
  • This study used data from the 6rd and 12th year of the Korean Welfare Panel to evaluate the effects of the Personal Assistance Service(PAS) system on the labor market of PAS users' participation. For the purpose of this study, 64 program groups using the Korean PAS and 344 control groups not using the Korean PAS were selected using Caliper matching among the propensity score matching. A chi-square test was used for the difference in characteristics between groups, and a simple difference-in-differences (DID) model and a double-difference multiple regression analysis of DID were performed to estimate the effect of thepolicy before and after the Korean PAS. As a result of the study, it was found that statistically, PAS had no significant effect on the labor market. This is due to the low number of system users, resulting in low post-hoc power, incomplete matching and limited availability of PAS Assistants for Disabled People. Therefore, In order to demonstrate the effectiveness of the Personal Assistance Service(PAS) system, specialized services and systems that meet the needs of the disabled and household members should be implemented.